✨Diverse, Impact-Driven Founders Shine at Plug In South LA's Demo Day

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

✨Diverse, Impact-Driven Founders Shine at Plug In South LA's Demo Day

🔦 Spotlight

Plug In South LA, a Los Angeles accelerator program, hosted their 2023 Founder Showcase at Blackbird House in Culver City on Thursday night. Founders made their pitches and then participated in a short Q&A session with Plug In South LA’s founder Derek Smith. 🎬🚀🌟

Half of Plug In’s first national cohort, consisting of ten companies, are based in Los Angeles with the rest dispersed across the country from Washington D.C. to San Francisco. Diversity is the name of the game for this group of companies. Not only is Plug In South LA designed for under-represented founders the companies themselves span the gambit when it comes to sector with healthcare, social networking, marketplace startups and more.

Plug In South LA was founded by LA-native Derek Smith in 2014 because he noticed a significant lack of representation and opportunities for Black and Latinx communities in the growing tech industry in Los Angeles, particularly in South Los Angeles neighborhoods like Crenshaw, Leimert Park, and Inglewood. He wanted to bridge this gap and create a platform to empower underrepresented talent by providing networking, exposure, and support within the tech sector. According to its website, Plug In South LA’s accelerator is “designed for Black and LatinX founders who are focused on solving big problems in Healthcare, Fintech, Digital Media, Climate Control and Sustainability Efforts in historically marginalized communities.”

Scroll down to see more information and the full list of companies! 💻🌴🌇

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🤝 Venture Deals

LA Startups

  • Bold, a healthy aging platform, raised a $17M Series A led by Rethink Impact, with participation from Samsung Next and existing investors Andreessen Horowitz (a16z) Bio + Health, Khosla Ventures, GingerBread Capital, and Primetime Partners. - learn more
  • Requirements management and digital thread platform, Prewitt Ridge, raised a $4.1M Seed Round led by Squadra Ventures, joined by Stage Venture Partners, Aurelia Foundry, Wonder Ventures, Haystack, Acequia, TechStars, GC&H and others. - learn more
  • Morty, a platform to help people find local ‘IRL’ experiences and cultivate real world interactions between friends, raised a $2.2M Seed Round from prominent Los Angeles-based firms including Wedbush Ventures and Wonder Ventures. Initially only featuring escape rooms, Morty recently expanded into haunted attractions with plans to feature immpersive theater, speakeasies, location based VR and more!
  • Mavida Health, a maternal mental health platform, raise a $1.5M Pre-Seed Round. - learn more
  • VideoAmp, a media measurement and optimization software company, raised a $150M Series G led by Vista Credit Partners. - learn more
  • Strada, an AI-enabled cloud platform with tools for production and postproduction, raised a $1.9M Pre-Seed Round from some major Hollywood players among others. - learn more
LA Funds

📅 LA Tech Calendar

Saturday, September 16th

  • Y3K Innovation Summit USC - A day filled with workshops, competitions, and opportunities to connect with industry leaders and fellow tech enthusiasts of all levels. The event is designed for anyone interested in exploring the future or entrepreneurship, social impact, and career development within the emerging tech industries including digital content creation, virtual and augmented reality, blockchain application, artificial intelligence, and e-gaming.

Wednesday, September 20th

  • Startup Cafe🗽 - Meet and connect with like-minded entrepreneurs, investors, and industry professionals while enjoying a nice cup of coffee or going on a hike or both Wednesday morning in Venice.
  • The LA Business Show - Day 1 🗽 - Join hundreds of business experts and leaders for the first day of this business expo in Downtown Los Angeles built to equip, educate and encourage the small businesses and entrepreneurs with 300 exhibitors, 150 seminars and unmissable masterclasses.

Thursday, September 21st

  • The LA Business Show - Day 2 🗽 - Join hundreds of business experts and leaders for the second day of this business expo in Downtown Los Angeles built to equip, educate and encourage the small businesses and entrepreneurs with 300 exhibitors, 150 seminars and unmissable masterclasses.

Friday, September 22nd

  • LA Tech Wind-Down🗽 - Join Startup Coil and The KINN Friday evening in Venice for an alternative to the mid-week happy hour for networking, chill vibes, and functional non-alcoholic libations.

Other events to add to the calendar

🗽 - Free

📙 What We’re Reading

  • Disney’s recent deal with Charter Communications signals the growing challenges of transitioning from traditional TV to streaming. - read more
  • SpaceX's satellite internet division, Starlink, falls short of Elon Musk's ambitious 2015 projection and faces challenges expanding its subscriber base, especially in urban areas. - read more
  • 5 things to know about a potential strike against video game companies. - read more

🚀 Plug In South LA’s 2023 Cohort

See below for all 10 companies featured at Plug In South LA’s 2023 Demo Day.

🩺 At Their Side, LLC

HQ: Long Beach, CA CEO: Emily Woodman-Nance

Sector: Healthcare

Description: At Their Side is a 24/7 healthcare status platform that enables healthcare providers to communicate with families, allowing staff to dedicate more time to providing care rather than being occupied with phones.

🪴 MyVoluntier

HQ: Atlanta, GA CEO: Aubrey Gibson

Sector: Social Networking Platform

Description: MyVoluntier is a virtual civic engagement hub, akin to a 'LinkedIn for civic engagement,' centralizing community initiatives, events, resources, fundraising, and volunteers to inspire social connection and drive collective impact.

🍽️ Nutrible

HQ: St. Louis, MO CEO: Kwamane Liddell

Sector: Healthcare

Description: Nutrible is a technology platform that provides virtual social service navigation and nutrition-centered chronic care management to vulnerable patients and communities.

💼 Peadbo

HQ: Washington, DC CEO: Keith Chaney

Sector: B2B Software

Description: Peadbo (short for Personal Advisory Board) is a cloud-based platform that allows users to build and manage teams dedicated to their personal or professional growth and create recurring newsletters for their broader network of supporters and advisors.

💐 Postal Petals®

HQ: Los Angeles, CA CEO: Talia Boone

Sector: B2C

Description: Postal Petals®, an immersive floral and wellness startup, uses fresh cut flowers and do-it-yourself flower arranging to promote creative expression as a form of mindfulness and self-care.

💸 Prosperety Technologies Inc.

HQ: San Francisco, CA CEO: Darren Black

Sector: FinTech

Description: Prosperety Technologies Inc. is a fintech SaaS platform that helps small businesses succeed financially with: the right customers at a reasonable cost, unlimited access to no-fee, no-credit-check, no-revenue, capital from consumers and the ability to easily build and get business credit. All in the same place, on the same platform.

🏀 Subler

HQ: Los Angeles, CA CEO: Carlos Rivera

Sector: Marketplace, Proptech

Description: Subler is a B2B/C SAAS marketplace that connects schools with communities, making it easy for event organizers to find and rent school spaces. Subler democratizes access to athletic and event spaces and simplifies the rental process by centralizing new leads, creating leases, and collecting rent — all in one place.

📳 SwayBrand

HQ: Los Angeles, CA CEO: Horace Flournoy

Sector: Marketplace

Description: SwayBrand is a marketplace that connects brands with creators for on-location user-generated content. They aim to be the new studio for creators and help brands reach new audiences through authentic, personalized content.

👟The Crease Beast

HQ: Los Angeles, CA CEO: Matt J.

Sector: Consumer Products

Description: The Crease Beast is an innovative shoe care brand that provides sneakerheads with effective products to preserve footwear aesthetics.

*The Crease Beast was not present at the Demo Day but is part of the 2023 cohort

🚗 Upward

HQ: New York, NY CEO: Osvaldo Rodriguez

Sector: FinTech

Description: Upward helps 5M ride share drivers and delivery workers save at least $2,500 in taxes by automating the process of finding the largest possible deductions, so they pay less when it is time to file.

Can Technology Outpace Wildfires?

🔦 Spotlight

Hello, LA!

This week, tech headlines are buzzing with OpenAI's launch of Operator, a tool that promises to transform task automation, and TikTok’s major outage, which left millions disconnected. But closer to home, as wildfires blaze across Southern California, survival has become the focus—and technology is making it possible.

When the plume of smoke reappeared on the horizon, residents across Southern California turned to tools like Watch Duty. Over the past week, as flames surged, the app gained 600,000 new users in just one night, delivering critical, real-time information to help residents stay ahead of danger. Watch Duty, designed to provide wildfire updates, has proven to be much more than an alert system. It’s a lifeline.

The app integrates live data, satellite imagery, and community reports to send updates directly to users. Information includes fire locations, evacuation orders, and air quality indices, empowering quick, informed decisions. Its community-driven ethos—with contributions from locals, firefighters, and volunteers—ensures hyper-local and timely updates, filling gaps where traditional news outlets often fall short.

Image Source: Watch Duty

A New Era of Fire Alerts

Watch Duty redefines wildfire preparedness through technology and collaboration:

  • Fire Detection: Monitors data from satellites, agencies, and ground sources to identify wildfires.
  • Data Verification: A team of experts ensures reported activity is accurate.
  • Real-Time Alerts: Notifications are sent within 60 seconds of detection.
  • Community Contributions: Local residents provide photos and updates.
  • User Notifications: Alerts include fire size, location, and evacuation details.

These features make Watch Duty an indispensable tool during wildfire season. In 2024, the app processed over 2 million alerts and supported 50,000 evacuations, with plans to expand predictive modeling by 2025 to anticipate threats before they escalate.

Innovations Reshaping Wildfire Management

Early Detection Leaders:

  • AlertCalifornia: Operates over 1,000 cameras with machine learning to monitor high-risk areas.
  • Pano AI: Uses cameras and sensors to detect smoke and alert responders.
  • Torch Sensors: Deploys heat-detection sensors to identify anomalies early.

Image Source: Torch Sensors

Predictive and Analytical Pioneers:

  • Chooch AI: Employs drones and computer vision to monitor fire hazards.
  • Data Blanket: Uses analytics to forecast fire behavior and assist evacuations.
  • Rain: Leverages advanced atmospheric sensing and AI-driven technology to provide precise fire detection and tracking. Its real-time data on fire weather conditions and environmental factors helps agencies anticipate and respond to wildfires with greater efficiency.
  • SCEPTER: Tracks air quality and wildfire emissions using AI and satellite data.

Image Source: Rain

A Vision for the Future

As Los Angeles continues to adapt to the realities of a changing climate, tools like Watch Duty, Pano AI, and AlertCalifornia are proving to be invaluable. These technologies are not just reactive measures; they represent a shift toward proactive disaster preparedness. The question now isn’t whether technology can help but how much more it can achieve in the years to come.

With the integration of predictive modeling, AI, and real-time data, there’s hope for a future where wildfires are no longer unpredictable forces of destruction. Imagine every household equipped with predictive wildfire maps, heat-detecting drones, and AI-driven tools to guide safety decisions. The innovations are here—it's up to us to support and scale them to ensure they reach the communities that need them most. Which company, which app, or which breakthrough will emerge as the next lifeline? The possibilities for a safer, more prepared Los Angeles feel closer than ever.

🤝 Venture Deals

LA Companies

  • Favorited, a new livestream app positioning itself as an alternative to TikTok, has raised a $1.3M Pre-Seed from HF0, Soma Ventures, and several angel investors from the entertainment and social space. The platform, which participated in the a16z Speedrun accelerator program, offers features like streaks and leaderboards to boost user engagement. Favorited plans to use the funds to enhance its app's functionalities and expand its user base. - learn more
LA Venture Funds
  • Overture VC participated in a $12M Series A funding round for Bedrock Energy, an Austin, Texas-based startup specializing in geothermal heating and cooling systems. Bedrock Energy plans to use the funds to advance its geothermal technologies and expand deployments in Colorado, Utah, and neighboring states. - learn more
  • Navigate Ventures LLC participated in a $7.2M Series A funding round for XILO, a San Diego-based insurance technology startup that provides a quoting and sales automation platform to help independent insurance agencies convert the next generation of insurance shoppers; the funds will be used to scale operations, manufacturing, and commercial efforts for its acne products. - learn more
  • Upfront Ventures participated in a $5.25M Seed funding round for 1up.ai, a New York-based company that automates knowledge for sales teams; the funds will be used to empower their growing customer base, including industry leaders like WalkMe, Gladly, and Deliveroo. - learn more
  • MTech Capital participated in a $2.2M Pre-Seed funding round for Qumis, a Chicago-based AI platform designed to transform insurance knowledge work; the funds will be used to scale its AI capabilities, accelerate product development, and expand its customer base. - learn more
  • Amboy Street Ventures participated in a SEK 304M Series B funding round for Gesynta Pharma, a Stockholm-based pharmaceutical company specializing in anti-inflammatory and pain-relief treatments, with the funds directed toward advancing a Phase II clinical trial of their lead candidate, vipoglanstat, for endometriosis. - learn more

LA Exits

  • Bandy Manufacturing, a Los Angeles-based provider of aerospace fasteners and components, has been acquired by Novaria Group to enhance its portfolio and expand its capabilities in the aerospace and defense industries. - learn more
  • Pangea, a company specializing in eco-friendly and sustainable products with a focus on innovative technology solutions, is being acquired by Nature's Miracle Holding Inc. to accelerate growth and capitalize on synergies in sustainability and tech-driven product development. - learn more
  • Notisphere, a healthcare communication platform streamlining recall and alert management, has been acquired by Par Excellence Systems to enhance its capabilities in delivering efficient supply chain solutions for the healthcare industry. - learn more
  • Cryogenic Machinery Corp., a North Hollywood, California-based manufacturer specializing in cryogenic pumps for industrial gas and energy applications, has been acquired by PSG, a Dover company, to enhance PSG's portfolio of specialized fluid handling solutions. - learn more

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The New Face of Live Shopping: Whatnot’s $5B Journey

🔦 Spotlight

Hello Los Angeles,

This week has been a challenging one for many in our city as we continue to face the aftermath of the recent wildfires. Recovery efforts are in full swing, and as always, the strength and resilience of our community shine through.

If you or someone you know has been impacted, there are resources available to help navigate this difficult time:

  • Pacific Palisades Fire Damage Maps: View here

These tools can provide support, whether you’re looking for financial assistance, housing resources, or updates on affected areas.

While our community focuses on recovery, we’re also reminded of what makes LA unique: its unrelenting drive to build, create, and innovate. A great example this week comes from Whatnot, the live shopping platform co-founded in 2019 by Grant LaFontaine and Logan Head, which has just achieved a major milestone.

Whatnot announced it raised $265 million in Series E funding, valuing the company at an impressive $5 billion.

For those unfamiliar, Whatnot combines shopping and entertainment through live-streamed auctions. Think of it as a vibrant, interactive marketplace where sellers showcase everything from trading cards and collectibles to fashion items, all in real time. Buyers can bid during the stream, creating a sense of excitement and connection that feels more personal than traditional online shopping.

The company’s new funding—co-led by Greycroft, DST Global, and Avra Capital—will drive expansion into markets like Australia and bring improvements to seller tools, from inventory management to advanced analytics. But what stands out most is Whatnot’s focus on its people. CEO Grant LaFontaine announced plans to buy back $72 million in shares for long-term employees, a move that underscores the company’s dedication to sharing its success.

As we move forward, let’s celebrate stories like these that show how innovation thrives in LA—even amid challenges. Whether it’s supporting wildfire recovery, building the next great startup, or simply connecting with others, we each play a role in shaping the spirit of our city.


🤝 Venture Deals

LA Companies

  • Phase Four, a leader in advanced in-space propulsion systems, announced the first close of its Series C funding round, securing nearly 60% of the target raise, led by Artemis Group Capital, to ramp up production of its Valkyrie Hall Effect Thrusters to at least 250 units annually and develop cutting-edge propulsion technologies for defense and national security needs. - learn more
  • Proper, a next-generation supplement brand launched by fitness entrepreneur Amanda Kloots, secured investment from Ben Bennett's Beauty Accelerator, The Center, to redefine the supplement industry with innovative, nutrient-focused wellness solutions tailored for modern lifestyles. - learn more
LA Venture Funds
  • Sound Ventures participated in a $17M funding round for Reshop, a platform simplifying the returns process for consumers and merchants, with plans to use the funds to enhance their technology and expand their services. - learn more
  • LFX Venture Partners participated in a $30M strategic funding round for Shippeo, a Paris-based company specializing in real-time multimodal supply chain transportation visibility; the funds will support Shippeo's global expansion, particularly across North America and the Asia-Pacific region. - learn more
  • Amboy Street Ventures participated in a $15M Series A+ funding round for Granata Bio, a biotechnology company focused on developing advanced gene therapies; the proceeds will be used to accelerate the development of their pipeline and expand their research capabilities. - learn more
  • BAM Ventures participated in a $700,000 seed funding round for MX Locker, an online marketplace for buying and selling motocross gear and parts; the company plans to use the proceeds to enhance its platform and expand its user base. - learn more
  • Crosscut Ventures participated in a $7.15M seed funding round for SoloPulse, an Atlanta-based company developing advanced radar technology; the funds will be used to enhance their product development and expand market reach. - learn more
  • Starburst Ventures participated in Loft Orbital’s $170M Series C funding round, bringing the San Francisco-based satellite infrastructure provider’s total capital raised to $280 million, with the funds aimed at accelerating their "condosat" missions to simplify and expand access to space. - learn more
  • Overture VC participated in a $100M Series B funding round for Harbinger, a Southern California-based electric vehicle company specializing in medium-duty EVs; the funds will be used to accelerate the production of their electric vehicle platforms. - learn more
  • Muse Capital and Time BioVentures participated in an $18M Series A funding round for Conceivable Life Sciences, a New York-based biotech company developing the world's first AI-powered automated IVF lab; the funds will support their ongoing commercial pilot program in Mexico City and preparations for a U.S. launch targeted for early 2026. - learn more
  • B Capital Group participated in a $25M Series B funding round for Labviva, a Boston-based AI-driven procurement platform for life sciences; the funds will be used to accelerate product development, enhance marketing and customer support, and expand internationally. - learn more
  • Focalpoint Partners participated in a seed funding round for Kerna Labs, a San Francisco-based AI biotechnology company focused on advancing mRNA payload design for new therapies, with the funds supporting operational expansion and development efforts. - learn more

LA Exits

  • Intracom Systems, a pioneer in software-based communication solutions, has been acquired by IPC, a global leader in trading communications technology, to enhance IPC's SaaS communications offerings for the financial services industry. - learn more
  • Adexa, a provider of advanced supply chain planning solutions, has been acquired by Eyelit Technologies to enhance its Manufacturing Operations Management (MOM) and Manufacturing Execution Systems (MES) offerings and expand its market presence. - learn more
  • Caramel, a platform specializing in simplifying online vehicle transactions, has been acquired by eBay to enhance its offerings for secure and streamlined automotive buying and selling experiences. - learn more
  • ImaginAb, a biotechnology company specializing in antibody-based imaging and therapeutic solutions, has been acquired by Telix Pharmaceuticals to expand its next-generation therapeutic assets and biologics technology platform. - learn more
  • Sleepypod, a global leader in crash-test-certified safety harnesses and carriers for pets, has been acquired by Paw Prosper to enhance its commitment to pet well-being and expand its portfolio of innovative pet safety solutions. - learn more

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Standing Together Through the Flames

🔦 Spotlight

To our Los Angeles family,

This week’s wildfires have brought immense pain and hardship to our beloved city. Many of our friends, neighbors, and colleagues have faced evacuations, power outages, and the devastating loss of homes and livelihoods. Our hearts go out to everyone affected by this tragedy.

At dot.LA, we want to express our deepest sympathy to those suffering in this moment. We see your resilience and stand with you during this challenging time. This community has always been defined by its strength and compassion, and now is the time to come together in support.

If You or Someone You Know Has Been Impacted, Resources Are Available:

Evacuation Shelters:

  • Calvary Community Church: 5495 Via Rocas, Westlake Village, CA 91362
  • Ritchie Valens Recreation Center: 10736 Laurel Canyon Blvd., Pacoima, CA 91331
  • Pan Pacific Recreational Center: 7600 Beverly Blvd., Los Angeles, CA 90036
  • Westwood Recreation Center: 1350 Sepulveda Blvd., Los Angeles, CA 90025
  • Pasadena Civic Auditorium: 300 East Green Street, Pasadena, CA 91101
  • Pomona Fairplex: 1101 W McKinley Ave, Pomona, CA 91768
  • Stoner Recreation Center: 1835 Stoner Ave, Los Angeles, CA 90025

Animal Shelters:

Small Animals:

  • Agoura Animal Care Center: 29525 Agoura Rd, Agoura Hills, CA 91301
  • Baldwin Park Animal Care Center: 4275 Elton St, Baldwin Park, CA 91706
  • Carson Animal Care Center: 216 W Victoria St, Gardena, CA 90248
  • Downey Animal Care Center: 11258 Garfield Ave, Downey, CA 90242
  • Lancaster Animal Care Center: 5210 W Ave I, Lancaster, CA 93536
  • Palmdale Animal Care Center: 38550 Sierra Hwy, Palmdale, CA 93550

Large Animals:

  • Pomona Fairplex: 1101 W McKinley Ave, Pomona
  • Industry Hills Expo: 16200 Temple Ave, City of Industry, CA 91744
  • Antelope Valley Fair: 2551 W Avenue H, Lancaster, CA 93536
  • Los Angeles Equestrian Center: 480 W Riverside Dr, Burbank, CA 91506
  • Pierce College Equestrian Center: 7100 El Rancho Dr, Woodland Hills, CA 91371

Disaster Relief Information:

  • LA County Assessor: Information for property owners and FAQs about disaster relief.

Mental Health Support:

  • Los Angeles County Department of Mental Health: Crisis counseling and support for those affected. Access services through their website or call their hotline at (800) 854-7771.

Temporary Housing Support:

  • Airbnb: In partnership with 211 LA, offering free temporary housing for displaced residents. Spaces are limited; complete the form to be notified of availability.

Transportation Support:

  • Uber: Use promo code WILDFIRE25 for 2 free rides up to $40 each to/from active shelters.
  • Lyft: Code CAFIRERELIEF25 offers 2 rides up to $25 each for up to 500 riders, valid until 1/15.
  • Metro: Fare collection is suspended systemwide.

Staying Informed:

  • Watch Duty App: Provides real-time wildfire tracking, evacuation warnings, and updates.
  • Los Angeles Fire Department Alerts: Visit their website for the latest information on fire status and safety guidelines.

Safety Precautions:

  • Ready, Set, Go!: Personal Wildfire Action Plan by the Los Angeles County Fire Department.

To those in our community who are volunteering, donating, or offering aid in any form—thank you. Your efforts embody the spirit of LA: strong, compassionate, and unstoppable.

At dot.LA, we’re committed to amplifying stories of resilience and support. If you’ve seen inspiring acts of kindness or have resources to share, please let us know. Together, we can shine a light on the incredible ways this community is stepping up during these trying times.

In the days ahead, let’s hold tight to the bonds that unite us and remember that we are stronger together. The fires may scar the land, but they cannot dim the collective spirit of Los Angeles.

We’re here for you, and we’re with you.

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