✨Diverse, Impact-Driven Founders Shine at Plug In South LA's Demo Day

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

✨Diverse, Impact-Driven Founders Shine at Plug In South LA's Demo Day

🔦 Spotlight

Plug In South LA, a Los Angeles accelerator program, hosted their 2023 Founder Showcase at Blackbird House in Culver City on Thursday night. Founders made their pitches and then participated in a short Q&A session with Plug In South LA’s founder Derek Smith. 🎬🚀🌟

Half of Plug In’s first national cohort, consisting of ten companies, are based in Los Angeles with the rest dispersed across the country from Washington D.C. to San Francisco. Diversity is the name of the game for this group of companies. Not only is Plug In South LA designed for under-represented founders the companies themselves span the gambit when it comes to sector with healthcare, social networking, marketplace startups and more.

Plug In South LA was founded by LA-native Derek Smith in 2014 because he noticed a significant lack of representation and opportunities for Black and Latinx communities in the growing tech industry in Los Angeles, particularly in South Los Angeles neighborhoods like Crenshaw, Leimert Park, and Inglewood. He wanted to bridge this gap and create a platform to empower underrepresented talent by providing networking, exposure, and support within the tech sector. According to its website, Plug In South LA’s accelerator is “designed for Black and LatinX founders who are focused on solving big problems in Healthcare, Fintech, Digital Media, Climate Control and Sustainability Efforts in historically marginalized communities.”

Scroll down to see more information and the full list of companies! 💻🌴🌇

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🤝 Venture Deals

LA Startups

  • Bold, a healthy aging platform, raised a $17M Series A led by Rethink Impact, with participation from Samsung Next and existing investors Andreessen Horowitz (a16z) Bio + Health, Khosla Ventures, GingerBread Capital, and Primetime Partners. - learn more
  • Requirements management and digital thread platform, Prewitt Ridge, raised a $4.1M Seed Round led by Squadra Ventures, joined by Stage Venture Partners, Aurelia Foundry, Wonder Ventures, Haystack, Acequia, TechStars, GC&H and others. - learn more
  • Morty, a platform to help people find local ‘IRL’ experiences and cultivate real world interactions between friends, raised a $2.2M Seed Round from prominent Los Angeles-based firms including Wedbush Ventures and Wonder Ventures. Initially only featuring escape rooms, Morty recently expanded into haunted attractions with plans to feature immpersive theater, speakeasies, location based VR and more!
  • Mavida Health, a maternal mental health platform, raise a $1.5M Pre-Seed Round. - learn more
  • VideoAmp, a media measurement and optimization software company, raised a $150M Series G led by Vista Credit Partners. - learn more
  • Strada, an AI-enabled cloud platform with tools for production and postproduction, raised a $1.9M Pre-Seed Round from some major Hollywood players among others. - learn more
LA Funds

📅 LA Tech Calendar

Saturday, September 16th

  • Y3K Innovation Summit USC - A day filled with workshops, competitions, and opportunities to connect with industry leaders and fellow tech enthusiasts of all levels. The event is designed for anyone interested in exploring the future or entrepreneurship, social impact, and career development within the emerging tech industries including digital content creation, virtual and augmented reality, blockchain application, artificial intelligence, and e-gaming.

Wednesday, September 20th

  • Startup Cafe🗽 - Meet and connect with like-minded entrepreneurs, investors, and industry professionals while enjoying a nice cup of coffee or going on a hike or both Wednesday morning in Venice.
  • The LA Business Show - Day 1 🗽 - Join hundreds of business experts and leaders for the first day of this business expo in Downtown Los Angeles built to equip, educate and encourage the small businesses and entrepreneurs with 300 exhibitors, 150 seminars and unmissable masterclasses.

Thursday, September 21st

  • The LA Business Show - Day 2 🗽 - Join hundreds of business experts and leaders for the second day of this business expo in Downtown Los Angeles built to equip, educate and encourage the small businesses and entrepreneurs with 300 exhibitors, 150 seminars and unmissable masterclasses.

Friday, September 22nd

  • LA Tech Wind-Down🗽 - Join Startup Coil and The KINN Friday evening in Venice for an alternative to the mid-week happy hour for networking, chill vibes, and functional non-alcoholic libations.

Other events to add to the calendar

🗽 - Free

📙 What We’re Reading

  • Disney’s recent deal with Charter Communications signals the growing challenges of transitioning from traditional TV to streaming. - read more
  • SpaceX's satellite internet division, Starlink, falls short of Elon Musk's ambitious 2015 projection and faces challenges expanding its subscriber base, especially in urban areas. - read more
  • 5 things to know about a potential strike against video game companies. - read more

🚀 Plug In South LA’s 2023 Cohort

See below for all 10 companies featured at Plug In South LA’s 2023 Demo Day.

🩺 At Their Side, LLC

HQ: Long Beach, CA CEO: Emily Woodman-Nance

Sector: Healthcare

Description: At Their Side is a 24/7 healthcare status platform that enables healthcare providers to communicate with families, allowing staff to dedicate more time to providing care rather than being occupied with phones.

🪴 MyVoluntier

HQ: Atlanta, GA CEO: Aubrey Gibson

Sector: Social Networking Platform

Description: MyVoluntier is a virtual civic engagement hub, akin to a 'LinkedIn for civic engagement,' centralizing community initiatives, events, resources, fundraising, and volunteers to inspire social connection and drive collective impact.

🍽️ Nutrible

HQ: St. Louis, MO CEO: Kwamane Liddell

Sector: Healthcare

Description: Nutrible is a technology platform that provides virtual social service navigation and nutrition-centered chronic care management to vulnerable patients and communities.

💼 Peadbo

HQ: Washington, DC CEO: Keith Chaney

Sector: B2B Software

Description: Peadbo (short for Personal Advisory Board) is a cloud-based platform that allows users to build and manage teams dedicated to their personal or professional growth and create recurring newsletters for their broader network of supporters and advisors.

💐 Postal Petals®

HQ: Los Angeles, CA CEO: Talia Boone

Sector: B2C

Description: Postal Petals®, an immersive floral and wellness startup, uses fresh cut flowers and do-it-yourself flower arranging to promote creative expression as a form of mindfulness and self-care.

💸 Prosperety Technologies Inc.

HQ: San Francisco, CA CEO: Darren Black

Sector: FinTech

Description: Prosperety Technologies Inc. is a fintech SaaS platform that helps small businesses succeed financially with: the right customers at a reasonable cost, unlimited access to no-fee, no-credit-check, no-revenue, capital from consumers and the ability to easily build and get business credit. All in the same place, on the same platform.

🏀 Subler

HQ: Los Angeles, CA CEO: Carlos Rivera

Sector: Marketplace, Proptech

Description: Subler is a B2B/C SAAS marketplace that connects schools with communities, making it easy for event organizers to find and rent school spaces. Subler democratizes access to athletic and event spaces and simplifies the rental process by centralizing new leads, creating leases, and collecting rent — all in one place.

📳 SwayBrand

HQ: Los Angeles, CA CEO: Horace Flournoy

Sector: Marketplace

Description: SwayBrand is a marketplace that connects brands with creators for on-location user-generated content. They aim to be the new studio for creators and help brands reach new audiences through authentic, personalized content.

👟The Crease Beast

HQ: Los Angeles, CA CEO: Matt J.

Sector: Consumer Products

Description: The Crease Beast is an innovative shoe care brand that provides sneakerheads with effective products to preserve footwear aesthetics.

*The Crease Beast was not present at the Demo Day but is part of the 2023 cohort

🚗 Upward

HQ: New York, NY CEO: Osvaldo Rodriguez

Sector: FinTech

Description: Upward helps 5M ride share drivers and delivery workers save at least $2,500 in taxes by automating the process of finding the largest possible deductions, so they pay less when it is time to file.

LA’s Data Center Supply Crunch

🔦 Spotlight

Happy Friday Los Angeles!

The Los Angeles data center market is experiencing a significant supply crunch, ranking 12th in growth among top markets since 2020 with only 265 megawatts of colocation inventory (data centers where businesses rent space to store their computing hardware and servers). Despite this, demand is surging, driven by AI, cloud, and hyperscaler needs, with AI accounting for 20% of new data center demand nationally. This scarcity is creating a highly competitive environment, with vacancy rates at a record low 3% and asking rents rising 13-37% year-over-year. For Los Angeles, this presents both challenges and opportunities in the big picture. The city's strategic position as a global entertainment hub and its connectivity to international markets through subsea cables make it an attractive location for data centers. However, the limited inventory and rising costs could potentially hinder growth and innovation in the tech sector. To maintain its competitive edge, Los Angeles will need to address these constraints through new developments, such as GI Partners' 16 MW addition at One Wilshire, and by focusing on high-connectivity, high-power capacity submarkets. The city's tech community should prepare for a landscape of increased competition for quality data center space, higher costs, and the need for innovative solutions to meet growing demand, particularly in AI and cloud services. While Los Angeles faces a challenging data center supply crunch, its strategic advantages and ongoing developments offer a promising path forward.


🤝 Venture Deals

LA Companies

  • Daisy, a one-year-old startup that designs and installs smart home and office technology systems, raised a $7M Series B co-led by Goldcrest and Bungalow, with previous investors Bullish and Burst Capital also stepping up. The company has raised a total of $13.3 million. - learn more

LA Venture Funds


    ✨ Featured Event ✨

    LA TECH CEO SUMMIT

    LA’s tech leadership is set to reunite after a long break! This two day summit will focus on building strong connections, sharing insights, and fortifying the local tech community.

    Learn More Here

    Register Here


    Download the dot.LA App

    🌐Decentralizing Data & Vacations: Sony's Web3 Leap and Sensible Weather's KOA Partnership

    🔦 Spotlight

    Happy Long Weekend Los Angeles!

    Sony Group is making a significant push into the blockchain and Web3 space, leveraging its Sony Pictures and Sony Music divisions along with a new global incubator. The company has developed the Soneium blockchain through Sony Block Solutions Labs, a joint venture aimed at accelerating Web3 innovation. Sony is launching the "Soneium Minato" public testnet and a developer incubation program called "Soneium Spark" to foster ecosystem growth and adoption. The initiative includes strategic partnerships with Web3 companies such as Astar Network, Circle, and Optimism. Sony aims to create a fan community centered on creators and connect diverse values through Soneium, with the ultimate goal of integrating Web3 services into people's daily lives. While the company acknowledges the challenges faced by Web3, including limited user adoption and the need for mainstream use cases, it remains committed to decentralizing the concentrated power of the current internet landscape.

    In completely unrelated and more digestible news Sensible Weather, a leading weather protection provider that we’ve featured many times, has partnered with Kampgrounds of America (KOA) to offer Weather Guarantees at over 450 KOA Campgrounds across the United States. This collaboration allows campers to purchase weather protection for their outdoor experiences, providing peace of mind and potential reimbursements of up to 100% of their nightly rate if weather conditions exceed predefined parameters. The partnership comes at an opportune time, as camping has seen a significant increase in popularity, with active campers growing by 68% over the past decade. If you are looking to do some camping this fall make sure you look into Sensible Weather protections to ensure that unpredictable weather won't dampen (nailed it) your camping experience.


    🤝 Venture Deals

    LA Companies

    • Space and Time, a blockchain data warehouse developer, raised a $20M Series A led by Framework Ventures. - learn more
    • Miris, a provider of spatial content streaming solutions, raised a $26M Seed Round led by IAG Capital Partners. - learn more

    LA Venture Funds

    • Fika Ventures led a $4.55M Seed Round for Revenew, a San Francisco startup that aims to help digital platforms and marketplaces manage their payments and optimize financial operations. - learn more
    • Bonfire Ventures participated in a $25M Series A for Supio, an AI platform for personal injury law firms. - learn more
    • Amplify LA participated in a $2M Seed Round for Pryzm, a startup that provides tools and data to help businesses navigate government contracting more efficiently. - learn more

      ✨ Featured Event ✨

      LA TECH CEO SUMMIT

      LA’s tech leadership is set to reunite after a long break! This two day summit will focus on building strong connections, sharing insights, and fortifying the local tech community.

      Learn More Here

      Register Here


      Download the dot.LA App

      Personality Assessments Improving Workplace Dynamics

      Misunderstandings can have significant and sometimes severe impacts, far beyond the hilarious cake pictured above. Many organizations are increasingly using personality assessments to improve team dynamics and productivity. Tests like the Enneagram, Myers-Briggs Type Indicator (MBTI), and DISC assessment are valuable tools for developing existing teams in addition to hiring new employees. These assessments provide insights into team members' motivations, communication styles, and work preferences, helping colleagues understand each other better. By highlighting the different personalities within a team, these tests can enhance communication, resolve conflicts, and optimize task assignments based on individual strengths. As companies aim for greater efficiency and collaboration, the Enneagram, MBTI, and DISC assessments are becoming essential for transforming established teams into more effective and cohesive units.


      Image Source: iEQ9

      Enneagram

      The Enneagram test is a sophisticated personality assessment that categorizes individuals into nine distinct personality types, each defined by unique motivations, fears,and behavioral patterns. This holistic approach enhances team dynamics in a business setting by fostering self-awareness, improving communication, and facilitating conflict resolution among team members. By understanding different personality types, teams can optimize their composition, tailor professional development, and create a more empathetic and collaborative environment. This framework not only helps leaders adapt their styles to better support diverse team members but also promotes inclusivity and effective collaboration, ultimately leading to improved team performance, productivity, and retention.

      Resources:iEQ9. We recommend getting an Enneagram coach to get the most out of the results.

      Key Features: Focus on core motivations. Accounts for personality shifts under stress or growth. Offers practical, actionable guidance for personal growth. Uses a dynamic, adaptive questioning approach. Claims 95% accuracy rate through advanced techniques.


      Image Source: DiSC Profile

      DiSC (Dominance, Influence, Steadiness, and Conscientiousness)

      The DiSC assessment is a widely used behavioral analysis tool that categorizes individuals into four primary personality types: Dominance, Influence, Steadiness, and Conscientiousness. For businesses, DiSC provides valuable insights into employees' communication styles, work preferences, and motivations. By understanding these behavioral tendencies, teams can improve collaboration, reduce conflicts, and enhance overall productivity. Implementing DiSC in a business setting can lead to more effective leadership, tailored communication strategies, and optimized task allocation based on individual strengths.

      Resources:DiSC Profile.

      Key Features: Designed specifically for workplace applications. Focuses on observable behaviors rather than psychological traits. Widely researched and validated over 40+ years. Provides practical strategies for improving interactions.


      Image Source: The Myers-Briggs Company

      The Myers-Briggs Type Indicator (MBTI)

      The Myers-Briggs Type Indicator (MBTI) is a widely used personality assessment tool that categorizes individuals into 16 distinct personality types based on four dichotomies: Extraversion/Introversion, Sensing/Intuition, Thinking/Feeling, and Judging/Perceiving. For businesses, the MBTI provides valuable insights into employees' communication styles, decision-making processes, and work preferences.This helps promote a more productive workplace, and enables employees to become involved in more meaningful ways, all while leveraging everyone’s unique strengths.

      Resources:The Myers-Briggs Company.

      Key Features: Focuses on preferences rather than traits. Focuses on how people perceive and judge information. Widely used in business and career counseling


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