fashion

fashion

Courtesy of johnnie-O

Santa Monica-based men's apparel brand Johnnie-O—which markets casual West Coast-style apparel, right down to its surfer logo—has brought on its first institutional investors to help propel its growth.

Earlier this week, the brand announced it had secured a $108 million investment from Los Angeles-based Ares Management as well as Wasatch Global Investors, giving the private equity firms a minority stake in the company.

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Photo courtesy of Art Hearts

For Cindy Keefer, CEO of Fashion Tech Works, sustainability has always been a way of life. The woman behind Downtown Los Angeles’ new coworking incubator for designers and artists grew up a far cry from Hollywood, on an organic farm in Wisconsin.

“I've been an environmentalist since I was born,” said Keefer, a vegetarian since childhood. “So for me, I never had a breakthrough moment.”

Sustainability is at the heart of Fashion Tech Works’ mission: The incubator is particularly interested in giving a home to designers and technologies “that improve the sustainability of apparel design and production,” according to its website.

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Image courtesy of Tradesy

When Tracy DiNunzio had the idea to build a secondhand high-end apparel company, she bootstrapped the business by renting out her bedroom on Airbnb and sleeping on her living room couch.

It worked. Over the past decade, Tradesy—the Los Angeles-based, peer-to-peer secondhand clothing platform that DiNunzio built—gained 7 million members and hauled more than $145 million in venture capital funding. DiNunzio reclaimed her bedroom. And last week, the company announced it would be acquired by Paris-based Vestiaire Collective, another peer-to-peer luxury clothing marketplace.

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