The AI Startup That's Landing Youtube Stars Millions of Views

Francesca Billington

Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.

The AI Startup That's Landing Youtube Stars Millions of Views
Los Angeles tech startup Jellysmack has joined the unicorn ranks for its AI-based software that drives viewers to YouTube creators like MrBeast and Brad Mondo.

The company announced Wednesday an undisclosed Series C funding round led by SoftBank Vision Fund 2, whose portfolio spans the buzziest consumer platforms from ByteDance to Cameo.

Using up to 30 "multivariate tests," Jellysmack said it can determine what titles and editing tricks will help videos rack up views and engagement across Facebook, Instagram, TikTok, Snapchat and Youtube.

About 200 content creators use the service, like YouTubers like PewDiePie, MrBeast and Bailey Sarian. The startup trims down the length of their videos and edits thumbnails and subtitles. Once videos go live on YouTube, Jellysmack runs paid advertisements and targets "an audience that is highly likely to be interested," said spokesperson MK Glenning.

Take Brad Mondo, a hairstylist and social media personality with nearly seven million YouTube subscribers. A year after joining Jellysmack, the company said his Snapchat followers grew by ten times and his Facebook followers by four.

"Media consumption has pivoted massively in recent years with mobile video content rapidly outpacing TV," Yanni Pipilis, managing partner at SoftBank Investment Advisers, said in a statement. "There are now 50 million creators but only 0.1% are able to make a full-time living from their content.

The startup, founded in 2016, boasts 10 billion global video views and 125 million viewers across social platforms each month. It also publishes videos on Jellysmack's own social channels, spanning beauty, soccer, gaming and entertainment.

Jellysmack went profitable in 2020, and doesn't charge creators. Instead, it makes money instead through a revenue share model using income generated from the social platforms under their management.

And it wants to go global. The investment from Softbank's CEO and Chairman Masayoshi Son will help the company expand internationally. Glenning would not disclose the amount of this funding round, but prior to it, said the unicorn had raised $40 million.

https://twitter.com/frosebillington
francesca@dot.la

Subscribe to our newsletter to catch every headline.

Cadence

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

Read moreShow less

Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

Read moreShow less

The Big Ten's $8B Mega Media Deal Kicks Off a New Era in Sports Streaming

Lon Harris
Lon Harris is a contributor to dot.LA. His work has also appeared on ScreenJunkies, RottenTomatoes and Inside Streaming.
The Big Ten's $8B Mega Media Deal Kicks Off a New Era in Sports Streaming
Photo by Sean Pierce on Unsplash

Hot on the heels of the shock announcement that both UCLA and USC will be exiting the Pac-12 and joining the Big Ten athletic conference, a fleet of big money media and broadcasting deals have been set.

It’s no secret that access to the lucrative Southern California ad market was a big part of the rationale behind bringing in Los Angeles’ two largest college athletic programs in the fold. With the addition of USC and UCLA, the Big Ten now has teams playing in New York, Chicago and L.A.: all three of the nation’s top media markets. (Further expansions have already been hinted at as well.)

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending