Behind Her Empire Podcast: Shalini Vadhera on When to Double Down and When to Quit

On this episode of the Behind Her Empire podcast, hear from Shalini Vadhera, an entrepreneur, celebrity make-up artist, bestselling author of "Passport To Beauty," and founder of the multi-million-dollar global cosmetics company, Global Goddess Beauty, that she started from her garage.

This episode is loaded with insight rooted in real-life pain and experience.

Key Takeaways:

• The moment Vadhera clearly distinguished what made her beauty products unique — multicultural beauty and global beauty secrets — she was a hit on "The Early Show" on CBS, which led to appearances on other big syndicated talk shows. Those experiences ultimately led to a book deal.
• Vadhera traveled the world for two years, discovering beauty secrets from women wherever she could find them as the foundational content of her book, "Passport to Beauty."
• Sephora eventually came calling, and Vadhera partnered with them to make her first beauty brand.
• Later, she left the company she'd created after a schism with a new partner.

"Rejection is there and you just have to become so strong that it doesn't affect you personally. And I've never gone through the front door....It's always been through a side door, a back door, the roof....not necessarily like what everybody else is doing."

Shalini Vadhera is the founder of cosmetics company Global Goddess Beauty and author of "Passport to Beauty."

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