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Behind Her Empire Podcast: Shalini Vadhera on When to Double Down and When to Quit

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Shalini Vadhera
Shalini Vadhera

On this episode of the Behind Her Empire podcast, hear from Shalini Vadhera, an entrepreneur, celebrity make-up artist, bestselling author of "Passport To Beauty," and founder of the multi-million-dollar global cosmetics company, Global Goddess Beauty, that she started from her garage.

This episode is loaded with insight rooted in real-life pain and experience.

Key Takeaways:

  • The moment Vadhera clearly distinguished what made her beauty products unique — multicultural beauty and global beauty secrets — she was a hit on "The Early Show" on CBS, which led to appearances on other big syndicated talk shows. Those experiences ultimately led to a book deal.
  • Vadhera traveled the world for two years, discovering beauty secrets from women wherever she could find them as the foundational content of her book, "Passport to Beauty."
  • Sephora eventually came calling, and Vadhera partnered with them to make her first beauty brand.
  • Later, she left the company she'd created after a schism with a new partner.
"Rejection is there and you just have to become so strong that it doesn't affect you personally. And I've never gone through the front door....It's always been through a side door, a back door, the roof....not necessarily like what everybody else is doing."

Shalini Vadhera is the founder of cosmetics company Global Goddess Beauty and author of "Passport to Beauty."

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

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entertainment tech

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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los angeles tech scene

Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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behind her empire

Aavrani Co-founder Rooshy Roy On Creating Your Own Success ‘Timeline’

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

AAVRANI Co-Founder Rooshy Roy
Photo courtesy of AAVRANI

Growing up in the suburbs of Detroit, Rooshy Roy said, as the only Indian girl in school, she spent a lot of time feeling like an outsider and like she wasn’t meeting others’ expectations of “how an Indian girl should behave.”

Flash forward 20 years, and the differences Roy was once ashamed of are now the inspiration for her skincare company.

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