Behind Her Empire Podcast: Shalini Vadhera on When to Double Down and When to Quit

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Shalini Vadhera
Shalini Vadhera

On this episode of the Behind Her Empire podcast, hear from Shalini Vadhera, an entrepreneur, celebrity make-up artist, bestselling author of "Passport To Beauty," and founder of the multi-million-dollar global cosmetics company, Global Goddess Beauty, that she started from her garage.

This episode is loaded with insight rooted in real-life pain and experience.


Key Takeaways:

  • The moment Vadhera clearly distinguished what made her beauty products unique — multicultural beauty and global beauty secretsshe was a hit on "The Early Show" on CBS, which led to appearances on other big syndicated talk shows. Those experiences ultimately led to a book deal.
  • Vadhera traveled the world for two years, discovering beauty secrets from women wherever she could find them as the foundational content of her book, "Passport to Beauty."
  • Sephora eventually came calling, and Vadhera partnered with them to make her first beauty brand.
  • Later, she left the company she'd created after a schism with a new partner.
"Rejection is there and you just have to become so strong that it doesn't affect you personally. And I've never gone through the front door....It's always been through a side door, a back door, the roof....not necessarily like what everybody else is doing."

Shalini Vadhera is the founder of cosmetics company Global Goddess Beauty and author of "Passport to Beauty."


Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

AAVRANI Co-Founder Rooshy Roy
Photo courtesy of AAVRANI

Growing up in the suburbs of Detroit, Rooshy Roy said, as the only Indian girl in school, she spent a lot of time feeling like an outsider and like she wasn’t meeting others’ expectations of “how an Indian girl should behave.”

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