Behind Her Empire Podcast: Shalini Vadhera on When to Double Down and When to Quit

On this episode of the Behind Her Empire podcast, hear from Shalini Vadhera, an entrepreneur, celebrity make-up artist, bestselling author of "Passport To Beauty," and founder of the multi-million-dollar global cosmetics company, Global Goddess Beauty, that she started from her garage.

This episode is loaded with insight rooted in real-life pain and experience.


Key Takeaways:

  • The moment Vadhera clearly distinguished what made her beauty products unique — multicultural beauty and global beauty secretsshe was a hit on "The Early Show" on CBS, which led to appearances on other big syndicated talk shows. Those experiences ultimately led to a book deal.
  • Vadhera traveled the world for two years, discovering beauty secrets from women wherever she could find them as the foundational content of her book, "Passport to Beauty."
  • Sephora eventually came calling, and Vadhera partnered with them to make her first beauty brand.
  • Later, she left the company she'd created after a schism with a new partner.
"Rejection is there and you just have to become so strong that it doesn't affect you personally. And I've never gone through the front door....It's always been through a side door, a back door, the roof....not necessarily like what everybody else is doing."

Shalini Vadhera is the founder of cosmetics company Global Goddess Beauty and author of "Passport to Beauty."


Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

Subscribe to our newsletter to catch every headline.

Streaming is sidelining TV pilots. That's one of the findings in a pair of new reports released Wednesday by the nonprofit that manages most of L.A. County's film-permitting process.

The reports document the pandemic and how the rise in streaming services are changing the film production world and challenging California's place in it.

Read more Show less

Forty-five minutes in traffic won't get you very far in Los Angeles. But Virgin Hyperloop estimates it will be able to get you from Los Angeles to San Francisco in that time.

The Richard Branson-owned company unveiled its hyperloop concept video Wednesday, just two months after the company's first tested its design with passengers. Traveling several hundred miles per hour in a pressurized tube is no longer a vision of the far-distant future — Virgin Hyperloop engineers want to make it a reality in less than 10 years.

Read more Show less

Bracket Capital, a Beverly Hills-based investment management firm focused on acquiring secondary shares in later-stage tech companies like SpaceX and Bird, announced Wednesday it has raised nearly half a billion dollars in equity.

The firm will split the cash between two funds, a traditional $150 million fund and another $350 million one that will co-invest alongside other firms.

Rather than buying stakes directly in startups, the firm said 80% of its shares come from snapping up existing shares. Those often come from early employees – tired of waiting for their company to go public – who are looking to cash out some of their equity so they can buy a house or pay for tuition.

Read more Show less
RELATEDEDITOR'S PICKS

Trending