Illustration by Ian Hurley
What Are LA’s Hottest Startups of 2022? See Who VCs Picked in dot.LA’s Annual Survey
In Los Angeles—like the startup environment at large—venture funding and valuations skyrocketed in 2021, even as the coronavirus pandemic continued to surge and supply chain issues rattled the economy. The result was a startup ecosystem that continued to build on its momentum, with no shortage of companies raising private capital at billion-dollar-plus unicorn valuations.
In order to gauge the local startup scene and who’s leading the proverbial pack, we asked more than 30 leading L.A.-based investors for their take on the hottest firms in the region. They responded with more than two dozen venture-backed companies; three startups, in particular, rose above the rest as repeat nominees, while we've organized the rest by their amount of capital raised as of January, according to data from PitchBook. (We also asked VCs not to pick any of their own portfolio companies, and vetted the list to ensure they stuck to that rule.)
Without further ado, here are the 26 L.A. startups that VCs have their eyes on in 2022.
1. Whatnot ($225.4 million raised)
Whatnot was the name most often on the minds of L.A. venture investors—understandably, given its prolific fundraising year. Whatnot raised some $220 million across three separate funding rounds in 2021, on the way to a $1.5 billion valuation.
The Marina del Rey-based livestream shopping platform was founded by former GOAT product manager Logan Head and ex-Googler Grant LaFontaine. The startup made its name by providing a live auction platform for buying and selling collectables like rare Pokémon cards, and has since expanded into sports memorabilia, sneakers and apparel.
2. Boulevard ($40.3 million raised)
Boulevard’s backers include Santa Monica-based early-stage VC firm Bonfire Ventures, which focuses on B2B software startups. The Downtown-based company fits nicely within that thesis; Boulevard builds booking and payment software for salons and spas. The firm has worked with prominent brands such as Toni & Guy and HeyDay.
3. GOAT ($492.7 million)
GOAT launched in 2015 as a marketplace to help sneakerheads authenticate used Air Jordans and other collectible shoes. It has since grown at a prolific rate, expanding into apparel and accessories and exceeding $2 billion in merchandise sales in 2020. The startup sealed a $195 million funding round last summer that more than doubled its valuation, to $3.7 billion.
The Best of the Rest
VideoAmp ($578.6 raised)
Nielsen competitor VideoAmp gathers data on who's watching what across streaming services, traditional TV and social apps like YouTube. The company positions itself as an alternative to so-called "legacy" systems like Nielsen, which it says are "fragmented, riddled with complexity and inaccurate." In addition to venture funding, its total funding figure includes more than $165 million in debt financing.
Mythical Games ($269.4 million raised)
Seizing on the NFT craze, Mythical Games is building a platform that powers the growing realm of “play-to-earn games.” Backed by NBA legend Michael Jordan and Andreessen Horowitz, the Sherman Oaks-based startup’s partners include game publishers Abstraction, Creative Mobile and CCG Lab.
FloQast ($202 million raised)
FloQast founder Michael Whitmire says he got a “no” from more than 100 investors in the process of raising a seed round. Today, the accounting software company is considered a unicorn.
Nacelle ($70.8 million raised)
Nacelle produces docuseries, books, comedy albums and podcasts. The media company’s efforts include the Netflix travel series “Down To Earth with Zac Efron.”
Wave ($66 million raised)
A platform for virtual concerts, Wave has hosted performances by artists including Justin Bieber, Tinashe and The Weeknd. The company says it has raised $66 million to date from the likes of Warner Music and Tencent.
Papaya ($65.2 million raised)
Sherman Oaks-based Papaya looks to make it easier to pay “any” bill—from hospital bills to parking tickets—via its mobile app.
LeaseLock ($63.2 million raised)
Based in Marina del Rey, LeaseLock says it’s on a mission to eliminate security deposits for apartment renters.
Emotive ($58.1 million raised)
Emotive sells text message-focused marketing tools to ecommerce firms like underwear brand Parade and men's grooming company Beardbrand.
Dray Alliance ($55 million raised)
Based in Long Beach, Dray says its mission is to “modernize the logistics and trucking industry.” Its partners include Danish shipping company Maersk and toy maker Mattel.
Coco ($43 million raised)
Coco makes small pink robots on wheels (you may have seen them around town) that deliver food via a remote pilot. Its investors include Y Combinator and Silicon Valley Bank.
HiveWatch ($25 million raised)
HiveWatch develops physical security software. Its investors include former Twitter executive Dick Costollo and NBA star Steph Curry’s Penny Jar Capital.
Popshop ($24.5 million raised)
Whatnot competitor Popshop is betting that live-shopping is the future of ecommerce. The West Hollywood-based firm focuses on collectables such as trading cards and anime merchandise.
First Resonance ($19.4 million raised)
Founded by former SpaceX engineer Karan Talati, First Resonance runs a software platform for makers of electric cars and aerospace technology. Its clients include Santa Cruz-based air taxi company Joby Aviation and Alameda-based rocket company Astra.
Open Raven ($19 million raised)
Founded by Crowdstrike and Microsoft alums, Open Raven aims to protect user data. The cybersecurity firm’s investors include Kleiner Perkins and Upfront Ventures.
Fourthwall ($17 million raised)
When an actor faces the camera and speaks directly to the audience, it’s known as “breaking the fourth wall.” Named after the trope, Venice-based Fourthwall offers a website builder that’s designed for content creators.
The Non Fungible Token Company ($15 million raised)
The Non Fungible Token Company creates NFTs for musicians under the name Unblocked. Its investors include Jay Z’s Marcy Venture Partners and Shawn Mendez.
Safe Health Systems ($15 million raised)
Backed by Mayo Clinic Ventures, Safe Health develops telehealth software and offers tools for enterprises to launch their own health care apps.
Intro ($11.6 million raised)
Intro’s app lets you book video calls with experts—from celebrity stylists, to astrologists, to investors.
DASH Systems ($8.5 million raised)
With the tagline “Land the package, not the plane,” DASH Systems is a Hawthorne-based shipping company that builds hardware and software for automated airdrops.
Ettitude ($3.5 million raised)
With a focus on sustainability, Ettitude is a direct-to-consumer brand that sells bedding, bathroom textiles and sleepwear.
Afterparty ($3 million raised)
Along similar lines as Unblocked, Afterparty creates NFTs for artists and content creators such as Clay Perry and Tropix.
Heart to Heart ($0.75 million raised)
Heart to Heart is an audio-focused dating app that “lets you listen to the story behind the pictures in a profile.” Precursor Ventures led the pre-seed funding round.
Frigg (undisclosed)
Frigg makes hair and beauty products that contain cannabinoids such as CBD. The Valley Village-based company raised an undisclosed seed round in August.
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Image courtesy of Auticon
Auticon certainly appears to meet the fund’s criteria. Since launching in 2011, the Germany-based tech consulting firm—which has its U.S. headquarters in Woodland Hills—has made it a priority to give employment opportunities to adults on the spectrum. Today, 250 of Auticon’s 350 employees are autistic.
“We believe that the principles of business are needed in order to help solve some of society's challenges,” Auticon U.S. CEO David Aspinall told dot.LA. “The challenge that we focused on is that of employment in the autistic community.”
Research suggests that between 50% to 75% of the 5.6 million autistic adults in the U.S. are either unemployed or underemployed, while nearly half of 25-year-olds with autism have never held a paying job. Oftentimes, those on the spectrum who are applying for a job can be hindered during the interview process due to a lack of eye contact or discomfort in social situations.
The new funding from the Autism Impact Fund will help propel Auticon’s hiring efforts in the Los Angeles region.Image courtesy of Auticon
Auticon’s hiring process takes that bias into account, stripping away the traditional interview process and instead placing more focus on an individual’s technical skills. In addition, Auticon applicants participate in a series of chats with the company's head of recruitment, Louise Stone, and its chief technology officer, Mark Fister, both of whom are on the spectrum.
“We want to make our offices a place where somebody might want to [work],” Aspinall said.
Auticon supplies business analytics, software development and cybersecurity services to clients including Disney, Warner Bros., IBM, Salesforce and Merck. Previous investors in Auticon—which declined to disclose its revenue figures, but said it ended its 2021 fiscal year EBITDA-positive—include Virgin Group magnate Richard Branson, the Porsche family, Ferd AS and Ananda Impact Ventures.
The new funding from the Autism Impact Fund will help propel Auticon’s hiring efforts in the Los Angeles region and back its development of training programs to teach organizations how to hire and accommodate autistic talent.
"We had our highest-growth year last year,” according to Aspinall. “The investment from the Autism Impact Fund is only just going to accelerate and amplify that."
Image courtesy of Auticon
Launched just last year, the Autism Impact Fund has already invested in companies such as Los Angeles-based digital health startup SpectrumAI and San Francisco-based AI company Suggestic.
“People with autism don’t need more charity—they need real opportunities,” said Autism Impact Fund co-founder Christopher Male, whose own son was diagnosed with autism at age three. Male, a private equity industry veteran, said that before his son’s diagnosis, he knew very little about autism. But after pouring himself into research, he learned about the myriad obstacles that autistic people face around diagnosis, therapies and cultural acceptance.
“I saw something was wrong,” Male told dot.LA. “It took six months to get into a pediatric developmentalist.”
Alarmed by the lack of information and services, Male teamed with his co-founder Brian O’Callaghan to launch the Autism Impact Fund. He said the investment fund looks to deploy “the venture model to help drive innovation and disrupt the status quo for living, diagnosing and servicing autism.”
Male sees Auticon as an ideal example of a company that creates opportunities and makes an impact for a community that has been marginalized for too long.
“They're a global leader in this,” he said. “They've clearly demonstrated that they are filling a need, and can operate in scale and grow.”
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