What Are LA’s Hottest Startups of 2021? We Asked Top VCs to Rank Them
Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.
But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.
We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.
Startups were ranked by how many votes each received. In the case of a tie, companies were listed in order of capital raised. The list illustrates how rapidly things move in startup land. One of the hottest startups had not even started when 2020 began. A number doubled or even 16x'd their valuation in the span of a few short months.
To divvy things up, we delineated between companies that have raised Series A funding or later and younger pre-seed or seed startups.
Not surprisingly, many of the hottest companies have been big beneficiaries of the stay-at-home economy.
PopShop Live, a red-hot QVC for Gen Z headquartered out of a WeWork on San Vicente Boulevard, got the most votes. Interestingly, the streaming ecommerce platform barely made it onto the Series A list because it raised its Series A only last month. Top Sand Hill Road firms Andreessen Horowitz and Lightspeed Venture Partners reportedly competed ferociously for who would lead the round but lost out to Benchmark, which was an early investor in eBay and Uber. The round valued PopShop Live at $100 million, way up from the $6 million valuation it raised at only five months prior.
Scopely, now one of the most valuable tech companies in Los Angeles, was also a top vote getter.
The Culver City mobile gaming unicorn raised $340 million in Series E funding in October at a $3.3 billion valuation, which nearly doubled the company's $1.7 billion post-money valuation from March. It is no coincidence that that was the same month stay-at-home orders began as Scopely has benefited from bored consumers staying on their couch and playing ScrabbleGo or Marvel Strike Force.
The company's success is especially welcome news to seed investors Greycroft, The Chernin Group and TenOneTen ventures, who got in at a $40 million post valuation in 2012. Upfront Ventures, BAM Ventures and M13 joined the 2018 Series C at a $710 post-money valuation.
Softbank-backed Ordermark, which flew more under the radar, also topped the list. The company's online ordering platform became a necessity for restaurants forced to close their dining rooms during the pandemic and raised $120 million in Series C funding in October.
On the seed side, two very different startups stood out. There was Pipe, which enables companies with recurring revenues to tap into their deferred cash flows with an instant cash advance, and Clash App, Inc., a TikTok alternative launched by a former employee of the social network in August.
We will have the list of Southern California's top seed startups out tomorrow.
Hottest
PopShop Live ($100 million)
The live-streaming shopping channel created by Danielle Lin reportedly found itself in the middle of a venture capital bidding war this year. Benchmark eventually won out leading a Series A round, vaulting the app at a $100 million valuation. The Los Angeles-based platform has been likened to QVC for Gen Z and it's part of a new wave of ecommerce that has found broader appeal during the pandemic. Google, Amazon and YouTube have launched live shopping features and other venture-backed startups like Los Angeles-based NTWRK have popped up.
Boiling
Scopely ($3.3 billion)
One of the most valuable Southern California tech startups with a $3.3 billion valuation, the Culver City mobile game unicorn has benefitted from a booming gaming market that has flourished in this stay-at-home economy. Scopely offers free mobile games and its roster includes "Marvel Strike Force," "Star Trek Fleet Command" and "Yahtzee with Buddies." In October the company raised a $340 million Series E round backed by Wellington Management, NewView Capital and TSG Consumer Partners, among others fueling speculation that it was on its road to an IPO. Co-CEO Walter Driver has said that he doesn't have immediate plans to go public.
Ordermark ($70 million)
The coronavirus has forced the closure of many dining rooms, making Ordermark all the more sought after by restaurants needing a way to handle online orders. Co-founder and CEO Alex Canter started the business in 2017, which recently rang in more than $1 billion in sales. Ordermark secured $120 million in Series C funding by Softbank Vision Fund 2 in October that it will use to bring more restaurants online. The company's Nextbite, a virtual restaurant business that allows kitchens to add delivery-only brands such as HotBox from rapper Wiz Khalifa to their existing space through Ordermark, is also gaining traction.
Simmering
Cameo ($300 million)
Cameo, which launched three years ago, had its breakout year in 2020 as C-list celebrities like Brian Baumgartner banked over a million dollars from creating customized videos for fans. In the sincerest form of flattery, Facebook is reportedly launching a feature that sounds a lot like Cameo. Even though the company is still technically headquartered in Chicago, we included Cameo because CEO Steven Galanis and much of the senior team moved to L.A. during the pandemic and say they plan to continue running the company from here for the foreseeable future.
Mothership ($64 million)
Co-founded by CEO Aaron Peck, Mothership provides freight forwarding services intended to streamline the shipping experience. The company's tracking technologies connect shippers with nearby truck drivers to speed up the delivery process. It raised $16 million in Series A venture funding last year, driving the platform to a $48 million pre-money valuation.
Nacelle ($6.7 million)
Founded in 2019, Nacelle's ecommerce platform helps retailers improve conversion rates and decrease loading speeds for their sites. The software integrates with Shopify and other services, offering payment platforms and analytics integration, among dozens of services. Nacelle raised about $4.8 million earlier this year with angel investors that included Shopify's Jamie Sutton, Klaviyo CEO Andrew Bialecki and Attentive CEO Brian Long.
Boulevard ($30 million)
Matt Danna and Sean Stavropoulos came up with Boulevard when an impatient Stavropoulos was frustrated wasting hours to book a hair appointment. Their four-year-old salon booking and payment service is now used by some of Los Angeles' best-known hairdressers. Last month, the two secured a $27 million Series B round co-led by Index Ventures and Toba Capital. Other investors include VMG Partners, Bonfire Ventures, Ludlow Ventures and BoxGroup.
CloudKitchens ($5.3 billion)
Uber co-founder Travis Kalanick CloudKitchens rents out commissary space to prepare food for delivery. And as the pandemic has fueled at-home delivery, the company has been gobbling up real estate. The commissaries operate akin to WeWork for the culinary world and allow drivers to easily park and pick-up orders as the delivery market has soared during pandemic. Last year, it raised $400 million from Saudi Arabia's colossal sovereign wealth fund.
GOAT ($1.5 billion)
Founded by college buddies five years ago, GOAT tapped into the massive sneaker resale market with a platform that "authenticates" shoes. The Culver City-based company has since expanded into apparel and accessories and states that it has 20 million members. Last year, Foot Locker sunk a $100 million minority investment into 1661 Inc., better known as Goat. And this fall it landed another $100 million Series E round bankrolled by Dan Sundeheim's D1 Capital Partners.
Savage X Fenty
The lingerie company co-founded by pop singer Rihanna in 2018 is noted for its inclusivity of body shapes and sizes. It has raised over $70 million, but The New York Times' DealBook newsletter recently reported that it's been on the hunt for $100 million in funds to expand into active wear. The company generates about $150 million in revenue, but is not yet profitable, according to the report. It became the focus of a consumer watchdog investigation after being accused of "deceptive marketing" for a monthly membership program.
Warming Up
FabFitFun ($930 million)
The lifestyle company provides customized personal subscription box services every three months with full size products. Started in 2010 by Daniel Broukhim, Michael Broukhim, Sam Teller and Katie Rosen Kitchens, it now boasts more than one million members. Last year, the company raised $80 million in a Series A round led by Kleiner Perkins last year and appears to be preparing for an eventual IPO as it slims down costs and refocuses on its high value products.
Dave ($1 billion)
Launched in 2016, the finance management tool helps consumers to avoid overdrafts, provides paycheck advances and assists in budgeting. Last year, it began to roll out a digital bank account that was so popular that two million users signed up for a spot on the waitlist. The company, run by co-founder Jason Wilk, has raised $186 million in venture capital and counts billionaire Mark Cuban as an early investor and board member. Other backers include Playa Vista-based Chernin Group.
Sure ($59 million)
SURE offers multiple technology products to major insurance brands — its platform can host everything from renter's insurance to covering baggage, so customers never have to leave an agency's website. It also offers its platform to ecommerce marketplaces, embedding third-party insurance protections for customers to purchase all on the same webpage. Founded in 2014, the Santa Monica-based startup last raised an $8 million Series A round led by IA Capital in 2017.
Zest AI ($90 million)
Founded in 2009 by former Google CIO Douglas Merrill and ex-Sears executive Shawn Budde, Zest AI provides AI-powered credit underwriting. It helps banks and other lenders identify borrowers looking beyond traditional credit scores. It claims to improve approval rates while decreasing chargeoffs. The company uses models that aim to make the lending more transparent and less biased. This fall the company raised $15 million from Insight Partners, MicroVentures and other undisclosed investors, putting its pre-money valuation at $75 million, according to PItchbook.
PlayVS
Santa Monica-based PlayVS provides the technological and organizational infrastructure for high school esports leagues. The pandemic has helped the company further raise its profile as traditional sports teams have been benched. Founded in early 2018, PlayVS employs 46 people and has raised over $100 million. In addition to partnering with key educational institutions, it also has partnerships with major game publishers such as Riot and Epic Games.
Tapcart ($40 million)
A SaaS platform helps Shopify brands create mobile shopping apps. The marketing software saw shopping activity jump 50% over 90 days as the pandemic walloped traditional retailers. Founded by Eric Netsch and Sina Mobasser, the company raised a $10 million Series A round led by SignalFire, bringing the total raise to $15 million.
Papaya ($31.8 million)
Papaya lets customers pay any bill from their mobile devices just by taking a picture of it. The mobile app touts the app's ease-of-use as a way to cut down on inbound bill calls and increase customer payments. Founded by Patrick Kann and Jason Metzler, the company has raised $25 million, most recently a S10 million round of convertible debt financing from Fika Ventures, Idealab and F-Prime Capital Partners.
Floqast ($250 million)
FloQast is a management software that integrates enterprise resource planning software with checklists and Excel to manage bookkeeping. The cloud-based software company claims its system helps close the books up to three days faster. It is used by accounting departments at Lyft, Twilio, Zoom and The Golden State Warriors. In January, it raised $40 million in Series C funding led by Norwest Venture Partners to bring the total raise to $92.8 million.
Brainbase ($26.5 million)
The company's rights management platform expedites licensing payments and tracks partnership and sponsorship agreements. It counts BuzzFeed, the Vincent Van Gogh Museum and Sanrio (of Hello Kitty and friends fame) among its clients. In May it announced $8 million in Series A financing led by Bessemer Venture Partners and Nosara Capital, bringing the total raised to $12 million.
OpenPath ($28 million)
The Los Angeles-based company provides a touchless entry system that uses individuals cell phones to help with identification instead of a key card. The company offers a subscription for the cloud-enabled software that allows companies to help implement safety measures and it said demand has grown amid the pandemic. Founded by James Segil and Alex Kazerani the company raised $36 million led by Greycroft earlier this year, bringing its total funding to $63 million.
FightCamp ($2.5 million)
FightCamp is an interactive home workout system that turns your space into a boxing ring with a free standing bag, boxing gloves and punch trackers. The company is riding the wave of at-home fitness offerings including Peloton, Mirror and Zwift that have taken off during the pandemic as gyms closed. The company has raised $4.3 million to date.
Numerade
The Santa Monica-based company provides video and interactive content for education in math, science, economics and standardized test prep. Founded in 2018 by Nhon Ma and Alex Lee, who previously founded Tutorcast, an online tutoring service, the company gathers post-graduate educated instructors to create video lessons for online learning.
Our Place ($32.5 million)
The creator of a pan with a cult following on social media, this Los Angeles-based startup designs and retails cookware and dinnerware. Founded by Amir Tehrani, Zach Rosner and Shiza Shahid, the company completed its Series A funding earlier this year, bringing its total raised to date to $10 million.
Tala ($560 million)
For customers that have no formal credit or banking history, this company's application promises more financial access, choice and control. It gathers data to create a credit score that can be used to instantly underwrite and disburse loans ranging from $10 to $500. Co-founded by Shivani Siroya and Jonathan Blackwell, Tala has raised $217.2 million to date. Its investors include PayPal Ventures, Lowercase Capital and Data Collective.
ServiceTitan ($2.25 billion)
Founded in 2007 by chief executive Ara Mahdessian and president Vahe Kuzoyan, ServiceTitan operates software that helps residential home contractors grow their businesses. It provides businesses tools like customer relationship management and accounting integration to streamline operations. The company closed a $73.82 million Series E funding round from undisclosed investors earlier this year.
100 Thieves ($160 million)
Founded in 2017 by former professional "Call of Duty" player Matthew Haag, 100 Thieves manages esports competitions in major titles including "Counter Strike Global Offensive" and "League of Legends." The company also produces apparel and merchandise, opening a physical store and training ground called the "Cash App Compound" in collaboration with Fortnite earlier this year. The company has raised $60 million to date, from investors including Salesforce CEO Marc Benioff and Aubrey Graham, better known as the rapper Drake.
Emotive ($16.5 million)
This AI-powered customer service platform automates text conversations between customers and businesses to increase sales. Emotive uses their sales team to verify questions, distinguishing it from other bot-driven marketing services, according to the company. The company was founded in 2018 by Brian Zatulove and Zachary Wise, who serve as the chief executive and the chief operating officer, respectively. It has raised $6.65 million to date, from Floodgate Fund and TenOneTen Ventures.
Everytable ($33 million)
Created by former hedge fund trader Sam Polk, the Los Angeles-based startup wants to be a healthy fast food chain. It prices its healthy pre-packaged meals around $5 in underserved communities while costing more in other neighborhoods with the goal of reducing so-called food deserts in low-income neighborhoods. It also offers a subscription delivery service. The company recently closed a $16 million Series B round led by Creadev along with Kaiser Permanente Ventures.
Lead art by Candice Navi.
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As movements such as Times Up and Me Too gain in popularity, examples of women using their voices in the workplace have taken center stage. With all this attention on these issues, why is it that we still struggle with self assurance to stand up for ourselves? Why is it more difficult to find the same confidence our male counterparts easily exude in workplace interactions — especially in male-dominated industries like tech?
Challenges around self-censorship have only increased during the pandemic with financial security at stake and working from home making it more difficult to have authentic interactions. We seek to foster an honest dialogue and discuss specific strategies to combat them.
Esports One COO and Co-Founder Sharon Winter, Vurbl Media Co-founder, CEO Audra Everett Gold, and Valence Head of Partnerships Victoria Tinsley held in in-depth discussion on the topic, led by dot.LA Chief Host & Correspondent Kelly O'Grady.
Victoria Tinsley, head of partnerships at Valence
Victoria Tinsley, Head of Partnerships at Valence
Victoria Tinsley is the Head of Partnerships at Valence, a new tech platform and community incubated by Upfront Ventures focused on connecting Black professionals with mentorship, career opportunities and capital. The company's mission is to unlock the global combined power of Black professionals to create massive economic wealth and social progress that impacts current and future generations. Valence was founded in January 2019 and has a thriving membership of thousands of Black leaders across the nation. Valence also partners with a variety of organizations such as PledgeLA, Netflix, Facebook, USC, The Gathering Spot and Silicon Valley Bank.
Prior to joining Valence, Victoria served on the marketing senior leadership team at AAA as vice president, consumer insights & data analytics. In this role, she led the analytics center of excellence that supported four divisions (Insurance, Membership, Travel, A3 Labs) representing over $4 billion in annual revenue.
A traditionally trained CPG marketer, Victoria also previously worked at General Mills managing product development and marketing strategy for the Annie's Homegrown, Immaculate Baking Company and Pillsbury brands. Prior to earning her MBA at the Michigan Ross School of Business, Victoria held a variety of marketing roles during her 7 years at Active Network, a tech startup that had a successful $1 billion IPO and sale.
Audra Everett Gold, co-founder and CEO at Vurbl Media
Audra Everett Gold, Co-founder and CEO at Vurbl Media
Audra Gold has dedicated her entire career to building first to market and scaled mass media digital products. Her passion for product management and her ability to identify new and emerging product trends has led to her reputation for developing novel, cutting-edge products across gaming, streaming video, digital media, enterprise SaaS platforms, in various business verticals.
Today, as the founder of Product N, a product management consulting and recruitment firm, Audra and her team work with early-stage ventured funded start-ups in various verticals to create, launch and grow their digital products. The team also works in partnership with the VC firm Alpha Edison, helping AE portfolio companies in need of product management expertise to either create, expand or pivot their digital product lines.
Prior to Product N, Audra has spent years leading Product teams at Rubicon Project, The Mighty, Pluto TV, Fourthwall Studios and Defy Media (formerly Break Media). She also held senior product roles at WeddingChannel/TheKnot, Viviendi Universal's online division, and IGN.com.
Sharon WInter, COO and co-founder of Esports One
Sharon Winter, COO and Co-Founder of Esports One
Sharon Winter is the COO and Co-Founder of Esports One, the first all-in-one all-in-one fantasy esports platform with real-time predictive data. A graduate of Carnegie Mellon University, Sharon previously worked at IBM's Watson division before becoming CEO and Founder of Hotpoint App, a CRM and data company for the entertainment and hospitality industries with over 2500 clients from Live Nation, Patron, Hakkasan, Wynn, and others.
Sharon has experience building community-centered products within data-rich platforms. She's on the mission of bringing esports to the Olympics by bridging the gap between esports and sports, and the endemics and non-endemics of the gaming world.
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dot.LA Summit: As Attitudes Shift Around Drugs and Mental Health, ‘It’s Time’ for Psychedelic Therapies
Keerthi VedantamFifty years after President Nixon announced the war on drugs, changing cultural attitudes around psychedelics have led to a slew of decriminalization and legalization efforts across the U.S. The Food and Drug Administration is now reviewing psychedelic-based drug, a sea change from just a few years ago.
Mike Dow from Field Trip Health, one of the many companies testing psychedelic-based drugs, and cannabis company Kurvana CEO Mehran Moghaddam believe that this shift will change the course of mental health treatment as the drugs become more accepted for medicinal use.
Canada-based Field Trip Health has clinics around the world, including Santa Monica, where therapists perform ketamine-assisted psychotherapy. Ketamine, once known as a rave drug, has long been studied for its correlation with positive mental health outcomes in patients who use it. Read more >>
dot.LA Summit: The Concerts of the Future Will Be Hybrid, Says Wave Co-Founder
Joshua LetonaAs the pandemic shut down, cancelled and delayed events people had been looking forward to, Wave co-founder and CEO Adam Arrigo saw an opportunity.
His company was founded in 2016 at a time when brands like Oculus and PlayStation were looking to bring virtual reality into the mainstream. Not knowing how ready people would be, Arrigo and his team were conservative with the company's money.
"We basically didn't spend any money because we weren't sure how quickly people were going to strap these things to their heads… And we were kind of right because VR sort of petered out," said Arrigo. Read more >>
dot.LA Summit: What to Expect When Breaking Into Tech Startups
Decerry DonatoThere is no one secret to breaking into the tech industry, but one thing helps, a strong support system of colleagues and believing in yourself.
A group of powerhouse tech veterans talked about the roadblocks faced when starting out. Grace Kangdani, senior vice president market manager at Bank of America moderated a discussion on the pitfalls of coming up in a fast-paced industry. BallerTV Chief Technology Officer Kavodel Ohiomoba, Zella Life CEO Remy Meraz and Supernatural's Vice President of People Operations Lynnette Scarratt and Elisabeth Tuttass, head of community at Grid110 all agreed that there's no one path to success.
Finding success is oftentimes a matter of seeking out the right people to help you.
"At the end of the day people are genuinely wanting to help people," said Meraz who runs the life coaching platform. "And I guarantee you within two degrees of separation, there's a connection and people are really willing to make introductions and help in any way they can."
It's not uncommon for even accomplished people to feel as if they aren't competent. Read more >>
Once a Moonshot, Los Angeles' Venture Scene is Bigger Than Ever
Los Angeles has long taken a back seat to San Francisco when it comes to investing in and incubating local companies, but in recent years the venture capital scene in Silicon Beach has exploded.
Greycroft Partners co-founder and partner Dana Settle told dot.LA co-founder Spencer Rascoff during the second annual dot.LA summit Friday that when she started Greycroft 15 years ago, her fellow investors in Northern California balked at her choice to leave the Bay Area and start investing in what was then a seldom talked-about market: Los Angeles. But since then, Settle's happily proved the haters wrong.
Settle told Rascoff that being an early investor in LA technology wasn't easy, and that over the years she also struggled to raise funding for Greycroft at first, which informs how she advises new companies.
Solving LA's Big Problem: How Metropolis Wants to Change Mobility
Metropolis co-founder Alex Israel has a grand plan to fix L.A.'s infrastructure. It just won't happen overnight.
Speaking to dot.LA co-founder Sam Adams during the "The Future of Urban Mobility" session out closed out dot.LA's summit, Israel described his vision of a complete repurposing of parking spaces and mobility that looks ahead at least 30 years into the future. Electric cars fit into this vision; rideshare companies do, too.
"Parking is the wild, wild west of real estate," said Israel. "It's a component of real estate that represents a large swath of the city that is non-institutionalized."
The startup raised $41 million in Series A financing earlier this year. It has parking garages throughout the U.S., in cities that include Los Angeles and Nashville.
Israel laid out three components that are at the core of Metropolis' work in understanding how to improve and empower the future they hope to create. The first is to understand the inventory of the facility in real time. The second is to have the ability to provision access to that facility in real time. Finally, one must be able to price inventory in real time.
"You have to understand the underlying infrastructure before you can repurpose the infrastructure," said Israel.
In a city as car-dependent as L.A., Israel will certainly have a lot of people rooting for his company's success.
"Getting around L.A. is one of the biggest obstacles to [Los Angeles] being, objectively, one of the nicest places on Earth to be," said Adams.
dot.LA Summit: Women at the Top on How to Expand LA's Tech Scene
As women in tech and venture, Kara Nortman and Robyn Ward heard a lot of nos when they started out. No we won't fund you. No, we don't have positions.
But, it was the yeses that kept them going.
"We have to expand the tent, we have to figure out how to continue. The tent needs to get bigger every day. If every one of us every day can find one more woman to bring into this tent, in some way it gets bigger and bigger," Nortman said.
dot.LA Summit: Telehealth Changed the Game for Health Care -- for Most
Even before the coronavirus pandemic, telehealth had been lauded as a great equalizer in the health care world.
The benefits were clear: It could help patients avoid travelling long distances and allow those with dependents to seek help without looking for childcare. And for poor neighborhoods and rural areas, where health care options are few and far between, telehealth could send specialists straight to their doors.
Those advantages have only become obvious during the pandemic, as executives from Honeybee Health, Advekit and Kenshō Health explained during dot.LA's panel "Telehealth: The New Way To Stay Healthy." The conversation was moderated by dot.LA's Rachel Uranga.
Going Beyond Lip Service
Pledges to boost diversity and inclusion are widespread in the tech and startup world, but the industry chronically fails to realize its own goals.
That's no coincidence. The venture capital world, which provides much of the capital fueling fledgling startups, remains a boys club with a bias towards white male founders. And that bias has a ripple effect, warping industry hiring practices and decision making. The problem is repelling workers, too, as post-lockdown resignations skyrocket and companies weigh new policies, such as remote work and hybrid schedules, to retain staffers.
"It's about being able to show up at work as your full self, said Ricardo Vazquez, executive officer at the mayor's Office of Economic Development, in a dot.LA Summit panel on building diversity and inclusion within startups and larger firms.
Pixar-Level Storytelling on Social Media
In just a few weeks, social media users can meet Jennifer Aniston's brand new 3D animated character—and though the avatar is mostly under wraps, word on the street is that it's "very cute." That character comes thanks to a partnership with Invisible Universe, an entertainment technology company partnering with celebrities to capitalize on their unique IP.
In a conversation with Rachel Horning (CEO of RippleFX Events), Invisible Universe CEO Tricia Biggio described the company as the "Pixar of the internet." The company creates beloved, celebrity-sponsored animated characters who live on social media and interact with fans.
Biggio, who started in television, is passionate about bringing Hollywood quality storytelling and worldbuilding to social media characters:
"We really think about being platform agnostic and story and character obsessed," she said. Pandemic isolation and scrolling was a boon for the company, with ten times the rate of growth on TikTok versus YouTube, Instagram and others.
How the Pandemic Changed Entertainment Tech Forever
Like so many other industries, the world of entertainment went through some radical shifts during the pandemic. And, for the speakers at dot.LA's "The Evolution of the Digital Landscape in Shaping the Entertainment & Tech World" panel, that wasn't always a bad thing.
Take the music sector, for example. When the pandemic put a pause on live concerts—leaving musicians, promoters and stage crews without a main source of income—industry players pivoted to streaming.
"We found other ways to get our clients into people's homes, whether it was through a digital series or just releasing music in a more unconventional manner," said Allison Kaye, president of SB Projects. "Our clients really turned into content creators in a way that they hadn't been before."
"The need for kids content, especially digital-first, escalated tremendously as kids were stuck at home with nothing else to do except hang out on YouTube," added Kerry Tucker, chief marketing and franchise officer at pocket.watch, which works with kid stars/influencers on YouTube. "We actually saw a rise in our constant consumption, and then we also saw a rise in our consumer products."
Many artists, however, needed a helping hand when dabbling into the new digital space. That's where a company like Wave enters the picture. Wave is at the forefront of virtual entertainment, helping artists create virtual—and interactive—performances to livestream to viewers all over the world. "We are in this really cool, exciting space and everyone wants to get in on the action," said Tina Rubin, CMO at Wave. "In terms of the artists we work with, the way I think about it is virtual concept art. It's still evolving. We're still trying to figure out what is the art form and how does it encapsulate various types of performances?"
Technology can also help to strengthen traditional models such as the sale and purchase of a concert ticket. There are many issues that fans and promoters face when purchasing or selling a ticket. Scalpers use bots to scoop up tickets en masse and resell them on a secondary market. There's also the risk that a fan will purchase a fake ticket from a scammer. Tech such as blockchain and crypto can help with these challenges.
"Blockchain technology, crypto technology, can solve that," said Brent Weinstein, chief innovation officer & partner at United Talent Agency. "That's really, really exciting because that is a chance to completely change the nature of how people buy tickets to live events [and] how they relate to artists. That's a real life problem that people have been trying to solve for a long time and I finally have some hope that can be solved."
What It Takes to Transition From Founder to CEO
A good founder will have a clear yet flexible vision. The same might be said of a good CEO. Still, there are plenty of differences between the two titles, as the speakers at dot.LA's "From Founder to CEO" discussion made clear.
"To be an entrepreneur you are the tip of the spear," said Boba Guys and Tea People USA founder and CEO Andrew Chau. "You want to be apologetic, you want to be authentic."
Chau chatted with KraveBeauty founder and CEO Liah Yoo about starting their businesses from the ground up. He said that as the company grew, he became much more than "a guy who owns a boba shop"; Yoo said she, too, morphed into something beyond a YouTube influencer.
"I call myself an accidental entrepreneur because I now have a skin care brand. Nowhere in my life did I ever think that I would be starting a company and second running a company," Yoo said.
One might assume a business' creator would spearhead its strategies, but that's often not the case. In fact, in a World Management Survey that looked at 212 startups over a 20-year period, only 50% of founders were still in control of their companies.
For Chau, the key lies in embracing both the micro- and macro-level problems. He said that though he has successfully transitioned into CEO, he sometimes can't help but treat his business like a grassroots operation, picking up trash he finds in front of his Boba Guys storefront in Culver City. Yet he's also often talking business strategies with other entrepreneurs over Zoom.
For Yoo, becoming a CEO was also an exercise in self-acceptance. "You keep comparing yourself to another CEO," she said. "I think the more I did that and then when we got started, I started to trick myself into this vicious cycle of 'I'm not good enough.'"
The Challenge of Finding Male Allies in Tech Circles
Women-led startups made up just 2.3% of venture capital funding in 2020. In addition, only about 12.4% of decision makers at venture capital firms are women. Though these numbers have increased throughout the years, the industry is still very much a boys' club, and, as the women at dot.LA's "Elevating Your Presence as a Woman in Tech" panel discussed, it can be tough to break through the glass ceiling.
"We are talking into an echo chamber about our problems, so it is also going to require a man to help us change that," said Samantha Ettus, founder and CEO of Park Place Payments.
Ettus was joined by founder and CEO of Makelene, Dulma Altan; co-founder and CEO of Vurbl Media, Audra Gold; and Head of Community at How Women Invest, Sophie Nazerian. Their discussion was centered around how they have managed to navigate leadership and microaggressions from co-workers, all while climbing the corporate ladder as an anomaly in the tech world.
Ettus discussed how she has experienced microaggressions firsthand; she remembered being on a conference call with a bank executive when he mentioned he brought a guest: his daughter. Ettus thought it was sweet until he mentioned he wouldn't have put her on the screen if it were a male CEO because he would not want to be seen as less professional. Ettus reminded him he has the power to change that.
"It's always on our shoulders to speak up or to wrong the right or to have this panel where 90% of the attendees are women," she said.
The panelists also talked about the importance of finding a good work/life balance — something that doesn't always come naturally. "The biggest thing I'm proud of, I've learned that not everything is actually on fire," said Altan. "My ability to discern what actually is from what isn't has increased, and my mental health has stabilized."
dot.LA Summit: How Crypto Is Changing the Creative Industries
NFTs aren't just remaking investments but they are changing how entertainment is being produced and distributed.
Non fungible tokens were the focus of the panel with Scott Greenberg, CEO of Blockchain Creative Labs; Andrew Klungness, Partner at Fenwick & West LLP; and Michelle Munson, CEO of Eluvio.
"When you own an NFT, you actually own what we call a convertible electronic record on the blockchain. You own a space in a ledger," said Klungness. As an example, it's the difference between owning the record versus owning the commercial rights to the property, like owning a baseball card doesn't give you the right to use that image commercially.
Virtual Influencer Lil' Miquela Will Soon Be Run By Her Community
Dapper Labs, the company that helped bring NFTs into the mainstream, is set on decentralization. And it's turning to its signature virtual social media influencer Lil Miquela to drive home the idea, company executives told a crowd at Friday's Future of Storytelling panel at the dot.LA Summit.
The NFT startup behind NBA Top Shot, Dapper Labs clearly sees the value of virtual influencers. Brands are expected to spend about $15 billion on influencer marketing by 2022, according to Business Insider Intelligence. And the company is betting that a rising number of dollars will be spent on virtual influencers who can be fully controlled.
LA Investors on Tech Resilience and the Future of Work
Plenty of tech firms laid off workers as the pandemic took hold, but the industry ultimately raked in record profits as schools and offices spent big on remote tools and lockdowns drove shoppers toward digital services.
But there are challenges ahead for the startup community, like adapting to workers' evolving needs and expectations and building climate change mitigation into investment strategies.
Those were some of the takeaways from dot.LA's Town Hall panel on "rising from the COVID-19 ashes as a thriving startup ecosystem," which also explored how the virus is reshaping work. The talk was moderated by dot.LA CEO Sam Adams and featured Barber, RippleFX Events CEO Rachel Horning, Grid110 CEO Miki Reynolds, M13 partner Anna Barber and Leila Lee, of the mayor's Office of Economic Development.
Everlaunch Wins dot.LA's Startup Pitch Competition
A startup that offers gamified how-to guides for aspiring entrepreneurs was declared the winner of the second annual dot.LA pitch competition on Thursday in Santa Monica.
"My mission is to 'Pinky and the Brain' all of the currently available resources," said Everlaunch CEO Michelle Heng, referring to a cartoon where the main character was obsessed with taking over the world. Heng's service sets out to build a community for entrepreneurs and bring together essential business resources in a single hub.
Jam City's Josh Yguado on How the Blockchain WIll Change Gaming
At dot.LA's second annual summit, mobile game publisher Jam City's Chief Operating Officer Josh Yguado said he believes the next generation of mobile gaming will enable users to own parts of their favorite games on the blockchain.
"More than anything we're investing in where gaming is going, so we're making huge investments right now in augmented reality and cryptocurrency," Yguado said during the summit's fireside chat Thursday evening. "We've talked about the metaverse a bit today, but we're really thinking about where gaming is going to be two to three years from now."
What to Expect at This Year's In-Person Summit
The Annual dot.LA Summit Kicks Off in Santa MonicaThe two-day conference will begin with a pitch showcase competition for early-stage startup companies that have raised less than $1 million in funding. Judges for the event include Boba Guys and Tea People USA co-founder and CEO Andrew Chau, Worklife Venture Capital founder Brianne Kimmel and Plug and Play Ventures Associate Kiswana Browne. The winner will receive a prize package from Fenwick, Coda Search and TriNet.
The pitch competition will be followed by a fireside chat and podcast taping with Jam City co-founder & President Josh Yguado. Jam City isa leader in mobile entertainment and Yguado has proven himself a mastermind behind it, leading the company's operations, growth strategies and game portfolio.
While this event will be in person, the panels will be covered by dot.LA and those interested are still able to register for the conference here. Last year, the event drew over 500 guests virtually. This year's summit expects over 300 in-person guests. There is no livestream this year.
On Friday, the activities will begin at 9 a.m. An L.A. tech and startup town hall will focus on the tech and startup landscape as the effects of COVID-19 retreat. There will also be panels on the future of cryptocurrency and storytelling at this hour.
The afternoon's speakers will include United Talent Agency Chief Innovation Officer Brent Weinstein, BallerTV Chief Technology Officer Kavodel "Kav" Ohiomoba, KraveBeauty founder & CEO Liah Yoo, Makelane founder and CEO Dulma Altan and many other CEOs, technologists, founders and innovators.
Join us here and on Twitter and Instagram for updates from the summit. And let us know your thoughts using the hashtag #DOTLASUMMIT.
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