Amazon unveiled a new lineup of spherical Echo devices, an autonomous flying indoor Ring security camera, a new cloud gaming service, and new features to help Alexa converse and interact more naturally with users.

The flurry of news came Thursday morning during the company's annual Devices & Services event, a virtual version of a fall tradition in which the company typically shows its newest Echo speakers and other Alexa-enabled devices.

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As soon as I stepped into the new Amazon Fresh store in Woodland Hills an employee asked if I wanted to shop with a regular cart or use their 'dash cart.'

The 35,000 square foot store that opened to the public on Friday is Amazon's first so-called smart grocery store as the e-commerce giant attempts to remake in-person shopping and push into the supermarket space.

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Boosted Commerce, which hunts for top-rated companies on Amazon to buy, is about to go on a massive shopping spree of its own, purchasing 100 consumer packaged goods companies over the next four years with funds from a $87 million raise it announced Thursday.

The company uses its experience and resources to boost already successful Amazon sellers, hence the name. Rather than gamble on unproven concepts or spend hundreds of millions on research and development, as large corporations like Procter and Gamble have traditionally done, Boosted employees scour Amazon looking for companies with top reviews and offer to buy them and close in fewer than 45 days.

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