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XWhat Are LA’s Hottest Startups of 2021? We Asked Top VCs to Rank Them
Ben Bergman
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.
But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.
We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.
Startups were ranked by how many votes each received. In the case of a tie, companies were listed in order of capital raised. The list illustrates how rapidly things move in startup land. One of the hottest startups had not even started when 2020 began. A number doubled or even 16x'd their valuation in the span of a few short months.
To divvy things up, we delineated between companies that have raised Series A funding or later and younger pre-seed or seed startups.
Not surprisingly, many of the hottest companies have been big beneficiaries of the stay-at-home economy.
PopShop Live, a red-hot QVC for Gen Z headquartered out of a WeWork on San Vicente Boulevard, got the most votes. Interestingly, the streaming ecommerce platform barely made it onto the Series A list because it raised its Series A only last month. Top Sand Hill Road firms Andreessen Horowitz and Lightspeed Venture Partners reportedly competed ferociously for who would lead the round but lost out to Benchmark, which was an early investor in eBay and Uber. The round valued PopShop Live at $100 million, way up from the $6 million valuation it raised at only five months prior.
Scopely, now one of the most valuable tech companies in Los Angeles, was also a top vote getter.
The Culver City mobile gaming unicorn raised $340 million in Series E funding in October at a $3.3 billion valuation, which nearly doubled the company's $1.7 billion post-money valuation from March. It is no coincidence that that was the same month stay-at-home orders began as Scopely has benefited from bored consumers staying on their couch and playing ScrabbleGo or Marvel Strike Force.
The company's success is especially welcome news to seed investors Greycroft, The Chernin Group and TenOneTen ventures, who got in at a $40 million post valuation in 2012. Upfront Ventures, BAM Ventures and M13 joined the 2018 Series C at a $710 post-money valuation.
Softbank-backed Ordermark, which flew more under the radar, also topped the list. The company's online ordering platform became a necessity for restaurants forced to close their dining rooms during the pandemic and raised $120 million in Series C funding in October.
On the seed side, two very different startups stood out. There was Pipe, which enables companies with recurring revenues to tap into their deferred cash flows with an instant cash advance, and Clash App, Inc., a TikTok alternative launched by a former employee of the social network in August.
We will have the list of Southern California's top seed startups out tomorrow.
Hottest

PopShop Live ($100 million)
The live-streaming shopping channel created by Danielle Lin reportedly found itself in the middle of a venture capital bidding war this year. Benchmark eventually won out leading a Series A round, vaulting the app at a $100 million valuation. The Los Angeles-based platform has been likened to QVC for Gen Z and it's part of a new wave of ecommerce that has found broader appeal during the pandemic. Google, Amazon and YouTube have launched live shopping features and other venture-backed startups like Los Angeles-based NTWRK have popped up.
Boiling

Scopely ($3.3 billion)
One of the most valuable Southern California tech startups with a $3.3 billion valuation, the Culver City mobile game unicorn has benefitted from a booming gaming market that has flourished in this stay-at-home economy. Scopely offers free mobile games and its roster includes "Marvel Strike Force," "Star Trek Fleet Command" and "Yahtzee with Buddies." In October the company raised a $340 million Series E round backed by Wellington Management, NewView Capital and TSG Consumer Partners, among others fueling speculation that it was on its road to an IPO. Co-CEO Walter Driver has said that he doesn't have immediate plans to go public.

Ordermark ($70 million)
The coronavirus has forced the closure of many dining rooms, making Ordermark all the more sought after by restaurants needing a way to handle online orders. Co-founder and CEO Alex Canter started the business in 2017, which recently rang in more than $1 billion in sales. Ordermark secured $120 million in Series C funding by Softbank Vision Fund 2 in October that it will use to bring more restaurants online. The company's Nextbite, a virtual restaurant business that allows kitchens to add delivery-only brands such as HotBox from rapper Wiz Khalifa to their existing space through Ordermark, is also gaining traction.
Simmering

Cameo ($300 million)
Cameo, which launched three years ago, had its breakout year in 2020 as C-list celebrities like Brian Baumgartner banked over a million dollars from creating customized videos for fans. In the sincerest form of flattery, Facebook is reportedly launching a feature that sounds a lot like Cameo. Even though the company is still technically headquartered in Chicago, we included Cameo because CEO Steven Galanis and much of the senior team moved to L.A. during the pandemic and say they plan to continue running the company from here for the foreseeable future.

Mothership ($64 million)
Co-founded by CEO Aaron Peck, Mothership provides freight forwarding services intended to streamline the shipping experience. The company's tracking technologies connect shippers with nearby truck drivers to speed up the delivery process. It raised $16 million in Series A venture funding last year, driving the platform to a $48 million pre-money valuation.

Nacelle ($6.7 million)
Founded in 2019, Nacelle's ecommerce platform helps retailers improve conversion rates and decrease loading speeds for their sites. The software integrates with Shopify and other services, offering payment platforms and analytics integration, among dozens of services. Nacelle raised about $4.8 million earlier this year with angel investors that included Shopify's Jamie Sutton, Klaviyo CEO Andrew Bialecki and Attentive CEO Brian Long.

Boulevard ($30 million)
Matt Danna and Sean Stavropoulos came up with Boulevard when an impatient Stavropoulos was frustrated wasting hours to book a hair appointment. Their four-year-old salon booking and payment service is now used by some of Los Angeles' best-known hairdressers. Last month, the two secured a $27 million Series B round co-led by Index Ventures and Toba Capital. Other investors include VMG Partners, Bonfire Ventures, Ludlow Ventures and BoxGroup.

CloudKitchens ($5.3 billion)
Uber co-founder Travis Kalanick CloudKitchens rents out commissary space to prepare food for delivery. And as the pandemic has fueled at-home delivery, the company has been gobbling up real estate. The commissaries operate akin to WeWork for the culinary world and allow drivers to easily park and pick-up orders as the delivery market has soared during pandemic. Last year, it raised $400 million from Saudi Arabia's colossal sovereign wealth fund.

GOAT ($1.5 billion)
Founded by college buddies five years ago, GOAT tapped into the massive sneaker resale market with a platform that "authenticates" shoes. The Culver City-based company has since expanded into apparel and accessories and states that it has 20 million members. Last year, Foot Locker sunk a $100 million minority investment into 1661 Inc., better known as Goat. And this fall it landed another $100 million Series E round bankrolled by Dan Sundeheim's D1 Capital Partners.

Savage X Fenty
The lingerie company co-founded by pop singer Rihanna in 2018 is noted for its inclusivity of body shapes and sizes. It has raised over $70 million, but The New York Times' DealBook newsletter recently reported that it's been on the hunt for $100 million in funds to expand into active wear. The company generates about $150 million in revenue, but is not yet profitable, according to the report. It became the focus of a consumer watchdog investigation after being accused of "deceptive marketing" for a monthly membership program.
Warming Up

FabFitFun ($930 million)
The lifestyle company provides customized personal subscription box services every three months with full size products. Started in 2010 by Daniel Broukhim, Michael Broukhim, Sam Teller and Katie Rosen Kitchens, it now boasts more than one million members. Last year, the company raised $80 million in a Series A round led by Kleiner Perkins last year and appears to be preparing for an eventual IPO as it slims down costs and refocuses on its high value products.

Dave ($1 billion)
Launched in 2016, the finance management tool helps consumers to avoid overdrafts, provides paycheck advances and assists in budgeting. Last year, it began to roll out a digital bank account that was so popular that two million users signed up for a spot on the waitlist. The company, run by co-founder Jason Wilk, has raised $186 million in venture capital and counts billionaire Mark Cuban as an early investor and board member. Other backers include Playa Vista-based Chernin Group.

Sure ($59 million)
SURE offers multiple technology products to major insurance brands — its platform can host everything from renter's insurance to covering baggage, so customers never have to leave an agency's website. It also offers its platform to ecommerce marketplaces, embedding third-party insurance protections for customers to purchase all on the same webpage. Founded in 2014, the Santa Monica-based startup last raised an $8 million Series A round led by IA Capital in 2017.

Zest AI ($90 million)
Founded in 2009 by former Google CIO Douglas Merrill and ex-Sears executive Shawn Budde, Zest AI provides AI-powered credit underwriting. It helps banks and other lenders identify borrowers looking beyond traditional credit scores. It claims to improve approval rates while decreasing chargeoffs. The company uses models that aim to make the lending more transparent and less biased. This fall the company raised $15 million from Insight Partners, MicroVentures and other undisclosed investors, putting its pre-money valuation at $75 million, according to PItchbook.

PlayVS
Santa Monica-based PlayVS provides the technological and organizational infrastructure for high school esports leagues. The pandemic has helped the company further raise its profile as traditional sports teams have been benched. Founded in early 2018, PlayVS employs 46 people and has raised over $100 million. In addition to partnering with key educational institutions, it also has partnerships with major game publishers such as Riot and Epic Games.

Tapcart ($40 million)
A SaaS platform helps Shopify brands create mobile shopping apps. The marketing software saw shopping activity jump 50% over 90 days as the pandemic walloped traditional retailers. Founded by Eric Netsch and Sina Mobasser, the company raised a $10 million Series A round led by SignalFire, bringing the total raise to $15 million.

Papaya ($31.8 million)
Papaya lets customers pay any bill from their mobile devices just by taking a picture of it. The mobile app touts the app's ease-of-use as a way to cut down on inbound bill calls and increase customer payments. Founded by Patrick Kann and Jason Metzler, the company has raised $25 million, most recently a S10 million round of convertible debt financing from Fika Ventures, Idealab and F-Prime Capital Partners.

Floqast ($250 million)
FloQast is a management software that integrates enterprise resource planning software with checklists and Excel to manage bookkeeping. The cloud-based software company claims its system helps close the books up to three days faster. It is used by accounting departments at Lyft, Twilio, Zoom and The Golden State Warriors. In January, it raised $40 million in Series C funding led by Norwest Venture Partners to bring the total raise to $92.8 million.

Brainbase ($26.5 million)
The company's rights management platform expedites licensing payments and tracks partnership and sponsorship agreements. It counts BuzzFeed, the Vincent Van Gogh Museum and Sanrio (of Hello Kitty and friends fame) among its clients. In May it announced $8 million in Series A financing led by Bessemer Venture Partners and Nosara Capital, bringing the total raised to $12 million.

OpenPath ($28 million)
The Los Angeles-based company provides a touchless entry system that uses individuals cell phones to help with identification instead of a key card. The company offers a subscription for the cloud-enabled software that allows companies to help implement safety measures and it said demand has grown amid the pandemic. Founded by James Segil and Alex Kazerani the company raised $36 million led by Greycroft earlier this year, bringing its total funding to $63 million.

FightCamp ($2.5 million)
FightCamp is an interactive home workout system that turns your space into a boxing ring with a free standing bag, boxing gloves and punch trackers. The company is riding the wave of at-home fitness offerings including Peloton, Mirror and Zwift that have taken off during the pandemic as gyms closed. The company has raised $4.3 million to date.

Numerade
The Santa Monica-based company provides video and interactive content for education in math, science, economics and standardized test prep. Founded in 2018 by Nhon Ma and Alex Lee, who previously founded Tutorcast, an online tutoring service, the company gathers post-graduate educated instructors to create video lessons for online learning.

Our Place ($32.5 million)
The creator of a pan with a cult following on social media, this Los Angeles-based startup designs and retails cookware and dinnerware. Founded by Amir Tehrani, Zach Rosner and Shiza Shahid, the company completed its Series A funding earlier this year, bringing its total raised to date to $10 million.

Tala ($560 million)
For customers that have no formal credit or banking history, this company's application promises more financial access, choice and control. It gathers data to create a credit score that can be used to instantly underwrite and disburse loans ranging from $10 to $500. Co-founded by Shivani Siroya and Jonathan Blackwell, Tala has raised $217.2 million to date. Its investors include PayPal Ventures, Lowercase Capital and Data Collective.

ServiceTitan ($2.25 billion)
Founded in 2007 by chief executive Ara Mahdessian and president Vahe Kuzoyan, ServiceTitan operates software that helps residential home contractors grow their businesses. It provides businesses tools like customer relationship management and accounting integration to streamline operations. The company closed a $73.82 million Series E funding round from undisclosed investors earlier this year.

100 Thieves ($160 million)
Founded in 2017 by former professional "Call of Duty" player Matthew Haag, 100 Thieves manages esports competitions in major titles including "Counter Strike Global Offensive" and "League of Legends." The company also produces apparel and merchandise, opening a physical store and training ground called the "Cash App Compound" in collaboration with Fortnite earlier this year. The company has raised $60 million to date, from investors including Salesforce CEO Marc Benioff and Aubrey Graham, better known as the rapper Drake.

Emotive ($16.5 million)
This AI-powered customer service platform automates text conversations between customers and businesses to increase sales. Emotive uses their sales team to verify questions, distinguishing it from other bot-driven marketing services, according to the company. The company was founded in 2018 by Brian Zatulove and Zachary Wise, who serve as the chief executive and the chief operating officer, respectively. It has raised $6.65 million to date, from Floodgate Fund and TenOneTen Ventures.

Everytable ($33 million)
Created by former hedge fund trader Sam Polk, the Los Angeles-based startup wants to be a healthy fast food chain. It prices its healthy pre-packaged meals around $5 in underserved communities while costing more in other neighborhoods with the goal of reducing so-called food deserts in low-income neighborhoods. It also offers a subscription delivery service. The company recently closed a $16 million Series B round led by Creadev along with Kaiser Permanente Ventures.
Lead art by Candice Navi.
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Ben Bergman
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
https://twitter.com/thebenbergman
ben@dot.la
Revel’s Afterburner Round: $150M for Hard Tech Infrastructure
09:13 AM | February 27, 2026
🔦 Spotlight
Hello Los Angeles,
This week’s biggest hard tech funding headline belongs to Revel, which just raised a $150M Series B to modernize the software layer behind hardware test and control. The round was led by Index Ventures, with major participation from Redpoint Ventures and returning investors Thrive Capital, Felicis, and Abstract Ventures, plus angel participation including Figma CEO Dylan Field.

Revel’s pitch is simple: rockets, advanced energy, robotics, and defense systems have evolved fast, but the tooling that tests and commands them is still stuck in the past. The company says its platform can cut test stand setup time from 14 days to about 8 hours, and that teams go from testing every other day to multiple tests per day. One customer, Impulse Space, reportedly runs 80+ instances of RevelTest, and Revel claims every pilot it has run has converted into a paying customer.
What makes this more than “just another big round” is where Revel is aiming next: expanding from test stands into industrial control across critical infrastructure, including nuclear facilities, power stations, refineries, water treatment, data centers, and biomedical manufacturing. Their platform includes live telemetry and safe command execution, and even a purpose built language, RevelCode, designed for deterministic, debuggable control in high consequence environments. In other words, if LA is becoming a capital of hard tech, Revel is trying to become the control room software those companies standardize on.Keep scrolling for the latest LA venture rounds, fund news and acquisitions.
🤝 Venture Deals
LA Companies
- Third Way Health raised an oversubscribed $15M Series A led by Health Velocity Capital to scale its AI-enabled hybrid human and automation front-office operations for medical practices. The company says it will use the funding to accelerate customer growth, expand operations, and deepen its AI and automation roadmap, building on its claim of supporting practices serving 5M+ patients annually. - learn more
- Inhouse raised $5M in seed funding to grow its AI legal platform that helps small and midsize businesses generate contracts, get answers to complex legal questions, and bring in attorneys when needed. The round included backing from Run Ventures, Royal Street Ventures, Switch, and LegalZoom cofounder and former CEO Brian Liu, and the company says it will use the new capital to expand its AI agent capabilities and increase automation across contract lifecycle management, compliance, and proactive risk management. - learn more
- Subject raised a $28M growth investment led by Vistara Growth, with participation from new backers NextEquity Partners, Green Street Impact Partners, and Outcomes Collective, plus existing investors including Kleiner Perkins and others. The company says it will use the funding to accelerate development of its AI-powered K–12 curriculum and online learning platform, expand accredited course offerings, and scale adoption with more districts and educators worldwide. - learn more
- Mogul raised $5M in a round led by the Yamaha Music Innovations Fund, with participation from Urban Innovation Fund, Mindset Ventures, Fairway Capital Partners, and renewed support from Amplify LA and Wonder Ventures. The royalty management platform says it will use the funding to expand services for artists and their teams, building on traction like processing over $1.5B in royalties and launching its new Catalog Valuation Center to help creators understand the value of their catalogs. - learn more
- Handl Health raised a $14.2M Series A led by Arthur Ventures, with follow-on investment from Syndra Capital Partners, an additional strategic investor, and increased participation from existing backers Mucker Capital, Riverfront Ventures, Digital Health Venture Partners, and Boutique Venture Partners. The company says it will use the new capital to expand its platform and deliver deeper analytics that help employers and benefits decision-makers design lower-cost health plans with more predictable pricing and better care outcomes. - learn more
- Skorppio launched a self-serve, on-premise high-performance computer rental platform that lets AI teams, VFX studios, researchers, and schools rent enterprise-grade systems without buying hardware or locking into the cloud. The company says its fleet includes everything from performance laptops to DGX-class AI systems and GPU servers, supported through a PNY Pro partnership that makes NVIDIA Blackwell GPUs available, plus curated “KIT” bundles designed for specific workflows. - learn more
LA Venture Funds
- B Capital participated in Gushwork’s $9M seed round, backing the startup’s bet that “AI search” will become a major new channel for B2B lead generation. The round was co-led by Susquehanna International Group and Lightspeed, and Gushwork says it’s helping businesses show up in answers from tools like ChatGPT, Gemini, and Perplexity using automated marketing agents that generate search optimized content and backlinks. - learn more
- UP.Partners participated in BeyondMath’s $18.5M seed round, backing the company as it scales its “generative physics” approach to faster engineering-grade simulation. The raise included a $10M seed extension led by Cambridge Innovation Capital, with additional participation from Insight Partners and InMotion Ventures. - learn more
- MANTIS Venture Capital participated in SolveAI’s $50M funding round, backing the company as it launches a platform that lets employees build enterprise applications using natural language instead of code. The raise included a $45M Series A led by GV plus a previously undisclosed $5M pre-seed led by Accel, with additional participation from Northzone, NeverLift, and angels including Mike LoSapio, Pushmeet Kohli, and Olivier Godement. - learn more
- Fabric VC participated in Kash’s $2M pre-seed round, backing the startup as it embeds prediction markets directly into social media starting with X. Kash says users can turn posts into live, tradable markets through its @kash_bot, letting people express conviction on real-world outcomes inside the feed rather than in separate apps. The round also included investors such as Big Brain Holdings, Spartan Group, Coinbase Ventures, Kosmos Ventures, Halo Capital, MoonRock Capital, and Polaris Fund. - learn more
- M13 led LuminosAI’s latest funding round as the company launched Lighthouse, a new feature it says can automatically test generative and agentic AI systems for concrete legal liability. LuminosAI says the new capital will help it accelerate growth and expand its team to support a growing customer base, with participation from investors including Bloomberg Beta, Hawktail, AME Cloud Ventures, Crosscourt, Octave, Great Oaks, Fundrise, and others. - learn more
LA Exits
- Niagen Bioscience has sold its ChromaDex Reference Standards business to LGC in an all-cash transaction that closed on Feb. 24, 2026, as the company sharpens its focus on its core longevity strategy. Niagen says the divestiture helps it fully exit non-core operations and concentrate resources on NAD+ science, intellectual property, and commercial growth around its Niagen solutions, while LGC adds the standards portfolio to deepen its reference materials offering for pharma and lab customers. - learn more
- Mutiny has been acquired by LA-based investment firm Shamrock Capital, which says the deal will help Mutiny accelerate growth and strengthen its position as a leading gaming-focused creative agency. Founded in 2021 and previously incubated within Trailer Park Group, Mutiny works with publishers and brands on research-driven, player-first creative, social, and community campaigns. Shamrock says Mutiny will continue scaling as a standalone business, with support that could include strategic acquisitions. - learn more
- Vestigo Aerospace has been acquired by Applied Aerospace & Defense, bringing Vestigo’s Spinnaker deorbit drag-sail product line into Applied’s portfolio. Applied says Spinnaker helps satellite and launch-vehicle operators meet tightening orbital debris rules by providing a lightweight, cost-effective way to deorbit objects in low Earth orbit, and Vestigo founder and CEO Dr. David Spencer will join Applied as VP of Deployable Systems. - learn more
Read moreShow less
Inside SoLa and Riot Games’ State-of-the-Art Center in South LA's 'Tech Desert'
06:00 AM | September 07, 2022
Image courtesy of SoLa Impact
It’s a blisteringly hot afternoon as high school students stream out of the Diego Rivera Learning Complex in South Central Los Angeles. What these teens don’t yet know is that a brief walk down the alley behind their bus stops at Central and 60th, there’s an oasis of air conditioning and state of the art gaming equipment waiting for them – SoLa Impact’s Tech and Entrepreneurship Center, sponsored by Riot Games.
The minute the gates on E. 61st street open, it’s easy to forget the clutter and chaos of South Central’s industrial alleys as the clatter of nearby recycling shops fades. But it’s not always this quiet at the Beehive, according to SoLa’s chief impact officer Sherri Francois and director of partnerships Daniel Rosove.
The facility had its grand opening Aug. 11, welcoming in 200 people to explore the campus and learn about SoLa Impact’s various programs, which are run through its nonprofit I CAN Foundation. The next round of programs begins Sept. 11, 2022. There’s a one-time annual $25 membership fee, which includes unlimited access to the Tech Center and its gaming lab. The I CAN Foundation also offers scholarships, and recently helped send 25 students to college this fall.
SoLa’s mission is to bridge the digital divide between the greater L.A. tech economy and its minority population. Its mantra, Francois said, is “if you can see it, you can be it.” Those words are in several places in the Tech Center to remind the students (ages 8-18) who come through the doors of their potential, including a mural and desktop wallpapers in the center’s sparkling new computer lab.
“South L.A. is a tech desert,” Francois told dot.LA. “Less than half our service population have computers in their homes, [and] the majority of our local schools lack any type of technology programming, or tech enrichment… the access to technology training is dismal.”
Riot Games recently stepped up and donated $2 million to help launch the center. Its co-founder and president Marc Merrill also donated funds. Other local sponsors include Snap Inc., which also ran a Snap Summit to teach students about mixed-reality, the L.A. Kings, the L.A. Rams, LiveNation and its CEO Michael Rapino. Additional donors include Oprah Winfrey, NWA’s Arabian Prince, and mayor Eric Garcetti’s Angeleno Connectivity Trust.
“What drew us to SoLa was this was a neighborhood for the kid to kind of come in and see what is possible,” Riot Games’ director of social impact Jeffrey Burrell told dot.LA.
A minimum of 1,000 students are expected to come through the Tech Center’s doors in its first year.
"SoLa has been one of the most impactful programs I have ever been a part of," J.J. Flores, a 2021 SoLa scholarship recipient and current environmental studies major at USC, told dot.LA via email. "SoLa provides me with yearly care packages, they made a mini-doc to feature my story, and they provide me with an incredible network of people that truly believe in my potential and want to see me succeed."
Flores added, "seeing the entire program evolve into a bigger and better thing by the day... with its new tech and entrepreneurship center, a space for community events... is such an inspirational thing because it shows me that they're doing all this because they truly see the potential that South LA students like me have."
Here’s a look inside the Tech Center—though Francois and Rosove both encouraged people to drop by and see for themselves. “Outside of Riot and Snap, we haven’t been able to tap into the L.A. tech industry,” Francois said. “One of our goals is to establish better partnerships,” she said, adding that most CEO’s haven’t yet come to visit, but she’d welcome a drop-in.

First Impressions
Don’t mistake the icon for the London Underground logo–Francois and Rosove told me SoLa’s symbology was inspired by a Google Map pin. SoLa’s I CAN nonprofit is part of a larger umbrella of community initiatives including SoLa Impact, which manages 1,500 apartments for low-income residents, and it was the first to utilize the pin logo, Francois said.
Francois’s brick-lined office is nestled into the right corner when you enter, and on the left there’s some administrative offices. Behind the reception desk is a glitzy wall with glass plaques acknowledging the center’s donors. What really catches anyone’s eye is the neon sign above the check-in desk, proudly proclaiming “powered by Riot Games.”
“Absolutely none of this would be possible without Riot,” Francois said.
Computer Lab and 3D Printers
The computer lab is impressive, with brand-new Macs that would be at home at a visual arts college. Of course, there’s brand-new fiber optic internet, which Rosove said had to be installed from scratch, since the building – and most of South Central L.A. – isn’t wired for high-speed internet. “Most of the internet access is through phones for these folks,” he noted.
An anonymous donor recently contributed 10 3D printers, which will be used in a CAD design program to teach students how to create their own models. On a lab shelf – interspersed with Riot Games memorabilia from its hit “League of Legends” title – Rosove pointed out a couple of freshly printed Easter Island heads ( Moai) made recently by students, giving a big thumbs-up.
Emblazoned in bold colors on the wall dividing the computer lab from the kitchen area is Francois’s mantra, “if you can see it, you can be it.” Heading towards the gaming lab and jam room, there are two walls filled with plaques celebrating SoLa’s 124 scholarship recipients and a tantalizing row of four classic arcade games.
Across from the lab there’s a room for students complete with a green screen and closet retrofitted to be a podcast studio, basically the video production hub. As Francois got her start as a producer for CNN, NBC News and HGTV, it was important for her to have a media room for other people to learn the trade and create a portfolio. “That’s quite a core part of Sherri’s vision of folks have to be really building a personal portfolio as part of their time here,” Rosove said.

LiveNation Jam Room
A paradise for music lovers, LiveNation’s donation to SoLa helped fund its music room, which is complete with a sound board and everything needed to hold an open mic night or create a full band, including a drum kit where Rosove admitted he occasionally blows off steam during the workday.
There are tributes to the greats of West Coast hip-hop scattered around the room, including a framed copy of “The Chronic.” Across the hall there is a brand-new mixing studio funded in part by 1500 Sound Academy and N.W.A.’s Arabian Prince, who wanted SoLa to pass on production and DJ skills to a new generation.
LiveNation collaborated with SoLa on a program where students taking a 10-week course worked with its pros to put on its first local youth-led music festival, which was held on Aug. 12 with 15 live acts.
“It's set this great benchmark for what this program could be and what's really great is five of the students are moving on to internships at Live Nation,” Rosove said.
Virtual Reality and Gaming Lounge
If most students using SoLa’s facilities are accustomed to using their phones to access the internet and game, they’ll be blown away by the tech here. Towards the back of the center there are four gaming chairs and a brand new PS5 and Xbox Series S waiting to be used by eager teens.
Across the way, there are a dozen Oculus headsets in an open space for kids to flail around and experiment in VR. “We piloted an educational software put together through Meta around virtual world building in the spring but didn't quite hit,” Rosove said, noting they’re still working out the kinks.
The Grand Finale
The darkened, LED-lit cavern in the very back of SoLa’s facility is the real draw. It’s the Riot Games esports center, a scaled-down version of the company’s flagship West L.A. gaming arena.
Soon, it’ll be the home base for SoLa’s student esports team, which will compete in Riot Games titles like “Valorant.”
Part arena, part gaming café, this place is all awesome. In the back there’s a DJ booth and professional-grade voiceover booth nicknamed the SoLa Streaming Studio for students to practice “shoutcasting,” or calling an esports match, and tons of TVs to broadcast the action live. Right before the entrance to the green room is a wall of gaming history collected by Francois, including some consoles younger students might never have seen before (feel old yet, Sega Genesis?).
“I guarantee you, coming out of this Tech Center, at some point, you will see the first World Championships right out of South Central,” Francois said about the esports teams. She joked the gaming content is “the chocolate on the broccoli,” the glitzy fun part that gets kids in the door and then inspires them to learn other skills in the gaming world.
Riot’s branding is all over the esports arena, which could also double as an event space – Francois said SoLa’s eager to work with companies for private events to help keep the lights on.
“I will not forget this, we opened the doors [in January] and the first two kids were middle school students – they turned to each other and one, he said, ‘oh my god, is this for us?’ And the answer is hell yeah, it’s for you,” Rosove said.
Editor's note: This story has been updated with additional comment from a SoLa scholarship recipient.
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
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