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XWhat Are LA’s Hottest Startups of 2021? We Asked Top VCs to Rank Them
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.
But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.
We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.
Startups were ranked by how many votes each received. In the case of a tie, companies were listed in order of capital raised. The list illustrates how rapidly things move in startup land. One of the hottest startups had not even started when 2020 began. A number doubled or even 16x'd their valuation in the span of a few short months.
To divvy things up, we delineated between companies that have raised Series A funding or later and younger pre-seed or seed startups.
Not surprisingly, many of the hottest companies have been big beneficiaries of the stay-at-home economy.
PopShop Live, a red-hot QVC for Gen Z headquartered out of a WeWork on San Vicente Boulevard, got the most votes. Interestingly, the streaming ecommerce platform barely made it onto the Series A list because it raised its Series A only last month. Top Sand Hill Road firms Andreessen Horowitz and Lightspeed Venture Partners reportedly competed ferociously for who would lead the round but lost out to Benchmark, which was an early investor in eBay and Uber. The round valued PopShop Live at $100 million, way up from the $6 million valuation it raised at only five months prior.
Scopely, now one of the most valuable tech companies in Los Angeles, was also a top vote getter.
The Culver City mobile gaming unicorn raised $340 million in Series E funding in October at a $3.3 billion valuation, which nearly doubled the company's $1.7 billion post-money valuation from March. It is no coincidence that that was the same month stay-at-home orders began as Scopely has benefited from bored consumers staying on their couch and playing ScrabbleGo or Marvel Strike Force.
The company's success is especially welcome news to seed investors Greycroft, The Chernin Group and TenOneTen ventures, who got in at a $40 million post valuation in 2012. Upfront Ventures, BAM Ventures and M13 joined the 2018 Series C at a $710 post-money valuation.
Softbank-backed Ordermark, which flew more under the radar, also topped the list. The company's online ordering platform became a necessity for restaurants forced to close their dining rooms during the pandemic and raised $120 million in Series C funding in October.
On the seed side, two very different startups stood out. There was Pipe, which enables companies with recurring revenues to tap into their deferred cash flows with an instant cash advance, and Clash App, Inc., a TikTok alternative launched by a former employee of the social network in August.
We will have the list of Southern California's top seed startups out tomorrow.
Hottest
PopShop Live ($100 million)
The live-streaming shopping channel created by Danielle Lin reportedly found itself in the middle of a venture capital bidding war this year. Benchmark eventually won out leading a Series A round, vaulting the app at a $100 million valuation. The Los Angeles-based platform has been likened to QVC for Gen Z and it's part of a new wave of ecommerce that has found broader appeal during the pandemic. Google, Amazon and YouTube have launched live shopping features and other venture-backed startups like Los Angeles-based NTWRK have popped up.
Boiling
Scopely ($3.3 billion)
One of the most valuable Southern California tech startups with a $3.3 billion valuation, the Culver City mobile game unicorn has benefitted from a booming gaming market that has flourished in this stay-at-home economy. Scopely offers free mobile games and its roster includes "Marvel Strike Force," "Star Trek Fleet Command" and "Yahtzee with Buddies." In October the company raised a $340 million Series E round backed by Wellington Management, NewView Capital and TSG Consumer Partners, among others fueling speculation that it was on its road to an IPO. Co-CEO Walter Driver has said that he doesn't have immediate plans to go public.
Ordermark ($70 million)
The coronavirus has forced the closure of many dining rooms, making Ordermark all the more sought after by restaurants needing a way to handle online orders. Co-founder and CEO Alex Canter started the business in 2017, which recently rang in more than $1 billion in sales. Ordermark secured $120 million in Series C funding by Softbank Vision Fund 2 in October that it will use to bring more restaurants online. The company's Nextbite, a virtual restaurant business that allows kitchens to add delivery-only brands such as HotBox from rapper Wiz Khalifa to their existing space through Ordermark, is also gaining traction.
Simmering
Cameo ($300 million)
Cameo, which launched three years ago, had its breakout year in 2020 as C-list celebrities like Brian Baumgartner banked over a million dollars from creating customized videos for fans. In the sincerest form of flattery, Facebook is reportedly launching a feature that sounds a lot like Cameo. Even though the company is still technically headquartered in Chicago, we included Cameo because CEO Steven Galanis and much of the senior team moved to L.A. during the pandemic and say they plan to continue running the company from here for the foreseeable future.
Mothership ($64 million)
Co-founded by CEO Aaron Peck, Mothership provides freight forwarding services intended to streamline the shipping experience. The company's tracking technologies connect shippers with nearby truck drivers to speed up the delivery process. It raised $16 million in Series A venture funding last year, driving the platform to a $48 million pre-money valuation.
Nacelle ($6.7 million)
Founded in 2019, Nacelle's ecommerce platform helps retailers improve conversion rates and decrease loading speeds for their sites. The software integrates with Shopify and other services, offering payment platforms and analytics integration, among dozens of services. Nacelle raised about $4.8 million earlier this year with angel investors that included Shopify's Jamie Sutton, Klaviyo CEO Andrew Bialecki and Attentive CEO Brian Long.
Boulevard ($30 million)
Matt Danna and Sean Stavropoulos came up with Boulevard when an impatient Stavropoulos was frustrated wasting hours to book a hair appointment. Their four-year-old salon booking and payment service is now used by some of Los Angeles' best-known hairdressers. Last month, the two secured a $27 million Series B round co-led by Index Ventures and Toba Capital. Other investors include VMG Partners, Bonfire Ventures, Ludlow Ventures and BoxGroup.
CloudKitchens ($5.3 billion)
Uber co-founder Travis Kalanick CloudKitchens rents out commissary space to prepare food for delivery. And as the pandemic has fueled at-home delivery, the company has been gobbling up real estate. The commissaries operate akin to WeWork for the culinary world and allow drivers to easily park and pick-up orders as the delivery market has soared during pandemic. Last year, it raised $400 million from Saudi Arabia's colossal sovereign wealth fund.
GOAT ($1.5 billion)
Founded by college buddies five years ago, GOAT tapped into the massive sneaker resale market with a platform that "authenticates" shoes. The Culver City-based company has since expanded into apparel and accessories and states that it has 20 million members. Last year, Foot Locker sunk a $100 million minority investment into 1661 Inc., better known as Goat. And this fall it landed another $100 million Series E round bankrolled by Dan Sundeheim's D1 Capital Partners.
Savage X Fenty
The lingerie company co-founded by pop singer Rihanna in 2018 is noted for its inclusivity of body shapes and sizes. It has raised over $70 million, but The New York Times' DealBook newsletter recently reported that it's been on the hunt for $100 million in funds to expand into active wear. The company generates about $150 million in revenue, but is not yet profitable, according to the report. It became the focus of a consumer watchdog investigation after being accused of "deceptive marketing" for a monthly membership program.
Warming Up
FabFitFun ($930 million)
The lifestyle company provides customized personal subscription box services every three months with full size products. Started in 2010 by Daniel Broukhim, Michael Broukhim, Sam Teller and Katie Rosen Kitchens, it now boasts more than one million members. Last year, the company raised $80 million in a Series A round led by Kleiner Perkins last year and appears to be preparing for an eventual IPO as it slims down costs and refocuses on its high value products.
Dave ($1 billion)
Launched in 2016, the finance management tool helps consumers to avoid overdrafts, provides paycheck advances and assists in budgeting. Last year, it began to roll out a digital bank account that was so popular that two million users signed up for a spot on the waitlist. The company, run by co-founder Jason Wilk, has raised $186 million in venture capital and counts billionaire Mark Cuban as an early investor and board member. Other backers include Playa Vista-based Chernin Group.
Sure ($59 million)
SURE offers multiple technology products to major insurance brands — its platform can host everything from renter's insurance to covering baggage, so customers never have to leave an agency's website. It also offers its platform to ecommerce marketplaces, embedding third-party insurance protections for customers to purchase all on the same webpage. Founded in 2014, the Santa Monica-based startup last raised an $8 million Series A round led by IA Capital in 2017.
Zest AI ($90 million)
Founded in 2009 by former Google CIO Douglas Merrill and ex-Sears executive Shawn Budde, Zest AI provides AI-powered credit underwriting. It helps banks and other lenders identify borrowers looking beyond traditional credit scores. It claims to improve approval rates while decreasing chargeoffs. The company uses models that aim to make the lending more transparent and less biased. This fall the company raised $15 million from Insight Partners, MicroVentures and other undisclosed investors, putting its pre-money valuation at $75 million, according to PItchbook.
PlayVS
Santa Monica-based PlayVS provides the technological and organizational infrastructure for high school esports leagues. The pandemic has helped the company further raise its profile as traditional sports teams have been benched. Founded in early 2018, PlayVS employs 46 people and has raised over $100 million. In addition to partnering with key educational institutions, it also has partnerships with major game publishers such as Riot and Epic Games.
Tapcart ($40 million)
A SaaS platform helps Shopify brands create mobile shopping apps. The marketing software saw shopping activity jump 50% over 90 days as the pandemic walloped traditional retailers. Founded by Eric Netsch and Sina Mobasser, the company raised a $10 million Series A round led by SignalFire, bringing the total raise to $15 million.
Papaya ($31.8 million)
Papaya lets customers pay any bill from their mobile devices just by taking a picture of it. The mobile app touts the app's ease-of-use as a way to cut down on inbound bill calls and increase customer payments. Founded by Patrick Kann and Jason Metzler, the company has raised $25 million, most recently a S10 million round of convertible debt financing from Fika Ventures, Idealab and F-Prime Capital Partners.
Floqast ($250 million)
FloQast is a management software that integrates enterprise resource planning software with checklists and Excel to manage bookkeeping. The cloud-based software company claims its system helps close the books up to three days faster. It is used by accounting departments at Lyft, Twilio, Zoom and The Golden State Warriors. In January, it raised $40 million in Series C funding led by Norwest Venture Partners to bring the total raise to $92.8 million.
Brainbase ($26.5 million)
The company's rights management platform expedites licensing payments and tracks partnership and sponsorship agreements. It counts BuzzFeed, the Vincent Van Gogh Museum and Sanrio (of Hello Kitty and friends fame) among its clients. In May it announced $8 million in Series A financing led by Bessemer Venture Partners and Nosara Capital, bringing the total raised to $12 million.
OpenPath ($28 million)
The Los Angeles-based company provides a touchless entry system that uses individuals cell phones to help with identification instead of a key card. The company offers a subscription for the cloud-enabled software that allows companies to help implement safety measures and it said demand has grown amid the pandemic. Founded by James Segil and Alex Kazerani the company raised $36 million led by Greycroft earlier this year, bringing its total funding to $63 million.
FightCamp ($2.5 million)
FightCamp is an interactive home workout system that turns your space into a boxing ring with a free standing bag, boxing gloves and punch trackers. The company is riding the wave of at-home fitness offerings including Peloton, Mirror and Zwift that have taken off during the pandemic as gyms closed. The company has raised $4.3 million to date.
Numerade
The Santa Monica-based company provides video and interactive content for education in math, science, economics and standardized test prep. Founded in 2018 by Nhon Ma and Alex Lee, who previously founded Tutorcast, an online tutoring service, the company gathers post-graduate educated instructors to create video lessons for online learning.
Our Place ($32.5 million)
The creator of a pan with a cult following on social media, this Los Angeles-based startup designs and retails cookware and dinnerware. Founded by Amir Tehrani, Zach Rosner and Shiza Shahid, the company completed its Series A funding earlier this year, bringing its total raised to date to $10 million.
Tala ($560 million)
For customers that have no formal credit or banking history, this company's application promises more financial access, choice and control. It gathers data to create a credit score that can be used to instantly underwrite and disburse loans ranging from $10 to $500. Co-founded by Shivani Siroya and Jonathan Blackwell, Tala has raised $217.2 million to date. Its investors include PayPal Ventures, Lowercase Capital and Data Collective.
ServiceTitan ($2.25 billion)
Founded in 2007 by chief executive Ara Mahdessian and president Vahe Kuzoyan, ServiceTitan operates software that helps residential home contractors grow their businesses. It provides businesses tools like customer relationship management and accounting integration to streamline operations. The company closed a $73.82 million Series E funding round from undisclosed investors earlier this year.
100 Thieves ($160 million)
Founded in 2017 by former professional "Call of Duty" player Matthew Haag, 100 Thieves manages esports competitions in major titles including "Counter Strike Global Offensive" and "League of Legends." The company also produces apparel and merchandise, opening a physical store and training ground called the "Cash App Compound" in collaboration with Fortnite earlier this year. The company has raised $60 million to date, from investors including Salesforce CEO Marc Benioff and Aubrey Graham, better known as the rapper Drake.
Emotive ($16.5 million)
This AI-powered customer service platform automates text conversations between customers and businesses to increase sales. Emotive uses their sales team to verify questions, distinguishing it from other bot-driven marketing services, according to the company. The company was founded in 2018 by Brian Zatulove and Zachary Wise, who serve as the chief executive and the chief operating officer, respectively. It has raised $6.65 million to date, from Floodgate Fund and TenOneTen Ventures.
Everytable ($33 million)
Created by former hedge fund trader Sam Polk, the Los Angeles-based startup wants to be a healthy fast food chain. It prices its healthy pre-packaged meals around $5 in underserved communities while costing more in other neighborhoods with the goal of reducing so-called food deserts in low-income neighborhoods. It also offers a subscription delivery service. The company recently closed a $16 million Series B round led by Creadev along with Kaiser Permanente Ventures.
Lead art by Candice Navi.
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Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
This LA Startup Wants Dealers to Fight Over Your Car
🔦 Spotlight
Happy Friday Los Angeles,
Selling a car is one of those modern processes that somehow still feels like it was designed to test your patience.
You can list it yourself and deal with strangers from the internet. You can take the first online offer and wonder if you left money on the table. Or you can walk into a dealership and prepare for the emotional sport of negotiation.
Los Angeles-based Bidbus is trying to make that process feel a little less broken.
The company raised a $15M Series A led by Ibex Investors, with participation from Mucker Capital, FJ Labs, Motley Fool Ventures, Data Point Capital, Walter Ventures and Yossi Levi, better known as the Car Dealership Guy.
Bidbus lets consumers submit their cars and have verified dealerships compete to buy them. Instead of a seller shopping the same car around manually, the platform turns the process into a competitive auction where dealers bid against each other for inventory.
That model is especially interesting right now because used cars remain one of the strangest corners of consumer commerce. The market is huge, the transaction is high-stakes and the average seller still has very little visibility into whether they are getting a fair price.
Bidbus says its marketplace can generate offers that are $2,000 to $3,000 higher than Carvana in some cases. That is the kind of delta that can make people pay attention, especially in a category where convenience often comes at the cost of leverage.
The company is currently focused on California and Texas and plans to use the new funding to expand into more markets. The bigger question is whether it can make dealer competition feel as simple and trustworthy as the instant-offer platforms consumers already know.
For sellers, the pitch is easy to understand: make the dealers fight for your car, not the other way around.More from this week’s LA startup and venture scene below.
🤝 Venture Deals
LA Companies
- EdVisorly raised a $13.3M Series A led by Breachway Capital, with participation from U.S. News & World Report, Lumina Foundation, Strada Education Foundation, Motley Fool Ventures, Juvo Ventures and Zeal Capital Partners. The company builds AI-powered software that helps colleges and universities automate admissions, transcript processing, transfer credit evaluation and enrollment workflows, with the new funding going toward product innovation, engineering infrastructure and expanding its student-facing tools. - learn more
- Savi Security launched its iOS and Android app to help families detect and avoid AI-powered scams and fraud, while also announcing $7M in seed funding led by Acrew Capital. The app uses behavioral AI to screen calls, texts, voicemails and suspicious messages before users engage, with features including text protection, voicemail screening, live call monitoring and a free scam-checking tool called Scamwise. The round also included participation from Magnify Ventures, TTCER and Resolute Ventures. - learn more
- UP.Partners co-led Skapion’s $36M seed round alongside Khosla Ventures, with participation from Fusion VC, Stratos Ventures, TBD VC and q Fund. Skapion is developing a counter-drone swarm defense system designed to address large-scale UAV attacks involving dozens or hundreds of drones operating at once. The company was founded in late 2025, has R&D operations in Ramat Gan and a headquarters in Washington, D.C., and plans to use the funding to expand engineering, system development, integration, testing and work with defense and government customers. - learn more
- Trousdale Ventures participated in Venus Aerospace’s $91M Series B, which was led by Mercury Fund with backing from investors including Lockheed Martin Ventures. Houston-based Venus Aerospace is scaling its rotating detonation rocket engine technology after completing a U.S. flight test in 2025, with potential applications across hypersonic aircraft, defense systems, orbital vehicles and space propulsion. The funding will help move the company’s engine technology from prototype toward production. - learn more
- B Capital led Kaon AI’s Series B, backing the company’s push to build an AI-native content engine for brands and creators. Kaon AI is developing tools that combine deep computer science with mainstream culture, helping teams generate, personalize and distribute content for the generative AI era. The company plans to use the new funding to expand its platform, grow its team and support broader adoption across enterprise and creative customers. - learn more
- Ulysses Capital participated in Pearl Health’s $110M capital raise, which included a $50M equity round led by Andreessen Horowitz and a $60M debt facility led by Trinity Capital. Pearl Health builds AI-powered technology for Medicare-focused providers, helping care teams manage risk, predict patient needs and automate workflows across value-based care. The company supports more than 10,000 providers across over 40 states and plans to use the new capital to expand its AI platform, Medicare Advantage offerings and provider partnerships. - learn more
- WndrCo co-led Wonderdog’s $5M pre-seed round alongside Maveron, with participation from Cultivate Next, Mars Petcare’s early-stage investment program. Hermosa Beach-based Wonderdog is building an AI-powered preventive health platform for dogs, using microbiome, blood and genetic testing to help identify health risks earlier and recommend personalized diet, supplement and care plans. The company plans to use the funding to scale its diagnostics platform, expand its AI tools and grow into new markets. - learn more
- GordonMD Global Investments co-led Cyllene Therapeutics’ €33M Series C alongside M Ventures, with participation from existing investors including Andera Partners, Bpifrance’s InnoBio 3 Fund and Lamond Ventures. Paris-based Cyllene, formerly known as EG 427, is developing precision genetic medicines using its non-replicating HSV-1 HERMES platform, with the funding going toward continued clinical development of EG110A for neuro-urology indications and broader pipeline expansion. The company plans to initiate a Phase 2b/3 study for EG110A in 2027. - learn more
- Bonfire Ventures led Katalyze AI’s $10.5M seed round, with participation from Inovia Capital, Ripple Ventures, Alumni Ventures and angel investors including Gokul Rajaram and Farzad Soleimani. San Francisco-based Katalyze is building an agentic operating system for pharmaceutical companies, helping scientists, engineers and analysts deploy AI agents across scientific, engineering and manufacturing workflows. The company says its platform is already used by five of the 20 largest global pharma companies. - learn more
- Strong Ventures participated in Studio Kiko’s undisclosed Pre-A round for NearDoc, alongside Smilegate Investment and Korea Investment Accelerator. NearDoc is an AI medical charting service that listens to doctor-patient conversations in real time and automatically generates completed SOAP notes for EMR systems, helping reduce physicians’ documentation burden. The company says NearDoc was adopted by more than 300 clinics and hospitals within two months of launch and plans to use the funding to recruit talent, advance the product into a clinical decision support system and expand into non-English-speaking Asian markets. - learn more
- Foxhog Ventures invested $1.34M in FundingBazar.com, a fintech platform building a digital marketplace to help startups, SMEs and businesses access capital. Currently in beta, FundingBazar.com plans to connect companies with investors through both equity funding and revenue-based financing, while adding tools for investor discovery, digital documentation, due diligence and founder-investor communication. - learn more
- March Capital participated in Together AI’s $800M Series C, alongside investors including Aramco Ventures, NVIDIA, Vista Equity, General Catalyst, Emergence Capital, SE Ventures, Pegatron, Salesforce Ventures, DTCP Growth, Lux Capital, Geodesic and others. Together AI provides infrastructure for open-source and custom AI, spanning inference, training, fine-tuning, GPU clusters and accelerated compute for companies building production AI applications. The company also secured commitments for more than 500 MW of compute capacity to support future growth. - learn more
- Wavemaker360 Health co-led Materna Medical’s $5M B3 financing alongside InnovaHealth Partners and Band of Angels, with continued support from existing investors. Mountain View-based Materna is developing women’s pelvic health products, including Milli, an FDA-cleared vaginal dilator, and Ellora, an investigational obstetrical system designed to reduce pelvic floor muscle injury during vaginal delivery. The funding will support Materna’s EASE pivotal trial readout, Ellora launch preparations, market access work and commercial manufacturing capabilities. - learn more
- CIV participated in 1001’s $30M Series A, which was led by Lux Capital with participation from Sanabil Investments, 9Yards, Hanabi and existing backers including General Catalyst. Dubai- and London-based 1001 is building sovereign AI operating systems for critical infrastructure sectors such as aviation, ports, logistics, energy and industrial operations, helping operators automate decisions while keeping AI systems locally owned and governed. The company plans to use the funding to expand engineering and go-to-market teams across key GCC markets. - learn more
- Fifth Wall participated in Higharc’s $95M Series C, which was led by Insight Partners with additional backing from Wellington Management and existing investors including Spark Capital, Lux Capital, SE Ventures, Simpson Strong-Tie, PSP Partners, RXR Arden Digital Ventures, Suffolk Technologies, Vertex Ventures, NC Tweener Fund and MetaProp. Higharc builds AI software for homebuilding, generating homes as 3D spatial data so builders and suppliers can better manage design, estimating, sales and construction workflows. The new funding brings Higharc’s total raised to more than $170M and will support AI product development and expansion into building materials supply chain workflows through a new partnership with US LBM. - learn more
- StoryHouse Ventures is an existing investor in PvX Partners, which secured a new $5M equity investment from MIT to expand its user acquisition financing platform for consumer apps and mobile games. Singapore-based PvX uses its machine learning system, PvX Lambda, to evaluate marketing and performance data before underwriting user acquisition campaigns, giving app companies an alternative to traditional venture capital or lending. The company has now surpassed $750M in committed user acquisition financing. - learn more
- WndrCo participated in 8090 Labs’ $135M Series A, which was led by Salesforce Ventures with additional backing from Craft Ventures, The Production Board and Launch. Founded by Chamath Palihapitiya, 8090 Labs is building Software Factory, an AI coding agent designed for enterprise engineering teams that need production-quality software, audit trails and controls rather than quick prototypes. Palihapitiya is also stepping in as CEO. - learn more
- Multiball Capital participated in Nebex’s $30M seed round, which was led by GV, as the company builds market infrastructure for the global space economy. Nebex connects sovereign space programs with the founders and companies building space technologies, while also announcing a banking relationship with J.P. Morgan to support revenue, cash flow and transaction infrastructure for space-sector deals. The company was founded by former Axiom Space executives and entrepreneurs Tejpaul Bhatia and Anand Subramanian. - learn more
LA Exits
- Versed, the clean skincare and makeup brand founded by Katherine Power, was acquired by Belle Brands, a platform company formed by consumer-focused private investment firm Windsong Global. Versed will join JVN Hair, Pipette and KVD Beauty under Belle Brands, with CEO Andy Chiu supporting the transition. Terms of the transaction were not disclosed. - learn more
How Replify Found Its Niche and an Acquirer
🔦 Spotlight
Hello LA,
This week’s startup story began three years ago with an AI assistant built for almost any small business. It ended, or perhaps graduated, with an acquisition by one of the fitness industry’s largest technology providers.
ABC Fitness has acquired Replify, an AI platform that manages customer communication for gyms and wellness businesses across phone, text, email and chat. Its virtual agents can answer questions, qualify leads, schedule tours and classes, follow up on missed calls and run outbound campaigns. Financial terms were not disclosed.
Before Replify found its footing in fitness, it was HeyLibby, a general-purpose AI assistant founded in 2023 by former Zillow colleagues Spencer Rascoff, Tony Small and Anna Rodriguez. The company was incubated inside Rascoff’s 75 & Sunny Labs and initially set out to help small businesses turn incoming messages into qualified leads.
That broad vision gave HeyLibby a large potential customer base, from real estate agents and contractors to hairstylists and event planners. But as the team searched for product-market fit, one industry’s problem stood out. Gym and wellness employees were often too busy helping customers in person to answer every call, text or email, leaving prospective members waiting and potential revenue on the table.
That insight reshaped the company. HeyLibby narrowed its focus to fitness and wellness, raised a $4.5M seed round in 2025 and later rebranded as Replify. It went on to work with brands including Gold’s Gym and UFC Gym, proving that its AI agents could do more than answer routine questions. According to the company, customers have captured up to 10 times more leads and shortened sales cycles from roughly 30 days to as little as three to five days.
ABC Fitness became a natural next step. The company provides software to more than 30,000 fitness businesses serving over 40 million members worldwide. By adding Replify to its platform, ABC can offer gyms an always-available AI front desk while bringing Replify’s technology to a much larger global customer base.
Replify’s journey offers a useful lesson amid the rush to build AI products for everyone. The company began with a broad promise, identified a customer with a specific and expensive problem, and built deeply around that need. Gym owners did not need another flashy chatbot. They needed someone to answer the phone when the front desk could not.
Sometimes the smartest AI strategy is simply picking up the call.
More from this week’s LA startup and venture scene below.
🤝 Venture Deals
LA Companies
- Dimension raised a $1.65M seed round backed by Science Inc., UpscaleX, OpenSky, Long Run Capital, 1864 Fund and others. The profitable social-commerce company will use the funding to launch Seller OS more broadly, an agentic AI platform that automates TikTok Shop operations for brands and agencies. - learn more
- Procode raised a $10M Series A led by Health Velocity Capital, bringing its total funding to $14M. The AI-powered medical billing company will use the capital to acquire two additional billing businesses and expand its platform beyond plastic surgery and dermatology into all surgical specialties and ambulatory surgery centers. - learn more
- Antares raised $470M in Series C financing, including $370M in equity and $100M in debt, in a round co-led by Paradigm and Caffeinated Capital. The nuclear energy company will use the capital to commercialize its autonomous microreactors, with an electricity-producing model planned for 2027 and initial deployments at U.S. military installations beginning in 2028. - learn more
- Wilshire Lane Capital participated in Ellis’ more than $10M seed round, which was led by First Round Capital and included Kearny Jackson, 645 Ventures, Harlem Capital, Khosla Ventures and others. Founded by Cadre founder Ryan Williams, Ellis has emerged from stealth with an AI-native operations platform that helps private credit managers reconcile fragmented data and automate workflows such as portfolio monitoring, investor reporting and compliance; the funding will support team growth and further product development. - learn more
- Rebel Fund participated in Dili’s $15M Series A, led by Khosla Ventures, bringing the AI compliance company’s total funding to $21.7M. Dili helps energy, construction, infrastructure and manufacturing companies identify compliance issues by reviewing project data in real time, and will use the funding to expand its team and broaden its platform into additional audit and waste-detection workflows. - learn more
- B Capital led ChipAgents’ $60M Series A2, which brought the semiconductor AI startup’s expanded Series A financing to $134M. ChipAgents will use the funding to scale customer deployments, expand its engineering and go-to-market teams and further develop its AI platform, which automates complex chip design and verification workflows. - learn more
- StoryHouse Ventures participated as a returning investor in Henry AI’s $16.5M Series A, led by FirstMark Capital with backing from Thomson Reuters Ventures, Y Combinator and others. The commercial real estate AI company will use the funding to expand its engineering and product teams and scale Henry Deal, a platform that automates underwriting, offering materials and other back-office work throughout a transaction. - learn more
- Walkabout Ventures and Bungalow Capital co-led Discern’s $10M Series A, bringing the company’s total funding to $17.5M. Discern provides a software-based registered agent service that automates state filings and compliance tasks, and will use the capital to scale its platform following fourfold annual recurring revenue growth in 2025. - learn more
- Starshot Capital participated in Quercus Biosolutions’ oversubscribed $5M seed round, which was led by Serra Ventures and included several climate, agriculture and grower-backed investors. The agtech startup will use the funding to expand its pipeline of AI-designed proteins for fighting herbicide-resistant weeds, begin regulatory work and explore applications targeting fungi, insects and other crop pests. - learn more
- B Capital co-led Flourish Health’s $26M Series A alongside F-Prime and Cherryrock Capital, bringing the youth mental health provider’s total funding to $46M. Flourish will use the capital to expand its psychiatrist-led, in-home care model nationwide, hire and train clinicians and further develop its AI-enabled platform for coordinating care. - learn more
- Powerhouse Capital participated in European Technology Network’s $1.6M seed round alongside Axel Springer, a LADbible co-founder and angel investors from OpenAI and DeepMind. The London-based tech media startup will use the funding to open a larger studio, expand its team, launch a newsletter and increase its livestreamed programming from two shows per week to five. - learn more
LA Exits
- Saltair, the Los Angeles body-care brand founded by model and entrepreneur Iskra Lawrence, is selling a majority stake to private equity firm TSG Consumer. Financial terms were not disclosed, but the deal will support Saltair’s expansion across e-commerce, retail and new products, while Lawrence transitions into the role of chief community advocate. - learn more
- Digital marketing agency GR0 plans to acquire Ultimate AI’s enterprise deployment division and use the team’s technology to launch a new company called GR0 AI. The platform will deploy AI agents across brands’ customer data, commerce and marketing systems to personalize outreach, recover abandoned sales and generate measurable revenue; financial terms were not disclosed. - learn more


