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XWhat Are LA’s Hottest Startups of 2021? We Asked Top VCs to Rank Them
Ben Bergman
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.
But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.
We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.
Startups were ranked by how many votes each received. In the case of a tie, companies were listed in order of capital raised. The list illustrates how rapidly things move in startup land. One of the hottest startups had not even started when 2020 began. A number doubled or even 16x'd their valuation in the span of a few short months.
To divvy things up, we delineated between companies that have raised Series A funding or later and younger pre-seed or seed startups.
Not surprisingly, many of the hottest companies have been big beneficiaries of the stay-at-home economy.
PopShop Live, a red-hot QVC for Gen Z headquartered out of a WeWork on San Vicente Boulevard, got the most votes. Interestingly, the streaming ecommerce platform barely made it onto the Series A list because it raised its Series A only last month. Top Sand Hill Road firms Andreessen Horowitz and Lightspeed Venture Partners reportedly competed ferociously for who would lead the round but lost out to Benchmark, which was an early investor in eBay and Uber. The round valued PopShop Live at $100 million, way up from the $6 million valuation it raised at only five months prior.
Scopely, now one of the most valuable tech companies in Los Angeles, was also a top vote getter.
The Culver City mobile gaming unicorn raised $340 million in Series E funding in October at a $3.3 billion valuation, which nearly doubled the company's $1.7 billion post-money valuation from March. It is no coincidence that that was the same month stay-at-home orders began as Scopely has benefited from bored consumers staying on their couch and playing ScrabbleGo or Marvel Strike Force.
The company's success is especially welcome news to seed investors Greycroft, The Chernin Group and TenOneTen ventures, who got in at a $40 million post valuation in 2012. Upfront Ventures, BAM Ventures and M13 joined the 2018 Series C at a $710 post-money valuation.
Softbank-backed Ordermark, which flew more under the radar, also topped the list. The company's online ordering platform became a necessity for restaurants forced to close their dining rooms during the pandemic and raised $120 million in Series C funding in October.
On the seed side, two very different startups stood out. There was Pipe, which enables companies with recurring revenues to tap into their deferred cash flows with an instant cash advance, and Clash App, Inc., a TikTok alternative launched by a former employee of the social network in August.
We will have the list of Southern California's top seed startups out tomorrow.
Hottest
PopShop Live ($100 million)
The live-streaming shopping channel created by Danielle Lin reportedly found itself in the middle of a venture capital bidding war this year. Benchmark eventually won out leading a Series A round, vaulting the app at a $100 million valuation. The Los Angeles-based platform has been likened to QVC for Gen Z and it's part of a new wave of ecommerce that has found broader appeal during the pandemic. Google, Amazon and YouTube have launched live shopping features and other venture-backed startups like Los Angeles-based NTWRK have popped up.
Boiling
Scopely ($3.3 billion)
One of the most valuable Southern California tech startups with a $3.3 billion valuation, the Culver City mobile game unicorn has benefitted from a booming gaming market that has flourished in this stay-at-home economy. Scopely offers free mobile games and its roster includes "Marvel Strike Force," "Star Trek Fleet Command" and "Yahtzee with Buddies." In October the company raised a $340 million Series E round backed by Wellington Management, NewView Capital and TSG Consumer Partners, among others fueling speculation that it was on its road to an IPO. Co-CEO Walter Driver has said that he doesn't have immediate plans to go public.
Ordermark ($70 million)
The coronavirus has forced the closure of many dining rooms, making Ordermark all the more sought after by restaurants needing a way to handle online orders. Co-founder and CEO Alex Canter started the business in 2017, which recently rang in more than $1 billion in sales. Ordermark secured $120 million in Series C funding by Softbank Vision Fund 2 in October that it will use to bring more restaurants online. The company's Nextbite, a virtual restaurant business that allows kitchens to add delivery-only brands such as HotBox from rapper Wiz Khalifa to their existing space through Ordermark, is also gaining traction.
Simmering
Cameo ($300 million)
Cameo, which launched three years ago, had its breakout year in 2020 as C-list celebrities like Brian Baumgartner banked over a million dollars from creating customized videos for fans. In the sincerest form of flattery, Facebook is reportedly launching a feature that sounds a lot like Cameo. Even though the company is still technically headquartered in Chicago, we included Cameo because CEO Steven Galanis and much of the senior team moved to L.A. during the pandemic and say they plan to continue running the company from here for the foreseeable future.
Mothership ($64 million)
Co-founded by CEO Aaron Peck, Mothership provides freight forwarding services intended to streamline the shipping experience. The company's tracking technologies connect shippers with nearby truck drivers to speed up the delivery process. It raised $16 million in Series A venture funding last year, driving the platform to a $48 million pre-money valuation.
Nacelle ($6.7 million)
Founded in 2019, Nacelle's ecommerce platform helps retailers improve conversion rates and decrease loading speeds for their sites. The software integrates with Shopify and other services, offering payment platforms and analytics integration, among dozens of services. Nacelle raised about $4.8 million earlier this year with angel investors that included Shopify's Jamie Sutton, Klaviyo CEO Andrew Bialecki and Attentive CEO Brian Long.
Boulevard ($30 million)
Matt Danna and Sean Stavropoulos came up with Boulevard when an impatient Stavropoulos was frustrated wasting hours to book a hair appointment. Their four-year-old salon booking and payment service is now used by some of Los Angeles' best-known hairdressers. Last month, the two secured a $27 million Series B round co-led by Index Ventures and Toba Capital. Other investors include VMG Partners, Bonfire Ventures, Ludlow Ventures and BoxGroup.
CloudKitchens ($5.3 billion)
Uber co-founder Travis Kalanick CloudKitchens rents out commissary space to prepare food for delivery. And as the pandemic has fueled at-home delivery, the company has been gobbling up real estate. The commissaries operate akin to WeWork for the culinary world and allow drivers to easily park and pick-up orders as the delivery market has soared during pandemic. Last year, it raised $400 million from Saudi Arabia's colossal sovereign wealth fund.
GOAT ($1.5 billion)
Founded by college buddies five years ago, GOAT tapped into the massive sneaker resale market with a platform that "authenticates" shoes. The Culver City-based company has since expanded into apparel and accessories and states that it has 20 million members. Last year, Foot Locker sunk a $100 million minority investment into 1661 Inc., better known as Goat. And this fall it landed another $100 million Series E round bankrolled by Dan Sundeheim's D1 Capital Partners.
Savage X Fenty
The lingerie company co-founded by pop singer Rihanna in 2018 is noted for its inclusivity of body shapes and sizes. It has raised over $70 million, but The New York Times' DealBook newsletter recently reported that it's been on the hunt for $100 million in funds to expand into active wear. The company generates about $150 million in revenue, but is not yet profitable, according to the report. It became the focus of a consumer watchdog investigation after being accused of "deceptive marketing" for a monthly membership program.
Warming Up
FabFitFun ($930 million)
The lifestyle company provides customized personal subscription box services every three months with full size products. Started in 2010 by Daniel Broukhim, Michael Broukhim, Sam Teller and Katie Rosen Kitchens, it now boasts more than one million members. Last year, the company raised $80 million in a Series A round led by Kleiner Perkins last year and appears to be preparing for an eventual IPO as it slims down costs and refocuses on its high value products.
Dave ($1 billion)
Launched in 2016, the finance management tool helps consumers to avoid overdrafts, provides paycheck advances and assists in budgeting. Last year, it began to roll out a digital bank account that was so popular that two million users signed up for a spot on the waitlist. The company, run by co-founder Jason Wilk, has raised $186 million in venture capital and counts billionaire Mark Cuban as an early investor and board member. Other backers include Playa Vista-based Chernin Group.
Sure ($59 million)
SURE offers multiple technology products to major insurance brands — its platform can host everything from renter's insurance to covering baggage, so customers never have to leave an agency's website. It also offers its platform to ecommerce marketplaces, embedding third-party insurance protections for customers to purchase all on the same webpage. Founded in 2014, the Santa Monica-based startup last raised an $8 million Series A round led by IA Capital in 2017.
Zest AI ($90 million)
Founded in 2009 by former Google CIO Douglas Merrill and ex-Sears executive Shawn Budde, Zest AI provides AI-powered credit underwriting. It helps banks and other lenders identify borrowers looking beyond traditional credit scores. It claims to improve approval rates while decreasing chargeoffs. The company uses models that aim to make the lending more transparent and less biased. This fall the company raised $15 million from Insight Partners, MicroVentures and other undisclosed investors, putting its pre-money valuation at $75 million, according to PItchbook.
PlayVS
Santa Monica-based PlayVS provides the technological and organizational infrastructure for high school esports leagues. The pandemic has helped the company further raise its profile as traditional sports teams have been benched. Founded in early 2018, PlayVS employs 46 people and has raised over $100 million. In addition to partnering with key educational institutions, it also has partnerships with major game publishers such as Riot and Epic Games.
Tapcart ($40 million)
A SaaS platform helps Shopify brands create mobile shopping apps. The marketing software saw shopping activity jump 50% over 90 days as the pandemic walloped traditional retailers. Founded by Eric Netsch and Sina Mobasser, the company raised a $10 million Series A round led by SignalFire, bringing the total raise to $15 million.
Papaya ($31.8 million)
Papaya lets customers pay any bill from their mobile devices just by taking a picture of it. The mobile app touts the app's ease-of-use as a way to cut down on inbound bill calls and increase customer payments. Founded by Patrick Kann and Jason Metzler, the company has raised $25 million, most recently a S10 million round of convertible debt financing from Fika Ventures, Idealab and F-Prime Capital Partners.
Floqast ($250 million)
FloQast is a management software that integrates enterprise resource planning software with checklists and Excel to manage bookkeeping. The cloud-based software company claims its system helps close the books up to three days faster. It is used by accounting departments at Lyft, Twilio, Zoom and The Golden State Warriors. In January, it raised $40 million in Series C funding led by Norwest Venture Partners to bring the total raise to $92.8 million.
Brainbase ($26.5 million)
The company's rights management platform expedites licensing payments and tracks partnership and sponsorship agreements. It counts BuzzFeed, the Vincent Van Gogh Museum and Sanrio (of Hello Kitty and friends fame) among its clients. In May it announced $8 million in Series A financing led by Bessemer Venture Partners and Nosara Capital, bringing the total raised to $12 million.
OpenPath ($28 million)
The Los Angeles-based company provides a touchless entry system that uses individuals cell phones to help with identification instead of a key card. The company offers a subscription for the cloud-enabled software that allows companies to help implement safety measures and it said demand has grown amid the pandemic. Founded by James Segil and Alex Kazerani the company raised $36 million led by Greycroft earlier this year, bringing its total funding to $63 million.
FightCamp ($2.5 million)
FightCamp is an interactive home workout system that turns your space into a boxing ring with a free standing bag, boxing gloves and punch trackers. The company is riding the wave of at-home fitness offerings including Peloton, Mirror and Zwift that have taken off during the pandemic as gyms closed. The company has raised $4.3 million to date.
Numerade
The Santa Monica-based company provides video and interactive content for education in math, science, economics and standardized test prep. Founded in 2018 by Nhon Ma and Alex Lee, who previously founded Tutorcast, an online tutoring service, the company gathers post-graduate educated instructors to create video lessons for online learning.
Our Place ($32.5 million)
The creator of a pan with a cult following on social media, this Los Angeles-based startup designs and retails cookware and dinnerware. Founded by Amir Tehrani, Zach Rosner and Shiza Shahid, the company completed its Series A funding earlier this year, bringing its total raised to date to $10 million.
Tala ($560 million)
For customers that have no formal credit or banking history, this company's application promises more financial access, choice and control. It gathers data to create a credit score that can be used to instantly underwrite and disburse loans ranging from $10 to $500. Co-founded by Shivani Siroya and Jonathan Blackwell, Tala has raised $217.2 million to date. Its investors include PayPal Ventures, Lowercase Capital and Data Collective.
ServiceTitan ($2.25 billion)
Founded in 2007 by chief executive Ara Mahdessian and president Vahe Kuzoyan, ServiceTitan operates software that helps residential home contractors grow their businesses. It provides businesses tools like customer relationship management and accounting integration to streamline operations. The company closed a $73.82 million Series E funding round from undisclosed investors earlier this year.
100 Thieves ($160 million)
Founded in 2017 by former professional "Call of Duty" player Matthew Haag, 100 Thieves manages esports competitions in major titles including "Counter Strike Global Offensive" and "League of Legends." The company also produces apparel and merchandise, opening a physical store and training ground called the "Cash App Compound" in collaboration with Fortnite earlier this year. The company has raised $60 million to date, from investors including Salesforce CEO Marc Benioff and Aubrey Graham, better known as the rapper Drake.
Emotive ($16.5 million)
This AI-powered customer service platform automates text conversations between customers and businesses to increase sales. Emotive uses their sales team to verify questions, distinguishing it from other bot-driven marketing services, according to the company. The company was founded in 2018 by Brian Zatulove and Zachary Wise, who serve as the chief executive and the chief operating officer, respectively. It has raised $6.65 million to date, from Floodgate Fund and TenOneTen Ventures.
Everytable ($33 million)
Created by former hedge fund trader Sam Polk, the Los Angeles-based startup wants to be a healthy fast food chain. It prices its healthy pre-packaged meals around $5 in underserved communities while costing more in other neighborhoods with the goal of reducing so-called food deserts in low-income neighborhoods. It also offers a subscription delivery service. The company recently closed a $16 million Series B round led by Creadev along with Kaiser Permanente Ventures.
Lead art by Candice Navi.
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Ben Bergman
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
https://twitter.com/thebenbergman
ben@dot.la
🔦 Spotlight
Executives in the media and entertainment industry are betting that AI can be a positive force by augmenting human creativity in addition to increasing efficiency. These companies range from brand new startups like Strada, an AI-enabled cloud platform with tools for production and postproduction to more established AI-powered companies including Invisible Universe, developing family friendly franchises on social media, and Toonstar, developing irreverent adult franchises on web3. This is not to mention the incumbent Hollywood studios who are snapping up AI talent while their hands are full with a striking workforce worried about AI.
We had the opportunity to delve into how ToonStar uses AI and web3 to create community-driven franchises.✍️🤝🤖
🏃♀️ Quick hits
The Founder: John Attanasio and Luisa Huang are both Hollywood veterans. Prior to launching Toonstar, John spent nearly fifteen years developing franchise properties and driving innovation at Warner Bros. and DreamWorks where he held roles in marketing, business development, digital content creation and tech commercialization. Luisa also spent over a decade at entertainment behemoths such as Disney and Warner Bros. holding a variety of roles in strategy, consumer products, business development, and digital content creation.
The Company: Today, Toonstar is an interactive story studio focused on creating entertainment franchises through community-driven storytelling. In essence, it bridges the creative minds in the writing room with everyday fans, inviting them to actively participate in the content creation process. This unique process is made possible through technology, namely Web3, blockchain, and AI.
LA Connection: Toonstar is headquartered in Los Angeles and is deeply integrated with the Los Angeles entertainment ecosystem given the extensive industry experience of its founders.
Toonstar, founded about eight years ago by Disney, Warner Bros., and Dreamworks veterans John Attanasio and Luisa Huang, operates as an interactive story studio. Its main focus is on building entertainment franchises through community-driven storytelling. Essentially, Toonstar connects writers with everyday fans, allowing them to actively participate in content creation. This unique collaboration is made possible through technology, including Web3, blockchain, and AI.
The Role of Blockchain and NFT in Franchises:
Toonstar uses blockchain technology and NFTs (Non-Fungible Tokens) as a key part of its approach. They distribute NFTs representing characters in their franchises to the community. NFT owners can then shape their character's backstory, with more NFTs giving greater voting power in deciding the story's direction. The creative process at Toonstar is similar to traditional studios, where writers create scripts for each episode. However, there's a twist - each episode ends with a cliffhanger, and the community decides what happens next. These choices are presented for voting, sometimes with full creative freedom. Toonstar's machine learning tools facilitate this interaction, blending fan input with professional storytelling seamlessly.
The Role of AI in Franchises:
At first, AI mainly sped up episode creation behind the scenes. But gradually, it moved beyond that and became part of the community-facing aspect. In "Space Junk," Welbecca became the first AI-voiced character, serving as both a character and a tool to help NFT owners develop their characters and stories.
The upcoming Toonstar franchise, "Fortun3," goes even further in integrating AI. It includes an AI-powered simulation game that blends with the episodes, adding a real-time dimension to the storytelling, coinciding with the FTX trial.
Exploring Toonstar's Franchises:
Toonstar has made its mark with past franchises like "The Gimmicks" and "Space Junk." "Gimmicks" was the first interactive TV series in the Web3 realm, co-produced with Mila Kunis, featuring a comedic storyline about wrestlers. "Space Junk," created by Dominic Russo, explored humor among space garbage collectors.
Toonstar is not oblivious to the fact that anything related to blockchain is out of favor with the public, in fact, it is the subject of their next franchise. "Fortun3" is inspired by the FTX implosion, mixing elements of "South Park," "Silicon Valley," and "BoJack Horseman," and will feature T.J. Miller from "Silicon Valley."
While entertainment titans are in the midst of a hiring frenzy still trying to grapple with how best to incorporate generative AI into their business practices, Toonstar is one of many creative businesses driving progress by innovating their way past the enormous barriers to entry in standard production companies. As the entertainment industry evolves, Toonstar's dedication to inclusivity and innovation is creating opportunities for new voices and unique storytelling experiences. 🎭🎬🌟
Want to invest in real estate but don’t have the time or money to buy and manage a whole property?
Investors are flocking to Arrived, a Jeff Bezos-backed real estate investing platform that even Zillow Co-founder Spencer Rascoff loves using. It's a beautiful app and web platform that already has over 353,000 people who have invested over $100M in real estate properties. We don't blame them - Arrived takes the guesswork out. You just:
- Browse expert curated vacation rentals and long-term rentals (only <0.2% of properties pass their expert diligence process before being offered to you)
- With just a few clicks, select the properties you like and invest anywhere from $100 to $50,000+ per property
- Sit back while Arrived takes care of the management and operations for you. Simple.
Real estate has outperformed the S&P 500 over the past 20 years as an asset class - but it's not easy to get into. Arrived's seamless platform fixes this. So what's stopping you from becoming a real estate mogul?
🤝 Venture Deals
LA Startups
- Afterparty, a fan connection and monetization platform for creators, raised a $5M Funding Round led by Blockchange Ventures, joined by Acrew Capital, Act One Ventures, Tamarack Global and Wilson Sonsin. - learn more
- Bevz, a software platform for independently operated and small chain liquor/convenience stores raised a $3.1M Funding Round led by Dynamism Capital and Golden Section Ventures with participation from Stage 2 Capital, Hustle Fund, Bridge Investments, Tiller Partners, Irish Angels and others.- learn more
- Gametree, a cross-platform gamer social network and universal gamer login system, raised a $1.75M Seed Round. - learn more
- Estate Media, a personality driven real estate media company, raised a $1.65M Funding Round from investors including Powerhouse Capital, Upstate Shredding CEO Adam Weitsman and others. - learn more
LA Funds
- WndrCo participated in a $100M Series B for Writer, a three-year-old San Francisco startup that uses LLMs trained on extensive online text datasets to improve corporate content creation. - learn more
📅 LA Tech Calendar
Friday, September 22nd
- LA Tech Wind-Down 🗽- Join Startup Coil and The KINN Friday evening in Venice for an alternative to the mid-week happy hour for networking, chill vibes, and functional non-alcoholic libations.
- HackSC Presents: USC Hack Night #1 🗽- Join others in tech and tech-adjacent fields Friday night on USC’s campus to hear from USC's AI Collective, Capture the Flag (CTF) team, and a surprise special speaker.
- Climate Night: Activity + Mixer 🗽- Join Climate Designers, Climate Collective, andTerra.do in Glendale for an exciting evening of fun and connection at Climate Night: Activity + Mixer!
Monday, September 25th
- Tech Networking - Studio City🗽 - Join other tech enthusiasts at an exceptional gathering, attracting diverse professionals from all corners of the tech industry, including investors, founders, marketers, sales experts, engineers, and more.
Wednesday, September 27th
- Investor & LP Only Poker Evening - Step into a world where strategy, decision-making, and calculated risks converge in the form of a poker tournament designed exclusively for investors and fund LPs. This investor only event in Santa Monica is hosted by Expert Dojo, Incisive Ventures and Pitbull Ventures.
Thursday, September 28th
- Starburst's SoCal Aerospace Community Mixer🗽 - Join the Starburst Aerospace team Thursday night in Hawthorne for some BBQ, beverages, and vibrant conversation with our local aerospace & defense community of partners, investors, founders, portfolio companies, and ecosystem players!
- Founders Pack: Wolves Hunting Unicorns Summer Startup Pitch & Gaming Bash - Join Founders Pack Thursday night in the Arts District for their Summer Startup pitch and gaming bash for founders & investors from pre-seed to series a startups.
- AI x Creativity: Unlocking Creative Potential - Join others interested in AI in Santa Monica Thursday evening at an event exhibiting interactive AI entertainment pop-ups and a panel discussion lead by director of creative consulting at Designworks LA, Paul Ferraiolo, about how AI can amplify the role of the creative.
🗽 - Free
📙 What We’re Reading
- Deloitte AI Institute's new Generative AI Dossier reveals key business-ready use cases for Generative AI Deployment. - read more
- See how compensation at startups has changed significantly in 2023 in Carta’s State of Startup Compensation, H1 2023 Report. - read more
- Listen to (or read) an engaging conversation between Minnie Ingersoll, Partner at TenOneTen, and Adrian Fenty, founding managing partner at MaC Venture Capital and former mayor of Washington, DC. In this episode, Adrian dives into the intersections of government and technology. - listen here
Read moreShow less
Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
VENN's Quest to Be the MTV of the Gaming Generation Starts Today
05:45 AM | August 05, 2020
Helmed by gaming industry royalty and financed by a who's-who of gaming investors, the Video Game Entertainment and News Network (VENN) launches Wednesday. The free, ad-based network features live, 24/7 coverage on its website and a range of social media and connected-TV platforms.
VENN's home base is Playa Vista Studios in Los Angeles, where it boasts five sets comprising over 8,000 square feet. It will also broadcast out of New York City. The programming slate will include a variety of original content covering gaming, esports and music.
Welcome to VENN (Official Launch Trailer)www.youtube.com
VENN's co-founders and co-CEOs both have extensive backgrounds in gaming, which they've seen grow to a $150 billion industry. Ben Kusin's father co-founded Babbage's in 1984, an early video game retailer that eventually went public as GameStop. The younger Kusin worked at Electronic Arts and Vivendi Games before moving full-time into entrepreneurship and angel investing.
His partner, Ariel Horn, is a 4-time Emmy winner and considered one of the pioneers of esports, having applied lessons from his days at NBC Universal to his role as head of esports content at Riot Games. Horn has also developed esports projects for Blizzard Entertainment and Justin.tv, which would become Twitch.
In 2019, Kusin pitched his idea for a gaming-centered network to Riot Games co-founder Marc Merrill, who told Kusin that Riot's former head of production – Horn – had just pitched him on virtually the same concept. Merrill suggested that Kusin go meet Horn before he headed back to New York.
Ben Kusin (L) and Ariel Horn are VENN's co-founders and co-CEOs
"I went to the W in Hollywood," Kusin told dot.LA. "He was there taking another meeting, and he came over and I said 'Marc said we should meet.' We decided to lay out our own visions. I had mine; he had his. We were on the same track and we decided to start it."
VENN went on to raise $17 million in seed funding. Bay Area gaming fund BITKRAFT led the round, which also included Merrill, Irvine-based Blizzard Entertainment's co-founder Mike Morhaime, Twitch co-founder Kevin Lin, Kroenke Sports (owner of the L.A. Rams and two L.A. esports teams, among other holdings), Beverly Hills-based family office Lifeline Financial Group, and L.A.-based investment group aXiomatic Gaming.
VENN wants to be the MTV of the gaming generation
The founders are captivated by the possibility of becoming the "MTV of this generation." They view gaming as a culture and lifestyle that has become ubiquitous among young people.
"Asking if someone's a gamer is like asking if they eat lunch," Kusin said. "It's hard for generations that didn't grow up in a gaming- and digital-first world to understand... Lots of young people derive their identity, validation and social circles from gaming."
"You create content that that audience wants and you build organic fandom," said Horn, "and we think that's the future of entertainment."
The Playa Vista studio is bedecked with over 1,000 square feet of LED tiles, a trove of fiber cables to beam gaming content from a variety of consoles both in-studio and remote, and a set that replicates what gaming streamers "are doing out of their bedrooms, so it should feel comfortable to them," Kusin said.
Some of VENN's shows are meant to embody the at-home vibes of gaming streamers
The control room allows the production team to operate cameras remotely, and the entire facility is an "NBA-style bubble." The company credits the many preventative measures with helping its staff stay COVID-free, despite an intense rehearsal and preparation schedule ahead of the launch.
Kusin described the VENN team of 70 full-timers and 70 or so additional production contractors as nimble and agile in a way that traditional networks cannot be.
"We're doing shit that networks would die to be doing right now," he said.
Among other shows, "VENN Arcade Live" is a daily variety show that celebrates "all things gaming and pop culture," hosted by James 'Dash' Patterson, who on Tuesday signed with talent agency CAA. "Guest House" is a two-hour program hosted by singer Chrissy Costanza that will bring in guest creators to "choose their own adventure" — which could include making food, building legos, or singing karaoke. And "The Sushi Dragon Show" is a talk show hosted by the eponymous streamer, who Kusin describes as "like Eric Andre on crack" (which, if you've seen Eric Andre, is saying something).
The Sushi Dragon Show Starring TheSushiDragon (Official Trailer)www.youtube.com
---
Sam Blake primarily covers entertainment and media for dot.LA. Find him on Twitter @hisamblake and email him at samblake@dot.LA
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Sam Blake
Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake
https://twitter.com/hisamblake
samblake@dot.la
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