What Are LA’s Hottest Startups of 2021? We Asked Top VCs to Rank Them
Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.
But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.
We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.
Startups were ranked by how many votes each received. In the case of a tie, companies were listed in order of capital raised. The list illustrates how rapidly things move in startup land. One of the hottest startups had not even started when 2020 began. A number doubled or even 16x'd their valuation in the span of a few short months.
To divvy things up, we delineated between companies that have raised Series A funding or later and younger pre-seed or seed startups.
Not surprisingly, many of the hottest companies have been big beneficiaries of the stay-at-home economy.
PopShop Live, a red-hot QVC for Gen Z headquartered out of a WeWork on San Vicente Boulevard, got the most votes. Interestingly, the streaming ecommerce platform barely made it onto the Series A list because it raised its Series A only last month. Top Sand Hill Road firms Andreessen Horowitz and Lightspeed Venture Partners reportedly competed ferociously for who would lead the round but lost out to Benchmark, which was an early investor in eBay and Uber. The round valued PopShop Live at $100 million, way up from the $6 million valuation it raised at only five months prior.
Scopely, now one of the most valuable tech companies in Los Angeles, was also a top vote getter.
The Culver City mobile gaming unicorn raised $340 million in Series E funding in October at a $3.3 billion valuation, which nearly doubled the company's $1.7 billion post-money valuation from March. It is no coincidence that that was the same month stay-at-home orders began as Scopely has benefited from bored consumers staying on their couch and playing ScrabbleGo or Marvel Strike Force.
The company's success is especially welcome news to seed investors Greycroft, The Chernin Group and TenOneTen ventures, who got in at a $40 million post valuation in 2012. Upfront Ventures, BAM Ventures and M13 joined the 2018 Series C at a $710 post-money valuation.
Softbank-backed Ordermark, which flew more under the radar, also topped the list. The company's online ordering platform became a necessity for restaurants forced to close their dining rooms during the pandemic and raised $120 million in Series C funding in October.
On the seed side, two very different startups stood out. There was Pipe, which enables companies with recurring revenues to tap into their deferred cash flows with an instant cash advance, and Clash App, Inc., a TikTok alternative launched by a former employee of the social network in August.
We will have the list of Southern California's top seed startups out tomorrow.
Hottest
PopShop Live ($100 million)
The live-streaming shopping channel created by Danielle Lin reportedly found itself in the middle of a venture capital bidding war this year. Benchmark eventually won out leading a Series A round, vaulting the app at a $100 million valuation. The Los Angeles-based platform has been likened to QVC for Gen Z and it's part of a new wave of ecommerce that has found broader appeal during the pandemic. Google, Amazon and YouTube have launched live shopping features and other venture-backed startups like Los Angeles-based NTWRK have popped up.
Boiling
Scopely ($3.3 billion)
One of the most valuable Southern California tech startups with a $3.3 billion valuation, the Culver City mobile game unicorn has benefitted from a booming gaming market that has flourished in this stay-at-home economy. Scopely offers free mobile games and its roster includes "Marvel Strike Force," "Star Trek Fleet Command" and "Yahtzee with Buddies." In October the company raised a $340 million Series E round backed by Wellington Management, NewView Capital and TSG Consumer Partners, among others fueling speculation that it was on its road to an IPO. Co-CEO Walter Driver has said that he doesn't have immediate plans to go public.
Ordermark ($70 million)
The coronavirus has forced the closure of many dining rooms, making Ordermark all the more sought after by restaurants needing a way to handle online orders. Co-founder and CEO Alex Canter started the business in 2017, which recently rang in more than $1 billion in sales. Ordermark secured $120 million in Series C funding by Softbank Vision Fund 2 in October that it will use to bring more restaurants online. The company's Nextbite, a virtual restaurant business that allows kitchens to add delivery-only brands such as HotBox from rapper Wiz Khalifa to their existing space through Ordermark, is also gaining traction.
Simmering
Cameo ($300 million)
Cameo, which launched three years ago, had its breakout year in 2020 as C-list celebrities like Brian Baumgartner banked over a million dollars from creating customized videos for fans. In the sincerest form of flattery, Facebook is reportedly launching a feature that sounds a lot like Cameo. Even though the company is still technically headquartered in Chicago, we included Cameo because CEO Steven Galanis and much of the senior team moved to L.A. during the pandemic and say they plan to continue running the company from here for the foreseeable future.
Mothership ($64 million)
Co-founded by CEO Aaron Peck, Mothership provides freight forwarding services intended to streamline the shipping experience. The company's tracking technologies connect shippers with nearby truck drivers to speed up the delivery process. It raised $16 million in Series A venture funding last year, driving the platform to a $48 million pre-money valuation.
Nacelle ($6.7 million)
Founded in 2019, Nacelle's ecommerce platform helps retailers improve conversion rates and decrease loading speeds for their sites. The software integrates with Shopify and other services, offering payment platforms and analytics integration, among dozens of services. Nacelle raised about $4.8 million earlier this year with angel investors that included Shopify's Jamie Sutton, Klaviyo CEO Andrew Bialecki and Attentive CEO Brian Long.
Boulevard ($30 million)
Matt Danna and Sean Stavropoulos came up with Boulevard when an impatient Stavropoulos was frustrated wasting hours to book a hair appointment. Their four-year-old salon booking and payment service is now used by some of Los Angeles' best-known hairdressers. Last month, the two secured a $27 million Series B round co-led by Index Ventures and Toba Capital. Other investors include VMG Partners, Bonfire Ventures, Ludlow Ventures and BoxGroup.
CloudKitchens ($5.3 billion)
Uber co-founder Travis Kalanick CloudKitchens rents out commissary space to prepare food for delivery. And as the pandemic has fueled at-home delivery, the company has been gobbling up real estate. The commissaries operate akin to WeWork for the culinary world and allow drivers to easily park and pick-up orders as the delivery market has soared during pandemic. Last year, it raised $400 million from Saudi Arabia's colossal sovereign wealth fund.
GOAT ($1.5 billion)
Founded by college buddies five years ago, GOAT tapped into the massive sneaker resale market with a platform that "authenticates" shoes. The Culver City-based company has since expanded into apparel and accessories and states that it has 20 million members. Last year, Foot Locker sunk a $100 million minority investment into 1661 Inc., better known as Goat. And this fall it landed another $100 million Series E round bankrolled by Dan Sundeheim's D1 Capital Partners.
Savage X Fenty
The lingerie company co-founded by pop singer Rihanna in 2018 is noted for its inclusivity of body shapes and sizes. It has raised over $70 million, but The New York Times' DealBook newsletter recently reported that it's been on the hunt for $100 million in funds to expand into active wear. The company generates about $150 million in revenue, but is not yet profitable, according to the report. It became the focus of a consumer watchdog investigation after being accused of "deceptive marketing" for a monthly membership program.
Warming Up
FabFitFun ($930 million)
The lifestyle company provides customized personal subscription box services every three months with full size products. Started in 2010 by Daniel Broukhim, Michael Broukhim, Sam Teller and Katie Rosen Kitchens, it now boasts more than one million members. Last year, the company raised $80 million in a Series A round led by Kleiner Perkins last year and appears to be preparing for an eventual IPO as it slims down costs and refocuses on its high value products.
Dave ($1 billion)
Launched in 2016, the finance management tool helps consumers to avoid overdrafts, provides paycheck advances and assists in budgeting. Last year, it began to roll out a digital bank account that was so popular that two million users signed up for a spot on the waitlist. The company, run by co-founder Jason Wilk, has raised $186 million in venture capital and counts billionaire Mark Cuban as an early investor and board member. Other backers include Playa Vista-based Chernin Group.
Sure ($59 million)
SURE offers multiple technology products to major insurance brands — its platform can host everything from renter's insurance to covering baggage, so customers never have to leave an agency's website. It also offers its platform to ecommerce marketplaces, embedding third-party insurance protections for customers to purchase all on the same webpage. Founded in 2014, the Santa Monica-based startup last raised an $8 million Series A round led by IA Capital in 2017.
Zest AI ($90 million)
Founded in 2009 by former Google CIO Douglas Merrill and ex-Sears executive Shawn Budde, Zest AI provides AI-powered credit underwriting. It helps banks and other lenders identify borrowers looking beyond traditional credit scores. It claims to improve approval rates while decreasing chargeoffs. The company uses models that aim to make the lending more transparent and less biased. This fall the company raised $15 million from Insight Partners, MicroVentures and other undisclosed investors, putting its pre-money valuation at $75 million, according to PItchbook.
PlayVS
Santa Monica-based PlayVS provides the technological and organizational infrastructure for high school esports leagues. The pandemic has helped the company further raise its profile as traditional sports teams have been benched. Founded in early 2018, PlayVS employs 46 people and has raised over $100 million. In addition to partnering with key educational institutions, it also has partnerships with major game publishers such as Riot and Epic Games.
Tapcart ($40 million)
A SaaS platform helps Shopify brands create mobile shopping apps. The marketing software saw shopping activity jump 50% over 90 days as the pandemic walloped traditional retailers. Founded by Eric Netsch and Sina Mobasser, the company raised a $10 million Series A round led by SignalFire, bringing the total raise to $15 million.
Papaya ($31.8 million)
Papaya lets customers pay any bill from their mobile devices just by taking a picture of it. The mobile app touts the app's ease-of-use as a way to cut down on inbound bill calls and increase customer payments. Founded by Patrick Kann and Jason Metzler, the company has raised $25 million, most recently a S10 million round of convertible debt financing from Fika Ventures, Idealab and F-Prime Capital Partners.
Floqast ($250 million)
FloQast is a management software that integrates enterprise resource planning software with checklists and Excel to manage bookkeeping. The cloud-based software company claims its system helps close the books up to three days faster. It is used by accounting departments at Lyft, Twilio, Zoom and The Golden State Warriors. In January, it raised $40 million in Series C funding led by Norwest Venture Partners to bring the total raise to $92.8 million.
Brainbase ($26.5 million)
The company's rights management platform expedites licensing payments and tracks partnership and sponsorship agreements. It counts BuzzFeed, the Vincent Van Gogh Museum and Sanrio (of Hello Kitty and friends fame) among its clients. In May it announced $8 million in Series A financing led by Bessemer Venture Partners and Nosara Capital, bringing the total raised to $12 million.
OpenPath ($28 million)
The Los Angeles-based company provides a touchless entry system that uses individuals cell phones to help with identification instead of a key card. The company offers a subscription for the cloud-enabled software that allows companies to help implement safety measures and it said demand has grown amid the pandemic. Founded by James Segil and Alex Kazerani the company raised $36 million led by Greycroft earlier this year, bringing its total funding to $63 million.
FightCamp ($2.5 million)
FightCamp is an interactive home workout system that turns your space into a boxing ring with a free standing bag, boxing gloves and punch trackers. The company is riding the wave of at-home fitness offerings including Peloton, Mirror and Zwift that have taken off during the pandemic as gyms closed. The company has raised $4.3 million to date.
Numerade
The Santa Monica-based company provides video and interactive content for education in math, science, economics and standardized test prep. Founded in 2018 by Nhon Ma and Alex Lee, who previously founded Tutorcast, an online tutoring service, the company gathers post-graduate educated instructors to create video lessons for online learning.
Our Place ($32.5 million)
The creator of a pan with a cult following on social media, this Los Angeles-based startup designs and retails cookware and dinnerware. Founded by Amir Tehrani, Zach Rosner and Shiza Shahid, the company completed its Series A funding earlier this year, bringing its total raised to date to $10 million.
Tala ($560 million)
For customers that have no formal credit or banking history, this company's application promises more financial access, choice and control. It gathers data to create a credit score that can be used to instantly underwrite and disburse loans ranging from $10 to $500. Co-founded by Shivani Siroya and Jonathan Blackwell, Tala has raised $217.2 million to date. Its investors include PayPal Ventures, Lowercase Capital and Data Collective.
ServiceTitan ($2.25 billion)
Founded in 2007 by chief executive Ara Mahdessian and president Vahe Kuzoyan, ServiceTitan operates software that helps residential home contractors grow their businesses. It provides businesses tools like customer relationship management and accounting integration to streamline operations. The company closed a $73.82 million Series E funding round from undisclosed investors earlier this year.
100 Thieves ($160 million)
Founded in 2017 by former professional "Call of Duty" player Matthew Haag, 100 Thieves manages esports competitions in major titles including "Counter Strike Global Offensive" and "League of Legends." The company also produces apparel and merchandise, opening a physical store and training ground called the "Cash App Compound" in collaboration with Fortnite earlier this year. The company has raised $60 million to date, from investors including Salesforce CEO Marc Benioff and Aubrey Graham, better known as the rapper Drake.
Emotive ($16.5 million)
This AI-powered customer service platform automates text conversations between customers and businesses to increase sales. Emotive uses their sales team to verify questions, distinguishing it from other bot-driven marketing services, according to the company. The company was founded in 2018 by Brian Zatulove and Zachary Wise, who serve as the chief executive and the chief operating officer, respectively. It has raised $6.65 million to date, from Floodgate Fund and TenOneTen Ventures.
Everytable ($33 million)
Created by former hedge fund trader Sam Polk, the Los Angeles-based startup wants to be a healthy fast food chain. It prices its healthy pre-packaged meals around $5 in underserved communities while costing more in other neighborhoods with the goal of reducing so-called food deserts in low-income neighborhoods. It also offers a subscription delivery service. The company recently closed a $16 million Series B round led by Creadev along with Kaiser Permanente Ventures.
Lead art by Candice Navi.
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Let us start with the least subtle name in local defense tech. CHAOS Industries just closed a $510 million dollar round led by Valor Equity Partners, valuing the company at $4.5 billion dollars and pushing its total funding past the $1 billion dollar mark in under three years. The company builds Coherent Distributed Networks radar, essentially a mesh of smaller, lower cost sensors that can pick up drones and other low flying threats minutes earlier than legacy radar systems, a gap that has become painfully obvious on modern battlefields. The new capital is going toward product development and manufacturing so militaries and border agencies can actually field these systems at scale rather than treating them as one-off experiments.
What makes CHAOS interesting is not just the size of the round but the architecture choice. Instead of a single massive radar on a hill, they are betting on distributed, software first networks that can be upgraded, repositioned and re-tasked as threats change. It is a very cloud-era way of thinking about defense hardware, and it is pulling engineers from a mix of aerospace, gaming and traditional software backgrounds into a category that used to be the domain of slow, closed incumbents.
Image Source: Valar Atomics
If CHAOS is focused on keeping the skies manageable, Valar Atomics wants to keep the lights on for everything that needs compute. The Hawthorne based nuclear startup raised $130 million dollars in Series A funding led by Snowpoint Ventures, with participation from Crosscut Ventures and a roster of deep tech backers that includes Palmer Luckey and Palantir CTO Shyam Sankar. Valar is building compact, high temperature gas reactors that use TRISO fuel and helium coolant, designed for strong safety characteristics and very high operating temperatures.
Instead of a single gigantic nuclear plant, Valar’s plan is to mass produce one standardized reactor design and cluster hundreds of them on “gigasites” that sit directly behind the meter for big energy users. Think hydrogen production, AI data centers, heavy industry and synthetic fuel plants, not just electrons on the grid. Construction is already underway on a first test reactor in Utah, targeted for completion in 2026, and the company is positioning itself as part of a new wave of nuclear companies that treat reactors as a product you replicate, not a megaproject you tolerate.
Image Source: Waymo
On the consumer side, your weekend mobility options are getting an upgrade too, weather permitting. Waymo has begun routing paid robotaxi rides onto freeways in Los Angeles, alongside San Francisco and Phoenix, after years of staying mostly on surface streets. The company says freeway segments can cut some trip times by as much as half, making a driverless ride to LAX or a cross town trek on the 405 feel less like a novelty and more like a practical option. Regulators and human drivers now have to figure out what it means to share the fast lane with cars that never get tired and never text at red lights.
Image Source: Apple
Apple is also coming for the least fun part of any LA trip: the airport ID check. The new Digital ID feature lets you create a passport based identity inside Apple Wallet that TSA will accept at more than 250 airports for domestic travel, including LAX. You scan your passport, verify with Face ID and then present your Digital ID at TSA checkpoints using your iPhone or Apple Watch without handing over your device. It will not replace a physical passport for international flights, but it does mean boarding passes, credit cards and ID can all live in the same tap-to-go flow the next time you sprint to Terminal 4.
Between radar that sees drones earlier, reactors that promise industrial scale clean power and robotaxis that hop on the freeway, a lot of the future is quietly being wired in while you hunt for an umbrella. Stay safe, stay dry this weekend and keep scrolling for this week’s venture rounds, fund announcements and acquisitions.
🤝 Venture Deals
LA Companies
- Skims has raised $225M in new funding at a $5B valuation, in a round led by Goldman Sachs Alternatives with participation from BDT & MSD Partners. The company plans to use the capital to accelerate its shift toward brick-and-mortar retail and international expansion, while continuing to invest in product innovation across intimates, shapewear, apparel, and activewear, including its new NikeSKIMS collaboration; Skims is on track to surpass $1B in net sales in 2025, just six years after launch. - learn more
- Neros has raised $75M in a Series B round led by Sequoia Capital, with participation from existing investors Vy Capital US and Interlagos, bringing its total funding to over $120M. The El Segundo based defense drone startup will use the capital to massively scale production of its Archer and Archer Strike FPV drone platforms and ground control systems, expand industrial capacity, and deepen a China-free, allied supply chain. The raise coincides with Neros being selected as one of the primary FPV drone suppliers for the U.S. Army’s Purpose-Built Attritable Systems program, following a major Marine Corps drone order. - learn more
LA Venture Funds
- BAM Ventures joined Exowatt’s new $50M financing round, backing the Miami based company’s push to deliver dispatchable, American made solar power to AI data centers and other energy hungry industrial sites. The round, an extension of Exowatt’s $70M Series A led by MVP Ventures and 8090 Industries, brings the company’s total funding to $140M in under two years. Exowatt will use the capital to expand U.S. manufacturing and scale deployments of its modular P3 system, which stores solar energy as heat and converts it to electricity on demand to provide round the clock, grid independent power. - learn more
- WndrCo joined the $145M Series B round for Alembic, the AI marketing analytics startup it first backed in early 2024, as the company’s valuation jumped to $645M. The round was led by Prysm Capital and Accenture and will help Alembic scale its platform, which uses AI to link brand marketing across channels like TV, podcasts and social media to real sales outcomes. Alembic also plans to use part of the funding to build a new Nvidia powered supercomputing cluster in San Jose to support growing demand from enterprise customers. - learn more
- Magnify Ventures joined Joy’s $14M Series A round, backing the San Francisco based startup’s push to build an AI powered parenting platform that blends machine intelligence with real human experts. Co-led by Forerunner and Raga Partners, the funding coincides with the launch of the Joy Parenting Club app, which gives new parents and parents of toddlers 24/7 access to certified coaches plus AI driven guidance, milestone tracking and personalized product recommendations. Joy plans to use the capital to further develop its AI model, expand partnerships with baby and parenting brands, and grow its expert network to support families through more stages of childhood. - learn more
- Overture VC, via its climate focused Overture Climate fund, reupped in Harbinger’s $160M Series C round as the medium duty electric and hybrid truck maker continues to scale its U.S. built EV platform. The round was co led by FedEx, Capricorn’s Technology Impact Fund, and THOR Industries, and includes existing backers like Tiger Global, Ridgeline, Maniv Mobility, Schematic Ventures, Ironspring Ventures, ArcTern Ventures, Litquidity Ventures, and The Coca Cola System Sustainability Fund. Harbinger will use the capital to ramp production of its electric stripped chassis platform and fulfill an initial FedEx order for 53 Class 5 and 6 trucks, supporting large fleet electrification and last mile delivery use cases. - learn more
- Sound Ventures joined the $60M Series B round for GC AI, an AI platform built for in-house legal teams, alongside lead investors Scale Venture Partners and Northzone. The new funding values the San Francisco based startup at $555M and brings its total capital raised to $73M. GC AI will use the money to accelerate product development and deepen its integrations and AI agents, building on rapid growth to more than 1,000 customers, $10M in ARR, and 1.75 million legal prompts processed in under a year. - learn more
- Fulcrum Venture Group doubled down on its backing of Code Metal, joining the startup’s $36.5M Series A to support its push to bring verifiable AI powered code translation to mission critical industries. Led by Accel at a $250M valuation, the round also brought in RTX Ventures, Bosch Ventures, Smith Point Capital, Overmatch VC, AE Ventures, Shield Capital, J2 Ventures, and several strategic angels. Code Metal will use the capital to expand its platform across defense, automotive, and semiconductor customers, promising formally verified, regulation-ready code that can be ported between chips and modernized much faster than traditional methods. - learn more
- MarcyPen Capital Partners led Rebel’s $25M oversubscribed Series B to scale the company’s returns recommerce marketplace, which helps retailers resell open box and overstock goods instead of sending them to landfills. The new capital will fund expansion into outdoor and sporting goods categories with existing retail partners and support broader growth of Rebel’s tech platform, which processes and resells returned products at up to 70 percent off retail while tackling the trillion dollar returns problem. - learn more
- Halogen Ventures joined Auditocity’s $2M seed round alongside Techstars, Innovate Alabama, and several angel investors to help scale the company’s AI driven HR compliance auditing platform. The Alabama based startup plans to use the capital to expand nationally and deepen its intelligent automation tools so HR teams can spot compliance risks in real time and resolve issues before they become costly problems. - learn more
- Upfront Ventures joined Majestic Labs’ more than $100M financing as the AI infrastructure startup emerged from stealth with a new memory centric server architecture. Founded by ex Google and Meta executives, the company claims its all in one servers deliver up to 1000 times the memory capacity of top tier GPU systems, effectively replacing multiple racks with a single box for the largest AI workloads. Majestic will use the capital to grow its team, finish its full software stack, and run pilot deployments with customers looking to cut power use and costs while training massive models. - learn more
- Alexandria Venture Investments and Freeflow Ventures joined an oversubscribed round of more than $100M for Iambic, a San Diego based biotech using an AI driven discovery platform to develop new cancer therapies. The clinical stage company will use the fresh capital to expand its operations and advance a pipeline that includes IAM1363, a HER2 targeted candidate that has already shown early anti tumor activity, as well as additional AI designed programs and pharma partnerships. - learn more
- EGB Capital joined Extellis’ $6.8M oversubscribed seed round, backing the Durham based startup’s push to deliver reliable, all weather satellite imagery at industrial scale. Led by Oval Park Capital with participation from Duke Capital Partners, First Star Ventures, New Industry Ventures, Front Porch Venture Partners, and Blue Lake VC, the funding will support Extellis’ first satellite launch and initial product rollout. - learn more
- Core Innovation Capital joined Arrived’s $27M Series B style funding round, backing the Seattle startup’s push to make fractional real estate investing feel more like buying stocks. Led by Neo with participation from Forerunner Ventures, Bezos Expeditions, and other investors, the new capital will help Arrived scale its “stock market for real estate” platform and recently launched Secondary Market, which lets investors buy and sell shares of individual rental homes across the U.S. with just a few clicks. - learn more
- Strong Ventures participated in a new pre Series A round for Provotive, the company behind AI packaging design platform Packative. The round was led by Japanese VC firm Miraise, with Korean fund VNTG and a Japan based strategic CVC also joining. Provotive plans to use the capital to expand its AI driven packaging services across Japan, Korea, and the broader Asian market, helping brands quickly generate localized, customized packaging at scale. - learn more
LA Exits
- Nativo is being acquired by family safety and location app Life360 in a cash and stock deal valued at about $120M. The acquisition folds Nativo’s native ad platform, programmatic tools, and publisher network into Life360’s advertising business so brands can reach families both inside the Life360 app and across CTV, mobile, and premium web environments. The companies say the combined platform will offer a full funnel, privacy minded, “family safe” ad solution and expect the deal to close in January 2026, pending customary approvals. - learn more
- RealtyMogul, an online real estate crowdfunding and investment platform, has been acquired from its venture backers by The Wideman Company, a cash flow focused, high touch real estate investment firm. The deal gives RealtyMogul a long term owner while keeping its brand and digital marketplace intact, supporting a member base that has invested more than $1.2B of equity into properties valued above $8B. The Wideman Company says the acquisition will bring additional capital and strategic support to expand RealtyMogul’s offerings and deal flow for individual investors and real estate sponsors. - learn more
