Six Technologies That Could Help End California's Cycle of Drought

Hilary Achauer
Hilary Achauer is a freelance writer based in San Diego. She’s written for The Washington Post, The Week, Eating Well, Greatist and Men’s Health. Find her on Instagram at @hilaryachauer or @HilaryAchauer on Twitter.
Six Technologies That Could Help End California's Cycle of Drought
Photo by redcharlie on Unsplash

Even after last month's record-breaking storm, scientists are skeptical California will be lifted out of its drought any time soon. Lake Oroville, for example, is still 16% below its historic average, and the state's long-term forecast still features drier-than-usual conditions.

With 45% of the state still in exceptional drought, the solution to California's water crisis may lie in emerging technology that could help to better reuse and conserve water.


Here are six of the most promising new water conservation technologies for residents and agriculture.

1. Satellites:

California farmland uses three to four times more water than its residents. Much of this water comes from aquifers, and before 2014 farmers could take as much water as they wanted from these natural underground basins. Over time this free-for-all approach caused the underground water table to sink, and led to depleted aquifers. The state imposed restrictions, but found it difficult to enforce usage.

Recently, a team of researchers at California Polytechnic University realized regulators could use images from NASA satellites to estimate the amount of water being used on crops, and use that information to figure out if farmers were exceeding the allowed amount. The Sacramento-based remote sensing company Land IQ refined the technique by combining satellite imagery with stations on the ground to collect data and monitor usage.

2. Strips Drip

The IoT (internet of things)—physical objects equipped with sensors or software that connect and exchange data over the internet—has bestowed digital intelligence onto ordinary devices like lightbulbs and thermostats. Now IoT technology is playing an important role in water conservation. In addition to connecting systems in the water supply chain, IoT technology can also help consumers save water. Swedish company Sensative's Strips Drip product, for example, addresses the problem of broken and leaky pipes that can go undetected for days. When placed in hard-to-reach places, like under a sink or a washing machine, the strip can alert the user of leaks, freezing pipes, or extreme temperatures.

3. Cloud-seeding drones

Cloud seeding, the practice of adding chemicals like silver iodide to clouds to induce rain or snow, has been around for decades. Eight states in the western U.S. are currently using cloud seeding, but the approach comes with drawbacks, namely that the chemicals added to the clouds fall on people, crops, and drinking water. In response, the United Arab Emirates—a country that also struggles with punishing heat and little rainfall—is trying a new technology: They're using drones to zap clouds with electrical charges. This causes smaller water droplets to combine into larger droplets, which triggers rainfall—without chemicals. Cloud seeding can potentially increase rainfall by 35%, which would go a long way toward alleviating drought and water scarcity.

4. Microdrip irrigation

Not all important innovations are complex—sometimes the answer to a problem is a beautifully simple solution. The former chairman of Israel's water authority, Uri Shani, realized one way to alleviate water scarcity is through drip irrigation. Drip irrigation, which delivers water directly to the plant's roots, is the most efficient watering system for growing crops. The problem with existing drip irrigation, however, is the cost required to power the pumps that push water through hundreds of feet of pipe.

Shani came up with a solution that plays off existing drip irrigation technology. He realized he could add a new kind of emitter that offers less resistance to water pressure and use gravity to power the water through the pipes. His N-Drip Gravity Micro Irrigation System lets farmers take advantage of the efficiency and water conservation provided by micro-drip irrigation without the cost of electric or diesel-fueled pumps.

5. Offenham Vertical Farm

Hydroponic growing—when the roots of plants are in water, not soil—cuts water usage by about 80%. The water is recirculated, and there's no runoff or evaporation, so it's a great option for low-water agriculture.

Vertical hydroponic farms take the hydroponic concept inside. Along with the water conservation benefits of hydroponic farming, indoor vertical crops save space and require almost no chemicals. They are also less likely to be contaminated with salmonella and E. coli. However, most indoor farms are powered by artificial light, which uses energy.

U.K.-based Shockingly Fresh have solved that problem by creating an indoor vertical hydroponic farm that uses only natural light to grow and heat the crops. Their first commercial site in Offenham, England can produce four times the typical yield of a traditional farm while using much less energy and water. The three-acre farm is already producing lettuce and bok choy for supermarkets, and the company is planning a 32-acre farm in Scotland, between Glasgow and Edinburgh.

6. Wave-powered desalination system

The Carlsbad Desalination Plant in San Diego County provides 50 million gallons of drinking water to 400,000 San Diego County residents every day. While the Carlsbad plant uses a solar-powered generation system and energy efficient motors, many desalination plants use fossil fuels or nuclear energy—which partly explains environmentalists' hesitation around the tech.

Resolute Marine Energy, a Boston-based startup, has developed a way to turn saltwater into drinking water by using the power of ocean waves. The company developed a technology called Wave2O that can completely power a desalination plant with a Wave Energy Converter attached to the bottom of the sea. The converter moves back and forth with the waves and generates enough power to send the seawater onshore and power a reverse osmosis unit. Their current system can provide water to about 40,000 people a day. The company plans to bring the technology to Cape Verde, an archipelago in the Atlantic Ocean off the west coast of Africa, that currently gets 85% of its water from diesel-powered desalination systems.
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⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

🔦 Spotlight

Happy Friday Los Angeles,

The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

For updates or more event information, visit the official Tech Week calendar.


🤝 Venture Deals

LA Companies

  • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

LA Venture Funds
  • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
  • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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    🌴🧑‍💻 Your Guide to LA Tech Week 2024

    🔦 Spotlight

    Happy Friday Los Angeles,

    As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


    What to Look Forward To

    Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

    Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

    Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

    Plan your week with the daily lineup, organized by location for easy navigation:

    For updates or more event information, visit the official Tech Week calendar.

    Enjoy LA Tech Week 2024!!


    🤝 Venture Deals

    LA Companies

    • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
    • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

      LA Venture Funds
      • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
      • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
      • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


        LA Exits

        • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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        LA Tech Week 2024: Saturday-Sunday Event Lineup
        tech-week

        Here’s what’s happening during the closing weekend (Oct 19 - Oct 20) of LA Tech Week 2024! Events are organized by location so you can easily catch the sessions that interest you most.

        SATURDAY EVENTS

        BEVERLY HILLS

        12:00 PM

        • BIG Showcase (Invite Only):

        BIG Showcase (Invite Only)

        2:00 PM

        Light Dao

        Struck Capital, Seahorse Express

        EAGLE ROCK

        12:00 PM

        Sunrise Integration, Shopify

        EL SEGUNDO

        9:00 PM

        Administratum, Valar Atomics

        HOLLYWOOD

        10:00 AM

        Passes

        MALIBU

        6:00 PM

        • Malibu Beachfront Investors Networking & Wine Tasting:See Details

        Gaya Ventures

        MARINA DEL RAY

        6:00 PM

        • Awaken Your Spirit: A Journey of Transformation (Invite Only)

        Sagos Distro, Alma Wellness

        SANTA MONICA

        7:00 AM

        Founders Running Club

        8:30 AM

        Techstars

        9:00 AM

        Magic Mind

        StartupStarter, Inc., City of Santa Monica

        10:00 AM

        Gen She

        AI LA

        Crea, Barry's, Unsubscribe

        10:30 AM

        Plantologist

        11:30 AM

        • Pickleball Palooza (Invite Only)

        YouTube

        1:00 PM

        • Realfren Games: From strangers to an inner Realfren within 52 weekends: See Details

        Office for Humanity and Circuit Works

        • Talking blockchain technology with special guests: See Details

        LadyDayDao

        5:00 PM

        KARD, What's Plots

        THE VALLEY

        7:00 AM

        Camino5

        VENICE

        9:00 AM

        Westside Yogis

        11:00 AM

        Open App

        1:00 PM

        Ripe and Teddy's Hot House

        4:00 PM

        • Fashion Forward: How AI is Redefining the Fashion Industry: See Details

        VIAVIA, BNTO.RENT, ALMA.AI

        VIRTUAL

        11:00 AM

        BLCK UNICRN

        WEST HOLLYWOOD

        7:00 PM

        Next Sequence

        SUNDAY EVENTS

        INGLEWOOD

        12:00 PM

        Entrepreneur Ventures, VCPE GROUPS

        PLAYA DEL RAY

        2:00 PM

        AI LA, DELL, NVIDIA

        SANTA MONICA

        10:00 AM

        • Women Founders, Cold Brew & Beach View, Rooftop: See Details

        Clutch Talent

        11:00 AM

        11DollarSunglasses.com, Less Litter Foundation

        12:00 PM

        Data in LA, Amplitude

        12:30 AM

        New Moon, Warner UK Innovations

        TOPANGA CANYON

        3:00 PM

        Dreamore

        VENICE

        8:00 AM

        • Surf session with founders, investors, creators: See Details

        Surfed Club, Bow Shock

        12:00 PM

        • Podcast Panel and Brunch: LA Tech Community Builders: See Details

        WeAreLATech.com, Blankspaces.com

        VIRTUAL

        2:00 PM

        BLCK UNICRN


        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!


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