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XWhat Are LA’s Hottest Startups of 2021? We Asked Top VCs to Rank Them
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.
But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.
We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.
Startups were ranked by how many votes each received. In the case of a tie, companies were listed in order of capital raised. The list illustrates how rapidly things move in startup land. One of the hottest startups had not even started when 2020 began. A number doubled or even 16x'd their valuation in the span of a few short months.
To divvy things up, we delineated between companies that have raised Series A funding or later and younger pre-seed or seed startups.
Not surprisingly, many of the hottest companies have been big beneficiaries of the stay-at-home economy.
PopShop Live, a red-hot QVC for Gen Z headquartered out of a WeWork on San Vicente Boulevard, got the most votes. Interestingly, the streaming ecommerce platform barely made it onto the Series A list because it raised its Series A only last month. Top Sand Hill Road firms Andreessen Horowitz and Lightspeed Venture Partners reportedly competed ferociously for who would lead the round but lost out to Benchmark, which was an early investor in eBay and Uber. The round valued PopShop Live at $100 million, way up from the $6 million valuation it raised at only five months prior.
Scopely, now one of the most valuable tech companies in Los Angeles, was also a top vote getter.
The Culver City mobile gaming unicorn raised $340 million in Series E funding in October at a $3.3 billion valuation, which nearly doubled the company's $1.7 billion post-money valuation from March. It is no coincidence that that was the same month stay-at-home orders began as Scopely has benefited from bored consumers staying on their couch and playing ScrabbleGo or Marvel Strike Force.
The company's success is especially welcome news to seed investors Greycroft, The Chernin Group and TenOneTen ventures, who got in at a $40 million post valuation in 2012. Upfront Ventures, BAM Ventures and M13 joined the 2018 Series C at a $710 post-money valuation.
Softbank-backed Ordermark, which flew more under the radar, also topped the list. The company's online ordering platform became a necessity for restaurants forced to close their dining rooms during the pandemic and raised $120 million in Series C funding in October.
On the seed side, two very different startups stood out. There was Pipe, which enables companies with recurring revenues to tap into their deferred cash flows with an instant cash advance, and Clash App, Inc., a TikTok alternative launched by a former employee of the social network in August.
We will have the list of Southern California's top seed startups out tomorrow.
Hottest
PopShop Live ($100 million)
The live-streaming shopping channel created by Danielle Lin reportedly found itself in the middle of a venture capital bidding war this year. Benchmark eventually won out leading a Series A round, vaulting the app at a $100 million valuation. The Los Angeles-based platform has been likened to QVC for Gen Z and it's part of a new wave of ecommerce that has found broader appeal during the pandemic. Google, Amazon and YouTube have launched live shopping features and other venture-backed startups like Los Angeles-based NTWRK have popped up.
Boiling
Scopely ($3.3 billion)
One of the most valuable Southern California tech startups with a $3.3 billion valuation, the Culver City mobile game unicorn has benefitted from a booming gaming market that has flourished in this stay-at-home economy. Scopely offers free mobile games and its roster includes "Marvel Strike Force," "Star Trek Fleet Command" and "Yahtzee with Buddies." In October the company raised a $340 million Series E round backed by Wellington Management, NewView Capital and TSG Consumer Partners, among others fueling speculation that it was on its road to an IPO. Co-CEO Walter Driver has said that he doesn't have immediate plans to go public.
Ordermark ($70 million)
The coronavirus has forced the closure of many dining rooms, making Ordermark all the more sought after by restaurants needing a way to handle online orders. Co-founder and CEO Alex Canter started the business in 2017, which recently rang in more than $1 billion in sales. Ordermark secured $120 million in Series C funding by Softbank Vision Fund 2 in October that it will use to bring more restaurants online. The company's Nextbite, a virtual restaurant business that allows kitchens to add delivery-only brands such as HotBox from rapper Wiz Khalifa to their existing space through Ordermark, is also gaining traction.
Simmering
Cameo ($300 million)
Cameo, which launched three years ago, had its breakout year in 2020 as C-list celebrities like Brian Baumgartner banked over a million dollars from creating customized videos for fans. In the sincerest form of flattery, Facebook is reportedly launching a feature that sounds a lot like Cameo. Even though the company is still technically headquartered in Chicago, we included Cameo because CEO Steven Galanis and much of the senior team moved to L.A. during the pandemic and say they plan to continue running the company from here for the foreseeable future.
Mothership ($64 million)
Co-founded by CEO Aaron Peck, Mothership provides freight forwarding services intended to streamline the shipping experience. The company's tracking technologies connect shippers with nearby truck drivers to speed up the delivery process. It raised $16 million in Series A venture funding last year, driving the platform to a $48 million pre-money valuation.
Nacelle ($6.7 million)
Founded in 2019, Nacelle's ecommerce platform helps retailers improve conversion rates and decrease loading speeds for their sites. The software integrates with Shopify and other services, offering payment platforms and analytics integration, among dozens of services. Nacelle raised about $4.8 million earlier this year with angel investors that included Shopify's Jamie Sutton, Klaviyo CEO Andrew Bialecki and Attentive CEO Brian Long.
Boulevard ($30 million)
Matt Danna and Sean Stavropoulos came up with Boulevard when an impatient Stavropoulos was frustrated wasting hours to book a hair appointment. Their four-year-old salon booking and payment service is now used by some of Los Angeles' best-known hairdressers. Last month, the two secured a $27 million Series B round co-led by Index Ventures and Toba Capital. Other investors include VMG Partners, Bonfire Ventures, Ludlow Ventures and BoxGroup.
CloudKitchens ($5.3 billion)
Uber co-founder Travis Kalanick CloudKitchens rents out commissary space to prepare food for delivery. And as the pandemic has fueled at-home delivery, the company has been gobbling up real estate. The commissaries operate akin to WeWork for the culinary world and allow drivers to easily park and pick-up orders as the delivery market has soared during pandemic. Last year, it raised $400 million from Saudi Arabia's colossal sovereign wealth fund.
GOAT ($1.5 billion)
Founded by college buddies five years ago, GOAT tapped into the massive sneaker resale market with a platform that "authenticates" shoes. The Culver City-based company has since expanded into apparel and accessories and states that it has 20 million members. Last year, Foot Locker sunk a $100 million minority investment into 1661 Inc., better known as Goat. And this fall it landed another $100 million Series E round bankrolled by Dan Sundeheim's D1 Capital Partners.
Savage X Fenty
The lingerie company co-founded by pop singer Rihanna in 2018 is noted for its inclusivity of body shapes and sizes. It has raised over $70 million, but The New York Times' DealBook newsletter recently reported that it's been on the hunt for $100 million in funds to expand into active wear. The company generates about $150 million in revenue, but is not yet profitable, according to the report. It became the focus of a consumer watchdog investigation after being accused of "deceptive marketing" for a monthly membership program.
Warming Up
FabFitFun ($930 million)
The lifestyle company provides customized personal subscription box services every three months with full size products. Started in 2010 by Daniel Broukhim, Michael Broukhim, Sam Teller and Katie Rosen Kitchens, it now boasts more than one million members. Last year, the company raised $80 million in a Series A round led by Kleiner Perkins last year and appears to be preparing for an eventual IPO as it slims down costs and refocuses on its high value products.
Dave ($1 billion)
Launched in 2016, the finance management tool helps consumers to avoid overdrafts, provides paycheck advances and assists in budgeting. Last year, it began to roll out a digital bank account that was so popular that two million users signed up for a spot on the waitlist. The company, run by co-founder Jason Wilk, has raised $186 million in venture capital and counts billionaire Mark Cuban as an early investor and board member. Other backers include Playa Vista-based Chernin Group.
Sure ($59 million)
SURE offers multiple technology products to major insurance brands — its platform can host everything from renter's insurance to covering baggage, so customers never have to leave an agency's website. It also offers its platform to ecommerce marketplaces, embedding third-party insurance protections for customers to purchase all on the same webpage. Founded in 2014, the Santa Monica-based startup last raised an $8 million Series A round led by IA Capital in 2017.
Zest AI ($90 million)
Founded in 2009 by former Google CIO Douglas Merrill and ex-Sears executive Shawn Budde, Zest AI provides AI-powered credit underwriting. It helps banks and other lenders identify borrowers looking beyond traditional credit scores. It claims to improve approval rates while decreasing chargeoffs. The company uses models that aim to make the lending more transparent and less biased. This fall the company raised $15 million from Insight Partners, MicroVentures and other undisclosed investors, putting its pre-money valuation at $75 million, according to PItchbook.
PlayVS
Santa Monica-based PlayVS provides the technological and organizational infrastructure for high school esports leagues. The pandemic has helped the company further raise its profile as traditional sports teams have been benched. Founded in early 2018, PlayVS employs 46 people and has raised over $100 million. In addition to partnering with key educational institutions, it also has partnerships with major game publishers such as Riot and Epic Games.
Tapcart ($40 million)
A SaaS platform helps Shopify brands create mobile shopping apps. The marketing software saw shopping activity jump 50% over 90 days as the pandemic walloped traditional retailers. Founded by Eric Netsch and Sina Mobasser, the company raised a $10 million Series A round led by SignalFire, bringing the total raise to $15 million.
Papaya ($31.8 million)
Papaya lets customers pay any bill from their mobile devices just by taking a picture of it. The mobile app touts the app's ease-of-use as a way to cut down on inbound bill calls and increase customer payments. Founded by Patrick Kann and Jason Metzler, the company has raised $25 million, most recently a S10 million round of convertible debt financing from Fika Ventures, Idealab and F-Prime Capital Partners.
Floqast ($250 million)
FloQast is a management software that integrates enterprise resource planning software with checklists and Excel to manage bookkeeping. The cloud-based software company claims its system helps close the books up to three days faster. It is used by accounting departments at Lyft, Twilio, Zoom and The Golden State Warriors. In January, it raised $40 million in Series C funding led by Norwest Venture Partners to bring the total raise to $92.8 million.
Brainbase ($26.5 million)
The company's rights management platform expedites licensing payments and tracks partnership and sponsorship agreements. It counts BuzzFeed, the Vincent Van Gogh Museum and Sanrio (of Hello Kitty and friends fame) among its clients. In May it announced $8 million in Series A financing led by Bessemer Venture Partners and Nosara Capital, bringing the total raised to $12 million.
OpenPath ($28 million)
The Los Angeles-based company provides a touchless entry system that uses individuals cell phones to help with identification instead of a key card. The company offers a subscription for the cloud-enabled software that allows companies to help implement safety measures and it said demand has grown amid the pandemic. Founded by James Segil and Alex Kazerani the company raised $36 million led by Greycroft earlier this year, bringing its total funding to $63 million.
FightCamp ($2.5 million)
FightCamp is an interactive home workout system that turns your space into a boxing ring with a free standing bag, boxing gloves and punch trackers. The company is riding the wave of at-home fitness offerings including Peloton, Mirror and Zwift that have taken off during the pandemic as gyms closed. The company has raised $4.3 million to date.
Numerade
The Santa Monica-based company provides video and interactive content for education in math, science, economics and standardized test prep. Founded in 2018 by Nhon Ma and Alex Lee, who previously founded Tutorcast, an online tutoring service, the company gathers post-graduate educated instructors to create video lessons for online learning.
Our Place ($32.5 million)
The creator of a pan with a cult following on social media, this Los Angeles-based startup designs and retails cookware and dinnerware. Founded by Amir Tehrani, Zach Rosner and Shiza Shahid, the company completed its Series A funding earlier this year, bringing its total raised to date to $10 million.
Tala ($560 million)
For customers that have no formal credit or banking history, this company's application promises more financial access, choice and control. It gathers data to create a credit score that can be used to instantly underwrite and disburse loans ranging from $10 to $500. Co-founded by Shivani Siroya and Jonathan Blackwell, Tala has raised $217.2 million to date. Its investors include PayPal Ventures, Lowercase Capital and Data Collective.
ServiceTitan ($2.25 billion)
Founded in 2007 by chief executive Ara Mahdessian and president Vahe Kuzoyan, ServiceTitan operates software that helps residential home contractors grow their businesses. It provides businesses tools like customer relationship management and accounting integration to streamline operations. The company closed a $73.82 million Series E funding round from undisclosed investors earlier this year.
100 Thieves ($160 million)
Founded in 2017 by former professional "Call of Duty" player Matthew Haag, 100 Thieves manages esports competitions in major titles including "Counter Strike Global Offensive" and "League of Legends." The company also produces apparel and merchandise, opening a physical store and training ground called the "Cash App Compound" in collaboration with Fortnite earlier this year. The company has raised $60 million to date, from investors including Salesforce CEO Marc Benioff and Aubrey Graham, better known as the rapper Drake.
Emotive ($16.5 million)
This AI-powered customer service platform automates text conversations between customers and businesses to increase sales. Emotive uses their sales team to verify questions, distinguishing it from other bot-driven marketing services, according to the company. The company was founded in 2018 by Brian Zatulove and Zachary Wise, who serve as the chief executive and the chief operating officer, respectively. It has raised $6.65 million to date, from Floodgate Fund and TenOneTen Ventures.
Everytable ($33 million)
Created by former hedge fund trader Sam Polk, the Los Angeles-based startup wants to be a healthy fast food chain. It prices its healthy pre-packaged meals around $5 in underserved communities while costing more in other neighborhoods with the goal of reducing so-called food deserts in low-income neighborhoods. It also offers a subscription delivery service. The company recently closed a $16 million Series B round led by Creadev along with Kaiser Permanente Ventures.
Lead art by Candice Navi.
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Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
Niche Launches Web3 Social Platform, Raises $1.8M
Niche wants to bring Web3 communities together.
After raising $1.8 million in a pre-seed round led by MetaWeb, the Los Angeles and New York-based platform launched the beta version of its decentralized, user-owned social media site. Alumni Ventures Group and a NEAR Foundation grant completed the funding, allowing the site to move into its beta stage. CEO Christopher Gulczynski and CTO Zaven Nahapetyan, bringing their respective Tinder and Facebook experience, turned to Web3 as an alternative to ad-driven social media.
Built up with user-owned communities, Niche’s “owner-members” purchase tokens unique to each group. The tokens, which can be exchanged for real currency, can also be used to buy content and attend events on the platform. Gulczynski said distributing ownership among its members re-incentivizes people to invest in smaller, more personal online communities even as it removes ad-driven motivations.
“We saw all the good stuff about Web2, with like connection and facilitating good engagement, but then we also saw the bad of how the larger companies were using that to actually make money,” Gulczynski said. “So I think it's a really unique opportunity now to take that experience and apply it to Web3, so that we can deliver on those promises.”
While at Facebook, Nahapetyan said the company noticed more users turning to private groups and chat threads instead of the ad-heavy news feed.
“It's a big part of why I decided to build Niche because we were like, ‘Okay, people want to be in close-knit spaces around shared identity or interest,” Nahapetyan said. “And if the current apps are not serving that, then there's a huge need that we can fulfill here with what we're doing.”

Crypto scams are easier to pull off on social media, with the FTC stating that Instagram, Facebook and WhatsApp users have lost over $1 billion. As people question the fate of different platforms, Gulczynski said that a platform like Niche has the potential to replace the current social media landscape.
“If we can prove value to like the groups of people that we're going after, we don't have to worry about taking on Meta and Instagram and all that kind of stuff because we'll have made evangelists out of the people that we're providing value for,” Gulczynski said.
Mainstream social media sites are also exploring Web3—Snapchat is testing a feature that would allow users to incorporate NFTs into lenses, and Twitter allows paying subscribers to use NFTs as profile photos.
Even as crypto faces increased scrutiny and creators grow wary of promoting it, there are a growing number of social platforms dedicated to Web3. NBA player Spencer Dinwiddie’s Web3 social media app Calaxy recently raised $26 million while Message seeks to give online chatting the Web3 treatment.
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Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Your Bank Wants to Cancel Your Subscriptions
🔦 Spotlight
Hello, LA.
Somewhere between the streaming service you still use and the free trial you forgot to cancel, recurring payments have become a surprisingly complicated part of modern financial life.
Los Angeles-based ScribeUp believes your bank should help manage them.
The fintech company raised a $13M Series A led by Curql, with participation from Mucker Capital and Service Ventures. The financing includes $10M in equity and a $3M venture debt facility, bringing ScribeUp new capital to expand its team, accelerate sales and further develop its AI-powered bill-management technology.
The product is designed to live directly within the apps of banks, credit unions, fintechs and neobanks. Instead of simply showing customers that a recurring charge occurred, ScribeUp gives them tools to do something about it.
That could mean canceling a forgotten subscription, changing a payment method, accessing an advance or exploring refinancing options for an outside loan, all without leaving the financial institution’s app.
It sounds like a useful feature. It is also part of a much larger contest over who gets to manage the consumer’s financial life.
For years, banks have held customers’ money while third-party apps have increasingly helped them understand and manage it. Budgeting platforms organize spending. Subscription services identify recurring charges. Fintech apps recommend ways to save, borrow or invest.
Now AI assistants are beginning to combine those functions into a single interface capable of not only analyzing financial information, but acting on it.
That creates a risk for traditional financial institutions. If consumers begin turning to an outside app whenever they need to cancel a service, manage a bill or make a financial decision, their bank could become little more than the infrastructure beneath someone else’s customer experience.
ScribeUp offers banks a way to compete without building that technology themselves.
Its platform combines recurring-payment information with the financial context a bank already has, including balances, cash flow and payment timing. That allows a financial institution to do more than flag an upcoming charge. It can potentially recommend and execute an action based on the customer’s broader financial position.
ScribeUp says its technology is already used by more than 60 banks, credit unions, fintechs and neobanks. It can be added through an API, software development kit or embedded interface, allowing institutions to introduce bill-management features without creating the underlying infrastructure from scratch.
The new funding will support more advanced AI capabilities that can take action across different billers. That distinction matters. The first generation of personal finance software helped people see where their money was going. The next generation wants permission to do something about it.
For banks, the opportunity is straightforward: become more useful before another app takes their place.
For consumers, the appeal may be even simpler. Most people do not want another financial dashboard. They want the unwanted charge to stop.
The next battle in banking may not be over who holds your money.
It may be over who gets to press cancel.
More from this week’s LA startup and venture scene below.
🤝 Venture Deals
LA Companies
- International Dance League raised a $15M Series A led by Elysian Park Ventures, with participation from Sony, KB Partners, APEX, Yamaha Music Innovations Fund and October Ventures. Following a debut season that sold out all six events and generated 2B views, IDL will use the funding to expand its tour, strengthen team and dancer operations, improve broadcast production and develop new fan experiences for 2027. - learn more
- Santa Fe Springs-based DrizzleX raised a $6.8M Series A-2 led by Israel Investment Fund Group, with several of the water-management platform’s own customers also investing. The company will use the funding to expand sales, streamline hardware manufacturing, build partnerships and develop new products that help property owners detect leaks, reduce water use and lower operating costs. - learn more
- POV Beauty raised an undisclosed Series A led by Silas Capital, with participation from RÉDO Capital and existing investor Imaginary Ventures. The skin-prep brand will use the funding to build on its nationwide Sephora launch, expand its team and TikTok Shop presence, and develop more skincare-makeup hybrid products. - learn more
- Chapter One participated in Warp Sciences’ $215M Series A, which was led by Lightspeed and included a large group of venture firms and angel investors. The company is building AI-powered, increasingly automated laboratories that will manufacture and test molecules for drug developers, aiming to accelerate preclinical research while expanding scientific infrastructure in the U.S. - learn more
- Capital Group participated in Legora’s $550M Series E, which was led by Atreides Management and valued the legal AI company at $8.8B. Legora will use the funding to expand across the U.S. and international markets while developing new capabilities for its agentic operating system, which is used by more than 140,000 legal professionals. - learn more
- Group 11 participated in CapitalOS’ $21.9M Series A, which was led by LGVP and included WEX Venture Capital, Great North Ventures and Night Capital. CapitalOS will use the funding to scale its infrastructure, which enables B2B software platforms to quickly offer financial products while outsourcing functions such as compliance, risk management and underwriting. - learn more
- Starshot Capital participated in IMIO’s $12M funding round, which was led by Sofinnova Partners and included Chipotle’s Cultivate Next, Grow Together Salinas, Earth Foundry and Serra Ventures. The agricultural biotechnology company will use the capital to build a Chicago headquarters, laboratory and manufacturing facility for its freeze-dried microbial products, which are designed to improve soil health and crop yields. - learn more
- SUM Ventures participated in Vectorial’s $3M seed round, which was co-led by Smilegate and SenseAI Ventures and included several investors connected to UC Berkeley and Stanford. The startup will use the funding to scale its AI-powered consumer research platform, which lets companies test products, marketing campaigns and AI agents against simulated audiences before launching them publicly. - learn more
- Wave Function Ventures participated in Stellios Technologies’ oversubscribed $5M pre-seed round alongside Sofreh Capital, Cubit Capital, Mana Ventures, Atoms & Bits and other investors. The Austin-based company will use the funding to deliver its first high-power microwave systems, establish domestic research and manufacturing facilities, grow its team and advance technologies spanning directed energy, compact fusion and next-generation propulsion. - learn more
- Upfront Ventures participated in Daytona’s $60M Series B, marking the Santa Monica firm’s third investment round with the company. Led by FirstMark Growth, the financing valued Daytona at $1B and will help the startup expand sales and engineering for its cloud infrastructure, which provides secure virtual computers where AI agents can execute tasks. - learn more
- Core Innovation Capital participated in Delegance Brokerage’s $3.1M pre-seed round, which was led by Grit Capital Partners and included Gilgamesh Ventures and Outside VC. The AI-powered commercial insurance brokerage will use the funding to hire licensed brokers and engineers and expand partnerships as it promotes a flat 5% fee model in place of traditional commissions. - learn more
- Core Innovation Capital participated in Prism Data’s $20M Series A, which was led by Story Ventures and included FINTOP Capital, Obvious Ventures, 1st & Main Growth Partners and Mana Ventures. Prism will use the funding to expand its cash-flow underwriting technology, AI infrastructure and data science team while growing across the U.S. and Canada and preparing for international expansion. - learn more
LA Exits
- Sanctuary has been acquired by WSG Brands, adding the contemporary women’s label to a portfolio that includes Von Dutch, Nasty Gal and Allbirds. The purchase price was not officially disclosed, though earlier documents placed it at $67M; WSG plans to expand Sanctuary internationally and into new categories, while founders Ken and Debra Polanco will remain involved. - learn more
- SecureNet Solutions was acquired by CompassMSP, expanding the managed IT and cybersecurity provider’s presence on the West Coast. The deal gives SecureNet’s real estate, healthcare and professional services clients access to CompassMSP’s national cybersecurity, compliance and advisory resources while retaining their existing service team; financial terms were not disclosed. - learn more


