Illustration by Ian Hurley
What Are LA’s Hottest Startups of 2022? See Who VCs Picked in dot.LA’s Annual Survey
In Los Angeles—like the startup environment at large—venture funding and valuations skyrocketed in 2021, even as the coronavirus pandemic continued to surge and supply chain issues rattled the economy. The result was a startup ecosystem that continued to build on its momentum, with no shortage of companies raising private capital at billion-dollar-plus unicorn valuations.
In order to gauge the local startup scene and who’s leading the proverbial pack, we asked more than 30 leading L.A.-based investors for their take on the hottest firms in the region. They responded with more than two dozen venture-backed companies; three startups, in particular, rose above the rest as repeat nominees, while we've organized the rest by their amount of capital raised as of January, according to data from PitchBook. (We also asked VCs not to pick any of their own portfolio companies, and vetted the list to ensure they stuck to that rule.)
Without further ado, here are the 26 L.A. startups that VCs have their eyes on in 2022.
1. Whatnot ($225.4 million raised)
Whatnot was the name most often on the minds of L.A. venture investors—understandably, given its prolific fundraising year. Whatnot raised some $220 million across three separate funding rounds in 2021, on the way to a $1.5 billion valuation.
The Marina del Rey-based livestream shopping platform was founded by former GOAT product manager Logan Head and ex-Googler Grant LaFontaine. The startup made its name by providing a live auction platform for buying and selling collectables like rare Pokémon cards, and has since expanded into sports memorabilia, sneakers and apparel.
2. Boulevard ($40.3 million raised)
Boulevard’s backers include Santa Monica-based early-stage VC firm Bonfire Ventures, which focuses on B2B software startups. The Downtown-based company fits nicely within that thesis; Boulevard builds booking and payment software for salons and spas. The firm has worked with prominent brands such as Toni & Guy and HeyDay.
3. GOAT ($492.7 million)
GOAT launched in 2015 as a marketplace to help sneakerheads authenticate used Air Jordans and other collectible shoes. It has since grown at a prolific rate, expanding into apparel and accessories and exceeding $2 billion in merchandise sales in 2020. The startup sealed a $195 million funding round last summer that more than doubled its valuation, to $3.7 billion.
The Best of the Rest
VideoAmp ($578.6 raised)
Nielsen competitor VideoAmp gathers data on who's watching what across streaming services, traditional TV and social apps like YouTube. The company positions itself as an alternative to so-called "legacy" systems like Nielsen, which it says are "fragmented, riddled with complexity and inaccurate." In addition to venture funding, its total funding figure includes more than $165 million in debt financing.
Mythical Games ($269.4 million raised)
Seizing on the NFT craze, Mythical Games is building a platform that powers the growing realm of “play-to-earn games.” Backed by NBA legend Michael Jordan and Andreessen Horowitz, the Sherman Oaks-based startup’s partners include game publishers Abstraction, Creative Mobile and CCG Lab.
FloQast ($202 million raised)
FloQast founder Michael Whitmire says he got a “no” from more than 100 investors in the process of raising a seed round. Today, the accounting software company is considered a unicorn.
Nacelle ($70.8 million raised)
Nacelle produces docuseries, books, comedy albums and podcasts. The media company’s efforts include the Netflix travel series “Down To Earth with Zac Efron.”
Wave ($66 million raised)
A platform for virtual concerts, Wave has hosted performances by artists including Justin Bieber, Tinashe and The Weeknd. The company says it has raised $66 million to date from the likes of Warner Music and Tencent.
Papaya ($65.2 million raised)
Sherman Oaks-based Papaya looks to make it easier to pay “any” bill—from hospital bills to parking tickets—via its mobile app.
LeaseLock ($63.2 million raised)
Based in Marina del Rey, LeaseLock says it’s on a mission to eliminate security deposits for apartment renters.
Emotive ($58.1 million raised)
Emotive sells text message-focused marketing tools to ecommerce firms like underwear brand Parade and men's grooming company Beardbrand.
Dray Alliance ($55 million raised)
Based in Long Beach, Dray says its mission is to “modernize the logistics and trucking industry.” Its partners include Danish shipping company Maersk and toy maker Mattel.
Coco ($43 million raised)
Coco makes small pink robots on wheels (you may have seen them around town) that deliver food via a remote pilot. Its investors include Y Combinator and Silicon Valley Bank.
HiveWatch ($25 million raised)
HiveWatch develops physical security software. Its investors include former Twitter executive Dick Costollo and NBA star Steph Curry’s Penny Jar Capital.
Popshop ($24.5 million raised)
Whatnot competitor Popshop is betting that live-shopping is the future of ecommerce. The West Hollywood-based firm focuses on collectables such as trading cards and anime merchandise.
First Resonance ($19.4 million raised)
Founded by former SpaceX engineer Karan Talati, First Resonance runs a software platform for makers of electric cars and aerospace technology. Its clients include Santa Cruz-based air taxi company Joby Aviation and Alameda-based rocket company Astra.
Open Raven ($19 million raised)
Founded by Crowdstrike and Microsoft alums, Open Raven aims to protect user data. The cybersecurity firm’s investors include Kleiner Perkins and Upfront Ventures.
Fourthwall ($17 million raised)
When an actor faces the camera and speaks directly to the audience, it’s known as “breaking the fourth wall.” Named after the trope, Venice-based Fourthwall offers a website builder that’s designed for content creators.
The Non Fungible Token Company ($15 million raised)
The Non Fungible Token Company creates NFTs for musicians under the name Unblocked. Its investors include Jay Z’s Marcy Venture Partners and Shawn Mendez.
Safe Health Systems ($15 million raised)
Backed by Mayo Clinic Ventures, Safe Health develops telehealth software and offers tools for enterprises to launch their own health care apps.
Intro ($11.6 million raised)
Intro’s app lets you book video calls with experts—from celebrity stylists, to astrologists, to investors.
DASH Systems ($8.5 million raised)
With the tagline “Land the package, not the plane,” DASH Systems is a Hawthorne-based shipping company that builds hardware and software for automated airdrops.
Ettitude ($3.5 million raised)
With a focus on sustainability, Ettitude is a direct-to-consumer brand that sells bedding, bathroom textiles and sleepwear.
Afterparty ($3 million raised)
Along similar lines as Unblocked, Afterparty creates NFTs for artists and content creators such as Clay Perry and Tropix.
Heart to Heart ($0.75 million raised)
Heart to Heart is an audio-focused dating app that “lets you listen to the story behind the pictures in a profile.” Precursor Ventures led the pre-seed funding round.
Frigg (undisclosed)
Frigg makes hair and beauty products that contain cannabinoids such as CBD. The Valley Village-based company raised an undisclosed seed round in August.
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Let’s start with the quiet powerhouse.
Culver City-based Silvus Technologies is being acquired by Motorola Solutions for $4.4 billion in up-front consideration, with the potential for an additional $600 million in earnout payments, bringing the total deal value to $5 billion. Silvus builds tactical mesh radios, rugged high-bandwidth systems used by militaries, emergency responders, and defense contractors in more than 40 countries. These aren’t just walkie-talkies. They are engineered to deliver secure, uninterrupted communications in places where cell service and Wi-Fi don't stand a chance. Think natural disasters, war zones, and remote terrains. The tech spun out of DARPA-funded research at UCLA, and this deal is a reminder that LA isn’t just cranking out consumer apps and AI models. We’re exporting national security infrastructure too.
But while Silvus was locking down defense contracts, another LA startup was breaking the internet.
e.l.f. Beauty Chairman and CEO Tarang Amin and Rhode Founder Hailey BieberImage Source: e.l.f. Beauty
Rhode, Hailey Bieber’s skincare brand, is being acquired by e.l.f. Beauty in a deal valued at up to $1 billion. The structure includes $600 million in cash, $200 million in stock at closing, and up to $200 million in earnout payments tied to Rhode’s performance over the next three years. Not bad for a brand that launched in June 2022 and built a cult following off just a handful of products and a crystal-clear brand identity.
Yes, it’s celebrity-founded. But Rhode didn’t just ride a name. It built a movement. The brand cut through a saturated beauty market by doing less: launching with a few standout hero products, keeping the aesthetic clean and consistent, and using community-first marketing that turned product drops into cultural events. The results speak for themselves. $100 million in net sales over the past year and a loyal fanbase that treats peptide lip treatments like limited-edition merch.
Bieber wasn’t just the face of the brand. She helped shape the strategy, led product development, and drove creative decisions from day one. Following the acquisition, she’ll continue as Chief Creative Officer and Head of Innovation, while also stepping into a new role as strategic advisor to e.l.f. Beauty. Rhode will continue to operate independently, with its headquarters remaining right here in LA.
This isn’t just a win for Rhode. It’s another clear signal that LA is where culture, commerce, and execution come together and scale fast.
Keep reading for the latest LA venture rounds, acquisitions, and fund moves making headlines this week.
🤝 Venture Deals
LA Companies
- Bezel, a luxury watch marketplace, recently secured a $670K investment from Hyperspace Ventures as part of a broader $6.8M funding initiative. This investment aims to support Bezel's growth and enhance its platform for authenticated luxury watch trading. - learn more
LA Venture Funds
- Sound Ventures participated in the Series A funding round for General Counsel AI, a startup using artificial intelligence to streamline in-house legal work. The platform helps legal teams draft documents faster, stay compliant, and eliminate repetitive tasks by embedding company knowledge directly into its AI workflows. With Sound Ventures' backing, GC AI plans to scale its team and expand the platform’s capabilities to serve more enterprise legal departments. - learn more
- Kairos Ventures participated in Vivodyne’s $40M Series A funding round, reaffirming its commitment to advancing human-relevant drug development technologies. Vivodyne, a biotech company based in Philadelphia and San Francisco, is pioneering the use of AI and robotics to grow and test thousands of lab-grown human tissues, aiming to replace traditional animal testing in drug development. This approach addresses the high failure rate of clinical trials by providing more predictive human data, potentially accelerating the development of effective therapies. The new funding will support the expansion of Vivodyne's operations, including the opening of a 23,000-square-foot fully robotic laboratory in South San Francisco, to meet the growing demand from pharmaceutical clients. - learn more
- Fifth Wall co-led Wander’s $50M Series B funding round, joining QED Investors and others to support the company’s mission of redefining luxury vacation rentals through technology and consistency. Wander operates a vertically integrated platform that combines premium vacation homes with hotel-grade service, powered by its proprietary AI system, WanderOS. With over 1,000 properties already live and a Net Promoter Score of 85, Wander aims to scale toward 300,000 homes globally, offering a trusted and seamless experience for travelers and property owners alike. - learn more
- Clocktower Technology Ventures and Overture VC participated in GridCARE’s $13.5M seed funding round, supporting the company's mission to address the growing power demands of AI infrastructure. GridCARE utilizes advanced AI to identify and unlock underutilized grid capacity, significantly reducing the time required to power data centers from several years to just 6–12 months. By bridging the gap between AI developers and utility providers, GridCARE aims to accelerate the deployment of AI technologies while enhancing energy resilience. - learn more
- Clocktower Technology Ventures participated in Monarch Money’s $75M Series B funding round, reaffirming its support for the personal finance platform's mission to enhance financial wellness for households. Monarch offers tools for aggregating financial accounts, visualizing net worth, tracking budgets, and collaborating with partners or advisors. The new funding will enable Monarch to expand its team and further develop its platform to better serve its growing user base. - learn more
LA Exits
- TinyWins, the LA-based digital creative studio known for blending emotional storytelling with performance-driven content, has been acquired by marketing consultancy The Shipyard.Best known for its work with brands like Disney, Netflix, and Google, TinyWins will continue to operate under its own name and leadership in Los Angeles. The acquisition gives TinyWins access to deeper strategic and media resources, while The Shipyard expands its creative firepower and strengthens its presence on the West Coast. - learn more
- Churchill Management Group has been acquired by Focus Partners Wealth, marking the firm’s first external acquisition since its January rebrand. The Los Angeles-based investment advisor manages $9.4 billion in assets and will expand Focus’s national footprint in wealth management. - learn more
- Dolby Theatre, renowned for hosting the Academy Awards, has been acquired by Master Investment Group in partnership with Jebs Hollywood. The new ownership plans to introduce a series of events celebrating Middle Eastern culture, aiming to showcase the region's rich heritage, music, and traditions. This initiative seeks to foster community engagement and promote cultural exchange by bringing diverse artistic expressions from the Middle East to a global audience. - learn more
Photo by Max Kukurudziak on Unsplash
“I want to keep the company going,” Petro Kovalchuk, founder and CEO of Lviv-based software development company Lvivity, told dot.LA in a video conferencing call from the western Ukraine city over the weekend. “My job for the company is to save [its 50 employees] and keep their families in a safe place.”
Petro Kovalchuk, CEO and founder of software development company Lvivity.Image courtesy of Lvivity
Kovalchuk said Lvivity works with several startups in the L.A. region—none of whom he identified, citing confidential non-disclosure agreements about the work it performs. While Russian forces have yet to attack Lviv, the 33-year-old founder said he has rushed for shelter in his apartment building’s underground parking garage amid occasional air raid sirens and the sound of explosions in the distance.
“Just support us—we don’t need NATO, or your people here,” said Kovalchuk. As a member of Ukraine’s military reserves, Kovalchuk said he’s already been called up for service, though he doesn’t yet know where he’ll be deployed. “We are able to fight like Ukrainian spartans.”
In interviews, executives of L.A. tech companies who contract out work to Ukraine spoke of the stress and panic they have felt while scrambling to help those workers get out of the besieged country.
“I’m pretty stressed; I slept three hours last night,” Timothy Li, CEO of Irvine-based lending platform Alchemy Technologies, told dot.LA on Sunday. He said roughly two dozen of Alchemy’s contractors in the eastern Ukrainian city of Kharkiv were hunkered down in subways to escape Russia’s onslaught.
One of Alchemy’s workers, according to Li, has a family member who delivered a baby in the subway on Saturday evening. Li said he’s been communicating with the workers via the Telegram messaging app and is trying to send them money to help pay for food and escape to neighboring Poland.
Alchemy’s staff in Kharkiv includes software experts, engineers, graphic designers, quality assurance engineers and sales project leaders. “Even my personal assistant is there,” Li noted. “I’m not at work anymore. I just want to save a life.”
While far from his primary concern, Li said the conflict has forced Alchemy, which is currently raising a $25 million Series A funding round, to adjust its operations. “Everyone here is taking on the additional workload,” he said. “This is horrible. This isn’t even about work; this is about basic humanity.”
U.S. firms have increasingly tapped Ukraine’s skilled tech workforce for services in recent years—drawn both by difficulties in finding the tech talent they need stateside and by lower labor costs abroad. As the situation in Ukraine escalates, local Ukrainian community leaders are lobbying for an expansion of the U.S.’s H-1B visa program that would allow U.S. employers to accommodate those forced to flee the country.
Multiple L.A.-based tech companies reached by dot.LA for this article declined to comment on their operations in Ukraine, citing fears of retaliation to both their workers in the country and through cyberattacks targeting their own businesses.
Hawthorne-based Launcher managed to relocate its staff from Dnipro, Ukraine to a new office in Sofia, Bulgaria.Image courtesy of Launcher
In a public note last week, Max Haot, founder and CEO of Hawthorne-based aerospace startup Launcher, said the company was “providing all of the necessary support we can think of to our team, partners, and their families and communities in Ukraine.” Launcher, which is developing rockets to deliver small satellites into orbit, has a subsidiary office in the central Ukraine city of Dnipro, once a center for the Soviet aerospace and defense industries.
As tensions between Ukraine and Russia gradually escalated in the weeks leading up to the invasion, Launcher managed to relocate its Dnipro staff and their families to a new office in Sofia, Bulgaria and paid for their relocation expenses, Haot said. (Six members of its 16-person team in Ukraine decided to stay in the country, he added.) Haot noted that one of his previous startups, Livestream, had pursued similar measures in 2014—relocating its Ukraine team members to Montenegro after war broke out with Russia.
Yet another L.A. entrepreneur who has expressed concern for their tech staff in Ukraine is Spencer Rascoff. The Zillow co-founder, who now leads venture capital firm 75 & Sunny, said last week that one of his startups, Recon Food, relies on a software development team in Kiev. (Disclosure: Rascoff is the co-founder and chairman of dot.LA.)
“They are great people and have been terrific partners,” Rascoff wrote on Twitter. “Hoping for the best for these friends.”
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