CPUC Votes To Change The Way California Will Compensate Rooftop Solar Energy

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

CPUC Votes To Change The Way California Will Compensate Rooftop Solar Energy

Yesterday the California Public Utility Commission (CPUC) voted unanimously to enact sweeping changes to the way the state will compensate rooftop solar energy. The decision, which came after more than three hours of public comment in which rate payers, environmental advocates, and solar industry workers voiced their near-universal opposition to the policy change, will effectively reduce how much money new solar customers can expect to recoup by 75% or more.


At a time when California is attempting to transition to clean energy, opponents argued that the change to the net energy metering program (NEM) would cripple the rooftop solar industry and hamper the state’s progress on clean energy in favor of supporting the utility company’s monopoly on energy. In comments that were occasionally emotional to the point of being vitriolic, callers attempted to shame CPUC and cast them as shills for the corporate interests of Pacific Gas & Electric and Southern California Edison.

In fact, for many Californians who called into the vote today, the conversation seemed to have far less to do with how to make the transition equitable, and instead hinged upon the perception that the decision would be an economic windfall to utility companies and harm grid resilience. Rate payers railed against the utility company’s record-setting profits and negligent business practices that have cost the state billions in fire damages in addition to human lives. For many callers, the debate hinged on reducing reliance on monopolistic corporations rather than equitable decarbonization strategies.

Still, three hours of desperate pleading for a “no” vote did not sway the Commission. And the future of rooftop solar will look considerably different in California going forward. The new plan will tie the rates that solar customers receive to the time that they sell then energy back to the grid, thereby massively incentivizing investment in battery storage to complement solar systems.

The decision was destined to be controversial no matter the specifics. Back in 2021, the CPUC announced its intent to change the NEM rates with an even more drastic plan that included rate reductions and also essentially levied a $50 monthly tax on rooftop solar users. The backlash sent CPUC back to the drawing board to craft a more modest proposal. But early versions of today’s ruling were still cast as far too drastic by the solar industry and by opponents of the program.

The debate surrounding the changes is complex, but at its heart, the controversy boils down to two problems, according to the CPUC. One, the prior structure placed the cost of rooftop solar unfairly onto lower income residents. And two, the prior structure had become outdated, and rooftop solar owners were being overpaid for the energy their panels produced.

The Inequality Issue

Under the old NEM system, residents with rooftop solar were allowed to use any energy from their system to pay for their own energy costs instead of buying from the utility companies. Any extra energy they generated could be sold back to the grid at the standard rate that the Utility Company would charge to customers–between 23 and 35 cents per kilowatt-hour. At the end of the billing period, solar customers only pay for the energy they use minus what they sell back, hence the “net” in net energy metering.

But the utility companies don’t simply eat that cost. In fact, they don’t take a financial hit at all. In California, utility companies are paid a fixed amount for the service they provide. The companies charge a fixed rate for electricity that’s multiplied by how much energy is used by a household (or company or church etc). When less electricity is used, like in the case of rooftop solar, the utility companies respond by increasing the rate to ensure they’re paid their full amount. The more rooftop solar that gets added, the higher the rate goes. (This is an oversimplification, and the Utilities Commission technically has to approve any rate hikes on the basis of whether they’re warranted or not, but it captures what’s happening here nonetheless.)

This policy heavily incentivized residents to install rooftop solar so they use less electricity from the grid. But in doing so, it left those that can’t afford solar to pay the difference. An analysis by the Public Advocates Office at the CPUC showed that residents without rooftop solar were paying an extra $67 to $128 per year due to the cost of the old NEM programs. With the average cost of rooftop solar installation hovering around $12,000-$16,000, the prior policy was criticized as a regressive cost shift that functionally taxed the poor and gave to the rich. The CPUC and the utility companies argued that today’s decision is about rectifying that inequality.

Aligning Payouts with the Value of Energy

In addition to improving the inequality for lower income residents, the CPUC also claims that their new net energy metering policy (dubbed NEM 3.0) will modernize the incentive structure to align with the needs of the grid.

As mentioned above, under the previous version of NEM, residents typically received between 25 and 35 cents per kWh of energy they sold back to the grid, because that’s what the utility companies would’ve charged. In other words, the retail price. But for utility companies, that price also includes money spent on grid hardening, infrastructure, maintenance, vegetation management, R&D, and myriad other fixed costs.

Couple that with the fact that adding energy to the grid,n the middle of the day, when the grid is ripe with solar and other renewables, the value of adding more energy to the system can drop to basically zero. “Retail net energy metering was a good way to get industry started,” says Matt Baker, the Director of the CPUC's Public Advocates Office. “It's a terrible way to try to decarbonize after we've already gotten started.”

Which is why under NEM 3.0, solar customers will be compensated based on when they export their energy to the grid, with different values assigned to each hour of the day, each month, and weekdays versus weekends. These rates also vary by utility company, but on average, solar customers can expect to receive about five to eight cents per kilowatt-hour starting in April 2023, which obviously constitutes a major reduction.

Batteries Take the Limelight

Due to the increased importance of timing in the new export rates under NEM 3.0, batteries have become a major pillar of the new policy since they let owners store their solar energy and sell it back to the grid when demand and export rates are higher. In fact, the new policy effectively makes it economically untenable to install rooftop solar without one. “So whereas before, you would get 30 cents a kilowatt-hour in the middle of the day, now that will be paid at avoided costs–five, six, seven cents, depending on where you are,” says Baker. “But in the evening, you can earn 20 times that amount. You can earn a dollar or more [per kilowatt-hour] depending on where you are.” The idea, says Baker, is to incentivize customers to sell their energy back when the grid is low on renewables and energy demand is highest. But even the CPUC admits that the proposed changes will make rooftop solar less profitable for residents overall. The goal, the Commission says, is to have solar systems pay for themselves within nine years, versus the four or five that most customers experienced under NEM 2.0.

Industry Frustrated by Short “Glide Path”

It’s important to note that all of these changes in NEM 3.0 will only affect new rooftop solar projects. Existing NEM 1.0 and 2.0 customers will retain their current rates for 20 years. NEM 3.0 also includes provisions that add extra money–a few cents per kilowatt-hour–to the rates that customers will receive for the next several years as the transition plays out.

But opponents argue that’s simply not enough and that the plan’s aggressive export pricing reductions will cripple the solar industry. “All the good innovation and progress that we want to see in California will be severely hampered if they go forward with what's on paper right now,” said Bernadette Del Chiaro Executive Director, California Solar & Storage Association (CALSSA) in the lead up to the vote this week. Del Chiaro agrees that the grid needs more batteries and that the current model unfairly places the cost of rooftop solar onto lower-income residents. But she says NEM 3.0 is too drastic, and the changes should come more gradually. “We all want to see more energy storage, but you can't get there overnight. And what the commission wants to do is make the future appear on April 15, 2023, when these new regulations would go into effect,” said Del Chiaro earlier in the week. “That simply will just throw the whole market over a cliff. It's too drastic, it's too extreme, and it runs counter to everything California wants to see.”

Del Chiaro and many other solar industry representatives have begged the Commission for a longer “glide path” towards its goals. They argue that battery technology is still too expensive–it typically increases the cost of a solar system by about a third–and regulators should wait for the technology to mature and come down in cost before essentially mandating its adoption. The CPUC points to the many government incentives at both the state and federal level that are targeted at reducing the cost of battery installation. But again, Del Chiaro and CALSSA counter that timing is the problem and many of these programs are not yet online and will likely still not be available when NEM 3.0 goes into effect in April.

The solar industry also wants to see the export rate reduction occur more gradually. Walker Wright, the Vice President of Public Policy at Sunrun, one of the nation’s largest rooftop solar providers, said he thought an initial 35% reduction in export rates would’ve been much more reasonable than the 75% that the CPUC pushed through today. “It all goes back to the timeline on how we can get there so that the industry doesn't see damage,” said Wright earlier in the week. “I just think it needs to be less drastic at the beginning.”

If NEM 3.0 does drive solar adoption downward, which seems likely, it will slow California’s progress on achieving its ambitious renewable energy goals and likely allow companies like PG&E to retain their monopoly on the energy market for longer. The CPUC is keenly aware of the tradeoffs, but their vote today seems to indicate that they consider them worthwhile.

⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

🔦 Spotlight

Happy Friday Los Angeles,

The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

For updates or more event information, visit the official Tech Week calendar.


🤝 Venture Deals

LA Companies

  • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

LA Venture Funds
  • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
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    🌴🧑‍💻 Your Guide to LA Tech Week 2024

    🔦 Spotlight

    Happy Friday Los Angeles,

    As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


    What to Look Forward To

    Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

    Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

    Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

    Plan your week with the daily lineup, organized by location for easy navigation:

    For updates or more event information, visit the official Tech Week calendar.

    Enjoy LA Tech Week 2024!!


    🤝 Venture Deals

    LA Companies

    • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
    • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

      LA Venture Funds
      • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
      • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
      • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


        LA Exits

        • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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        LA Tech Week 2024: Saturday-Sunday Event Lineup
        tech-week

        Here’s what’s happening during the closing weekend (Oct 19 - Oct 20) of LA Tech Week 2024! Events are organized by location so you can easily catch the sessions that interest you most.

        SATURDAY EVENTS

        BEVERLY HILLS

        12:00 PM

        • BIG Showcase (Invite Only):

        BIG Showcase (Invite Only)

        2:00 PM

        Light Dao

        Struck Capital, Seahorse Express

        EAGLE ROCK

        12:00 PM

        Sunrise Integration, Shopify

        EL SEGUNDO

        9:00 PM

        Administratum, Valar Atomics

        HOLLYWOOD

        10:00 AM

        Passes

        MALIBU

        6:00 PM

        • Malibu Beachfront Investors Networking & Wine Tasting:See Details

        Gaya Ventures

        MARINA DEL RAY

        6:00 PM

        • Awaken Your Spirit: A Journey of Transformation (Invite Only)

        Sagos Distro, Alma Wellness

        SANTA MONICA

        7:00 AM

        Founders Running Club

        8:30 AM

        Techstars

        9:00 AM

        Magic Mind

        StartupStarter, Inc., City of Santa Monica

        10:00 AM

        Gen She

        AI LA

        Crea, Barry's, Unsubscribe

        10:30 AM

        Plantologist

        11:30 AM

        • Pickleball Palooza (Invite Only)

        YouTube

        1:00 PM

        • Realfren Games: From strangers to an inner Realfren within 52 weekends: See Details

        Office for Humanity and Circuit Works

        • Talking blockchain technology with special guests: See Details

        LadyDayDao

        5:00 PM

        KARD, What's Plots

        THE VALLEY

        7:00 AM

        Camino5

        VENICE

        9:00 AM

        Westside Yogis

        11:00 AM

        Open App

        1:00 PM

        Ripe and Teddy's Hot House

        4:00 PM

        • Fashion Forward: How AI is Redefining the Fashion Industry: See Details

        VIAVIA, BNTO.RENT, ALMA.AI

        VIRTUAL

        11:00 AM

        BLCK UNICRN

        WEST HOLLYWOOD

        7:00 PM

        Next Sequence

        SUNDAY EVENTS

        INGLEWOOD

        12:00 PM

        Entrepreneur Ventures, VCPE GROUPS

        PLAYA DEL RAY

        2:00 PM

        AI LA, DELL, NVIDIA

        SANTA MONICA

        10:00 AM

        • Women Founders, Cold Brew & Beach View, Rooftop: See Details

        Clutch Talent

        11:00 AM

        11DollarSunglasses.com, Less Litter Foundation

        12:00 PM

        Data in LA, Amplitude

        12:30 AM

        New Moon, Warner UK Innovations

        TOPANGA CANYON

        3:00 PM

        Dreamore

        VENICE

        8:00 AM

        • Surf session with founders, investors, creators: See Details

        Surfed Club, Bow Shock

        12:00 PM

        • Podcast Panel and Brunch: LA Tech Community Builders: See Details

        WeAreLATech.com, Blankspaces.com

        VIRTUAL

        2:00 PM

        BLCK UNICRN


        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!


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