The volume of music and video on the internet has grown exponentially with the popularity of social media and other online channels. In 2018, for example, 621 hours of content were uploaded to YouTube every single minute, said Pex Head of Business Development Wilson Hays.
Pex, founded in 2014, would not say what platforms it works with but said that its service helps these companies remain in legal compliance and limit the need to take down unlicensed material. Last year Pex bought Dubset, a rights management platform for music used on streaming services.
Governments across the world are rethinking what responsibility platforms should have for the content they publish. In the EU, for example, a new law coming into force this summer will effectively shift the burden of copyright compliance to platforms, and add new guidelines asking rights holders to make greater efforts to license music and other content that appears on its site. In the U.S., Congress has floated making illegal streaming a felony as part of its stimulus bill discussions.
"We don't see that there's a way to do that currently without some sort of underlying infrastructure that can tie multiple sides together," Hays said.
Beyond working with the typical stakeholders, Pex partners with law enforcement agencies to help them identify and prevent toxic content from appearing on user-generated content platforms, Hays said.
"It's not just enterprise software," said Hays, "It's really becoming more of a marketplace," adding that new partnerships and customers the company plans to announce in the coming months will show that in a new light.
- The EU's Article 17 Is Already Changing Digital Music Deals - dot.LA ›
- LA's Music-Tech Startups Are Poised to Reshape the Industry. - dot.LA ›
- Parallel Systems Emerges from Stealth with $50 Million - dot.LA ›
Stem co-founder and CEO Milana Rabkin Lewis
Stem's interface helps artists and their managers track their finances
Create Music Group's Hollywood office
Create's dashboard to help musicians manage their copy rights
Pex's song-tracking dashboard
A Wave concert of Swedish band Galantis
A character from Strangeloop Studios' virtual artist label, Spirit BombStrangeloop Studios
ViRvii's continuous VR world will immerse fans into albums
Splashmob's control panel gives performers the power to curate audience members' phone screens