Copyright Management System Pex Secures $57M

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Pex

The digital copyright management system Pex scored a $57 million investment as it attempts to become a larger player online.

Chinese conglomerate Tencent and its subsidiary Tencent Music Entertainment participated along with investing firms the CueBall Group, NextGen Ventures Partners, Amarinthine and others.

Pex has built what it calls its "attribution engine" — free for rights holders and creators — to identify, attribute and license content on the internet.


The volume of music and video on the internet has grown exponentially with the popularity of social media and other online channels. In 2018, for example, 621 hours of content were uploaded to YouTube every single minute, said Pex Head of Business Development Wilson Hays.

Pex, founded in 2014, would not say what platforms it works with but said that its service helps these companies remain in legal compliance and limit the need to take down unlicensed material. Last year Pex bought Dubset, a rights management platform for music used on streaming services.

PexPex's song-tracking dashboard

Governments across the world are rethinking what responsibility platforms should have for the content they publish. In the EU, for example, a new law coming into force this summer will effectively shift the burden of copyright compliance to platforms, and add new guidelines asking rights holders to make greater efforts to license music and other content that appears on its site. In the U.S., Congress has floated making illegal streaming a felony as part of its stimulus bill discussions.

"We don't see that there's a way to do that currently without some sort of underlying infrastructure that can tie multiple sides together," Hays said.

Beyond working with the typical stakeholders, Pex partners with law enforcement agencies to help them identify and prevent toxic content from appearing on user-generated content platforms, Hays said.

"It's not just enterprise software," said Hays, "It's really becoming more of a marketplace," adding that new partnerships and customers the company plans to announce in the coming months will show that in a new light.

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Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients
Courtesy of Regard

Culver City-based health care startup Regard, which uses AI-driven software to help physicians accurately diagnose patients, has raised $15.3 million in Series A funding.

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Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in 'Raises': Regard Secures $15M, MaC Venture Capital Raises $203M for Second Fund
Image by Joshua Letona

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Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Braid Theory's Plan to Foster the Next Generation of Ocean Tech Startups
Photo courtesy of the Port of Los Angeles.

San Pedro-based Braid Theory is one of the growing number of accelerators in the country looking to grow the so-called blue economy, which spans a range of ocean-related industries and is estimated at $2.5 trillion a year.

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