Why is Big Tech Buying Up L.A.'s Virtual Reality Startups?

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Why is Big Tech Buying Up L.A.'s Virtual Reality Startups?

With two Los Angeles virtual reality (VR) companies joining Big Tech empires last week, the follow-up question is simple: What's going on? The answer is more complicated.

Apple's acquisition of Newport Beach-based NextVR and L.A.-based ViRvii's announcement that it signed an agreement with Facebook's Oculus come at a relative down period for VR. Looking specifically at Los Angeles-area startups, data from PitchBook shows that deal making in VR has fallen steeply from its peak in 2016-17 (see chart). Industry-wide, analytics firm Digi-Capital reported this month that investment in both AR and VR fell at the end of 2019 and beginning of 2020, down to levels not seen since 2013.


Some analysts and insiders point to misaligned expectations regarding VR's capabilities as the cause of the cool-off. But now momentum is building. And although neither tech giant has publicized its intentions behind these specific moves, their past actions and current trends suggest this is a turning point – which could go in one of several different directions.

"We still have a long road ahead of us," said Tuong Nguyen, an emerging technologies analyst at Gartner.


VC activity in Los Angeles-based virtual reality companies by deal value and count (as of 5/15/20).Data courtesy of Pitchbook

To understand how that road will look, it helps to first look back. Nguyen told dot.LA that consumer adoption to date has been slow for three main reasons. First is a lack of control: the interface by which people are meant to immerse themselves in VR is still a "work in progress." Second, the need to purchase hardware, which can be pricey, has hurt convenience. Third, content has been limited, with relatively few options to fuel the high-tech experience. "It's like subscribing to cable and only getting ten channels," Nguyen said.

What, then, is pushing Apple and Facebook to act now?


In the case of NextVR, which has focused on building VR experiences for live events and has forged partnerships with the NBA, Fox Sports and WWE among others, tech analyst Dan Rayburn doesn't necessarily see Apple's move as a push to expand its VR footprint. "I'm looking at this as a failed VR in consumer (application) and Apple being smart and seeing 40-some patents that tie to so many other pieces of their ecosystem... and engineers who understand the tech," he told dot.LA. "For the vast majority of consumers, people just aren't interested in it." Rayburn noted that the reported (though unconfirmed) acquisition price paid by Apple of $100 million would mean that NextVR, which had previously raised over $115 million across three funding rounds according to Crunchbase, has lost money–despite being widely considered a leader in consumer VR.

Others take a different view.

"One of the biggest issues with our industry is timing, and why and when certain things are valuable," said Cix Liv, a VR entrepreneur and member of LA's 2017 Techstars cohort, now based in the Bay Area. "It's going to get bigger and bigger. The question is just when."

Might that time be now?

Although investment in VR has fallen lately, a forthcoming report from research firm Parks Associates notes that U.S. consumer adoption of VR headsets grew from 6% of the approximately 102 million households with broadband in Q4 2019 to 10% in Q1 2020. Demand for VR headsets has reportedly outstripped supply during the coronavirus pandemic. Perhaps motivated by lengthy stays at home, Parks also found that as of Q1 2020, 16% of U.S. broadband households are "likely" to purchase a VR headset in the next 12 months.

Peter Csathy, a digital media entrepreneur and analyst, concedes that "VR's promise hasn't lived up to its hype. But that could change as a result of the global pandemic that has made consumers more comfortable with virtual experiences. And the coming onslaught of 5G will only accelerate VR further."

What does Big Tech make of it?

"I think they realize that VR (as well as AR) is the future of user experiences," Nguyen surmised. These moves look to him like the assemblage of technology and talent for a still uncertain outcome. "They're putting the pieces together for something that doesn't exist yet."

Nguyen also notes that, given a confluence of unmet expectations, intense competition among startups for funding, and the cool-down effect of the pandemic, "it'd be fair to say that (acquisition) prices are increasingly appealing."

"You see how today everyone wants to have a streaming service because winning the battle for streaming is how you get eyeballs on your content?" poses Brett Danaher, professor at Chapman University with expertise in the entertainment industry. "We'll see that battle with VR and AR as well, one day. I think smart companies want to stake out that territory early if possible."

Apple, numerous sources noted, has a reputation for taking a patient approach and swooping in at what it believes is the right time. "Apple has stood by, and has been waiting for the VR market to grow before making an effort to move into this space," said Kristen Hanich of Parks Associates.

Rumors have hinted that Apple is looking at designing its own headset in 2021-2022, according to Heiko Garrelfs at Hampleton Partners, a technology M&A advisory firm.

As for Facebook's partnership with ViRvii, a platform that aims to enable music fans to immerse themselves in an album-oriented experience – think being "inside" The Beatles' Yellow Submarine or Pink Floyd's The Wall alongside your friends, says founder Juan Dueñas – "if you spoke to anybody at Facebook," said Liv, "(they think) the next big phase of social is virtual."

Facebook's Mark Zuckerberg has previously called VR "the next major computing and communication platform." His firm, which bought headset-maker Oculus in 2014, appears to be retaining its optimism.

"Facebook is definitely interested in doing what it can to keep the momentum up and part of that is going to be investing in improving the VR experience and bringing more content to Oculus," observed Hanich.

The social media giant may also be looking to VR as its first opportunity to "control a user experience end-to-end from hardware to interface," notes Liv.

Silicon Valley Virtual Reality attendee trying on a NextVR headset..live.staticflickr.com

Human-Centric VR?

While moving forward with an optimistic eye toward the future of VR or simply acquiring valuable intellectual property and engineers are both viable motives for Apple's and Facebook's moves, there is also a third, more nuanced explanation.

"Apple's acquisition of NextVR and Facebook's partnership with ViRvii," says Csathy, "both demonstrate a new 'human' focus to VR experiences by big tech."

Indeed, Dueñas highlights ViRvii's "bottom-up" focus on music fans compared to the traditional "top-down" approach that has focused on concerts as a key reason why Facebook is interested in his startup.

"Concerts kind of suck," he said. "It was weird why VR was focused there. My idea was to bring it to where the technology and the art creates what you're immersed in."

What comes next?

"I'd expect all the leading vendors – Apple, Facebook, Google, maybe Microsoft – to be looking at these types of acquisition," said Nguyen.

As for what sort of startup might be a prime target, opinion is mixed.

Some analysts think platform technologies like ViRvii, rather than content, will attract interest. Others expect a continuation of growth in gaming and business and military applications, such as training simulations.

Liv thinks timing will continue to play a big role. Firms that are well placed given current and not-too-distant behaviors and technological capabilities will do well, he says. His own company, for example, has ridden the tailwinds of VR gaming. YUR.fit captures health data from VR gamers – who, like pickup basketball players, often sweat and burn calories as they play – to build a gamified exercise experience upon behaviors that are already happening. This contrasts with Magic Leap, a mega-hyped VR company that recently had to make massive layoffs: "That was an example of a company being too early," Liv concludes.

Los Angeles may continue to catch the eye of cash-rich giants looking to make acquisitions. PitchBook pointed dot.LA to the top 10 VC-backed VR firms in L.A. Might one of them be next?

L.A.'s Top VC-Backed VR Firms by Post-value (as of 5/15/20)


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Sam Blake covers media and entertainment for dot.LA. Find him on Twitter @hisamblake and email him at samblake@dot.LA

https://twitter.com/hisamblake
samblake@dot.la
Mattel Isn’t Just Playing Anymore

🔦 Spotlight

Hello Los Angeles,

AI just became Mattel’s newest playmate.

This week, Mattel announced a new partnership with OpenAI, setting the stage for a toy box transformation powered by artificial intelligence. The El Segundo-based toy giant will use ChatGPT to breathe new life into its iconic brands, including Barbie, Hot Wheels, and Masters of the Universe. The collaboration will start with interactive AI experiences and creative tools to support product development internally.

It's a bold move for Mattel, which has been steadily shifting its identity from a traditional toy maker to a modern entertainment company. Between box office hits like Barbie and now this AI integration, Mattel is showing that legacy brands can still lead the charge into the future. The partnership supports CEO Ynon Kreiz’s long-term vision to expand Mattel's intellectual property into a broader, multi-platform universe. OpenAI is now playing a key role in that strategy.

This also points to a larger trend unfolding in Los Angeles. The lines between tech, entertainment, and consumer products are blurring quickly. AI isn’t coming to the mainstream; it’s already here. And if Barbie is getting an upgrade, other LA-born icons may not be far behind.

We’re keeping an eye on how this unfolds and whether it becomes more than just a flashy concept. One thing’s certain: Mattel isn’t just playing around.

Catch the latest LA venture deals, acquisitions, and fund updates below.

🤝 Venture Deals

LA Companies

  • Coco Robotics, a Santa Monica-based startup specializing in last-mile autonomous delivery robots, has raised $80M in a strategic funding round led by angel investors Sam Altman and Max Altman, with participation from Pelion Venture Partners, Offline Ventures, Ryan Graves, and others. The company will use the funding to scale its AI-powered platform, grow its zero-emission robot fleet to 10,000 vehicles by 2026, expand partnerships with delivery platforms like Uber and DoorDash, and broaden its presence in more cities across the U.S. and internationally. - learn more
  • PopID, a fintech startup specializing in biometric payment and loyalty authentication using face and palm recognition, has closed a new equity financing round backed by major strategic investors including Verifone, PayPal, Commerce Ventures, Chipotle’s Cultivate Next, and Visa Ventures. The fresh capital will support the expansion of its global biometric network by leveraging Verifone’s terminal infrastructure to integrate secure and seamless biometric payments and loyalty programs across merchants worldwide. - learn more
  • Rosebud, an AI-powered journaling app designed to serve as a personal growth mentor, has raised $6M in seed funding led by Bessemer Venture Partners. The funds will be used to expand the team, advance its proprietary memory-driven AI engine, and pursue partnerships with therapists, educational institutions, businesses, and clinics to enhance access and deepen the app’s reflective capabilities. - learn more
  • Impulse Space, the in-space mobility startup founded by ex-SpaceX engineer Tom Mueller, has raised $300M in a Series C funding round led by Linse Capital with participation from Trousdale Ventures and others, bringing its total financing to $525M. The company designs and builds orbital transfer vehicles—like Mira and upcoming Helios—to transport satellites between orbits, and the new funds will scale production, hire new staff, accelerate R&D (including electric propulsion), and fulfill a backlog of over 30 commercial and government contracts worth nearly $200 million. - learn more
  • dataplor, a Manhattan Beach, CA-based provider of global location intelligence, has secured a $20.5M Series B round led by F‑Prime Capital. The funds will help dataplor scale its privacy-focused point-of-interest and foot traffic mobility products, expand global coverage, enhance data capabilities, and accelerate product growth for enterprise clients seeking real-time consumer insights. - learn more

        LA Venture Funds

        • WndrCo participated in Meter’s $170M Series C financing. Meter provides a full-stack, enterprise-grade internet infrastructure solution that covers routing, switching, WiFi, and cellular for businesses ranging from single offices to large data centers. The new funds will accelerate global expansion, grow its channel partnerships with companies like CDW, Microsoft, and WWT, and support further deployment and R&D. - learn more
        • Sound Ventures participated in Landbase’s $30M Series A round, co-leading the investment alongside Picus Capital. Landbase uses AI, leveraging a GPT‑4o-based model trained on 40 million marketing campaigns, to automate and enhance outbound sales outreach, helping small and mid‑size businesses build trust and scale customer acquisition. The funding will support expansion of its team, product development, and go‑to‑market efforts as it rapidly grows its customer base. - learn more
        • Rebel Fund participated in Outset’s $17M Series A round, which was led by 8VC. Outset uses AI-powered agents to conduct and analyze in-depth video interviews at enterprise scale, serving clients like Nestlé, Microsoft, and WeightWatchers. The new funding will accelerate growth by expanding its go‑to‑market and engineering teams, enhancing its AI agent capabilities, and scaling its platform globally. - learn more
        • Anthos Capital returned as a participant in Laurel’s $100M Series C round, led by IVP. Laurel, the world’s first AI-powered “Time Platform” for professional services firms, automates time tracking and links how employees spend their time directly to business outcomes. The new funding will be used to scale the platform globally, enhance AI-driven time categorization and analytics, and help firms optimize resource allocation and profitability. - learn more
        • Vamos Ventures participated in Trustible’s $4.6M Series Seed round led by Lookout Ventures. Trustible provides an AI governance platform that helps enterprises inventory AI use cases, manage risk, comply with regulations like the EU AI Act, and accelerate responsible adoption. The funding will power product development, hire engineering and go‑to‑market talent (particularly in the D.C. area), and scale operations to help enterprise and public-sector customers deploy AI safely. - learn more
        • Village Global participated in Qanooni’s $2M pre‑seed round, joined by Oryx Fund, TA Ventures, and a group of strategic angels. Qanooni, founded in 2024 and based in the UAE, builds an AI-powered legal platform that integrates directly into Microsoft Outlook and Word to help lawyers draft, review, and manage documents using their own style and standards. The new funding will fuel expansion into the UAE and UK and advance its proprietary AI engine tailored for legal workflows. - learn more
        • Muse Capital and Rocana Venture Partners participated in Eli Health’s $12M USD Series A round, led by BDC Capital’s Thrive Venture Fund, boosting the company’s total funding to around $20M USD. Eli Health has developed the Hormometer™, a real-time, saliva-based hormone monitoring system currently in beta for cortisol with plans to expand to progesterone and other biomarkers. The new capital will scale production, add biomarkers, support commercialization, and accelerate global rollout of its instant hormone health platform. - learn more
        • Crossover VC participated in ai.work’s $10M seed round led by A* and lool ventures. ai.work has emerged from stealth to launch an “AI Workers” platform—autonomous agents designed to streamline enterprise workflows across IT, HR, Legal, Finance, and more. The funding will be used to scale operations, accelerate product development, and deploy AI Workers into pilot programs with large enterprises. - learn more
        • MANTIS Venture Capital participated in AIM’s $50M funding round. The company has built the first embodied AI platform that retrofits heavy machinery, like bulldozers and excavators, for autonomous operation, aiming to boost safety, efficiency, and productivity in construction and mining. The new capital will help AIM scale deployments, advance its AI technology, and expand its plug-and-play autonomy solutions across heavy equipment fleets worldwide. - learn more
        • Watertower Ventures led Finofo's $3.3M seed round, with continued backing from Motivate Venture Capital, SaaS Ventures, and several angel investors. Finofo offers a modern business banking platform that automates accounts payable, treasury, and global receivables, enabling seamless, low-fee payments across more than 90 countries with ERP integration. The funds will support expanded AP and AR automation features, the launch of a small-business plan, and hiring across product, engineering, and go-to-market teams. - learn more
        • Finality Capital Partners participated in RISE Chain’s latest $4M raise, bringing its total funding to $8M. RISE Chain is building an ultra-fast Ethereum Layer 2 blockchain using "Shreds" architecture to deliver sub-5 millisecond transaction confirmations and scale toward 100,000 transactions per second. The new capital will support the mainnet launch, accelerate product and app development, and expand its real-time performance capabilities for advanced DeFi and high-frequency applications. - learn more
        • Emerging Ventures participated in Taiv’s $14.4M CAD (≈ $10.5 M USD) Series A round, led by Denmark’s IDC Ventures. Taiv equips bars, restaurants, and retail venues with free hardware that transforms existing TVs into targeted advertising and content delivery tools, then shares ad revenue with the venues. The funding will power expansion across North America (starting in Canada this summer), grow the team, and enhance its AI-driven content delivery platform. - learn more
        • Matter Venture Partners led an $18.4M investment in Kargo. The company offers an AI-driven inventory management system, including hardware like "Towers" and Lifts, that automatically captures and processes freight data at warehouse loading docks to improve accuracy, real-time visibility, and operational efficiency. The new funding will be used to develop new products, expand deployment across their customer base, and scale their computer vision platform in global supply chains. - learn more
        • Bam Ventures and Trust Fund participated in the $10.6M funding round for Nectar Social, a Seattle-based startup that helps brands convert social media engagement into revenue using AI-powered “social copilot” agents. The platform consolidates comments, DMs, mentions, influencer outreach, and analytics into one interface to streamline brand interactions and boost performance. The funding will support product development, team expansion, and scaling operations with enterprise customers. - learn more
        • MTech Capital participated in Voxel’s $44M Series B funding round. The company has developed an AI-powered workplace safety platform that integrates with existing cameras to detect hazards and unsafe behavior in real time, reducing accidents and operational risks. The new funding will accelerate R&D in computer vision, deepen its AI capabilities, and grow its team of industry experts to scale deployments across high-risk industries such as manufacturing, logistics, and ports. - learn more
            LA Exits
            • Hennessey Digital, a leading legal marketing agency known for its SEO, digital PR, PPC, and web design services, has been acquired by Herringbone Digital. The acquisition expands Herringbone’s platform into the legal marketing space while retaining Hennessey’s leadership and team. With added resources and support, Hennessey Digital plans to scale its services and integrate new AI-driven marketing tools to better serve law firms nationwide. - learn more
            • Prosthetic Records has been acquired by MNRK Music Group and will now operate under its MNRK Heavy division. The deal brings Prosthetic’s extensive heavy metal catalog - featuring pioneering acts like Lamb of God, Animals as Leaders, and The Acacia Strain - under MNRK’s umbrella. MNRK plans to amplify the label’s legacy through anniversary reissues, remastered editions, curated collections, and new releases from standout acts such as Pupil Slicer and God Alone. - learn more
            • RKO Pictures, the legendary film studio behind classics like King Kong and Citizen Kane, has been acquired by Concord Originals, the film and TV division of Concord. The deal gives Concord derivative and adaptation rights to over 5,000 RKO titles, including sequels, remakes, stage adaptations, and unproduced screenplays. RKO will continue as an imprint under Concord Originals, co-led by Sophia Dilley and Mary Beth O’Connor, with plans to revive its storied catalog through reissues, new productions, and adaptations. - learn more
            • StartADAM has been acquired by LeapXpert, bringing its AI-powered chat agent technology and founding team into LeapXpert’s fold. The acquisition enhances LeapXpert’s communication intelligence platform with advanced AI features, new messaging channel support, and deeper CRM integrations. StartADAM’s founders, including co-founder Adam Stone, who became LeapXpert’s VP of AI Product will lead development to scale these capabilities globally. - learn more
            • CASHét has been acquired by Entertainment Partners, integrating its suite of digital payment services including p-cards, automated accounts payable, and vendor verification into EP’s production finance ecosystem. The acquisition ensures that CASHét will continue supporting productions worldwide, regardless of their payroll or accounting systems, while expanding its services into new global markets. With this move, EP enhances its end-to-end financial workflow offerings, bringing faster, more secure, and fraud-resistant payment tools to film and TV productions. - learn more
            • Element Brand Group has been acquired by The Lede Company, with founder Heather Leeds Greenfield joining as a partner and head of brand partnerships. Greenfield’s senior team, including two SVPs, will move over to expand The Lede Company’s integrated marketing and communications offerings. The acquisition strengthens Lede’s cultural campaign capabilities and equips both firms with enhanced resources and scale for brand-driven initiatives. - learn more

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                  Billion-Dollar Beauty. Billion-Dollar Radios. Only in LA.

                  🔦 Spotlight

                  Hello Los Angeles,

                  This week, LA proved it can scale in silence and shine in the spotlight, sometimes in the same breath.

                  Let’s start with the quiet powerhouse.

                  Culver City-based Silvus Technologies is being acquired by Motorola Solutions for $4.4 billion in up-front consideration, with the potential for an additional $600 million in earnout payments, bringing the total deal value to $5 billion. Silvus builds tactical mesh radios, rugged high-bandwidth systems used by militaries, emergency responders, and defense contractors in more than 40 countries. These aren’t just walkie-talkies. They are engineered to deliver secure, uninterrupted communications in places where cell service and Wi-Fi don't stand a chance. Think natural disasters, war zones, and remote terrains. The tech spun out of DARPA-funded research at UCLA, and this deal is a reminder that LA isn’t just cranking out consumer apps and AI models. We’re exporting national security infrastructure too.

                  But while Silvus was locking down defense contracts, another LA startup was breaking the internet.

                  e.l.f. Beauty Chairman and CEO Tarang Amin and Rhode Founder Hailey BieberImage Source: e.l.f. Beauty

                  Rhode, Hailey Bieber’s skincare brand, is being acquired by e.l.f. Beauty in a deal valued at up to $1 billion. The structure includes $600 million in cash, $200 million in stock at closing, and up to $200 million in earnout payments tied to Rhode’s performance over the next three years. Not bad for a brand that launched in June 2022 and built a cult following off just a handful of products and a crystal-clear brand identity.

                  Yes, it’s celebrity-founded. But Rhode didn’t just ride a name. It built a movement. The brand cut through a saturated beauty market by doing less: launching with a few standout hero products, keeping the aesthetic clean and consistent, and using community-first marketing that turned product drops into cultural events. The results speak for themselves. $100 million in net sales over the past year and a loyal fanbase that treats peptide lip treatments like limited-edition merch.

                  Bieber wasn’t just the face of the brand. She helped shape the strategy, led product development, and drove creative decisions from day one. Following the acquisition, she’ll continue as Chief Creative Officer and Head of Innovation, while also stepping into a new role as strategic advisor to e.l.f. Beauty. Rhode will continue to operate independently, with its headquarters remaining right here in LA.

                  This isn’t just a win for Rhode. It’s another clear signal that LA is where culture, commerce, and execution come together and scale fast.

                  Keep reading for the latest LA venture rounds, acquisitions, and fund moves making headlines this week.

                  🤝 Venture Deals

                  LA Companies

                  • Bezel, a luxury watch marketplace, recently secured a $670K investment from Hyperspace Ventures as part of a broader $6.8M funding initiative. This investment aims to support Bezel's growth and enhance its platform for authenticated luxury watch trading. - learn more

                        LA Venture Funds

                        • Sound Ventures participated in the Series A funding round for General Counsel AI, a startup using artificial intelligence to streamline in-house legal work. The platform helps legal teams draft documents faster, stay compliant, and eliminate repetitive tasks by embedding company knowledge directly into its AI workflows. With Sound Ventures' backing, GC AI plans to scale its team and expand the platform’s capabilities to serve more enterprise legal departments. - learn more
                        • Kairos Ventures participated in Vivodyne’s $40M Series A funding round, reaffirming its commitment to advancing human-relevant drug development technologies. Vivodyne, a biotech company based in Philadelphia and San Francisco, is pioneering the use of AI and robotics to grow and test thousands of lab-grown human tissues, aiming to replace traditional animal testing in drug development. This approach addresses the high failure rate of clinical trials by providing more predictive human data, potentially accelerating the development of effective therapies. The new funding will support the expansion of Vivodyne's operations, including the opening of a 23,000-square-foot fully robotic laboratory in South San Francisco, to meet the growing demand from pharmaceutical clients. - learn more
                        • Fifth Wall co-led Wander’s $50M Series B funding round, joining QED Investors and others to support the company’s mission of redefining luxury vacation rentals through technology and consistency. Wander operates a vertically integrated platform that combines premium vacation homes with hotel-grade service, powered by its proprietary AI system, WanderOS. With over 1,000 properties already live and a Net Promoter Score of 85, Wander aims to scale toward 300,000 homes globally, offering a trusted and seamless experience for travelers and property owners alike. - learn more
                        • Clocktower Technology Ventures and Overture VC participated in GridCARE’s $13.5M seed funding round, supporting the company's mission to address the growing power demands of AI infrastructure. GridCARE utilizes advanced AI to identify and unlock underutilized grid capacity, significantly reducing the time required to power data centers from several years to just 6–12 months. By bridging the gap between AI developers and utility providers, GridCARE aims to accelerate the deployment of AI technologies while enhancing energy resilience. - learn more
                        • Clocktower Technology Ventures participated in Monarch Money’s $75M Series B funding round, reaffirming its support for the personal finance platform's mission to enhance financial wellness for households. Monarch offers tools for aggregating financial accounts, visualizing net worth, tracking budgets, and collaborating with partners or advisors. The new funding will enable Monarch to expand its team and further develop its platform to better serve its growing user base. - learn more

                          LA Exits

                          • TinyWins, the LA-based digital creative studio known for blending emotional storytelling with performance-driven content, has been acquired by marketing consultancy The Shipyard.Best known for its work with brands like Disney, Netflix, and Google, TinyWins will continue to operate under its own name and leadership in Los Angeles. The acquisition gives TinyWins access to deeper strategic and media resources, while The Shipyard expands its creative firepower and strengthens its presence on the West Coast. - learn more
                          • Churchill Management Group has been acquired by Focus Partners Wealth, marking the firm’s first external acquisition since its January rebrand. The Los Angeles-based investment advisor manages $9.4 billion in assets and will expand Focus’s national footprint in wealth management. - learn more
                          • Dolby Theatre, renowned for hosting the Academy Awards, has been acquired by Master Investment Group in partnership with Jebs Hollywood. The new ownership plans to introduce a series of events celebrating Middle Eastern culture, aiming to showcase the region's rich heritage, music, and traditions. This initiative seeks to foster community engagement and promote cultural exchange by bringing diverse artistic expressions from the Middle East to a global audience. - learn more

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                                VC Giants Back LA Defense Tech Startup

                                🔦 Spotlight

                                Hello Los Angeles, and happy Friday!

                                Memorial Day Weekend is finally here, and it seems even PCH got the memo, just in time for those coastal drives to kick off summer, traffic jams included. Speaking of navigation, El Segundo based startup CX2 has charted its own impressive course this week, securing $31 million in a Series A round led by Point72 Ventures, with participation from Andreessen Horowitz, 8VC, and Pax Ventures, to boost its mission in electronic warfare.

                                Electronic warfare (EW), for those of us who aren't regulars at the Pentagon, involves the tactical use of electromagnetic energy to control the spectrum, essentially jamming or confusing enemy communications and radar systems. CX2 was founded by a diverse and experienced group: Nathan Mintz, who brings deep expertise in defense technology from previous ventures such as Epirus and Spartan; Mark Trefgarne, a software entrepreneur known for a successful acquisition by Meta; Lee Thompson, an expert RF engineer previously with SpaceX; and Porter Smith, whose practical insights stem from his background as a U.S. Army helicopter pilot and subsequent experience as an investor.

                                The new funds will help CX2 scale its team and accelerate the development of advanced tools, including autonomous drones and specialized signals-intelligence systems. These innovations promise precision interference without collateral disruptions, addressing critical defense capability gaps identified by industry experts.

                                With tensions escalating globally, there's big demand for next-gen defense solutions, and CX2’s technology positions them as a major player in shaping future electronic battlespaces.

                                Dive deeper into the details and check out this week's roundup of LA’s venture deals and acquisitions below.

                                Here's to a weekend filled with sunshine, clear roads (fingers crossed), and tech that keeps pushing boundaries!

                                🤝 Venture Deals

                                LA Companies

                                • Axle Health, founded by former Uber execs, raised $10M in Gaa Series A round led by F-Prime Capital to expand its AI-powered logistics platform for home healthcare. The software streamlines scheduling, routing, and patient engagement, and is now used by major health systems and agencies across all 50 states. The company has seen 10x revenue growth over the past year. - learn more
                                • Promise, a generative AI studio based in Venice, California, has secured a strategic investment from Google's AI Futures Fund, alongside contributions from The North Road Company, and others. This funding will support Promise's integration of advanced AI technologies into its proprietary production platform, MUSE, and facilitate collaborations with Google's DeepMind researchers to push the boundaries of AI-driven storytelling. The studio plans to commence production on its first feature-length film this year, marking a significant step in its mission to blend human creativity with cutting-edge AI tools in filmmaking. - learn more
                                • Final Boss Sour, a Los Angeles-based snack brand blending gaming nostalgia with sour fruit treats, raised $4M in a Seed 2 round. The funds will go toward expanding distribution, product innovation, and creator partnerships. The company also launched a new tropical sampler box featuring real fruit flavors like mango, pineapple, and kiwi. - learn more
                                • VUZ, a UAE-based immersive media platform, raised $12M in a pre-Series C round led by the International Finance Corporation with participation from CrossWork.us, among others, to fuel global expansion and enhance its AI-powered streaming experiences. The funding brings its total raised to over $35M and will support growth across the U.S., Africa, Asia, and the Middle East. VUZ, now EBITDA positive, hosts 30,000+ hours of immersive content and has exclusive deals with leagues like LaLiga and Serie A. - learn more

                                    LA Venture Funds

                                    • B Capital co-led Data Sutram's $9M Series A funding round, supporting the company's expansion of its AI-driven fraud detection platform into sectors like cryptocurrency, gaming, and insurance. The investment will also aid in strengthening Data Sutram's AI capabilities and facilitating its international growth into markets such as the Middle East and Southeast Asia. - learn more
                                    • Upfront Ventures led Clair's $23.2M Series B funding round, reinforcing its commitment to the fintech startup it initially backed during the seed stage. Clair provides embedded earned wage access (EWA) solutions, allowing employees to access their earnings instantly through integrations with payroll and workforce management platforms like Gusto and TriNet. The new funding will support Clair's expansion across more than 29,000 business locations and enhance its partnerships with additional HR and payroll providers. - learn more
                                    • Rebel Fund participated in Keep's recent C$108M funding round, supporting the Toronto-based fintech's mission to modernize small business banking in Canada. Keep offers an all-in-one financial platform tailored to Canadian small businesses, addressing challenges like outdated systems and limited access to credit. The funding will help Keep expand its services, which include business credit cards, expense tracking, and multi-currency accounts, to more entrepreneurs across the country. - learn more
                                    • MarcyPen Capital Partners participated in SparkCharge's $30.5M funding round, supporting the expansion of its mobile, off-grid EV charging services across North America. This investment will help SparkCharge scale its Charging-as-a-Service model, enabling fleets to adopt electric vehicles without the need for permanent infrastructure. - learn more
                                    • Matter Venture Partners participated in Biostate AI's $12M Series A funding round, supporting the Houston-based startup's mission to revolutionize molecular diagnostics through affordable RNA sequencing and generative AI. Biostate AI aims to build a comprehensive RNA sequencing dataset to train AI models capable of predicting disease progression and treatment responses, thereby advancing precision medicine. - learn more
                                    • Prototype Capital participated in Sensmore's €6.5M funding round, supporting the German robotics startup's mission to retrofit heavy machinery with AI-driven automation. Sensmore's technology enables real-time automation of complex tasks in industries like construction and mining. The investment will help expand Sensmore's Physical AI platform, enhancing productivity and safety in industrial operations. - learn more

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