• Super Hi-Fi's AI transports the skills of a trained radio DJ to digital music playlists. Spotify's former head of research Tristan Jehan recently joined as an advisor
  • Founded in 2018 by veterans of the digital music business, the company's customers include iHeartMedia, Sonos, Peloton and Octave Music Group
  • Its leaders envision a new audio listening experience — where everyone has a personalized, curated playlist, with artful, AI-generated sequences and layers of music, voice clips (e.g. news and podcasts), and branded messaging that drives new revenues to the music industry

Before the beat from "Baby Got Back" that underpins Nicki Minaj's "Anaconda" fades to silence at the song's end, a sound clip pops up, right on rhythm and with a similar energy, telling the listener what streaming service they're listening to. A new track seamlessly takes the baton from the Minaj song before the brief branded message concludes, and continues the upbeat mood as a music bed for a rapid sequence of audio clips – first a voice imploring listeners to get hyped, then a word from Kanye about his interview with Beyoncé, a snippet from that interview, and another in-the-spirit advert – before blending into the intro of the next song, Kanye's "Stronger": all of it interwoven as if it were a single track produced in a recording studio.

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  • The pandemic has ravaged the music industry, but music-tech companies are poised to drive its growth into an industry where a music company is much more than music.
  • Los Angeles is home to a bustling ecosystem of startups empowering musicians through a variety of next-generation technologies.
  • The Takeaway: Innovations in music-tech offer new tools to independent artists to help them create music, manage money, reach fans and share their music in vivid, immersive ways.
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