brud

brud

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Sedona Legge is a 5-foot-9 model with brown hair and blue eyes. She wears a size nine shoe. She has a 22-inch waist. And lately, she’s everywhere: on the cover of Los Angeles magazine, sitting next to Snoop Dogg in Gucci’s Love Parade ad campaign back in February. And as of this week, luxury brands will have the opportunity to choose whether they want to work with the real Legge or her photorealistic avatar.

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Lil Miquela, the computer-generated virtual influencer designed and operated by L.A.-based Brud, dropped her third in a series of five NFTs last week.

The five-part "Venus" series is the latest step in Brud's mission to create not just a new type of media company, but also to build what many technologists consider the next iteration of the internet.

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The virtual influencer Miquela Sousa, aka Lil Miquela, whose rise has garnered equal parts uproar and admiration, continued her foray into NFTs on Wednesday with part two of a five-part series that promises to "tell a special story over time."

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