Santa Monica-based Snap continues to grow its gaming operation, announcing two new leadership hires for the division on Thursday.

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  • L.A.-based Artie, which began in 2018 as a platform to help game publishers build AI-enhanced video game characters but shifted its focus to enabling a distribution method that allows game publishers to circumvent app stores, has reopened its seed round.
  • The company plans to go to market later this year with celebrity and IP partnerships, then start attracting third-party game publishers and players to its platform with its distribution technology. In the long run it hopes to grow its user base with its original focus of AI-for-gaming features.
  • Artie has raised $8 million from investors, including the founders of Zynga, Shutterstock and YouTube; Warner Music Group; Jeffrey Katzenberg's WndrCo; and three L.A.-based venture firms including Scooter Braun's Raised In Space.

In late 2018, Ryan Horrigan and Armando Kirwin set out to bring to life video game characters who could see and understand and interact with the gamers on the other side of the screen. They quickly recognized a problem that has now taken the tech world by storm: App stores create friction.

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Mobile phone users scrambled over the weekend to prepare for TikTok and WeChat's disappearance. That was before it emerged that the bans on the two China-based social apps had been delayed.

Data from third-party analytics firm Apptopia show a 181% increase in WeChat downloads compared to the prior weekend. Several other competitors in the short-form video space also saw big gains, including L.A.-based apps Triller (4x increase on the previous weekend), Clash and Byte (both over 5x).

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