Fresh off of closing a $50 million round that valued the company at $300 million, Triller – headquartered in L.A. and with offices in New York, London and Paris – is now seeking $250 million at a valuation of $1.25 billion, according to executive chairman Bobby Sarnevesht. The short-form, user-generated video sharing app's momentum has picked up lately thanks to increased usage during the pandemic and the troubles of TikTok.

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TikTok made two significant announcements on Thursday, each suggesting a gesture of goodwill to communities on which the user-generated video-sharing platform relies. One was a multi-year deal with the National Music Publishers Association, a trade association that has previously accused TikTok of failing to pay adequate royalties to music rights-holders and reportedly has threatened legal action.

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