On this episode of Behind Her Empire podcast, hear from serial entrepreneur and investor Prerna Gupta. After being at the helm of many successful startups, Gupta is now the CEO and founder of Hooked, an app that is redefining fiction for the Snapchat generation. Hooked has over 100 million viewers across social media, a short form video streaming app called Hooked TV, and has received funding from Ashton Kutcher, Mariah Carey, LeBron James and Jamie Foxx, to name a few.

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Democratic lawmakers are calling on Facebook, Twitter and other social media to alter the powerful algorithms that fuel their site, saying that they led to the attack on the Capitol and intensify fringe political beliefs.

"The algorithms Facebook uses to maximize user engagement on its platform undermine our shared sense of objective reality, intensify fringe political beliefs, facilitate connections between extremist users, and, tragically, lead some of them to commit real-world physical violence, such as what we experienced firsthand on January 6th," wrote Silicon Valley Congresswoman Anna Eshoo and New Jersey Congressman Tom Malinowski in a letter to Facebook CEO Mark Zuckerberg.

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Despite a crackdown on social media content that calls for violence, posts about conspiracy theories continue to proliferate on both fringe alt-right sites and mainstream platforms like Facebook and Twitter.

A report from the non-partisan nonprofit Advance Democracy found that four of the five most popular tweets about the inauguration between January 15 and 18 promoted conspiracies about COVID-19 and/or the election. The organization conducts public-interest research and investigations.

"As these false claims spread unchecked, it provides the fuel for other potential violence across the nation," said Advance Democracy President Daniel J. Jones.

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