Laylo's AI-Enabled Platform Is Reinventing the Music Industry's Fan Engagement Model

Kristin Snyder

Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Laylo's AI-Enabled Platform Is Reinventing the Music Industry's Fan Engagement Model
Evan Xie

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Typically, when a band announces a new tour, they pin the information to the top of their Instagram or Twitter feed. The hope is that when tickets go on sale, fans, who ostensibly visit said feeds on a regular basis, will be reminded to purchase tickets. But Laylo, a customer relationship management company, wants to eliminate so much uncertainty from the equation.


Launched in 2021, the platform lets artists create a page where fans can sign up to receive notifications about announcements including new merch, content and tour dates. Those fans are then notified by SMS, Instagram DM, email or Facebook Messenger when the time comes to buy tickets or products.

“Even your biggest fans don't want to do extra work to be a fan of yours,” says co-founder Alec Ellin. “They just want to know when the cool stuff comes out.”

Initially, Laylo was set up to work solely with musicians. But Ellin and his co-founder Saj Sanghvi found that people across other industries also sought ways to connect with their audiences. As a musician performing with the band No Suits, Sanghvi was one of the first artists to use Laylo drops to announce tour stops and music video premiers. Now, Laylo sends over 30 million messages every month on behalf of companies, musicians and content creators to alert fans when there’s new content to be consumed.

Having amassed a network that includes the likes of Sam Smith, Reese Witherspoon and Shaquille O’Neal, Laylo is looking to streamline its messaging system and optimize engagement. Last week, the company introduced Clutch, its Chat GTP integration. Sanghvi says the feature isn’t meant to entirely draft new content for artists. Instead, it suggests edits to maximize the number of fans who actually respond to the messages sent out by the artists. Some of those suggestions include adding a greeting at the beginning, moving the link to the end, and adding emojis.

“When you're creating your brand, or you're sending out these drops, it's really important to get the fan to actually take the action that you want them to whether it be to buy, watch, listen, whatever it might be,” Sanghvi says.

Sanghvi’s personal understanding of how touring works informed Laylo’s new multi-drop feature. Previously, artists made a page for the general tour or multiple pages for each stop. Now, a band visiting multiple cities on tour can now create one page with every date listed and let fans pick which one they want to be notified for.

If enough fans sign up to be notified about ticket sales for a specific date, bands can add new tour stops in those cities to meet the demand. The EDM duo ODESZA, for example, added a second night to their recent tour stop in San Diego after tickets for the first show sold out immediately. According to Sanghvi, the band didn’t have to advertise the additional show on social media because they could directly message fans who had signed up for the Laylo drop but didn’t manage to get tickets.

Ellin says these efforts boil down to trying to create a “seamless” fan experience—one that, according to him, makes the relationship between an artist and their fans “dead simple.”

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Fuel Innovation: 7 Unforgettable Team Building Experiences in LA
Image Source: Discover LA

In today's competitive business landscape, team building activities have emerged as a crucial tool for fostering a positive work environment, enhancing productivity, and crucially, improving employee retention. Studies have shown that such activities help employees feel valued, with one report indicating that 93% of those who felt appreciated were more motivated at work. Importantly, team building events may improve retention rates, as employees who feel connected to their colleagues and company culture are more likely to stay long-term. With these benefits in mind, let's explore some of the most engaging and effective team building activities available in Los Angeles.

Pickleball

Image Source: Modern Luxury Angelino

Pickleball is a fantastic team bonding activity because of the easy-to-grasp rules and gentle pace make it perfect for everyone, regardless of age or fitness level. The game thrives on communication and teamwork, as players must collaborate and strategize to outplay their opponents, boosting team cohesion. Plus, the lively, fast-paced action sparks friendly competition and laughter, creating a fun and spirited atmosphere that brings everyone closer together. Los Angeles boasts numerous pickleball courts that are easy to rent if you have your own equipment. If you need additional assistance organizing your pickleball outing, there are plenty of full-service companies ready to handle every detail for you.

Resources: Pickle Pop, Corporate Pickle


Escape Room

Image Source: The Escape Game

Escape rooms are a great way to build camaraderie. They require participants to work together, combining their problem-solving skills and creativity to overcome challenges and puzzles. The immersive and time-sensitive nature of escape rooms fosters collaboration and communication. Additionally, the shared experience of tackling complex tasks and reaching a common goal helps build trust and foster positive emotions among colleagues.

Resources: The Escape Game, 60Out


Day Trip to Catalina Island

Image Source: Love Catalina

Catalina Island is a perfect day trip for a team because it provides a break from the usual work environment, allowing team members to relax and connect in a new setting. Shared experiences during the trip, such as exploring new places and participating in fun activities, help build stronger relationships and foster a sense of camaraderie. There are numerous team-building activities such as an arboreal obstacle course, an island tour, scavenger hunts and more.

Resources: Catalina Island Group Activities


Top Golf

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Topgolf is an excellent team building event because it provides an inclusive, relaxed atmosphere that accommodates players of all skill levels, fostering personal connections and improving team morale. The unique blend of competition and entertainment creates an ideal setting for building trust, enhancing communication, and revealing hidden skills among team members. Additionally, Topgolf offers structured team building packages with guided activities, discussion prompts, and lessons on culture, change, collaboration, and strategy, making it a versatile and effective platform for strengthening relationships and boosting overall team performance.

Resources: Topgolf El Segundo


SoFi Stadium Tour

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A SoFi Stadium tour offers a unique, behind-the-scenes experience of one of the world's most advanced sports venues, allowing team members to explore exclusive areas like premium suites, team locker rooms, and the player tunnel together. The tour provides a shared, memorable experience that can foster camaraderie and spark conversations among team members, regardless of their interest in sports. Additionally, the stadium's state-of-the-art features and impressive architecture can inspire creativity and innovation, while the group setting encourages interaction and collaboration, making it an engaging and enjoyable activity for teams of various sizes and backgrounds

Resources: SoFi Stadium Group Tours


Corporate Volunteering

Image Source: L.A. Works

Volunteer work serves as an excellent team building activity by uniting employees around a shared, meaningful cause, fostering a sense of purpose and collective accomplishment. It provides opportunities for team members to collaborate in new ways, often revealing hidden strengths and leadership qualities that may not be apparent in the regular work environment. Additionally, engaging in community service can boost morale, enhance the company's reputation, and instill a sense of pride among employees, leading to improved workplace relationships and increased job satisfaction.

Resources: Habitat for Humanity, L.A. Works, VolunteerMatch


Corporate Improv Sessions

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A corporate improv class encourages spontaneity, creativity, and quick thinking, skills that are valuable in the workplace. It promotes active listening and collaboration, as participants must work together to create scenes and respond to unexpected situations, fostering better communication and trust among team members. Additionally, the playful and often humorous nature of improv helps break down barriers, reduces stress, and creates a shared positive experience that can improve team morale and cohesion long after the event.

Resources: Improv-LA, Groundlings, Improv for the People

🎬 Paramount and Skydance Are Back On
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Happy Friday Los Angeles! Hope you all had a fantastic Fourth!!

🔦 Spotlight

Paramount and Skydance Media have rekindled talks to merge after negotiations abruptly halted in June. The proposed deal, contingent on approval from Paramount’s board, aims to combine Paramount’s extensive media holdings—including CBS, MTV, and Nickelodeon—with Skydance’s film expertise showcased in hits like "Top Gun: Maverick." This merger signals a potential transformation in the media landscape, positioning the new entity to compete more effectively amid challenges from streaming services and the decline of traditional cable TV.

Led by Shari Redstone, Paramount’s controlling shareholder via National Amusements, the deal represents a pivot towards revitalizing Paramount’s strategic direction amidst financial struggles and shareholder concerns. The involvement of major investors like RedBird Capital Partners and David Ellison underscores the financial backing aimed at stabilizing Paramount’s operations and addressing its $14 billion debt burden. Importantly, the agreement includes provisions to protect National Amusements from potential legal challenges, addressing previous hurdles that stalled earlier negotiations.

The deal also includes a 45-day period for Paramount to explore alternative offers, highlighting continued interest from other potential buyers like Barry Diller’s IAC and media executive Edgar Bronfman Jr. This flurry of activity underscores the significant stakeholders’ interest in Paramount’s future and its potential as a key player in a rapidly evolving media industry.


🤝 Venture Deals

LA Companies

  • Sidecar Health, a startup that offers personalized health insurance plans to businesses that allow members to see any doctor and pay directly at the time of service, raised a $165M Series D led by Koch Disruptive Technologies. - learn more

LA Venture Funds


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