crypto

crypto

Esports team owner Team SoloMid (TSM) announced Wednesday that it suspended its partnership with embattled cryptocurrency exchange FTX. The $210 million naming rights agreement was set last July. It was the biggest in esports history.

In a statement to dot.LA, TSM spokesperson Gillian Sheldon said, “TSM is suspending our partnership with FTX effective immediately. This means that FTX branding will no longer appear on any of our org, team and player social media profiles, and will also be removed from our player jerseys.”

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Photo by Bjorn Pierre on Unsplash

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Cryptocurrency and NFTs are advanced, complex and nuanced technological concepts, sure, but they’ve also found their place within the pop culture firmament. When cultural historians look back at the early 21st century, they’re pretty much going to have to consider Bored Apes alongside Marvel Comics heroes, “Fortnite” dances and whatever that TikTok “pink sauce” condiment turned out to be as some of the primary iconography defining this era.

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Entertainment company HYBE—the corporation behind international phenomenon BTS—partnered with blockchain technology company Dunamu to launch Levvels Inc. Based out of Los Angeles, the company intends to connect fans with artists through Web3 and NFTs. Its upcoming project is Momentica, an online blockchain platform that will offer collectible assets related to K-pop groups Seventeen, fromis_9, Tomorrow X Together, Enhypen and Le Sserafim. Its first collection, TAKE, will feature photos, videos, voice recordings and autographs.

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