Snapchat Partners With Newsrooms on New ‘Dynamic Stories’ Feature
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Snap wants to be at the forefront of breaking news.
On Tuesday, the Santa Monica-based social media firm launched Dynamic Stories, which allows news organizations to more easily share their content on the Snapchat app. The feature uses a publication’s RSS feed to automatically convert its articles into Snapchat Stories on the app. Snapchat users can browse the Stories—consisting of vertical images paired with text—in the app’s Discover section. The Stories will update in real-time as the articles are updated.
Snap has already partnered with more than 40 publishers on the feature, from major national publications like the Washington Post and the Wall Street Journal to international outlets like British Vogue and GQ India.
Dynamic Stories will incorporate vertical video ads, with Snap sharing some of the revenues with publishers. Across its entire platform, Snapchat is projected to generate nearly $4.9 billion in advertising revenue this year, according to a new report from research firm Insider Intelligence.
The new feature is far from Snap’s first venture into news. After launching its Discover page in 2015—part of a shift away from user-generated content and more toward brand-generated content—Snapchat initially partnered with 11 media companies that used the page to share their editorial content, with an eye to targeting a younger demographic. In 2017, the Washington Post became the first outlet to launch its own Discover Edition on the platform, curating updates throughout the day. The following year, Snap partnered with several news discovery platforms to help journalists find and access Snapchat content related to breaking news.
While Snap has come under fire for not effectively moderating user-generated content, Dynamic Stories will only feature moderated content from verified publishers and content creators. Snap has tried to stay ahead of misinformation, organizing an internal task force ahead of President Joe Biden’s inauguration last year to head off the spread of erroneous or misleading content on its platform.- Snapchat Rolls Out a New Way for Creators to Make Money - dot.LA ›
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Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
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