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XLA Venture: M13’s Carter Reum On His New $400 Million Fund and How Web3 Will Change Business

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On this episode of the LA Venture podcast, M13 co-founder Carter Reum talks about the firm's new $400 million fund and how he aimed to create a different kind of venture firm.
With Fund III, Reum said M13 is writing $8 to $15 million checks across fintech, healthcare, food and real estate. But another market Reum has his eye on is the evolving creator economy and the ways that the next iteration of the web is changing businesses’ relationships with consumers.
“You think about collective ownership. You think about democratization, both on the creator side and the investing side. And so there's a lot of great companies and we say ‘just be thinking about how those things are going to affect your business’.”
Reum said that things like Web3, crypto and NFTs have exploded and are already affecting companies. Being a firm in L.A. has positioned them right at the forefront of these changes.
“Whether they're in fintech or healthcare, or food or real estate, they need to understand media and content and brand and influence. Those things are indigenous to L.A. They grow like palm trees here, right?”
Reum and his brother Courtney started off as investment bankers at Goldman Sachs, and eventually left to start a consumer company together. That experience put the pair in touch with many entrepreneurs. Inspired by some of their new contacts, the two decided to sell their company and strike out as angel investors.
"We really just kind of looked around and said, 'you know, the whole world's being disrupted and evolving. We think venture needs to revolve as well'," said Reum.
The brothers began M13 with a different approach from other VCs, Reum said. Instead of trying to pick winners, they decided to focus on making them.
To Reum, that means making sure companies succeed not based off one single decision, but an amalgamation of choices. A key hire or a big PR moment can be signs of step-change growth, but he said it’s more important to help founders make better day-to-day decisions.
"We help them avoid bad decisions, because the definition of entrepreneurship is being asked every single day to do something you've never done before," said Reum.
Out of its first fund, M13 helped bring about 11 companies now valued at over $1 billion each.
Reum credited the success to his luck in coming across talented founders and gut instinct.
"We live by this mantra that ‘if it's not a hell yeah, it's a hell no’," said Reum. "Our biggest winners were always the ones that we just had a meeting [with]. We just saw the pattern. There was something about that meeting, we just said, 'Hell yeah, let's do this’."
After proving itself with its first fund, M13 was then able to repeat its success with its Fund II. At the time, Reum was planning his wedding with celebrity Paris Hilton and fundraising simultaneously.
"Maybe I should have changed the timing of those two things a little bit,” he said. “Maybe not the wedding–at least the fundraising?"
dot.LA Engagement Fellow Joshua Letona contributed to this post.
Hear the full episode by clicking on the playhead above, and listen to LA Venture on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.
- M13 Is Launching a $400 Million Third Fund - dot.LA ›
- LA Venture: How M13's Anna Barber Puts Local Startups First ›
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Meet Surf Air Mobility, the Startup Trying To Electrify Air Travel
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
The airline industry is a notoriously terrible polluter, with large carriers struggling to find ways to limit the more than 915 million tons of carbon emissions produced by their industry each year.
Yet some startups, like Hawthorne-based Surf Air Mobility, are looking to the electrification of air travel as a possible solution. On Wednesday, Surf Air announced it will go public by merging with blank-check company Tuscan Holdings Corp and Florida-based commuter airline Southern Airways, in a deal that values the combined company at $1.42 billion. The transaction is expected to raise up to $467 million, giving Surf Air much-needed capital to expand its vision for a fully electric airline.
Co-founded by CEO Sudhin Shahani and Chief Brand Officer Liam Fayed in 2012, Surf Air is a charter flight service with an electrified twist. Its single-engine, eight-seater Pilatus PC-12 aircraft is capable of a 2,150-mile flight range and a max speed of 330 miles. While that’s not as long nor as fast as most major commercial airplanes, it suits the carrier’s regional flights between local airports across the country, which are available to members who pay a starting rate of $199 per month.
Surf Air has stacked a notable slate of investors and advisors in recent years. Chairman Carl Albert is an airline industry veteran; he was CEO of turboprop charter airline Wings West before it was acquired by American Airlines and also ran manufacturing outfit Fairchild Aircraft for a decade. Other notable investors include billionaire businessman and Los Angeles mayoral candidate Rick Caruso, banking heir Alexandre de Rothschild and Facebook co-founder Eduardo Saverin, as well as local venture firms M13, Plus Capital and TenOneTen Ventures.
Though Surf Air has been eyeing an IPO since 2020, Shahani told Bloomberg that the startup’s business really took off during the pandemic, when many travelers who could afford charter flights were eager to skip larger, more crowded planes and airports. The newly merged company expects to generate roughly $100 million in revenue across all of its business units in 2022, it said Wednesday. “We’ve grown 50% last year to this year,” Shahani told Bloomberg.
The company aims to electrify all of its regional flights through the development of both an original hybrid and electric powertrain, which it can use to retrofit turboprop aircraft like its fleet of Cessna Grand Caravans and create fully electric planes. It also hopes to expand to more terminals—something that will be aided by the merger with Southern Airways, which serviced 39 cities and 300,000 customers last year.
Surf Air says that if it achieves that vision, it’ll be able to completely neutralize its emissions while reducing operating costs by half. Right now, Surf Air says its hybrid planes in action are producing half the emissions of a standard flight while saving about a quarter of the cost. The company doesn’t have a deadline on when its fully electric powertrain will be ready, but announced a deal Thursday with aircraft developer AeroTEC and propulsion firm Magnix to make more hybrid electric powertrains for its Cessnas, which could speed up the timeline.
Surf Air’s competitors in the realm of flight electrification include Textron, Cape Air and NASA, which started testing electric planes two years ago. Another airline, Hawaiian Air, is invested in a company that makes electric sea gliders, while Boeing is also testing electric planes. According to a recent report from the National Renewable Energy Laboratory, there are 170 similar projects underway.
“We believe deploying hybrid electric propulsion technology on existing aircraft at scale will be the most significant step we can take toward decarbonization of aviation in this decade,” Shahani said in a statement Wednesday. “We’re at a moment when the increasing consumer demand for faster, affordable, and cleaner regional travel will be met with [Surf Air]’s electrification ecosystem to accelerate the industry’s adoption of green flying.”
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Ranavat’s Founder on How Pregnancy and Ayurveda Inspired Her to Start Her Skincare Company
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
On this episode of Behind Her Empire, Michelle Ranavat talks about how pregnancy and traditional ayurvedic remedies inspired her to start her skincare company, and how she grew it without relying on outside funding.
Ranavat started her company at 35, after giving birth to two kids. Her maternity leave allowed her to step back from the day-to-day worries of life at work. She found herself diving into Ayurvedic postpartum rituals. Around the same time, she noticed some of her hair started falling out and was paying attention to the ways her skin was changing. That inspired her to do something about it.
“I think I was in the frame of mind that I was discovering and thinking about, ‘Oh, that's kind of an interesting idea’, or ‘Why isn't there a product?’ and I had the time, in many ways, and the clarity because I wasn't in a day to day job,” she said.
Ranavat began working on a product, and used her last name for her fledgling company. Its first big launch brought positive feedback from prospective customers, but she didn't want to stop there. Instead, she said, she looked closely at what people said could make the product better.
“I think the product was good. I think that I just got better at formulating [it],” she said. “And so I didn't feel bad about letting go. Because I knew I was working towards something better.”
Ranavat was one of the first companies to bring Ayurvedic practices to skincare, focusing first on a variety of hydrating masks and mists.
“Early on, I didn't have amazing packaging [or] a great brand story, but I think the brand story and the concept and the area in which we were trying to educate and push in the whitespace that existed was massive,” said Ranavat.
Out of the gate, Ranavat got interest from Neiman Marcus, Nordstrom and Credo Beauty, among other big retailers. At the time, the brand didn’t have much of a social media following or a cadre or influencers to boost it. But its unique story got it some early press, and that helped it build a following – even from some in the South Asian community who may not be accustomed to paying for a product they’re used to making themselves, Ranavat said.
“I think it's a hard sell, honestly, to a South Asian community. Because they're like, ‘Oh, I make it at home’, or ‘I don't really typically spend this much on my beauty’,” she said. “But we actually had an amazing response. And a lot of the responses were like, ‘Man, I don't usually spend this much. But let me tell you, this works‘.”
Ranavat said the rise of her company didn’t happen without some mistakes along the way. But she reminds herself that feeling is only finite and that nothing needs to be perfect.
“I don't think anyone really is making a mistake unless they are feeling like they're stuck in their ways and they can't evolve,” she said.
Hear more of the Behind Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radioor wherever you get your podcasts.
dot.LA Audience Engagement Fellow Joshua Letona contributed to this post.
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
TikTok Reportedly Considering Push Into Video Games
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
TikTok reportedly plans to make a major push into gaming, with the social media giant said to be already testing video game features on its app.
The Culver City-based video-sharing platform, which is owned by Chinese tech company ByteDance, has conducted tests that let users in Vietnam play games within its app, Reuters reported Thursday. TikTok aims to roll out gaming more widely in Southeast Asia, possibly as soon as the third quarter of this year, according to the report.
When reached by dot.LA for comment, a TikTok spokesperson denied that the company is testing games in Vietnam, but declined to say whether it is testing games in other countries or if it plans to expand into gaming more widely. They added that the firm is always considering new features for its users.
According to TikTok, the only game currently available to users on its platform is Zynga's "Disco Loco 3D,” a music and dance challenge mini-game that launched in November. Reuters, however, reported that TikTok’s ambitions extend beyond mini-games limited to basic game play and short play times.
TikTok—already the world’s most popular website and most downloaded app—could use video games to drive even more user engagement and advertising revenue. The video game industry has seen revenues skyrocket since the pandemic and is especially popular among millennial and Gen Z consumers, who make up a huge part of TikTok’s user base.
Other social media companies, including Santa Monica-based Snap, have already incorporated video games into their apps. Streaming giant Netflix has also pushed into gaming, adding more than a dozen mobile titles as part of its strategy to hang onto subscribers.
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.