Snapchat Is Rolling Out Real-Time Pricing and Purchasing to Its AR Shopping Lenses

Molly Wright

Molly Wright is an intern for dot.LA. She previously edited the London School of Economics' student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA's Daily Bruin.

Snapchat Is Rolling Out Real-Time Pricing and Purchasing to Its AR Shopping Lenses
Image from Shutterstock

Snap is upping its game when it comes to both augmented reality and ecommerce.

The Santa Monica-based social media giant has launched a series of updates to its Snapchat app’s AR shopping experience, including easier-to-use features for consumers and real-time analytics for brands and retail partners, as reported by Techcrunch and Adweek.

The updates to Snapchat’s AR Shopping Lenses—which deploys AR technology to allow shoppers to virtually try on clothing, makeup, jewelry and accessories—will provide users with enhanced product information such as real-time prices and item descriptions, as well as direct links to purchase items via the shopping tool’s Lens Product Cards.

The upgraded shopping experience benefits brands and retailers, too, by offering real-time analytics linked directly to companies’ product catalogs. Brands and retailers can now access instant data on what products resonate with users the most—specifically with Snapchat’s younger, online shopping-focused population. Brands can then develop ad-targeting strategies and future products based on this data.

As TechCrunch reports, Snap beta-tested its new AR Shopping Lens features with more than 30 brands, with Snapchat users “trying on” products over 250 million times. The features appeared to test quite well; cosmetics brand Ulta Beauty reported $6 million in incremental purchases through Snapchat and 30 million virtual try-ons within a two-week period. Likewise, MAC Cosmetics reported 1.3 million try-ons and an increase in purchases among women, brand awareness and purchase intent.

Snap has looked to make shopping an integral part of its app. Last year, Snapchat upgraded a feature that allows users to “scan” an item, such as a friend’s jacket, using their Snap Camera, which then populates recommendations from hundreds of brands. Snap also updated their Lens Web Builder, which will allow brands to upload products onto AR Shopping Lenses in a matter of minutes, according to the company.

“Augmented reality is changing the way we shop, play and learn, and transforming how businesses tell their stories and sell their products,” Snap chief business officer Jeremi Gorman told TechCrunch. Gorman added that the revamped AR Shopping Lenses will enable brands to better sense “which products resonate with Gen Z and millennial audiences.”

Subscribe to our newsletter to catch every headline.


March Capital Raises $650 Million Fund to Invest in AI Startups

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to and find him on Twitter @Samsonamore.

March Capital Raises $650 Million Fund to Invest in AI Startups
March Capital founder Jamie Montgomery. Illustration by Dilara Mundy.

Santa Monica-based venture outfit March Capital announced Feb. 3 that it raised its largest fund to date, a $650 million investment vehicle that will be used to back up to 15 startups focused on delivering new uses of artificial intelligence.

Read moreShow less

The Three Best Ways to Work With Your Startup Board

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

The Three Best Ways to Work With Your Startup Board

When launching and running a startup, your board of directors is one of your most valuable assets. If you already understand why you need a board and how to structure your board, it may be tempting to think you can cross that item off the list. But building a board is just the beginning. Now you’ve got to get down to business—together.

Read moreShow less

This Week in ‘Raises’: Saviynt Lands $205M, Pagos Secures $34M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Saviynt Lands $205M, Pagos Secures $34M
This Week in ‘Raises’:

While it was a slow week of funding in Los Angeles, security vendor Saviynt managed to score $205 million that will be used to meet the company’s growing demand for its converged identity platform and accelerate innovation.

Read moreShow less