Swipe Right for Your Next Concert: Snapchat Partners with Ticketmaster
Molly Wright is an intern for dot.LA. She previously edited the London School of Economics' student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA's Daily Bruin.
Snap and Ticketmaster are making it easier to “match” with your next post-pandemic concert experience.
On Wednesday, the Santa Monica-based social media firm unveiled a partnership with the ticketing marketplace to curate local concerts and events based on users’ specific tastes. The recommendations will live as a feature inside of the Snapchat app called Ticketmatcher Mini.
To determine the events that users may be interested in, Snapchat will invite them to take a survey which allows the app’s algorithm to gauge the artists and performers that align with their tastes. The new feature includes a Tinder-esque design that lets users swipe left or right on shows in their area; upon swiping right, users can see if any of their Snapchat friends also liked the event.
The social media aspect then comes into play, as users can invite their Snapchat friends to attend an event with them, start a “guest list” for the event and post the show directly to their story. Users can then purchase tickets to the event through Ticketmaster’s website. Snapchat will also highlight upcoming concerts and events in a user’s area through its Snap Maps feature.
Last summer, Snap journeyed into the music space by partnering with Universal Music Group to make the music label’s catalog available for use in Snapchat users’ snaps.
Earlier this week, Snap announced a new feature that will provide content creators with a cut of advertising revenues in exchange for running ads in their Snapchat stories.
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Molly Wright is an intern for dot.LA. She previously edited the London School of Economics' student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA's Daily Bruin.
