Swipe Right for Your Next Concert: Snapchat Partners with Ticketmaster

Molly Wright

Molly Wright is an intern for dot.LA. She previously edited the London School of Economics' student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA's Daily Bruin.

Snapchat Ticketmaster
Image courtesy of Ticketmaster

Snap and Ticketmaster are making it easier to “match” with your next post-pandemic concert experience.

On Wednesday, the Santa Monica-based social media firm unveiled a partnership with the ticketing marketplace to curate local concerts and events based on users’ specific tastes. The recommendations will live as a feature inside of the Snapchat app called Ticketmatcher Mini.


To determine the events that users may be interested in, Snapchat will invite them to take a survey which allows the app’s algorithm to gauge the artists and performers that align with their tastes. The new feature includes a Tinder-esque design that lets users swipe left or right on shows in their area; upon swiping right, users can see if any of their Snapchat friends also liked the event.

The social media aspect then comes into play, as users can invite their Snapchat friends to attend an event with them, start a “guest list” for the event and post the show directly to their story. Users can then purchase tickets to the event through Ticketmaster’s website. Snapchat will also highlight upcoming concerts and events in a user’s area through its Snap Maps feature.

Last summer, Snap journeyed into the music space by partnering with Universal Music Group to make the music label’s catalog available for use in Snapchat users’ snaps.

Earlier this week, Snap announced a new feature that will provide content creators with a cut of advertising revenues in exchange for running ads in their Snapchat stories.

mollywright@dot.la

Subscribe to our newsletter to catch every headline.

Cadence

Energy Shares Wants to Offer You a Chance to Invest in Green Energy Startups

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Energy Shares Wants to Offer You a Chance to Invest in Green Energy Startups
Photo by Red Zeppelin on Unsplash

The Inflation Reduction Act contains almost $400 billion in funding for clean energy initiatives. There’s $250 billion for energy projects. $23 billion for transportation and EVs. $46 billion for environment. $21 billion for agriculture, and so on. With so much cash flowing into the sector, the possibilities for investment and growth are gigantic.

These investment opportunities, however, have typically been inaccessible for everyday retail investors until much later in a company’s development–after an IPO, usually. Meaning that the best returns are likely to be captured by banks and other institutions who have the capital and financing to invest large sums of money earlier in the process.

That’s where Pasadena-based Energy Shares comes in. The company wants to help democratize access to these investment opportunities and simultaneously give early-stage utility-scale energy projects another revenue stream.

Read moreShow less

How These Ukranian Entrepreneurs Relocated Their Startups to LA and Found Success

Aisha Counts
Aisha Counts is a business reporter covering the technology industry. She has written extensively about tech giants, emerging technologies, startups and venture capital. Before becoming a journalist she spent several years as a management consultant at Ernst & Young.
How These Ukranian Entrepreneurs Relocated Their Startups to LA and Found Success
Joey Mota

Fleeing war and chasing new opportunities, more than a dozen Ukrainian entrepreneurs have landed in Los Angeles, finding an unexpected community in the city of dreams. These entrepreneurs have started companies that are collectively worth more than $300 million, in industries ranging from electric vehicle charging stations to audience monetization platforms to social networks.

Dot.LA spent an evening with this group of Ukrainian citizens, learning what it was like to build startups in Ukraine, to cope with the unimaginable fear of fleeing war, and to garner the resilience to rebuild.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending