In one of Anna Barber's first moves since taking over M13's year-old venture studio Launchpad, the former Techstars managing director is opening up applications for its first founders-in-residence program.

Funded by PepsiCo, one of the world's largest beverage companies, the 12-week program is aimed at founders and entrepreneurs with backgrounds in food, nutrition or consumer products.

Unlike traditional VC funds that invest in other founders, the venture studio starts companies of its own. The model has become increasingly popular.

Barber says she wants to cultivate wellness companies that are accessible to most consumers and envisions a range of applicants, from serial founders to health and wellness experts without startup experience.

"It could open up the opportunity to people that might not have previously considered it," Barber said. "There's always a gap between when you decide to start something and when you raise capital and can pay yourself. This will allow you to begin the founder journey immediately."

Barber, who joined M13 two weeks ago, said Launchpad is looking to build companies like Rae, the women's wellness brand that stocks supplements in Target, Athropologie and Urban Outfitters. It was the first startup to be internally incubated at M13.

Since the studio began last year, three companies have launched in partnership with Procter and Gamble Ventures — skincare companies OPTE and Bodewell along with menopause supplement brand Kindra.

"It's not enough to invest capital in companies," Barber said. "We really need to help them grow faster by asking and answering the right questions, and to give them unfair advantages in the form of knowledge and access and platform."

The program, which begins in March, provides $10,000 monthly stipends to 12 individuals. Applications are slated to close Jan. 4.

Anna Barber, who has served as a mentor to countless early startup founders and headed the Techstars LA Accelerator for the past three years, is leaving to become the first head of M13's venture studio and a partner at the firm.

"I was not looking for a new role, but you literally couldn't design a more perfect opportunity for me," Barber said. "It was too good to pass up."

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As early investors in buzzy startups like Lyft, SpaceX, Pinterest and Ring, Courtney and Carter Reum have gained a reputation as successful venture investors. Now they are devoting some of their attention and dollars to a decidedly lower tech investment: trading cards. After dabbling in cards as a hobby since they were kids growing up in the Midwest, the brothers want to use what they have learned as VCs to start a fund to procure undervalued cards they hope will someday score big returns.

"Applying that kind of rigor to something that has usually been done by young kids or emotion...I think that's how you get unfair advantages and outlier results," explained Courtney Reum. "I don't want to just dabble a couple hours a week. I want to be with people who really want to actually do this in an analytical way."

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