creator economy

Social video app Triller's parent company TrillerNet announced two acquisitions Wednesday, along with a new CEO.

The startup acquired Palo Alto-based Amplify.ai, which offers brands an AI chatbot tool to interact with consumers. It was previously integrated into Triller and will now become a wholly-owned subsidiary of TrillerNet, which says it will use the tool to "offer brands and advertisers a unique, fully comprehensive branded content experience, starting with influencer-created short-form content from [Triller] which is pushed through the wider internet while using Amplify's AI tools to properly match the content to consumer," according to a statement.

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NFTs (non-fungible tokens) are a novel form of ownership that could rejigger the financial landscape for creators. Even if the market for some of them proves frothy, this blockchain-based technology presents a unique way for artists to make money and engage their fans. With experimentation already underway, the gates are open for them to do what they do best: get creative.

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