creator economy

creator economy

Provided by Ajib

When Jamel Ajib was 13, he got hooked on YouTube videos of people backflipping on trampolines. The clips inspired the Clovis, Calif., native to try the tricks himself—and even though it took a while to land his first flip, he’s stuck with the hobby over the last five years.

Now 18, Ajib is the one performing flips, pranks and other stunts on YouTube, racking up more than 826,000 subscribers on the most popular of his multiple channels. And according to new data from Santa Monica-based Famous Birthdays, Ajib—who also goes by Juju—saw his popularity surge during the month of April.

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Photo by Szabo Viktor on Unsplash

Creator economy startup Jellysmack has acquired AMA Digital, a Chicago-based YouTube analytics company, for an undisclosed amount.

Jellysmack said Tuesday that it will use AMA’s data analytics to boost its creator program, which helps roughly 500 content creators grow their audiences and revenues. The company, which has more than 120 employees in Los Angeles and partners with over 80 L.A.-based creators, uses A.I. technology, proprietary data and video editing tools to optimize and launch videos on YouTube, TikTok, Snapchat and other platforms.

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Image courtesy of Superjoi

Fintech startup Superjoi, which lets fans fund creators’ content projects, has raised $2.5 million in pre-seed funding.

Superjoi raised the funding from fintech-focused investors including Ascension Ventures, QED Investors, Systema VC, Tomahawk and Modern Venture Partners. The round also included participation from senior leadership at e-commerce platform Shopify, fintech firm Revolut and Los Angeles-based live-in accelerator Launch House.

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