Glendale-Based ServiceTitan Adds Landscaping to Its Platform for Trades Workers

Bernard Mendez
Bernard Mendez is an editorial intern at dot.LA. He attends UCLA, where he is pursuing a bachelor’s degree in applied mathematics. Mendez was previously an editor at the Daily Bruin, the student newspaper at UCLA.
Glendale-Based ServiceTitan Adds Landscaping to Its Platform for Trades Workers
Photo by Daniel Watson on Unsplash

A platform built for the millions of contractors and blue-collar tradespeople, ServiceTitan has become a giant.

Built by the children of immigrant trades workers, the Glendale-based company picked up Aspire Software, adding landscaping to its software platform for residential and commercial contractors. ServiceTitan also raised $200 million in Series G funding.


Wednesday's moves bring the ServiceTitan's valuation to $9.5 billion, making it one of the most valuable startups in Southern California. The funding round was led by Thoma Bravo, a leading software investment firm.

The software company had a $500 million round of funding four months ago in March and acquired ServicePro, a software company for the pest control industry, in February.

ServiceTitan's software is targeted toward tradespeople and offers a wide toolkit of software for contractors, like scheduling, invoicing and marketing.

Ara Mahdessian and Vahe Kuzoyan founded the company in 2012, inspired by their parents who worked tirelessly but didn't have the software or system to track their business.

"Our parents' businesses were still frozen in time," Mahdessian, who immigrated to the U.S. from Iran as a child, told dot.LA in March. "All this hard work that they were doing, much of it was unnecessary. We could automate it for them."

ServiceTitan said it has grown 50% over the last 12 months. Demand for home improvement services surged during the pandemic as office workers set up at their residences.

"Both Aspire and ServiceTitan were born out of a desire to improve the lives of contractors who work tirelessly to serve their communities, but who have historically been underserved by technology," Mahdessian said in a press release.

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Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage
Courtesy of Greater Good Health

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Minnie Ingersoll
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PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

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David Shultz

David Shultz is a freelance writer who lives in Santa Barbara, California. His writing has appeared in The Atlantic, Outside and Nautilus, among other publications.

Rivian Stock Roller Coaster Continues as Amazon Van Delivery Faces Delays
Courtesy of Rivian.

Rivian’s stock lost 7% yesterday on the back of news that the company could face delays in fulfilling Amazon’s order for a fleet of electric delivery vans due to legal issues with a supplier. The electric vehicle maker is suing Commercial Vehicle Group (CVG) over a pricing dispute related to the seats that the supplier promised, according to the Wall Street Journal.

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