Whatnot Teams With UFC Fighter Jorge Masvidal to Sell Sports Collectibles

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

​UFC Jorge Masvidal is teaming with Whatnot to start his own shopping channel.

Whatnot has entered the octagon.

The Marina del Rey-based livestream shopping platform announced a partnership with mixed martial artist Jorge Masvidal on Monday that will see the UFC fighter launch his own shopping channel on Whatnot.


Masvidal will go live weekly on the channel, called The BRKRZ, to auction off items such as UFC trading cards and his own collection of merchandise. The channel will also include appearances by other professional fighters, and aims to give viewers an inside look at Masvidal’s life as he trains and travels for fights.

While Whatnot got its start as a marketplace for geeky collectables like Pokémon cards and Funko Pops, the partnership with Masvidal speaks to its recent efforts to grow its audience among sports fans. Whatnot’s celebrity investors include athletes like NBA player Andre Iguodala and YouTuber-turned-boxer Logan Paul.

“Sports cards and memorabilia have been the top category on the platform since we launched it in early 2021, and we are thrilled to welcome Jorge and his team as an official sports partner,” said CEO Grant Lafontaine in a statement.

In September, Whatnot attained unicorn status by raising a $150 million Series C round at a $1.5 billion valuation. That deal capped off a prolific year of fundraising for the startup that saw it raise a $20 million Series A round and $50 million Series B round.

Subscribe to our newsletter to catch every headline.

How Women’s Purchasing Power Is Creating a New Wave of Economic Opportunities In Sports

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

How Women’s Purchasing Power Is Creating a New Wave of Economic Opportunities In Sports
Samson Amore

According to a Forbes report last April, both the viewership and dollars behind women’s sports at a collegiate and professional level are growing.

Read moreShow less
https://twitter.com/samsonamore
samsonamore@dot.la
LA Tech Week Day 5: Social Highlights
Evan Xie

L.A. Tech Week has brought venture capitalists, founders and entrepreneurs from around the world to the California coast. With so many tech nerds in one place, it's easy to laugh, joke and reminisce about the future of tech in SoCal.

Here's what people are saying about the fifth day of L.A. Tech Week on social:

Read moreShow less

LA Tech Week: How These Six Greentech Startups Are Tackling Major Climate Issues

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

LA Tech Week: How These Six Greentech Startups Are Tackling Major Climate Issues
Samson Amore

At Lowercarbon Capital’s LA Tech Week event Thursday, the synergy between the region’s aerospace industry and greentech startups was clear.

The event sponsored by Lowercarbon, Climate Draft (and the defunct Silicon Valley Bank’s Climate Technology & Sustainability team) brought together a handful of local startups in Hawthorne not far from LAX, and many of the companies shared DNA with arguably the region’s most famous tech resident: SpaceX.

Read moreShow less
https://twitter.com/samsonamore
samsonamore@dot.la
RELATEDEDITOR'S PICKS
Trending