Salon Booking App Boulevard Brings in $70M

Kristin Snyder

Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Salon Booking App Boulevard Brings in $70M
Courtesy of Boulevard

Boulevard, a salon booking and payment platform, has raised $70 million in new funding.

The Los Angeles-based company’s Series C round was led by Point72 Private Investments, with Toba Capital, Index Ventures, Bonfire Ventures, BoxGroup and VMG Partners joining the raise. Point72 Private Investments’s Eddie Kang will join Boulevard’s board of directors.


The new funds will go toward expanding engineering and development teams as the company plans to enhance the tools offered on its platform. Additionally, Boulevard intends to explore new self-care verticals. While the self-care industry reevaluated its techniques during the COVID-19 pandemic, Boulevard co-founder and CEO Matt Danna told dot.LA in an email that the company saw significant growth as more consumers prioritized self-care appointments like skin treatments and haircuts.

“The entire self-care industry has not only bounced back from the pandemic but came back even stronger,” Danna said. “The one thing that we’ve learned is that self-care is not considered ‘optional’ anymore.”

Launched in 2016, Boulevard aimed to digitize the antiquated methods many salons used to book clients. A funding influx two years ago helped it establish a national presence, and it now serves 25,000 professionals across 2,000 salons. Series B funding put the company at a $225 million valuation, and Danna said the new cash nearly triples that number. The company saw a 188 percent year-over-year increase in annual recurring revenue in 2021.

Danna said consumers often seek instant gratification, so online appointment scheduling, messaging and payments can simplify the self-care process.

Los Angeles is experiencing a venture capital slowdown, but booking platforms have thrived over the past few years. Companies like Booksy and Fresha have seen large funding rounds as the self-care industry continues to grow. Covid changed how salons approach business, and platforms like Boulevard are responding to the industry bouncing back. Danna said businesses looking to use new technology to revitalize their processes helped Boulevard grow over the past few years.

“The pause that occurred in 2020 with the shutdown also allowed many self-care businesses to focus on how to interact with their clients more efficiently and how to engage online,” Danna said. “It was a much-needed wake-up call for some of the last holdouts to digitize their businesses.”

https://twitter.com/ksnyder_db

Subscribe to our newsletter to catch every headline.

Cadence

Office Hours: Former Lawyer Turned CEO Diankha Linear on Cultivating Community

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

​Diankha Linear
Diankha Linear

On this episode of Office Hours, Community CEO Diankha Linear joins host Spencer Rascoff to discuss her foray into the startup world and the strategic approaching to scaling up.

Read moreShow less
https://twitter.com/spencerrascoff
https://www.linkedin.com/in/spencerrascoff/
admin@dot.la

LA Tech ‘Moves’: Dreamscape, LinQuest and PetDX Gain New CEOs

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Dreamscape, LinQuest and PetDX Gain New CEOs

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

***

Read moreShow less

This Week in ‘Raises’: ADARx Pharmaceuticals Lands $46M, PLAI Labs Scores $32M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: ADARx Pharmaceuticals Lands $46M, PLAI Labs Scores $32M
This Week in ‘Raises’: ContractSafe Inks $27.5M, Deal Box Collects $125M

A local RNA base-editing platform raised fresh funding to advance its drug development pipeline, while a local Web3 company founded by former MySpace and Jam City founders Chris DeWolfe and Aber Whitcomb scored funding to build out an artificial intelligence backed by generative AI that allows users to create and upload their own digital assets to the game.

***

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending