Retail is now live streaming.

Popshop Live, which raised $3 million led by Floodgate and Abstract Ventures, wants users to shop on their phones as if they're browsing through products and interacting with clerks in a store. The live-streaming service takes a new twist on home shopping.

Launched last year by CEO and founder Danielle Li, Popshop Live will use the funds to help build out its audience as the company tries to convince shop owners to set up mini-studios inside their businesses. In all the company has raised $4.5 million.

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Fiction Riot, the L.A.-based entertainment company behind mobile streaming app Ficto, raised $250,000 this week. Chief executive Mike Esola says the company has intentionally grown slowly, eschewing venture capital in favor of incremental fundraising from family offices, institutions and friends and family.

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No matter how challenging, if given the choice, Jason Kilar, founder of Hulu and current CEO of WarnerMedia, says he would willingly disrupt the way television and film was distributed, all over again.

Listen to Kilar's account of building a business during the burgeoning days of the internet, the early, tumultuous times at Hulu, his predictions about where media and entertainment are heading — and a missed opportunity he wishes he had captured.

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