Every venture capital fund likes to insist that they are unique even though they usually all operate from the same playbook. The Fund, which quietly launched in Los Angeles earlier this year — two years after starting in New York — is actually different.

It is a venture fund for those who eschew venture funds. No professional investors are allowed, there is no full-time staff, and it charges a reduced management fee.

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Retina, a Santa Monica startup that provides e-commerce companies like Dollar Shave Club and Madison Reed predictions of consumer behavior based on algorithms, announced on Wednesday that it has raised $2.5 million in funding led by Crosscut Ventures.

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Los Angeles is in the midst of a once-in-a-generation moment.

Last year, Schroders Global Cities Index ranked Los Angeles as the most economically vibrant city in the world and the best city for investment. Our metropolitan economy is the world's third largest in economic performance. And in six years we have cut the unemployment rate by more than half.

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