Instagram Rival Dispo Is Likely to Be Valued at $100M or More

Francesca Billington

Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.

Instagram Rival Dispo Is Likely to Be Valued at $100M or More

It seems like everyone wants to get their hands on David Dobrik's new photo app Dispo — investors included.

Days after launching a beta version of the platform, the Los Angeles startup was also in talks with investors including Andressen Horowitz, Sequoia Capital and Benchmark to raise a Series A round likely to value Dispo at $100 million, if not more, a source familiar with the talks confirmed. The news was first reported by The Information.


The startup co-founded in 2019 by YouTube personality Dobrik and Natalie Mariduena raised $4 million last October in a round led by Reddit co-founder Alexis Ohanian's venture fund, Seven Seven Six. Celebrity investors like The Chainsmokers and Sofia Vergara, and Lime's CEO Wayne Ting, also joined in.

Last weekend, the app picked up new momentum when an updated version launched for 10,000 invite-only users and created a buzz in Japan "overnight."

The splashy debut is a testament to 24-year-old Dobrik's hunch that his Gen Z fanbase is eager to embrace a different type of photo-driven app — one that isn't hinged on instant gratification like Instagram or Snapchat. He got the idea watching friends pour over how they looked before taking pictures at L.A. parties.

Dispo's app operates like a plastic disposable camera. After capturing images using their phone cameras, users have to wait 24 hours until their photos "develop." But that app isn't just another platform for taking pictures, like Huji or VSCO. Its newest function lets users post their pictures through Rolls, like rolls of film, that other users can view from the app.

Ahead of a potential Series A, the company has also been growing its team. TJ Taylor, former executive of the dating app Raya was named VP of Community and Michael Shillingburg from the TikTok-adjacent app Byte was hired to work on design.

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