‘It Was Too Good to Pass Up’: Why Anna Barber Is Moving from Techstars to M13

‘It Was Too Good to Pass Up’: Why Anna Barber Is Moving from Techstars to M13

Anna Barber, who has served as a mentor to countless early startup founders and headed the Techstars LA Accelerator for the past three years, is leaving to become the first head of M13's venture studio and a partner at the firm.

"I was not looking for a new role, but you literally couldn't design a more perfect opportunity for me," Barber said. "It was too good to pass up."


Unlike traditional VC funds that invest in other founders, a venture studio starts companies of its own. The model has been increasingly popular and the Santa Monica-based firm rolled out its studio, Launchpad, last year. Its first company is Rae, a line of affordable women's wellness products available at Target, Anthropologie and Urban Outfitters.

Barber says the studio model is appealing, especially at M13, because the firm can use its extensive network of connections with corporate partners to help young startups get a toehold with consumers.

"I think we're in a time where it's easy to start a company but hard to build a great company," she said. "It's easier to get to market, but harder to compete."

Barber said she was attracted to M13 because it truly wants to support founders, and most of its partners were operators before they were investors. Co-founders Courney and Carter Reum started the firm after they sold their spirits business. Gautum Gupta, a San Francisco-based partner, started NatureBox, a digitally native brand of snacks.

"They have a high degree of empathy for founders," Barber said.

Barber will be one of three female partners and she said the firm's efforts to have a diverse workforce and invest in underrepresented founders was also important. She also cited M13's culture as a reason for making the switch.

"Everyone is really nice," Barber said. "It's filled with kind people. That's something I look for."

Barber started her career as a corporate lawyer and was a strategy consultant at McKinsey & Company. She moved to tech in 1999, just as the dot-com bubble was bursting, as an executive at two ecommerce startups, Petstore.com and Rentanything.com.

Barber will retain her role as a partner at the Fund LA, the early stage fund of local founders and operators, which she helped start earlier this year. (M13 is a limited partner.) She also hopes to continue to be a mentor for Techstars, noting that members of the accelerator often say they are part of "Techstars for life."

During these COVID times, starting a new job comes without the rituals of figuring out a different commute or decorating a new workspace. When Barber starts her new role December 1st, she will be working from the same place she has since the pandemic began – her house in the Valley.

"I'll be logging into Zoom with a different email address, essentially," Barber said. "It doesn't feel like the massive shift that it actually is."

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