Liquid Death Files Paperwork to Raise $15 Million
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
Liquid Death, the bad-boy themed brand selling Austrian mountain water in tallboy cans, has had quite the life.
The unlikely Santa Monica company filed paperwork indicating it is raising nearly $15 million in additional equity funding. It says it has already raised about $10 million of that, according to paperwork filed Wednesday with the Securities and Exchange Commission.
Michael Cessario, the ad-man turned co-founder and CEO of Liquid Death, did not respond to emails seeking comment.
Liquid Death most recently raised $23 million of Series B venture funding from Convivialité Ventures, Velvet Sea Ventures and Uncommon Denominator in September at a pre-money valuation at $82 million, according to Pitchbook data. It also raised $10.1 million of Series A venture funding in February 2020 in a deal led by Velvet Sea Ventures at a pre-money valuation at $39.9 million.
Science Inc, a Santa Monica-based startup studio and early-stage venture fund, led the company's 2019 seed round at a $5 million valuation.
Featuring the slogan "Murder Your Thirst," Liquid Death sells its mountain water directly to consumers for $14.99 a case, not including shipping. It is also available in select 7-11 and Whole Foods locations.
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Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
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