Liquid Death Files Paperwork to Raise $15 Million

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Liquid Death Files Paperwork to Raise $15 Million

Liquid Death, the bad-boy themed brand selling Austrian mountain water in tallboy cans, has had quite the life.

The unlikely Santa Monica company filed paperwork indicating it is raising nearly $15 million in additional equity funding. It says it has already raised about $10 million of that, according to paperwork filed Wednesday with the Securities and Exchange Commission.

Michael Cessario, the ad-man turned co-founder and CEO of Liquid Death, did not respond to emails seeking comment.

Liquid Death most recently raised $23 million of Series B venture funding from Convivialité Ventures, Velvet Sea Ventures and Uncommon Denominator in September at a pre-money valuation at $82 million, according to Pitchbook data. It also raised $10.1 million of Series A venture funding in February 2020 in a deal led by Velvet Sea Ventures at a pre-money valuation at $39.9 million.

Science Inc, a Santa Monica-based startup studio and early-stage venture fund, led the company's 2019 seed round at a $5 million valuation.

Featuring the slogan "Murder Your Thirst," Liquid Death sells its mountain water directly to consumers for $14.99 a case, not including shipping. It is also available in select 7-11 and Whole Foods locations.

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