Ten companies. Three months. One Demo Day. But what makes the Techstars L.A. experience so transformative? And how will that translate to the current remote world? In this installment of dot.LA Dives In, we talk with Anna Barber, managing director of Techstars L.A., for a behind the scenes look at what the Class of 2020 can expect from the accelerator experience.
Meet the Techstars L.A. Class of 2020
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="cc070c5f773d48cb69efaccc58bc5a90"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/NaOLE9iIWSI?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>"We have had a (Techstars) that is all virtual for a few years now, so we had some precedent. Essentially what we are trying to do is bring that community, that connection, and all the learning and the value of mentorship, but just do it in a virtual environment with the same level of effectiveness," says Barber</p><p>Since the inception of Techstars L.A., Barber has been cultivating supportive environments for startups to grow. </p>
<p>Some of her favorite stories are the "before and after" transformations where, by the end of its journey, the company is almost unrecognizable. Many of the accelerator participants go on to raise seed rounds after an intense three months of iteration.</p><p>"The reason people are successful fundraising coming out of the program is because they do the work of understanding the drivers of their business and moving them so that investors can see they are building on a strong foundation, and therefore their business becomes investable," says Barber. "It's not because they build a fancy powerpoint or rehearse their pitch a lot. It's because they did the work."<br/></p><p><span></span>Barber <a href="https://dot.la/heres-the-one-thing-techstars-anna-barber-looks-for-in-founders-2646414750/particle-2" target="_blank">looks for a certain type of founder</a> that can undergo such a transformation. Each member of the Techstars L.A. 2020 class is there because Barber could envision herself working for their company. But what is it specifically that makes her say yes to a founder? Passion and an open mind.<br/></p><p>"I'm looking for that founder who literally can't be doing anything else because they can't rest until this thing that they've envisioned exists in the world," says Barber. "Then you couple that determination with a really open-minded viewpoint of how you get there. And a willingness to learn, and a willingness to be wrong."</p><p>In addition to her role at Techstars, Barber serves as a coach and strategic consultant to founders, as well as a partner at The Fund, an early stage venture capital fund made up of local founders and operators that <a href="https://dot.la/the-fund-los-angles-venture-capital-2645878184.html" target="_blank">expanded to L.A. this year</a>. With so much engagement in the local tech and startup community, it is no surprise that Barber has a specific vision for L.A. tech's future. Five to ten years down the line, she hopes for a Los Angeles that is contributing to the sustainability of our planet and for a community where diversity, equity and inclusion have become core components - and she plans to help make that vision a reality.</p><p>"I think, 'what is the change I want to see in the world and have L.A. be a leader?' I would love to see advances in sustainability, which I think is the pressing issue of our time," says Barber. "And I would love to see a Los Angeles where we have made meaningful progress on diversity, equity and inclusion — both on the funding side and the founding side."</p><p>Watch the full interview to learn more - in this conversation, we dive deep into how Techstars empowers startups to create impact, what it is about a founder that makes Barber say yes! and what she envisions for the future of L.A. tech. Get ready for an intriguing look at the L.A. startup scene from the woman uniquely positioned to help bring about that future.</p><p class="shortcode-media shortcode-media-youtube">
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="b3c1131bbffeafa5b7134553e41076cb"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/JrBrZxf_7Aw?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
<small class="image-media media-caption" placeholder="Add Photo Caption...">Anna Barber: Techstars and the Future of L.A. Tech</small>
<small class="image-media media-photo-credit" placeholder="Add Photo Credit...">
<a href="https://www.youtube.com/watch?v=JrBrZxf_7Aw&feature=youtu.be" target="_blank">www.youtube.com</a></small>
</p><p>---</p><p>
<em>Kelly O'Grady runs video and serves as the chief host & correspondent for dot.LA. Find her on Instagram <a href="https://www.instagram.com/kfogrady" target="_blank">@kfogrady</a> and email her at <a href="mailto:mailto:kelly@dot.LA">kelly@dot.LA</a>.</em></p>From Your Site Articles
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- Meet Techstars LA 2020 Class - dot.LA ›
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Every year, Anna Barber, managing director of Techstars LA, has to sift through around 1,000 applications and meet with hundreds of founding teams in order to select ten to go through the prestigious three month accelerator program that can serve as a crucial launching pad for very young startups.
So what does she look for above all else? Curiosity and a desire to ask hard questions.
"What I really mean by that is the willingness to look at things that you assume to be true and question them," Barber said. "Because the key to building a great business is constantly making tiny adjustments based on new information and sometimes big adjustments. If you lack the courage to question your own assumptions, you're never going to get there."
In addition to running Techstars LA since 2017, Anna Barber is a partner at The Fund, an early stage venture capital fund made up of local founders and operators that expanded to L.A this year. She has also served as a coach and strategic consultant to founders since 2013.
Barber says she wants founders to have a strong point of view, but they have to be willing to quickly shift and adapt as they learn new information.
To find out whether founders are willing to question their own assumptions, Barber asks how they know certain things they have asserted about their pitch are true.
"I get a lot of information from the answer," she said.
Another question Barber likes to ask is if a founder is wildly successful, what will the world look like in the future?
"What's so interesting is whether the founder answers that from the perspective of what they individually will be doing or what will happen with their customers," Barber explained. "The ones that focus on how the world will be different for their customers tell me that they're really deeply thinking about what their customer wants."
In addition to running Techstars LA since 2017, Barber is a partner at The Fund, an early stage fund made up of local founders and operators that expanded to L.A this year. She has also served as a coach and strategic consultant to founders since 2013.
Barber started her career as a corporate lawyer and was a strategy consultant at McKinsey & Company. She shifted to tech during the end of the dot-com bubble in 1999 as an executive at two e-commerce startups that were ahead of their time, Petstore.com and then Rentanything.com.
The fourth TechStars LA class started this week and will present at a Demo Day in October. Standouts from the previous three classes include Slingshot Aerospace, Blue Fever, Stackin, Fernish, Liquid, Dash Systems and Finli.From Your Site Articles
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When the founders who lead the ten young startups selected for the 2020 Techstars LA class begin their three month accelerator program Monday, they won't be gathering in the Mid-Wilshire office and shaking hands as every other class has done. Like the rest of us, they will be working at home because of the coronavirus. Dinners, meetings, socializing, and mentoring sessions will all be online.
"A big part of the magic of the program is the relationships that are from proximity and from everyone working together in the same space and so what we're doing is we're endeavoring to create as much as that connection in the virtual world as possible," said Anna Barber, managing director of Techstars LA.
<p>Barber is a big fan of Post-it notes and remembers several occasions where she's helped a founder arrive at an epiphany during a whiteboard session. That will not be possible this time around, but Barber wanted to try to replicate the experience as much as possible, so last week she and program manager Alex Karevoll rented a U-Haul truck and delivered whiteboards, Post-its, markers, and snacks to the new class, crisscrossing the city from Santa Monica to Encino and East L.A.</p><p>"We wanted to bring the Techstars experience to people at home," said Barber. "It was cool to see the different parts of L.A. that people are coming from."</p><p class="shortcode-media shortcode-media-rebelmouse-image image-crop-16x9">
<img type="lazy-image" data-runner-src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1MDU0Ni9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMzI0MDA3MX0.3P6oXtorZEaB_2nLyfJMXDCaSDXeNuvpwEqsKDPT_mA/image.jpg?width=1245&coordinates=0%2C57%2C0%2C134&height=700" id="a1a88" class="rm-shortcode" data-rm-shortcode-id="42fe0f9bfba2569b1ac8991b2fbea709" data-rm-shortcode-name="rebelmouse-image" />
</p><p>Coronavirus means many elements of Techstars will be different this year, though the basics remain the same; Ten startups will receive three months of intensive mentoring and then present at a Demo Day in October (which Barber still hopes will be in-person). Techstars invests $120,000 for a 6% cut of equity. <br/></p><p>Techstars LA companies have gone on to raise an average of more than $2 million of outside capital after the program. Standouts from the previous three classes include <a href="https://www.slingshotaerospace.com/" target="_blank">Slingshot Aerospace</a>, <a href="https://www.bluefever.com/" target="_blank">Blue Fever</a>, <a href="https://www.startstackin.com/" target="_blank">Stackin</a>, <a href="https://fernish.co/" target="_blank">Fernish</a>, <a href="https://www.poweredbyliquid.com/" target="_blank">Liquid,</a> <a href="http://www.dashshipping.com/" target="_blank">Dash Systems</a> and<a href="https://www.finliapp.com/" target="_blank"> Finli</a>. </p><p>The health and wellness category is dominant in this year's class with teams tackling teletherapy for intersectional communities, cancer care coordination, breast milk testing to optimize infant nutrition, and remote evaluation of ADHD and learning differences. Media and e-commerce companies include an esports analytics platform, a podcasting services provider, a platform for college creatives to connect with brands, and a fashion and beauty marketplace for Latinx consumers.</p><p>Nine companies include women, Black or Latinx founders, with six in the CEO seat and there are six mixed gender founding teams. Barber says diversity has always been important for Techstars LA, both because it is vital for building the kind of inclusive ecosystem she wants in L.A. and also it is simply good business.</p><p>"I've always been a believer in the idea that diversity produces better investing outcomes," said Barber. </p><p>Barber usually narrows down the ten selections from hundreds of applicants with lots of face-to-face meetings to get a feel for founders, but this time she has met almost none of them. </p><p>"It was a challenge for me," said Barber. "I am a founder-focused investor and so much of that is about getting to know people and build a strong personal relationship with them and also understanding who they are and what motivates them and I feel like it's very hard to make those connections over video."</p><p>Despite the limitations of running a remote accelerator, Barber is trying to find the silver linings, such as being able to get speakers and mentors who would not ordinarily have the time to fly to L.A. She is also using Sococo, an online platform that simulates a virtual office.</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1MTMwNi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyMTgxMzE5OX0.sJEOaKkczCanIIXIUp3hudBAYp9k2rYl3Z8nA_FxRdg/image.jpg?width=980" id="9be77" class="rm-shortcode" data-rm-shortcode-id="f077367a8958ac2c8c894b2e24ee0c96" data-rm-shortcode-name="rebelmouse-image" />
</p><p>"If you want to talk to someone, you can just enter the room in the virtual office that they are in and talk to them," Barber said. "It takes longer to build connections in a remote setting, but we can still do it," she said.<br/></p><p>All but one of the startups in this year's class is headquartered in Los Angeles. Some like, <a href="https://thrive-education.co/" target="_blank">Thrive Education</a>, the remote provider of ADHD and learning differences, only recently relocated from the Bay Area. </p><p>"We think it's important for us to be based in LA," said Jack Rolo, Co-Founder & CEO of Thrive Education. "A lot of startups, if they have the choice, are wanting to locate outside of the Bay Area. L.A. is expensive but it's still cheaper than living in the Bay Area. It will help us have a longer runway."</p><p>Rolo is hoping to come out of Techstars in a position to raise a seed round in October. "Our product works but it's not polished just yet," he said. "We want it to be perfect."</p><p><a href="https://drive.google.com/file/d/1kjOPIvn4DjLZf8dtcGt2YXwf8_VpclEj/view?usp=sharing" target="_blank">CLLCTVE</a>, which is the platform for college creatives to connect with brands, is relocating from Syracuse this week.</p><p>"We're very excited for L.A.," said Kelsey Davis, founder and CEO of CLLCTVE. "When you think of diversity and creativity, L.A. is a representation nationally of that space."</p><p>Davis says Techstars LA was the only accelerator she seriously considered. "For us it just felt so right," said Davis. </p><p>Davis, 23, who is Black, wore a sweatshirt during an interview with dot.LA conducted via Zoom with the phrase "Black tech. Green money" emblazoned across the front. She says she is pleased to see the tech world finally having long overdue conversations about race and she says she won't squander the opportunity. Her goal is nothing short of building a LinkedIN for Generation Z. </p><p>"Now that we're here we have to roll up our sleeves and do the hard work together," said Davis. "If I'm given half of what everyone else is given, I'm going to take it twice as far."</p><h2>Get to Know Techstars' 2020 Class</h2>
<p><br/></p>
<p class="shortcode-media shortcode-media-youtube">
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="cc070c5f773d48cb69efaccc58bc5a90"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/NaOLE9iIWSI?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
<small class="image-media media-caption" placeholder="Add Photo Caption...">Meet the Techstars L.A. Class of 2020!</small>
<small class="image-media media-photo-credit" placeholder="Add Photo Credit...">
<a href="https://www.youtube.com/watch?v=NaOLE9iIWSI&feature=youtu.be" target="_blank">www.youtube.com</a>
</small>
</p>
<img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1MDU2MC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMDU5MDgwNX0.xlaA2wYrqodRJNeMDi8sKEQMrNsaE_4tnumtDh5xQpo/image.png?width=980" id="c2cfe" class="rm-shortcode" data-rm-shortcode-id="4d7d14c1b3bc28fc31cf3c4ea0a879fa" data-rm-shortcode-name="rebelmouse-image" alt="Pod People" />
Pod People
<p><a href="https://podpeople.com/" target="_blank">Pod People</a> is a full-service podcast production and staffing agency with a network of over 700 audio professionals across the globe.</p><p><a href="https://brdg.app/s/o56p6c" target="_blank">Contact the founder >></a> <br></p><img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ0OTUyOC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0NDYxMTM5NX0.i54Vj_YfEVtS0zcHyno_x_sz0P6eiChcEC4WuNbusWw/image.png?width=980" id="2e5d5" class="rm-shortcode" data-rm-shortcode-id="d268145a2022f6c2b5ecde2cc26a83c1" data-rm-shortcode-name="rebelmouse-image" alt="JoyHub" />
JoyHub
<p><a href="https://www.joyhub.io/" target="_blank">JoyHub</a> 's enterprise software integrates multifamily operator systems into a single, centralized data platform. </p><p><a href="https://brdg.app/s/io9a3s" target="_blank">Contact the founder >></a> </p><img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1MDU2MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyODIyNjQ5MH0.OfiliunFfbKbrUB6ZjqEcExt0MWpEFRb8yW8W_YuM7k/image.png?width=980" id="d1927" class="rm-shortcode" data-rm-shortcode-id="f1fd7c74f95ce7b3e1da4c05c5fd96f5" data-rm-shortcode-name="rebelmouse-image" alt="Ayana Therapy" />
Ayana Therapy
<p><a href="https://www.ayanatherapy.com/" target="_blank">Ayana Therapy</a> provides online therapy for minorities with an emphasis on intersectionality. </p><p><a href="https://brdg.app/s/gdwa78" target="_blank">Contact the founder >></a></p><img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1MDU2My9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYwNTE5Mzc2NX0.41ly4HydYG7vi47TIqxvo4LnLBHyr3cCUPahP-4dsAw/image.png?width=980" id="47566" class="rm-shortcode" data-rm-shortcode-id="ab7e1dfa98a156ea71f182c14889177b" data-rm-shortcode-name="rebelmouse-image" alt="CLLCTVE" />
CLLCTVE
<p><a href="http://cllctve.com/" target="_blank">CLLCTVE</a> is a platform connecting college creatives with brands targeting Gen-Z consumers. </p><p><a href="https://brdg.app/s/bgc9pp" target="_blank">Contact the founder >></a></p><img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1MDU2NC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzMzczMzgwMn0._C44S8_SgkuF3yEQUgUt4G8pyquPSUqm-ael1Ds-rfo/image.png?width=980" id="6ef11" class="rm-shortcode" data-rm-shortcode-id="2eb2cebf0735c49b11482134dd659b21" data-rm-shortcode-name="rebelmouse-image" alt="Lactation Lab" />
Lactation Lab
<p><a href="https://www.lactationlab.com/" target="_blank">Lactation Lab</a> provides breast milk analysis and personalized recommendations for mothers to optimize their child's health and nutrition. </p><p><a href="https://brdg.app/s/t0173z" target="_blank">Contact the founder >></a></p><img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1MTI5OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1MDY0MDcxOX0.tBeSiBz39glZ6lrxA9waT_uf7HpLx96lfxpcPahHMck/image.jpg?width=980" id="7f95f" class="rm-shortcode" data-rm-shortcode-id="47ea7a720bfdedd8b61a4f4553051e35" data-rm-shortcode-name="rebelmouse-image" />
Preveta
<p><a href="https://www.preveta.com/" target="_blank">Preveta</a> is transforming cancer care by arming clinicians with data and insights to improve outcomes, and blazing a trail for providers to deliver value-based care.</p><p><a href="https://brdg.app/s/odhs9o" target="_blank">Contact the founder >></a></p><img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1MDU2OC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0Njg4NzIxMX0.uPPmAsJcQCpfucbiBbOfppSxN5ZfhjHaY1g0E2qtt0s/image.png?width=980" id="7f15d" class="rm-shortcode" data-rm-shortcode-id="5983d7dc13f8b5f575d491b089048a82" data-rm-shortcode-name="rebelmouse-image" alt="Shop Latinx" />
Shop Latinx
<p><a href="https://shoplatinx.com/" target="_blank">Shop LatinX</a> is the leading fashion and beauty lifestyle brand with products designed by and for the Latinx community. </p><p><a href="https://brdg.app/s/0luryb" target="_blank">Contact the founder >></a></p><img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1MDU2OS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1ODAwMDcwOH0.pycaDaxVgPtm8cuWXmeV7VEBtKhhmbanMsQfp0HYxUc/image.png?width=980" id="471fc" class="rm-shortcode" data-rm-shortcode-id="f67eb87e6aa71d7f670039fdcf0ffb48" data-rm-shortcode-name="rebelmouse-image" alt="Sike Insights" />
Sike Insights
<p><a href="https://sikeinsights.com/" target="_blank">Sike Insights</a> powers remote teams to work better together. Our first product, Kona, is an AI-powered Slackbot that helps you communicate. </p><p><a href="https://brdg.app/s/d5ejl2" target="_blank">Contact the founder >></a></p><img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1MDU3MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0MzY3MzkxOX0.LW2pjVBQ46CKJVXHpLhk9P8UKOWoQ2dUiY81ikF00Eo/image.png?width=980" id="37a74" class="rm-shortcode" data-rm-shortcode-id="21eef5c50cdec88f111a1c3cf0882c83" data-rm-shortcode-name="rebelmouse-image" alt="StatsHelix" />
StatsHelix
<p><a href="http://statshelix.com" target="_blank">StatsHelix</a> is a B2B gametech company focused on esports and streaming. </p><p><a href="https://brdg.app/s/j4yp3j" target="_blank">Contact the founder >></a></p><img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ1MDU3Mi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0MTEyMDk3NX0.54eekCW8ToJFHDFCRID01B9cSp5ONBMe5raU5isdl3Q/image.png?width=980" id="cba57" class="rm-shortcode" data-rm-shortcode-id="f5e16055d4120e9c62c8a3a215da9b72" data-rm-shortcode-name="rebelmouse-image" alt="Thrive Education" />
Thrive Education
<p><a href="https://thrive-education.co/" target="_blank">Thrive Education</a> provides remote tele-assessments for learning differences (LDs) such as dyslexia, ADHD, and autism. </p><p><a href="https://brdg.app/s/1dn2dc" target="_blank">Contact the founder >></a></p>From Your Site Articles
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