LA Venture: How M13's Anna Barber Puts Local Startups First

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.

This week on L.A. Venture, hear from Anna Barber, who left her position as managing director at Techstars in December to become a one of five investing partners at M13. Barber is the first repeat guest on the L.A. Venture podcast.


M13 is a venture engine that helps emerging founders launch and scale their brand. The company provides capital, mentors, assets and resources new businesses need to succeed. It focuses on Series A Investments.

Barber says her work for M13 has been both interesting and different than her time with Techstars. She shared how she enjoys the opportunity to work with companies both big and small, and how she is able to help large companies narrow their focus, while helping small companies broaden their reach.

Barber works with the Launchpad accelerator to help startups in their earliest stages, as part of a corporate partnership with Pepsi Co. and Proctor & Gamble. She also said M13 is partnering with Pepsi Co. to launch five new companies.

Core to M13 Ventures is a collaborative spirit, she said.

"We're trying to do the hard work here of being able to really, truly unlock the value of what everyone — every single partner and every member of the team — came in the door knowing."

She also shared why she found M13 appealing:

"It's a venture engine focused on the future of consumer that has a big voice in the market, and a big impact on the future of consumer behavior."

For Barber, it is critical to recognize her strengths. She describes herself as "people- and relationship-oriented" and tries her best to use her skills to advance "the thesis of the fund" which "is founders are the best position to help founders."

Barber also highlighted her work as a partner with The Fund LA, which writes $50k checks to L.A.-based startups and entrepreneurs — small and large — that are focused on community building.

Barber shared her personal investing philosophy, her latest work with M13 and her excitement for the future of L.A. tech.

Anna Barber is an investing partner at M13.

"There has to be an emotional connection. And so the process of finding an emotional connection for those founders, to some of the ideas that we developed, it's a messy, human process... I don't believe you can dedicate five-plus years of your life to building a company If you don't have a deep, personal passion." —Anna Barber

dot.LA Engagement Intern Colleen Tufts contributed to this post.

Want to hear more of L.A. Venture? Listen on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.

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Hollywood Crews, Studios Reach Tentative Deal to Avoid a Strike

Harrison Weber

Do you know something we should know about L.A. tech or venture capital? Reach out securely via Signal: +1 917 434 4978.

Harrison is dot.LA's senior finance reporter. They previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find them on Twitter: @harrisonweber. Send tips on L.A. deals to harrison@dot.la. Pronouns: they/them.

It appears the show will go on.

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Q&A: Bobacino CEO Darian Ahler Makes His Case for Food Automation

Decerry Donato
Decerry Donato is an editorial intern at dot.LA. She received her bachelor’s degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, Decerry can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

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A new report from market research firm Global Industry Analysts (GIA) found that the global food automation market grew to $9.7 billion in 2020, spurred in part by a desire to offer customers contactless service. The GIA researchers projected the market would swell to $13.6 billion by 2026.

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Like Etsy but for Latinas, Shop Latinx Raises a Pre-Seed Round

Decerry Donato
Decerry Donato is an editorial intern at dot.LA. She received her bachelor’s degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, Decerry can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

The beauty and fashion industry isn't as skinny and white as it once was. Makeup for darker skin tones are more widely available, shapes are changing and so are perceptions. This year, Leyna Bloom graced the cover of Sports Illustrated. She's a trans woman of color. But sometimes, it can all feel a bit inauthentic.

That's how Brittany Chavez, a 30-year-old whose parents hailed from Nicaragua and Guatemala felt when she founded Shop Latinx. Her lifestyle and makeup ecommerce site debuted last October as home for Latinx and BIPOC (Black, Indigenous, and People of Color) brands
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