The health and wellness market has boomed in recent years as more consumers become conscious of how the choices they make in everyday life impact their long-term health. The industry has done particularly well in Los Angeles, where juice bars and supplement companies pop up regularly. But how do you differentiate yourself in a market where companies promise consumers the world?

According to one CEO, the answer is data.

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Los Angeles is expected to roll out COVID-19 test kiosks later this month. A similar program in Berkeley may offer a hint of what it will look like.

Curative Inc. the company that administers COVID-19 tests, started a kiosk pilot program in Berkeley that opened last month.

Located in a park in Berkeley, the self-administered testing sites allow individuals to swab their own mouths and place samples in a supervised receptacle. The purple booth with the company's emblem reads "Welcome to your test spot." and "We're glad you are here."

Fred Turner, co-founder of Curative, tweeted out the photos of those kiosk less than a week before Mayor Eric Garcetti announced a similar program on Wednesday.

The kiosks in Los Angeles will process about 500 tests a day and are an alternative to the city's drive-thrus, which can be difficult for residents without cars to get to, Garcetti said.

"We think this will be a great way of getting tests to people that can't necessarily use one of the drive thrus and making testing more of a part of our daily lives as we continue to fight this pandemic," Turner said during a press conference with L.A. Mayor Eric Garcetti.

The company is also rolling out a mobile unit that's being deployed to hot spots around Los Angeles. Garcetti said the city wants to be able to bring these to people in need.

"We are just getting to the point where it's getting a lot easier to get tested, but it's going to continue to be a pressing need to offer tests and for anybody who wants a test to be able to get tested," Turner said.

Curative has administered 1 million tests in Los Angeles and is averaging about 18,000 a day with an eye toward growing its capacity further.

Watch the full press announcement below:

COVID-19 Response Update from Mayor Garcetti, August 5, 2020



Join me live at a COVID-19 testing site for the latest on testing and more updates on our work to slow the spread of the virus.

Film and television production is still largely at a standstill in Los Angeles, two months after the county lifted production restrictions.

FilmLA, a nonprofit that issues film permits for Los Angeles, reported Wednesday that daily film permit applications have grown from 14 shoots a day in late June to 18 per day in late July. That's just a third of the number of permits usually granted.

Commercial and advertising production have dominated permit applications since June 15, when filming was allowed to restart. They now make up nearly 65% of all production in Los Angeles, FilmLA president Paul Audley told dot.LA.

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