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On the heels of a record-setting year for Southern California’s startup environment, we asked more than 30 leading Los Angeles-based investors for their take on the city’s top venture capitalists. (Specifically, we prompted: “Which L.A.-based VCs impress you the most?”) They responded with the names of 45 peers that they admire—14 of whom made the following list by receiving two or more votes.
The results offer an insider’s view of the L.A.’s startup scene in 2022—which, even as it rapidly expands, remains an insular world led by a handful of key dealmakers, like the venture capital industry at large. This year, TenOneTen partner Minnie Ingersoll and Bonfire Ventures managing director Mark Mullen tied for the top spot, with five votes apiece; they were followed by Wonder Ventures managing partner Dustin Rosen, who received four votes. Behind them, five VCs tied for third place with three votes each, while another six investors round up the list with two votes apiece.
Like last year’s list (which also featured Bonfire’s Mullen in the top spot), the below results are sorted by the number of votes each VC received; where there were ties, we list the investors alphabetically by their last names. As always, we asked survey participants not to vote for any of their colleagues—and vetted the list to ensure they stuck to that rule.
Without further ado ado, here are LA’s top VCs of 2022, as judged by their peers.
Minnie Ingersoll, TenOneTen Ventures
Minnie Ingersoll, TenOneTen Ventures (5 Votes)
Minnie Ingersoll is a partner at early-stage venture firm TenOneTen, whose recent investments include crypto travel rewards startup FlyCoin. Prior to TenOneTen, she co-founded Shift Technologies, an online marketplace for buying and selling used cars. Ingersoll also spent more than a decade at Google, where she focused on the tech giant’s fiber optic, advertising and charitable efforts. (She also hosts dot.LA’s LA Venture podcast.)
Mark Mullen, Bonfire Ventures
Mark Mullen, Bonfire Ventures (5 Votes)
Mark Mullen is co-founder and managing director of Bonfire Ventures, an early-stage venture firm that backs business-to-business (B2B) software startups. (Recent investments include cloud communications startup Telgorithm.) Mullen previously managed venture funds Double M Partners and Mull Capital. In January, an SEC filing revealed that Bonfire aimed to raise $165 million for its third fund. (Disclosure: Mullen is an investor in dot.LA.)
Dustin Rosen, Wonder Ventures
Dustin Rosen, Wonder Ventures (4 Votes)
Dustin Rosen is the founder and managing partner of Wonder Ventures, an early stage investor in companies including L.A.-based unicorns Whatnot and Bird. Earlier in his career, Rosen founded the fashion app Pose and was a senior associate at the Mail Room Fund. Last month, Wonder launched a $31 million fund focused exclusively on early-stage L.A. startups.
Jim Andelman, Bonfire Ventures
Jim Andelman, Bonfire Ventures (3 Votes)
Alongside Mark Mullen, Jim Andelman is a co-founder and managing director at Bonfire Ventures, an early-stage venture firm focused on B2B software startups. Previously, he oversaw software deals for Bay Area investment firm Broadview Capital Partners.
Anna Barber, M13
Anna Barber, M13 (3 Votes)
Anna Barber is a partner at M13, a venture firm focused on early-stage consumer tech companies. (Recent investments include NFT startup Unblocked.) Barber is also an advisor to the USC Marshall Venture Fund. She previously led Techstars LA as its managing director and co-founded Scribble Press, a New York-based book publishing startup. (Disclosure: M13 is an investor in dot.LA.)
Eva Ho, Fika Ventures
Eva Ho, Fika Ventures (3 Votes)
Eva Ho is a general partner at Fika Ventures, a seed-stage firm that focuses on sectors including AI, automation and big data. Ho formerly worked at Google and served as entrepreneur-in-residence for the city of Los Angeles.
Jeff Morris, Chapter One
Jeff Morris, Chapter One (3 Votes)
Jeff Morris is the founder and managing partner of Chapter One, a venture firm targeting early-stage web3 startups. The former Tinder executive’s previous investments include Dapper Labs, Lyft, Cameo and PearPop.
Dana Settle, Greycroft
Dana Settle, Greycroft (3 Votes)
Dana Settle is a co-founder and managing partner at Greycroft, which has backed consumer-focused startups including Acorns, Goop and Bumble. The Lehman Brothers alum helped Greycroft close two funds worth nearly $700 million combined in late 2020. (Disclosure: Greycroft is an investor in dot.LA.)
Josh Diamond, Walkabout Ventures
Josh Diamond, Walkabout Ventures (2 Votes)
Josh Diamond is a general partner at Walkabout Ventures, a seed-stage venture firm that primarily targets fintech startups. Diamond previously served as a principal investor at Clocktower Technology Ventures.
Buck Jordan, Wavemaker Labs
Buck Jordan, Wavemaker Labs (2 Votes)
Buck Jordan is the founder and CEO of Wavemaker Labs, which funds and incubates startups in partnership with larger corporations. Wavemaker has especially targeted the food industry supply chain space—backing automated technologies at both the agricultural and food preparation stages that deploy AI and robotics.
Kara Nortman, Upfront Ventures
Kara Nortman, Upfront Ventures (2 Votes)
Kara Nortman is a managing partner at Upfront Ventures. An alum of IAC, Battery Ventures and Microsoft, Nortman previously co-founded children’s ecommerce startup Moonfrye and also helped launch women’s professional soccer club Angel City FC. Upfront raised $177 million for a new fund in January; local portfolio companies include GOAT, Creator Now and Endgame. (Disclosure: Upfront Ventures is an investor in dot.LA.)
Spencer Rascoff, 75 & Sunny
Spencer Rascoff, 75 & Sunny (2 Votes)
Spencer Rascoff is a co-founder and general partner at 75 & Sunny, a venture firm and startup incubator. Focused on sectors including proptech and ecommerce, Rascoff previously co-founded Zillow, Hotwire.com and real estate platform Pacaso (Disclosure: Rascoff is the co-founder and executive chairman of dot.LA.)
Adriana Saman, Clocktower Technology Ventures
Adriana Saman, Clocktower Technology Ventures (2 Votes)
Adriana Saman is a principal at Clocktower Technology Ventures, a venture firm investing in early-stage fintech startups across the U.S., Europe and Latin America. Saman was previously an analyst at JPMorgan Chase.
Sara Zayani, Global Founders Capital
Sara Zayani, Global Founders Capital (2 Votes)
Sarra Zayani is a partner at Global Founders Capital. The Greycroft alum has led Global Founders’ investments in local startups including Cann, Universal Hydrogen and Pacaso.
This week on L.A. Venture, hear from Anna Barber, who left her position as managing director at Techstars in December to become a one of five investing partners at M13. Barber is the first repeat guest on the L.A. Venture podcast.
M13 is a venture engine that helps emerging founders launch and scale their brand. The company provides capital, mentors, assets and resources new businesses need to succeed. It focuses on Series A Investments.
Barber says her work for M13 has been both interesting and different than her time with Techstars. She shared how she enjoys the opportunity to work with companies both big and small, and how she is able to help large companies narrow their focus, while helping small companies broaden their reach.
Barber works with the Launchpad accelerator to help startups in their earliest stages, as part of a corporate partnership with Pepsi Co. and Proctor & Gamble. She also said M13 is partnering with Pepsi Co. to launch five new companies.
Core to M13 Ventures is a collaborative spirit, she said.
"We're trying to do the hard work here of being able to really, truly unlock the value of what everyone — every single partner and every member of the team — came in the door knowing."
She also shared why she found M13 appealing:
"It's a venture engine focused on the future of consumer that has a big voice in the market, and a big impact on the future of consumer behavior."
For Barber, it is critical to recognize her strengths. She describes herself as "people- and relationship-oriented" and tries her best to use her skills to advance "the thesis of the fund" which "is founders are the best position to help founders."
Barber also highlighted her work as a partner with The Fund LA, which writes $50k checks to L.A.-based startups and entrepreneurs — small and large — that are focused on community building.
Barber shared her personal investing philosophy, her latest work with M13 and her excitement for the future of L.A. tech.
Anna Barber is an investing partner at M13.
"There has to be an emotional connection. And so the process of finding an emotional connection for those founders, to some of the ideas that we developed, it's a messy, human process... I don't believe you can dedicate five-plus years of your life to building a company If you don't have a deep, personal passion." —Anna Barber
dot.LA Engagement Intern Colleen Tufts contributed to this post.
Want to hear more of L.A. Venture? Listen on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.
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In one of Anna Barber's first moves since taking over M13's year-old venture studio Launchpad, the former Techstars managing director is opening up applications for its first founders-in-residence program.
Funded by PepsiCo, one of the world's largest beverage companies, the 12-week program is aimed at founders and entrepreneurs with backgrounds in food, nutrition or consumer products.
Unlike traditional VC funds that invest in other founders, the venture studio starts companies of its own. The model has become increasingly popular.
Barber says she wants to cultivate wellness companies that are accessible to most consumers and envisions a range of applicants, from serial founders to health and wellness experts without startup experience.
"It could open up the opportunity to people that might not have previously considered it," Barber said. "There's always a gap between when you decide to start something and when you raise capital and can pay yourself. This will allow you to begin the founder journey immediately."
Barber, who joined M13 two weeks ago, said Launchpad is looking to build companies like Rae, the women's wellness brand that stocks supplements in Target, Athropologie and Urban Outfitters. It was the first startup to be internally incubated at M13.
Since the studio began last year, three companies have launched in partnership with Procter and Gamble Ventures — skincare companies OPTE and Bodewell along with menopause supplement brand Kindra.
"It's not enough to invest capital in companies," Barber said. "We really need to help them grow faster by asking and answering the right questions, and to give them unfair advantages in the form of knowledge and access and platform."
The program, which begins in March, provides $10,000 monthly stipends to 12 individuals. Applications are slated to close Jan. 4.
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