As Thanksgiving approached, Los Angeles Mayor Eric Garcetti implored residents to stay home and halt all nonessential travel as COVID-19 cases skyrocketed.

But on Thanksgiving Day, Peter Pham, one of L.A.'s most prominent early-stage investors and the co-founder of Science Inc, a Santa Monica startup studio and early-stage venture fund that manages over $100 million and recently launched a $310.5 million SPAC, posted a selfie of himself atop Las Vegas' High Roller ferris wheel.

He was clutching a can of Liquid Death, the bad boy-themed canned water brand that has improbably become Science's buzziest startup. Pham guzzles six cans a day, because he says he does not trust municipal tap water.

"I'm not afraid of dying," Pham told me recently. "There's risk for everything and COVID is a risk that I feel very confident in my ability to deal with. I could be wrong and that's OK. I am OK if I fucked up and I die from it."

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It's never been a better time to "murder your thirst."

Seven months after raising more than $9 million in Series A funding, Santa Monica-based canned water startup Liquid Death has raised $23 million in Series B funding.

The round was led by an unnamed consumer-focused family office and participated in by Convivialité Ventures, Fat Mike (NOFX), Pat McAfee, existing investor in Velvet Sea Ventures and others.

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The very angry sounding man throatily roars:

Quality woman repellent. Bankrupt in no time. Fire the guy who came up with this pitch. And everyone who signed off on it. That name makes me not wanna drink your water. Fire your marketing guy.

This is not your average heavy metal album. In fact, the lyrics are entirely composed of little anti-ditties, if you will, of real word-for-word hate comments from social media commenters and online reviewers who for some reason are very angry about Liquid Death Mountain Water.

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