liquid death

Liquid Death, the bad-boy themed brand selling Austrian mountain water in tallboy cans, has had quite the life.

The unlikely Santa Monica company filed paperwork indicating it is raising nearly $15 million in additional equity funding. It says it has already raised about $10 million of that, according to paperwork filed Wednesday with the Securities and Exchange Commission.

Michael Cessario, the ad-man turned co-founder and CEO of Liquid Death, did not respond to emails seeking comment.

Liquid Death most recently raised $23 million of Series B venture funding from Convivialité Ventures, Velvet Sea Ventures and Uncommon Denominator in September at a pre-money valuation at $82 million, according to Pitchbook data. It also raised $10.1 million of Series A venture funding in February 2020 in a deal led by Velvet Sea Ventures at a pre-money valuation at $39.9 million.

Science Inc, a Santa Monica-based startup studio and early-stage venture fund, led the company's 2019 seed round at a $5 million valuation.

Featuring the slogan "Murder Your Thirst," Liquid Death sells its mountain water directly to consumers for $14.99 a case, not including shipping. It is also available in select 7-11 and Whole Foods locations.

As Thanksgiving approached, Los Angeles Mayor Eric Garcetti implored residents to stay home and halt all nonessential travel as COVID-19 cases skyrocketed.

But on Thanksgiving Day, Peter Pham, one of L.A.'s most prominent early-stage investors and the co-founder of Science Inc, a Santa Monica startup studio and early-stage venture fund that manages over $100 million and recently launched a $310.5 million SPAC, posted a selfie of himself atop Las Vegas' High Roller ferris wheel.

He was clutching a can of Liquid Death, the bad boy-themed canned water brand that has improbably become Science's buzziest startup. Pham guzzles six cans a day, because he says he does not trust municipal tap water.

"I'm not afraid of dying," Pham told me recently. "There's risk for everything and COVID is a risk that I feel very confident in my ability to deal with. I could be wrong and that's OK. I am OK if I fucked up and I die from it."

Read more Show less

It's never been a better time to "murder your thirst."

Seven months after raising more than $9 million in Series A funding, Santa Monica-based canned water startup Liquid Death has raised $23 million in Series B funding.

The round was led by an unnamed consumer-focused family office and participated in by Convivialité Ventures, Fat Mike (NOFX), Pat McAfee, existing investor in Velvet Sea Ventures and others.

Read more Show less

Trending