liquid death

Liquid Death, the bad-boy themed brand selling Austrian mountain water in tallboy cans, has had quite the life.

The unlikely Santa Monica company filed paperwork indicating it is raising nearly $15 million in additional equity funding. It says it has already raised about $10 million of that, according to paperwork filed Wednesday with the Securities and Exchange Commission.

Michael Cessario, the ad-man turned co-founder and CEO of Liquid Death, did not respond to emails seeking comment.

Liquid Death most recently raised $23 million of Series B venture funding from Convivialité Ventures, Velvet Sea Ventures and Uncommon Denominator in September at a pre-money valuation at $82 million, according to Pitchbook data. It also raised $10.1 million of Series A venture funding in February 2020 in a deal led by Velvet Sea Ventures at a pre-money valuation at $39.9 million.

Science Inc, a Santa Monica-based startup studio and early-stage venture fund, led the company's 2019 seed round at a $5 million valuation.

Featuring the slogan "Murder Your Thirst," Liquid Death sells its mountain water directly to consumers for $14.99 a case, not including shipping. It is also available in select 7-11 and Whole Foods locations.