It's never been a better time to "murder your thirst."
Seven months after raising more than $9 million in Series A funding, Santa Monica-based canned water startup Liquid Death has raised $23 million in Series B funding.
The round was led by an unnamed consumer-focused family office and participated in by Convivialité Ventures, Fat Mike (NOFX), Pat McAfee, existing investor in Velvet Sea Ventures and others.
Stripped of their outdoor gear before their move to Los Angeles, Rachelle Snyder and her husband arrived in the city surrounded by tantalizing outdoor adventure, but with no equipment to enjoy it — and nowhere to affordably get it.
That problem led them to co-found Arrive Outdoors, an outdoor travel company that rents hiking, backpacking, camping, skiing and snowshoe gear and attire.
On Thursday, Santa Monica-based Arrive Outdoors announced they raised a $4.75 million seed round, led by Freestyle Capital.
The very angry sounding man throatily roars:
Quality woman repellent. Bankrupt in no time. Fire the guy who came up with this pitch. And everyone who signed off on it. That name makes me not wanna drink your water. Fire your marketing guy.
This is not your average heavy metal album. In fact, the lyrics are entirely composed of little anti-ditties, if you will, of real word-for-word hate comments from social media commenters and online reviewers who for some reason are very angry about Liquid Death Mountain Water.
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