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ADHD and Dyslexia Often Aren't Caught Until It's Too Late. Santa Monica-Based Polygon Wants to Change That.
Here’s how Jack Rolo describes his childhood: He was good at chess, and bad at spelling. He was good at math, and bad at reading. Rolo went on to study physics at Durham University in his native England—and despite often struggling in his courses, it wasn’t until after he graduated that he was diagnosed with dyslexia, a common language processing disorder that affects reading.
Rolo’s experiences informed his founding of Polygon, a Santa Monica-based diagnostics startup that emerged from stealth on Friday with $4.2 million in funding, and the goal of better diagnosing dyslexia, ADHD and other learning-related disabilities. The funding includes a $3.6 million seed round led by Spark Capital, as well as $600,000 in pre-seed funding led by Pear VC.
“It really is a product I wish I'd had access to at an earlier age myself,” Rolo told dot.LA.
After moving to California to earn his MBA degree at UC Berkeley, Rolo met his co-founder Meryll Dindin, who now serves as Polygon’s chief technology officer. Together, they’ve built a platform that aims to partner with schools to test children for a myriad of disabilities that may affect academic performance. (The startup claims it’s already teamed with schools in California, but did not disclose which.) Rolo says he envisions that these assessments become as ubiquitous as vision and hearing exams: that every student, regardless of age, background or academic performance, will be tested.
As is, testing for disorders like ADHD and dyslexia often depends on parents, teachers or pediatricians observing a child, detecting something amiss and intervening. There are problems with this method; for instance, girls are chronically underdiagnosed with ADHD because it presents itself differently than it does for boys. Teachers juggling crowded classrooms may not be able to perceive why a specific child is falling behind. And Black and Latino children are often overlooked when it comes to diagnosing disabilities.
“Common roots of referral are teachers, and typically that's flagged because they'll see the student failing,” Rolo said. “That's part of the problem—that this then becomes almost a wait-to-fail approach, when ideally you want to pick these things up proactively.”
Polygon employs full-time psychologists who evaluate students through a telehealth platform. After undergoing a range of standardized assessments and interviewing their parents and teachers, a student who is diagnosed will receive an "Individualized Education Program," a schooling curriculum tailored toward their disabilities.
Assessments start at $995, which Polygon says is up to five times cheaper than traditional disability testing alternatives. The company plans on driving that cost down further by collecting a large data sample of assessments and building machine learning technology to “pre-screen” students; those who are flagged would then undergo more extensive testing.
“Ultimately, what we're trying to move toward is a model quite similar to the optician, where everyone gets the evaluation,” Rolo said. “Yes, assessments are still not accessible for all families just yet—but this is the beginning, and we hope to drive this cost down way further over time.”
Polygon said the new funding will go toward expanding beyond California and growing its network nationally.
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Twenty-four-year-old David Dobrik rose to internet fame with a vlog crew known for comedy videos and then quickly used his cache to launch a buzzy camera app that pulled in more than $20 million from investors.
All that good will evaporated in days after allegations of sexual assault by a member of the Vlog Squad came to light. The situation has raised flags about how well investors vetted the startup's founders — and whether VC firms or brands should prepare for these situations when working with young influencers, who are increasingly creating their own brands and companies.
"This is a very different kind of response than what we used to see just a few years ago from VCs," said Pam Kostka, the CEO of All Raise, a nonprofit created by female venture capitalists to promote equity in a male-dominated industry.
Kostka, a Silicon Valley veteran, called the move a clear signal that swift decisions following sexual misconduct or harassment have become "the new tablestakes."
HelloFresh, General Mills, Honey, DoorDash and other brands and partners of the young YouTuber quickly fled once the report came out.
"This horrific misconduct is incongruous with DoorDash's values and does not represent the communities we strive to create," a spokesperson said by email, confirming that the company stopped sponsoring Dobrik's podcast, Views.
Two early backers of Dispo — the company Dobrik co-founded in 2019 — released statements acknowledging the allegations. Dobrik, a woman told Business Insider, had been present the day of the alleged assault. He filmed pieces of the night and stitched them together in a video he later took down. No charges have been filed.
Both investors said they would donate profits from from the early investment round of $4 million to organizations working with survivors of sexual assault.
Vetting the Vloggers
Spark Capital, who took the lead in Dispo's Series A round last month that pulled in $16 million according to filings, said it will "sever all ties" with the company. The firm didn't say whether that transition has financial implications and has not responded to a request for comment.
"Venture capital investments are generally illiquid, meaning that it isn't easy to get the money out just because Spark has decided to sever ties," said Scott Lenet, USC Marshall School of Business professor who specializes in entrepreneurship and venture capital.
But Silicon Valley and the venture world have had to grapple with their own sexual harassment claims. Last year, Women Who Tech released a report that found 40% of female founders or tech employees experienced harassment from a boss or an investor. That followed the start of the MeToo movement and Silicon Valley's own harassment scandal that exposed how the power imbalance allowed for predatory behavior.
Still, Lenet said most venture capital term sheets don't include a morality clause that could be used as protection in these situations, especially as social media amplifies and fuels anger over individual behavior.
But, he said, firms could introduce language that "sets expectations for the behavior of startup executives," much like they have created new clauses to ensure diversity and inclusion.
It's unclear whether a similar clause was written in Dispo's deals. In this case, one may not have helped, as the funding rounds closed before last week's investigation.
Brands that sponsored him should have been on the lookout, especially as his vlogs often veered racy.
"As an influencer, you have a heightened responsibility to act in a certain way when you're now representing a company and not just your own brand," said Darren Litt, the co-founder and chairman of L.A.-based talent marketplace MarketerHire.
Companies like DoorDash and General Mills are increasingly relying on young influencers. As the line between personal and professional blurs for many influencers, the risk for marketers has grown.
"It's understandable and expected that when there's controversy, these companies want to distance themselves," said Litt.
The responsibility also falls to the brand or investor, he said. It becomes their job to dig into the content and reputation that made these creators famous to begin with. Still, many of these venture deals are done at breakneck speed as investors try to get in on a hot deal ahead of their competitors.
"On the investor side, do your due diligence," Litt said. "Make sure you understand what the influencer represents and any skeletons that might be in their closet."
Dobrik entered the YouTube world after making a name for himself on the defunct video app Vine. He then joined the Vlog Squad, a now-famous crew of friends known for short comedy videos that are part reality show, part comedy skit. They're branded with clickbait titles like "HE SHOULD NOT HAVE DONE THIS!! (BAD IDEA!) and "SURPRISING VLOG SQUAD WITH MY NEW BODY!!"
The group was on shaky ground even before Insider's investigation. In February, before the latest round of funding, Buzzfeed published an article recounting YouTuber Seth Francois' experience as a member of Vlog Squad. Francois, then the only Black member, said he was sexually assaulted during a video and sometimes made the punchline of racist jokes.
"I was completely disconnected from the fact that when people were invited to film videos with us, especially videos that relied on shock for views, that I was creating an unfair power dynamic," said Dobrik in a second YouTube apology video.
In his first apology last week, Dobrik said he "missed the mark" when it came to the situation with Francois — a comment he called "cowardly" in Monday's three-minute video.
"I fully believe the woman who came out against Dom," he says.
Dobrik also references previous allegations against Dom Zeglaitis, beginning in 2018. Dobrik said he did not believe the women and even joked about sexual assault at the time.
The YouTuber said he'll be taking a break from social media.
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Investors behind David Dobrik's app Dispo are beginning to cut ties.
The venture-backed startup lost its top investor Sunday night following an investigation into a sexual assault allegation against a former member of his vlog crew.
And two early investors have since released statements and confirmed they would donate any profits from from investments to organizations working with survivors of sexual assault.
Spark Capital, who led the startup's $20 million Series A round in February, announced Sunday night that it has chosen to "sever all ties."
"We have stepped down from our position on the board and we are in the process of making arrangements to ensure we do not profit from our recent investment in Dispo," the venture capital firm posted on Twitter.
The firm did not directly address its investment and could not be immediately reached for comment.
Meanwhile, Dobrik, a co-founder of the Los Angeles company, said he has stepped down from Dispo, according to a report from The Information.
The departures come on the heels of a report from Business Insider last week that outlined the story of one woman who said she was sexually assaulted by a former member of the content creator group Vlog Squad. The woman said Dobrik had been present that night before the assault, filming.
Days after the story was published, a handful of Dobrik's sponsors, including HelloFresh and the Dollar Shave Club, ended their partnerships with the social media influencer. DoorDash, Honey, General Mills and Angel City Football Club also dropped sponsorships.
Early-stage investors are beginning to speak up about the allegations and reports.
Seven Seven Six, an early-stage venture capital firm created by Reddit's Alexis Ohanian, tweeted Monday that the allegations "are extremely troubling and are directly at odds" with the firm's values.
"We have made the decision to donate any profits from our investment in Dispo to an organization working with survivors of sexual assault," the firm posted. "We have believed in Dispo's mission since the beginning and will continue to support the hardworking team bringing it to life."
Ohanian could not be reached directly for comment.
Minutes later, Unshackled Ventures, an early-stage fund for immigrant founders, posted a brief statement calling the allegations "disturbing." The firm also participated in Dispo's October seed round and told TechCrunch it would also donate any profits to groups dedicated to survivors of sexual assault.
"As a female majority team, we do not take this lightly," reads the tweet. "We are in support of the companies decision to part ways with David and will continue to monitor the situation closely."
Editor's note: This story has been updated with new information about sponsorships and investors throughout.
Breanna de Vera also contributed to this report.
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