The funding round was led by Science Inc., the Santa Monica-based startup studio run by by investor and former Myspace CEO Michael Jones, TechCrunch reported. Science helped launch Liquid Death via a $2.3 million seed round in 2019, according to PitchBook data, and Jones sits on the water brand’s board of directors. Other investors in the Series C round include Live Nation, PowerPlant Partners, Access Capital and Nomad Ventures.
Liquid Death co-founder and CEO Mike Cessario told TechCrunch that his firm plans to enter the market for flavored water—with product names that echo Liquid Death’s heavy metal ethos, such as Berry It Alive, Severed Lime and Mango Chainsaw. Liquid Death is now carried in more than 29,000 locations across the U.S.—including major retailers like Whole Foods, Target, Safeway and 7-Eleven—and saw its revenues approach $45 million in 2021, compared to only $3 million in 2019.
The Series C round takes Liquid Death’s total capital raised to $125 million. It follows a $23 million Series B round raised in September 2020 and a $15 million followup funding round closed last May, according to PitchBook data.
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