Spotify is now matching your music taste to podcasts. The new predictive algorithm is one of a host of new products the Swedish company announced Monday.
It also unveiled a new premium service called HiFi with improved sound and a Snapchat-like feature for artists to share video clips.
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Jordi Oliveres, who spent nearly a decade at Spanish-language media giant Univision, has been struck by how few podcasts speak to Latinos. This week, he — along with the former heads of Universal Music Group and Fonovisa Records — debuted their Latino podcasting company, hoping to tap a market that's largely been overlooked by some of the larger podcast studios.
"There isn't any content that speaks to [U.S. Latinos'] culture and interests," Oliveres said. "So we just thought there was a huge opportunity there to create content that genuinely speaks to the Latino community in podcasting."
Los Angeles-based Goodpods launched at the start of the pandemic in the hopes of answering the question "What podcast should I listen to?"
As the podcast market has become more saturated, more and more companies are trying to make discovery easier. Google's Podcast app relies on AI-powered suggestions to lure listeners. Other podcasting platforms like Breaker take an approach more like that of social media.