Illustration by Ian Hurley
What Are LA’s Hottest Startups of 2022? See Who VCs Picked in dot.LA’s Annual Survey
In Los Angeles—like the startup environment at large—venture funding and valuations skyrocketed in 2021, even as the coronavirus pandemic continued to surge and supply chain issues rattled the economy. The result was a startup ecosystem that continued to build on its momentum, with no shortage of companies raising private capital at billion-dollar-plus unicorn valuations.
In order to gauge the local startup scene and who’s leading the proverbial pack, we asked more than 30 leading L.A.-based investors for their take on the hottest firms in the region. They responded with more than two dozen venture-backed companies; three startups, in particular, rose above the rest as repeat nominees, while we've organized the rest by their amount of capital raised as of January, according to data from PitchBook. (We also asked VCs not to pick any of their own portfolio companies, and vetted the list to ensure they stuck to that rule.)
Without further ado, here are the 26 L.A. startups that VCs have their eyes on in 2022.
1. Whatnot ($225.4 million raised)
Whatnot was the name most often on the minds of L.A. venture investors—understandably, given its prolific fundraising year. Whatnot raised some $220 million across three separate funding rounds in 2021, on the way to a $1.5 billion valuation.
The Marina del Rey-based livestream shopping platform was founded by former GOAT product manager Logan Head and ex-Googler Grant LaFontaine. The startup made its name by providing a live auction platform for buying and selling collectables like rare Pokémon cards, and has since expanded into sports memorabilia, sneakers and apparel.
2. Boulevard ($40.3 million raised)
Boulevard’s backers include Santa Monica-based early-stage VC firm Bonfire Ventures, which focuses on B2B software startups. The Downtown-based company fits nicely within that thesis; Boulevard builds booking and payment software for salons and spas. The firm has worked with prominent brands such as Toni & Guy and HeyDay.
3. GOAT ($492.7 million)
GOAT launched in 2015 as a marketplace to help sneakerheads authenticate used Air Jordans and other collectible shoes. It has since grown at a prolific rate, expanding into apparel and accessories and exceeding $2 billion in merchandise sales in 2020. The startup sealed a $195 million funding round last summer that more than doubled its valuation, to $3.7 billion.
The Best of the Rest
VideoAmp ($578.6 raised)
Nielsen competitor VideoAmp gathers data on who's watching what across streaming services, traditional TV and social apps like YouTube. The company positions itself as an alternative to so-called "legacy" systems like Nielsen, which it says are "fragmented, riddled with complexity and inaccurate." In addition to venture funding, its total funding figure includes more than $165 million in debt financing.
Mythical Games ($269.4 million raised)
Seizing on the NFT craze, Mythical Games is building a platform that powers the growing realm of “play-to-earn games.” Backed by NBA legend Michael Jordan and Andreessen Horowitz, the Sherman Oaks-based startup’s partners include game publishers Abstraction, Creative Mobile and CCG Lab.
FloQast ($202 million raised)
FloQast founder Michael Whitmire says he got a “no” from more than 100 investors in the process of raising a seed round. Today, the accounting software company is considered a unicorn.
Nacelle ($70.8 million raised)
Nacelle produces docuseries, books, comedy albums and podcasts. The media company’s efforts include the Netflix travel series “Down To Earth with Zac Efron.”
Wave ($66 million raised)
A platform for virtual concerts, Wave has hosted performances by artists including Justin Bieber, Tinashe and The Weeknd. The company says it has raised $66 million to date from the likes of Warner Music and Tencent.
Papaya ($65.2 million raised)
Sherman Oaks-based Papaya looks to make it easier to pay “any” bill—from hospital bills to parking tickets—via its mobile app.
LeaseLock ($63.2 million raised)
Based in Marina del Rey, LeaseLock says it’s on a mission to eliminate security deposits for apartment renters.
Emotive ($58.1 million raised)
Emotive sells text message-focused marketing tools to ecommerce firms like underwear brand Parade and men's grooming company Beardbrand.
Dray Alliance ($55 million raised)
Based in Long Beach, Dray says its mission is to “modernize the logistics and trucking industry.” Its partners include Danish shipping company Maersk and toy maker Mattel.
Coco ($43 million raised)
Coco makes small pink robots on wheels (you may have seen them around town) that deliver food via a remote pilot. Its investors include Y Combinator and Silicon Valley Bank.
HiveWatch ($25 million raised)
HiveWatch develops physical security software. Its investors include former Twitter executive Dick Costollo and NBA star Steph Curry’s Penny Jar Capital.
Popshop ($24.5 million raised)
Whatnot competitor Popshop is betting that live-shopping is the future of ecommerce. The West Hollywood-based firm focuses on collectables such as trading cards and anime merchandise.
First Resonance ($19.4 million raised)
Founded by former SpaceX engineer Karan Talati, First Resonance runs a software platform for makers of electric cars and aerospace technology. Its clients include Santa Cruz-based air taxi company Joby Aviation and Alameda-based rocket company Astra.
Open Raven ($19 million raised)
Founded by Crowdstrike and Microsoft alums, Open Raven aims to protect user data. The cybersecurity firm’s investors include Kleiner Perkins and Upfront Ventures.
Fourthwall ($17 million raised)
When an actor faces the camera and speaks directly to the audience, it’s known as “breaking the fourth wall.” Named after the trope, Venice-based Fourthwall offers a website builder that’s designed for content creators.
The Non Fungible Token Company ($15 million raised)
The Non Fungible Token Company creates NFTs for musicians under the name Unblocked. Its investors include Jay Z’s Marcy Venture Partners and Shawn Mendez.
Safe Health Systems ($15 million raised)
Backed by Mayo Clinic Ventures, Safe Health develops telehealth software and offers tools for enterprises to launch their own health care apps.
Intro ($11.6 million raised)
Intro’s app lets you book video calls with experts—from celebrity stylists, to astrologists, to investors.
DASH Systems ($8.5 million raised)
With the tagline “Land the package, not the plane,” DASH Systems is a Hawthorne-based shipping company that builds hardware and software for automated airdrops.
Ettitude ($3.5 million raised)
With a focus on sustainability, Ettitude is a direct-to-consumer brand that sells bedding, bathroom textiles and sleepwear.
Afterparty ($3 million raised)
Along similar lines as Unblocked, Afterparty creates NFTs for artists and content creators such as Clay Perry and Tropix.
Heart to Heart ($0.75 million raised)
Heart to Heart is an audio-focused dating app that “lets you listen to the story behind the pictures in a profile.” Precursor Ventures led the pre-seed funding round.
Frigg (undisclosed)
Frigg makes hair and beauty products that contain cannabinoids such as CBD. The Valley Village-based company raised an undisclosed seed round in August.
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According to plan, he enrolled at Indiana University and promptly founded Guuf, an esports tournament platform, before leaving school and selling the company shortly thereafter. Inspired by a talk on the problem of patent trolls from Union Square Ventures' co-founder Fred Wilson and a blog post on the subject by Elon Musk, at 19 Cavanaugh formed Brainbase, a technology company meant to simplify and streamline the management of intellectual property (for example, trademarks, patents, copyright).
Five years later, the company has around 40 employees and its customers include BuzzFeed, the Vincent Van Gogh Museum, and Sanrio (of Hello Kitty and friends fame). Its flagship product is called Assist, which includes a dashboard for tracking royalty payments and schedules; analytical tools for comparing IP asset performance by property, territory, partner, category and distribution channel; automated invoice generation and contract management; and artificial intelligence tools to identify potential opportunities for exploiting IP.
Now, fresh off an $8 million Series A led by Bessemer Ventures with participation from L.A.-based Struck Capital, Alpha Edison, Bonfire Ventures, and Tera Ventures, Brainbase is expanding its product suite with a marketplace to facilitate IP-oriented transactions and a tool to enable IP filing and renewal. In a statement about the investment, Kent Bennett of Bessemer described Brainbase as bringing "the archaic, paper-shuffling world of IP management into the 21st century."
Brainbase's Assist product helps customers manage their IP
Cavanaugh has long been interested in business and tech. His dad is a serial entrepreneur himself whose current venture, Ready Nutrition, recently signed brand partnerships with NBA superstar Giannis Antetokounmpo and L.A. Rams pro-bowler Aaron Donald. As a 10-year-old kid he remembers marveling at videos of Steve Jobs, which he often rewatches now that he, too, runs a business. "The reality is it's in my genes," he says.
dot.LA caught up with Cavanaugh to ask about his journey so far and what motivates him to keep going, sometimes in the face of skepticism around his youth. His latest prediction? He says the next stage for Brainbase is going to be hard, but he's up for the challenge.
dot.LA: Tell me about your background and how that led to the company you sold after dropping out of college.
I'm originally from Pittsburgh and I grew up in an entrepreneurial family. My dad had been starting companies since I was born, so I was essentially interning at startups from the time I was eight years old. In my junior year of high school I started a website design and services business, and I was making enough money from it that I didn't want or need to go to college.
But I went to Indiana, largely because of Mark Cuban – he's from Pittsburgh, too, and he went there. I knew I didn't want to finish, but I don't think I had the risk tolerance to just not go; I wasn't ready to be a full-time founder yet. I didn't want to keep doing my website business so I decided I'd go, and try to start a startup with the intention of leaving early.
I'd been interested in gaming and esports, and as I kept learning about venture capital I thought a services business would be interesting. There was a company called Major League Gaming that was doing well at the time and my freshman year I formed a company that was basically a platform to facilitate esports tournaments. That was really before esports took off and frankly I think we sold it a bit too early.
Nate Cavanaugh is the founder of Brainbase
You're now on your third company and you raised over $12 million before turning 24. Have you had any pushback along the way because of your age?
Of course. There's a lot of negative press about young founders who aren't ready to run companies at scale. Until you sign that first set of impressive customers or raise money, you get doubted. I was 21 when Brainbase first raised VC funding and I didn't have traditional domain expertise in intellectual property. I was basically self-taught, and there were a lot of people that questioned our story.
What kept you going?
I'm extremely competitive. When I commit to something I have a will to succeed. And dropping out of college to start something makes you want it to succeed extra badly and do whatever it takes to make it work.
What would you consider some of your biggest personal achievements so far?
I'm a big believer that raising money is not necessarily a successful milestone – you need a strong outcome from that, so there's still a lot of work to do. But the fact that we were able to get a round done with Bessemer during COVID-19 was certainly not easy and I'm proud of that. We also recently did a deal with a big university for trademark licensing; I applied there for undergrad and was denied, so getting rejected and then getting them as a customer is kind of a a funny accomplishment.
And the customers we've been able to get, like Sanrio; they're one of the biggest licensors in the world and we got them as a customer within 12 months of starting.
Also one of our first investors was the founder of Duolingo, a unicorn, and they're from Pittsburgh, so I was proud of that too.
How did your dad's business experience impact you?
He had two businesses when I was growing up that got up to a fairly impressive scale, and then he wound them both down to start Ready Nutrition when I was in high school. So he was starting a clean-slate startup when I was a junior. I saw that grow from a one-person business to making nine figures in revenue. I worked as an unpaid intern and I saw how he ran meetings, interacted with employees, how he closed deals. That gave me a lot of valuable experience early on. It's one thing I don't talk about too much when I'm fundraising – as a founder you want your merits to live separately from that – but I was fortunate to be able to grow up with that.
How has your relationship with your dad evolved as you've had your own success?
We have an interesting dynamic. My family is still in Pittsburgh – when he and I talk it's almost all about work; it's the nature of our relationship. It's interesting to be able to talk about different ways we've done things. His business is bootstrapped, whereas we just closed a Series A. It's been really cool to be able to bring my experience with tech, VC and startups and to hear about his side of things in consumer goods. It's fun to be able to talk about and learn from the challenges he and I are going through.
Who else do you consider your role models?
Of the people in my network, I spend a fair amount of time with Adam Struck, the founder of Struck Capital; he's been a helpful mentor and is on our Board. Severin Hacker (co-founder and CTO at Duolingo) and Kent Bennett (Partner at Bessemer Ventures) have also been helpful. It's been great being able to go to them for function-specific questions.
I've been a fan of Steve Jobs and how elegantly Apple markets their products. I still go back and watch his interviews with Kara Swisher. I'd watch those when I was 10 years old.
I also admire Ben Horowitz; his book The Hard Thing About Hard Things is excellent. Andy Grove (former CEO of Intel), too. And I'm also interested in Peter Thiel, who often provides a contrarian view compared to the mainstream tech narrative.
What's your impression of the L.A. tech scene?
I've been really impressed, on a couple of levels. There's sufficient seed-stage capital from funders and the Series A market is maturing. I still think for Series B and beyond most founders think you need to go to NYC or San Francisco to raise, or at least to make the process competitive. And from a recruiting standpoint, there are so many impressive companies here and the region has a ton of engineering talent. So from the capital and recruiting standpoint it's only maturing and I expect that'll keep growing.
This interview has been edited for clarity and brevity.
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Sam Blake primarily covers entertainment and media for dot.LA. Find him on Twitter @hisamblake and email him at samblake@dot.LAFrom Your Site Articles
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K2 Space Lands $110M to Build High-Power Satellites
Image Source: K2 Space
Torrance-based K2 Space just raised $110 million in Series B funding, co-led by Lightspeed Venture Partners and Altimeter Capital. The company, which has now secured $180 million since its launch in 2022, is working on high-power, multi-orbit satellites designed to make space operations more efficient and affordable.
With a new 180,000-square-foot facility in Torrance, K2 is scaling up production—and a successful in-space demo proves they’re on the right track. As demand grows for more powerful satellites, this funding puts them in a strong position to compete.
True Anomaly Expands into Long Beach
LA's space industry is scaling fast, andTrue Anomaly is the latest company to plant roots in Long Beach. The defense tech startup is opening a 90,000-square-foot facility to develop next-gen space security and reconnaissance systems.
Of that, 70,000 square feet will be dedicated to engineering and production, while the remaining space will house office and R&D teams. With more satellites playing key roles in national security and commercial operations, True Anomaly’s expansion positions it right where it needs to be—close to top aerospace talent and major government clients.
Apple Unveils iPhone 16e
Image Source: Apple
Apple has added a new model to its lineup with the iPhone 16e, a budget-friendly but powerful option. Priced at $599, it includes:
- A18 chip with Apple Intelligence
- 48MP 2-in-1 camera system
- 6.1-inch Super Retina XDR OLED display
- Face ID, replacing the classic home button
Pre-orders start February 21, with availability beginning February 28. Apple is positioning the 16e as a mid-tier option that brings AI-driven capabilities to a wider audience without the premium price tag.
TikTok Returns to U.S. App Stores
After a brief removal,TikTok is back on Apple and Google app stores following a delay in enforcement of a potential national ban. The White House assured tech platforms they won’t face penalties for keeping the app available, at least for now.
For creators, brands, and businesses that depend on TikTok, it’s a relief—but the platform’s long-term future in the U.S. is still up in the air.
FireAid Distributes $50M for Wildfire Relief
Image Source: Fire Aid
While LA’s tech industry looks ahead, major efforts this week focused on immediate recovery.FireAid announced $50 million in wildfire relief grants to support Los Angeles communities impacted by the recent devastating wildfires.
The first round of grants will help local nonprofits and organizations providing housing, financial assistance, essential goods, and emergency support to those affected. Some of the initial recipients include:
- United Way of Greater Los Angeles – Providing direct financial aid and community-based recovery efforts.
- Baby2Baby – Supplying essential goods to families and children impacted by the fires.
- CA Community Foundation’s Wildfire Relief Fund – Supporting emergency relief and long-term recovery.
- LA Fire Department Foundation – Assisting first responders with wildfire-related resources.
- Meet Each Need with Dignity (MEND) – Providing emergency food, housing, and job resources for displaced individuals.
FireAid’s benefit concert, which drew millions of viewers worldwide, has continued to raise funds, with additional grants expected to roll out in the coming months to further aid recovery and rebuilding efforts.
LA Isn't Just Keeping Up With the Future—It's Defining It.
From major investments in space and national security to new consumer tech and philanthropic efforts, LA is proving its influence across industries. The question isn’t what’s happening here—it’s what’s happening next.
🤝 Venture Deals
LA Companies
- Toonsutra, a webtoon comic app, has raised a $3.2M Seed funding round led by Holtzbrinck Publishing Group. The funds will be used to expand its content library and enhance user engagement. - learn more
- CREE8, a company offering a centralized virtual workspace with on-demand, high-performance workstations, secure storage solutions, and real-time collaboration tools for creatives, has received an investment from Moneta Ventures. The funding will be used to enhance its platform capabilities and expand its market presence, providing seamless workflows for creators and professionals in need of cloud-based creative solutions. - learn more
- Breakthrough, an AI-driven startup founded by former Google executive Adit Abhyankar, has secured a $600,000 Pre-seed funding led by Senvest Capital. The company specializes in enhancing B2B sales messaging by optimizing content in real-time through its self-learning AI platform. The funds will be used to expand Breakthrough's enterprise client base, explore applications beyond traditional sales outreach, and refine the product to better align with market needs. - learn more
- UVIONIX, a robotics and automation startup specializing in AI-powered autonomous flying robots for warehouse inventory management, has secured a $3.5M Seed funding led by LAUNCHub Ventures. The investment will accelerate UVIONIX's product release, expand its presence in the U.S. and Europe, and support the growth of its AI and engineering teams in Bulgaria and the U.S. - learn more
LA Venture Funds
- March Capital participated in a $305M Series B funding round for Together AI, a San Francisco-based company specializing in providing a cloud platform for developers and researchers to train and deploy generative AI models. The funds will be used to expand Together AI's cloud infrastructure, including the large-scale deployment of Nvidia Blackwell GPUs, to support over 200 open-source models and serve its growing user base of more than 450,000 AI developers worldwide. - learn more
- Amboy Street Ventures participated in a $12M Series A funding round for Millie, a San Francisco-based tech-enabled maternity clinic. Millie offers comprehensive, patient-centered maternity care, integrating clinical best practices with digital tools to support individuals from conception through postpartum. The funds will be used to expand Millie's technology platform, enhance service offerings, and open new clinics, starting with a collaboration in California in 2025. - learn more
- StoryHouse Ventures participated in a $4.3M Seed funding round for Henry AI, a company specializing in automating commercial real estate transactions. Based in New York, Henry AI uses AI-powered technology to streamline real estate deal execution. The funds will be used to enhance its platform and expand its capabilities, making commercial real estate transactions more efficient and scalable. - learn more
- Amplify.LA participated in a $6.2M Seed funding round for Mavvrik, an Austin-based FinOps platform formerly known as DigitalEx. Mavvrik helps organizations manage and optimize IT expenditures through advanced financial operations solutions. The funds will be used to enhance its platform capabilities, addressing rising IT costs and improving financial efficiency for its clients. - learn more
- Generational Partners participated in a $4M Pre-seed funding round for Everstar, a company specializing in AI-driven solutions for nuclear compliance. The funds will be used to develop Everstar's platform, aiming to enhance safety and efficiency in the nuclear energy sector. - learn more
- Watertower Ventures participated in a $1.2M pre-seed funding round for Glassbox, a Toronto-based fintech startup developing an AI-compatible financial analysis platform. The funds will be used to expand Glassbox's team and bring its platform to market, aiming to transform traditional spreadsheet-based workflows into more efficient, transparent, and AI-driven processes. - learn more
- March Capital participated in a $75M Series C funding round for Luminance, a Cambridge, UK-based legal technology company specializing in AI-powered contract generation, negotiation, and analysis. The funds will be used to accelerate Luminance's global expansion, particularly in the U.S., and to enhance its AI platform, extending its applications to adjacent areas such as procurement and compliance. - learn more
- Rebel Fund participated in a €17.2M Series A funding round for Capi Money, a London-based FinTech startup specializing in streamlining international payments for SMEs in emerging markets. The funds will be used to scale Capi Money's platform, enabling small and medium-sized importers in regions like Africa, Latin America, and China to pay international suppliers more efficiently. - learn more
- Group 11 participated in a $100M Series B funding round for Dream, an AI company based in Tel Aviv, Israel, specializing in cyber resilience solutions for nations and critical infrastructure. The investment, led by Bain Capital Ventures, will be used to enhance Dream's product capabilities and expand its global market reach, aiming to bolster national cybersecurity defenses against sophisticated threats. - learn more
- B Capital participated in a $320M Series C funding round for Lambda, a San Jose, California-based company specializing in GPU cloud services for AI applications. The funds will be used to expand Lambda's AI cloud business, including their on-demand and reserved cloud offerings, to meet the growing demand for AI infrastructure. - learn more
- B Capital co-led a $350M Series A funding round for Apptronik, an Austin, Texas-based company specializing in AI-powered humanoid robots. The investment will be used to scale the production of their humanoid robot, Apollo, designed for tasks in logistics and manufacturing sectors. Apptronik plans to expand Apollo's capabilities to other industries, including elder care and healthcare. - learn more
- Upfront Ventures led a $7.5M Seed funding round for Keragon, a New York City-based company providing an AI-powered, HIPAA-compliant automation platform for healthcare. The funds will be used to expand operations and development efforts, enabling healthcare professionals to integrate over 300 software tools—including electronic health records, scheduling platforms, and AI medical scribes—without requiring engineering expertise. This integration aims to streamline data exchange, reduce administrative burdens, and safeguard patient information. - learn more
- Blue Bear Capital participated in a $16M Series B funding round for ACCURE Battery Intelligence, an Aachen, Germany-based company specializing in AI-based battery safety and performance solutions. The funds will be used to expand ACCURE's predictive analytics software offerings across Europe, the Americas, and the Asia-Pacific regions, addressing the growing demand for enhanced battery safety and reliability in energy storage systems and electric vehicle fleets. - learn more
- Clocktower Ventures participated in a $6.2M Seed funding round for Era Finance, a company specializing in AI-powered personal wealth management solutions. The funds will be used to expand Era's 'wealth-care' platform, aiming to make advanced financial intelligence accessible to a broader audience. - learn more
- Climate Avengers participated in a $25M Series B funding round for Mast, a company specializing in restorative carbon removal projects. The funds will be used to launch a first-of-its-kind biomass burial and reforestation project, aiming to enhance carbon sequestration and combat climate change. - learn more
- Clocktower Ventures participated in a $5M Seed funding round for Vigil, a New York-based insurtech startup specializing in annuities. The funds will be used to expand Vigil's platform and enhance its services in the annuities market. - learn more
- Finality Capital Partners co-led a $7M Seed funding round for Fragmetric, a company specializing in native liquid restaking protocols on the Solana blockchain. The funds will be used to enhance Fragmetric's platform, focusing on efficient distribution of Node Consensus Network rewards and determining appropriate slashing ratios for Liquid Staking Tokens, thereby strengthening the security and economic potential of the Solana ecosystem. - learn more
LA Exits
- Guidance, a leading digital commerce services provider, has been acquired by OneMagnify, a global marketing and technology solutions company backed by Crestview Partners. This strategic acquisition aims to enhance OneMagnify's digital experience and eCommerce capabilities, enabling the combined entity to offer comprehensive, data-driven digital solutions to their clients. - learn more
- Maple Media, a leader in mobile app publishing with a diverse portfolio of "Top 10" apps across productivity, entertainment, and lifestyle categories, has been acquired by Skybound Entertainment. This acquisition aims to enhance Skybound's reach by integrating Maple Media's stable revenue, proprietary app management technology, and direct consumer relationships, thereby expanding Skybound's audience and engagement. - learn more
- Prima, a science-backed wellness brand specializing in clean and clinical CBD skincare and body care, has been acquired by Sky Marketing Corporation, a Texas-based house of hemp brands. The acquisition will allow Prima to expand its reach and continue its mission of delivering high-quality, plant-based wellness solutions under Sky Marketing's portfolio. - learn more
