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Welcome to the last installment in the “How To Startup” series and an often overlooked step when creating a business: exiting. In short, an exit strategy is exactly what it sounds like - a way out, sort of. I say sort of because frequently a sale of a company is just a new beginning, but more on that below. Startups usually seek an exit to generate investment returns for their investors and shareholders (usually including their employees), or sometimes to limit losses. It is important for founders to keep the possibility of an exit in the back of their minds at different stages of the business’ growth. Some startups are “big swings” where founders and their investors believe the idea and the team have the potential to turn the company into a multi-billion dollar public company. But many startups are smaller ideas where a smaller sale is a good outcome and is something always to be explored. It is important for founders to know which of these best describes their company.

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Courtesy of the FaZe Clan

To most people over 35, even those that consider themselves gaming gurus—the name FaZe Clan might be associated with mystery or even confusion. Is it an esports team owner? An influencer hype house? Or is FaZe Clan a merchandising company? Maybe it’s just a group of teenagers filming audacious “Fortnite” trickshots.

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Photo by Solen Feyissa on Unsplash

Los Angeles-based Trillerverz, the company that operates social video platform Triller, has ditched plans to go public through a reverse merger with digital advertising firm SeaChange, the companies announced Tuesday.

Instead of merging with publicly traded SeaChange, Triller said it will pursue its own initial public offering via a direct listing. If approved by the Securities and Exchange Commission and the Nasdaq stock exchange, Triller expects to be listed on the Nasdaq under the ticker symbol “ILLR” by September, subject to market conditions.

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