Triller Moves Further into Live Events With 'TrillerPass' Subscription Service
Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake
The L.A.-based company that operates short-form social video platform Triller is launching a subscription service for live events.
"TrillerPass" will cost $29.99 per month or $299.95 per year and include live footage from Triller Fight Club (boxing), TrillerFest (concerts), Verzuz (rap battles) and BIG3 (basketball).
Subscribers will also have access to VIP sections at in-person events, including the June 19th boxing title fight between Teofimo Lopez and George Kambosos in Miami. Those who cannot attend the event in person will be able to stream the fight for free, which would otherwise cost $49.99.
TrillerNet's recently appointed CEOMahi de Silva told dot.LA that the short, TikTok-esque clips on the Triller app "can be parlayed into more long-from experiences," including live events.
"We wanted to create a simple subscription plan with access to all the amazing live Triller events around the country and give them access to our PPV offering if they can't attend in person," de Silva said in a statement.
Triller first ventured into live boxing in partnership with Fite TV when it hosted a Mike Tyson vs. Roy Jones Jr. fight in November, for which it charged $49.49 and reportedly raked in over $80 million in revenue. In April TrillerNet acquired Fite TV and charged $49.99 for a fight card headlined by Jake Paul vs. Ben Askren.
In March, Triller acquired Verzuz, a rap battle platform that began its life on Instagram. In June, it agreed to a joint venture deal with BIG3, a three-on-three basketball league founded by rapper Ice Cube.
Leading up to the June 19th Lopez-Kambosos fight, TrillerPass members will be able to attend an in-person Verzuz battle on June 16th between rappers Eve and Trina in Miami, and on the 18th they are invited to a party where Snoop Dogg will be in attendance.
TrillerPass will also provide users with archived content, including the Tyson-Jones and Paul-Askren fights, and footage from the TrillerFest music festival held in Miami earlier this year.
Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake
